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Decathlon Sees Revenue Growth Despite Global Pandemic – Could eCommerce Save Retailers?
Strong UK growth has been seen by Decathlon, growth that has gone unhindered by the Coronavirus pandemic or the UK lockdown. The reason for this continued growth? A strong previous, and current, investment in eCommerce infrastructure.
In its yearly trading update, Decathlon has reported a strong > 10% UK sales increase, much of this being driven by online sales growth of OVER 18%.
The retailer, which incidentally has a trading history in the UK dating back to, currently employs over one and a half thousand people, has reported its gross sales were over £270 million, whilst net came in at £236.5 million.
Although the retailer has seen a strong turnover growth, they are still expecting to show a loss of over £7 million pre-tax. However, Decathlon states that this is due t a £4.3 million investment in both infrastructure and new stores, as part of it’s UK-based programme of expansions.
Decathlon has invested in a new, modernised ecommerce solution along with new supply chain infrastructure, to strengthen its multichannel offerings.
This has also created opportunities for employees to continue to, or to become, co-owners in the compay via a dedicated shareholder scheme.
“Last year’s results show a trading period where turnover has strongly improved,” Decathlon chief financial officer Alberto Bottan said.
“And even if 2020 remains a very complicated year due to the Covid impact on retail, we are very confident in our ongoing performances and we aim to achieve profitability by the end of the year.
Source (Thinkable.net): https://thinkable.net/ecom-news/decathlon-ecommerce-growth-covid-pandemic/20171
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.
