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CLOSE-UP REDAH (Reda Haddioui) Music Producer & Composer at WAX LTD

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CLOSE-UP REDAH (Reda Haddioui) Music Producer & Composer at WAX LTD

Redah, please tell us about your background, how did you get into music?

I was born in Casablanca, Morocco, and grew up with two sisters playing music and singing. I never really took it seriously until high school. I started posting videos playing guitar and singing American hit songs on social media platforms when I was twelve.

My peers at school and family really liked it, which pushed me to keep doing it until it became my addiction. At first, the sound quality was pretty bad as I was comparing my recordings to top cover bands videos. Since then, I kept trying to improve my sound and productions to match their level. That was certainly my first step into the music production world.

After graduating from high school, I moved to Paris to study Architecture as I have always been drawing, painting; and also because studying music wasn’t really an option for my parents.

After moving to Paris, my apartment quickly became a home studio where I was playing, recording, and producing music every night after school with artists I would discover online or at music shows. After a few months releasing several cover songs singing featuring other local artists, I’ve had my songs played on a few radios in France, Morocco, and Spain.

Eventually, I have been contacted by several French music TV shows to participate in their programs. All of these events made me and my parents understand that music was more than a hobby to me. I’ve been able to convince them to let me apply for music schools, and soon after, I have been accepted and given the scholarship to study at Berklee College Of Music, a day I’ll never forget.

I majored in Music Production & Engineering, graduated with honors in 2016, and moved straight to Los Angeles to live my dream: produce and create music at the highest level.

It has definitely been tough as I had to leave the ones I love the most, but nothing else makes me happier than being in the studio making records.

Could you tell us about WAX LTD?

WAX LTD is a multi-platinum production and songwriting team founded by Wally Gagel and Xandy Barry. It is also a world-class recording facility, and record label with millions of streams worldwide from artists including Zella Day, Blondfire, Family Of The Year, Miley Cyrus, Best Coast, Redlight King, Rihanna, Britney Spears, Muse, The Rolling Stones and many more.

In January 2019, we formed the label AUDIO WAX, a label under Universal Production Music. It is part of the top 10 Universal Production Music labels with the highest amount of downloads worldwide. I’m today proud of being part of such a successful team producing and composing records at the highest level.

You have a key role at WAX LTD, with outstanding achievements in less than four years working in Los Angeles. How did you get this opportunity?

Moving to Los Angeles, I started looking for work as a music producer in several recording studios and ended up meeting Wally and Xandy at WAX LTD studios. I started working with them and eventually proved through my hard work that I had something to bring to the table on bigger projects.

I had briefly worked in other recording studios in LA before, but I didn’t stick to it as I was only given audio engineering tasks in which I didn’t have any creative input. It wasn’t enough for me. I wanted to be a part of the creative process as a music producer and WAX LTD understood that. The team knew how to challenge me to higher my standards and get me to succeed in producing big projects.

Could you tell us more about your most successful productions?

The most successful production I’ve done is probably the song “To The End” that I produced with the team for the movie “Spider-Man Into The Spider-Verse”. The song is introducing one of the main characters (Gwen), and the movie did really well winning a Golden Globe, an Oscar, and was nominated for a Grammy.

I knew it would be a successful movie, but had never imagined a few years ago that I would be a part of such a big project in such a short amount of time.

The song I’ve produced for Adaline, featured in Season 3, Episode 6 of “Wynonna Earp”, created a buzz and has been massively shared on social media. The show’s fans made it the most memorable songs of the season, which I didn’t expect at all.

The song “Something Good” I produced for the band “Modern Monet” has been synced by Wells Fargo for their “Rose Parade”.

The song “Chasing The Light”, one of the songs I composed and produced for Universal’s Production library has been one of the top AUDIO WAX downloads, used by major companies such as FOX SPORTS.

The latest one would be the song “Simplicity” I produced for the band “Fake Life”. It recently won the “Best Producer / Best Production” category at the Hollywood Music In Media Awards.

What are you now looking forward to? Any exciting projects?

A few years ago, I didn’t understand how some of my music producer friends could be so busy. I used to take it personally assuming they didn’t want to hang out or collaborate with me. Today I understand better, realizing the insane amount it takes when producing music at the highest level.

I’m looking forward to finishing my ongoing projects, and to keep collaborating with recording artists and songwriters. With WAX LTD, we’re working on some promising records that we’re very excited about such as the upcoming “Creeper” album under Warner UK. With Universal and AUDIO WAX, we’re planning on releasing dozens of albums per year for film and TV.

It is a massive amount of work ahead but I’m very excited and looking forward to it! This lifestyle, although very intense, is what keeps the smile on my face each day.




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A Few Things to Check Before Hiring an Electrician

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A Few Things to Check Before Hiring an Electrician

Hiring an Electrician

Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.

Proper Training

When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.

Review Experience

Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.

Check Reviews

Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.

Licensed and Insured

Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.

Verify Credentials and Permits

The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.

Talk to Several Electricians

After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.

Compare Costs

While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price. 

Look for Outstanding Customer Service

Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.

Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.

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