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Effective Blog Writing Tips
Blog Writing Tips
A blog has its own separate identity from that of a website. A blog is more conversational, while the site is an informational hub. People, companies, and organizations use blogs to talk about personal interests, products, services, and any other topic they want to discuss. In this article, I’ll break down how to write a blog and optimize it for SEO (search engine optimization). All you have to do is follow the steps below, and you can be on your way to creating your blog in no time!
1. Create an outline for your blog
In marketing, the best blog posts often tell a story. The reason is simple: stories are easier to read. One of the first steps in writing your next blog post should be outlining the content.
An outline helps you keep track of what you’re going to write and how it will flow. It also allows you to move things around to make sure they fit in logically.
One of the best ways to create an outline is by using topic buckets and subcategories. A topic bucket is a broad category that encompasses a group of related topics, such as “email marketing.” Subcategories are more specific topics within that category, such as “email personalization” or “email list growth.”
By creating an outline using topic buckets and subcategories, you can ensure your blog post will flow naturally from one idea to another. Each subcategory then becomes a section of your blog post, so if you have five or six subcategories, you’ll know you need at least five or six sections within your post.
This method works with any type of blog post — from list posts and stories to educational posts and product updates.
2. Write a rough draft
I often write blogs in two stages. The first stage is the rough draft, where I just get down my ideas and write as much as I can think of. This helps me develop my ideas fully and get an idea of how long the article needs to be and how many sections it needs.
The second stage is when I read through the draft and make edits. I’ll check for spelling and grammar errors and reword sections that sound awkward. Finally, I’ll add a headline and possibly a subheading – these will help readers decide if they want to read the blog or not.
3. Have a friend review your post
Having a friend or colleague review your blog post before publishing it is a great way to have someone else look at your work with a fresh pair of eyes. You’ll catch errors and get valuable feedback that you might not have considered.
When the draft is ready, please share it with a few people who can offer constructive feedback. Get their thoughts on the tone, voice, and overall direction of the content. If your post is about a specific subject matter, ask for input from someone in that industry or niche.
4. Edit and refine your blog post
Take some time to edit and refine your blog post. Make sure that it’s easy to read, understand, and has a logical flow.
If you are writing about a technical topic, make sure the terminology is accurate and that you include definitions for any terms that might be unfamiliar to your readers.
5. Format your post or hire someone to format it for you
Formatting your blog post is as important as writing it. If there are any errors in formatting your post, it will be distracting to read.
Format your post in a reader-friendly manner by using headings, subheadings, and bullet points to break up the text into easy-to-skim sections. This will make it easier for readers to understand your content and remember what they have read.
This is especially true for list posts like this one. Including headings and subheadings in list posts also has an SEO benefit because Google crawls through headings and subheadings to understand your content.
If you do not know how to format posts or do not want to, you may hire someone on Fiverr or Upwork to format them for you.
Sebastian was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks