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CLOSE-UP REDAH (Reda Haddioui) Music Producer & Composer at WAX LTD

Pierre Zarokian

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CLOSE-UP REDAH (Reda Haddioui) Music Producer & Composer at WAX LTD

Redah, please tell us about your background, how did you get into music?

I was born in Casablanca, Morocco, and grew up with two sisters playing music and singing. I never really took it seriously until high school. I started posting videos playing guitar and singing American hit songs on social media platforms when I was twelve.

My peers at school and family really liked it, which pushed me to keep doing it until it became my addiction. At first, the sound quality was pretty bad as I was comparing my recordings to top cover bands videos. Since then, I kept trying to improve my sound and productions to match their level. That was certainly my first step into the music production world.

After graduating from high school, I moved to Paris to study Architecture as I have always been drawing, painting; and also because studying music wasn’t really an option for my parents.

After moving to Paris, my apartment quickly became a home studio where I was playing, recording, and producing music every night after school with artists I would discover online or at music shows. After a few months releasing several cover songs singing featuring other local artists, I’ve had my songs played on a few radios in France, Morocco, and Spain.

Eventually, I have been contacted by several French music TV shows to participate in their programs. All of these events made me and my parents understand that music was more than a hobby to me. I’ve been able to convince them to let me apply for music schools, and soon after, I have been accepted and given the scholarship to study at Berklee College Of Music, a day I’ll never forget.

I majored in Music Production & Engineering, graduated with honors in 2016, and moved straight to Los Angeles to live my dream: produce and create music at the highest level.

It has definitely been tough as I had to leave the ones I love the most, but nothing else makes me happier than being in the studio making records.

Could you tell us about WAX LTD?

WAX LTD is a multi-platinum production and songwriting team founded by Wally Gagel and Xandy Barry. It is also a world-class recording facility, and record label with millions of streams worldwide from artists including Zella Day, Blondfire, Family Of The Year, Miley Cyrus, Best Coast, Redlight King, Rihanna, Britney Spears, Muse, The Rolling Stones and many more.

In January 2019, we formed the label AUDIO WAX, a label under Universal Production Music. It is part of the top 10 Universal Production Music labels with the highest amount of downloads worldwide. I’m today proud of being part of such a successful team producing and composing records at the highest level.

You have a key role at WAX LTD, with outstanding achievements in less than four years working in Los Angeles. How did you get this opportunity?

Moving to Los Angeles, I started looking for work as a music producer in several recording studios and ended up meeting Wally and Xandy at WAX LTD studios. I started working with them and eventually proved through my hard work that I had something to bring to the table on bigger projects.

I had briefly worked in other recording studios in LA before, but I didn’t stick to it as I was only given audio engineering tasks in which I didn’t have any creative input. It wasn’t enough for me. I wanted to be a part of the creative process as a music producer and WAX LTD understood that. The team knew how to challenge me to higher my standards and get me to succeed in producing big projects.

Could you tell us more about your most successful productions?

The most successful production I’ve done is probably the song “To The End” that I produced with the team for the movie “Spider-Man Into The Spider-Verse”. The song is introducing one of the main characters (Gwen), and the movie did really well winning a Golden Globe, an Oscar, and was nominated for a Grammy.

I knew it would be a successful movie, but had never imagined a few years ago that I would be a part of such a big project in such a short amount of time.

The song I’ve produced for Adaline, featured in Season 3, Episode 6 of “Wynonna Earp”, created a buzz and has been massively shared on social media. The show’s fans made it the most memorable songs of the season, which I didn’t expect at all.

The song “Something Good” I produced for the band “Modern Monet” has been synced by Wells Fargo for their “Rose Parade”.

The song “Chasing The Light”, one of the songs I composed and produced for Universal’s Production library has been one of the top AUDIO WAX downloads, used by major companies such as FOX SPORTS.

The latest one would be the song “Simplicity” I produced for the band “Fake Life”. It recently won the “Best Producer / Best Production” category at the Hollywood Music In Media Awards.

What are you now looking forward to? Any exciting projects?

A few years ago, I didn’t understand how some of my music producer friends could be so busy. I used to take it personally assuming they didn’t want to hang out or collaborate with me. Today I understand better, realizing the insane amount it takes when producing music at the highest level.

I’m looking forward to finishing my ongoing projects, and to keep collaborating with recording artists and songwriters. With WAX LTD, we’re working on some promising records that we’re very excited about such as the upcoming “Creeper” album under Warner UK. With Universal and AUDIO WAX, we’re planning on releasing dozens of albums per year for film and TV.

It is a massive amount of work ahead but I’m very excited and looking forward to it! This lifestyle, although very intense, is what keeps the smile on my face each day.




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ENTERTAINMENT

5 Points to know if you are using Gym Management Software effectively

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5 Points to know if you are using Gym Management Software effectively

Gym Management Software

Running your gym isn’t easy. Starting from building a website to scheduling sessions, you will get some severe workout while managing it all. Nevertheless, right from transforming the member experience to making it easier to obtain information whenever needed, signing up for different activities, and accessing fitness facilities with a single click, gym management software has helped clubs, gyms, and fitness centers tremendously.

Many gym and fitness centers have already deployed gym management software that automates their daily tasks and help them save countless hours and dollars. This has helped them significantly increase their revenue over a period of time. But with the increasing competition in the market, gym owners not only require maintaining their existing revenue but also find ways to increase it to stay relevant in the business.

However, not each of them is able to leverage its benefits to the maximum capacity. So, in this article, we have summed up 5 points that every gym management software owner must look into to utilize it effectively.

1. Managing Membership & Tracking Attendance effectively

With an extensive membership dashboard, a gym management system caters to you the best member experience. It is built to provide exclusive offers and discounts to your members. You can even customize it as per your strategies. Besides, effective fitness software facilitates selling multiple memberships under one profile and gives users the flexibility to personalize their memberships.

Moreover, the software enables any of your gym membership members to check new plans, services, and packages. Even you, as a business owner, can check your member’s account status, billing information, and upcoming booking.

Attendance tracking is also crucial since it equips you with valuable information on missing the sessions or canceling the membership. Having such facilities on hand helps you retain customers and reduce cancellations.

2. Third-Party Integrations

When it comes to gym management software, its integration with billing or accounting software also follows. This makes the management pretty easy and frees you from the unwanted stress of administrative tasks.

Integrating your fitness software with accounting systems can help you eliminate duplicate data entries. Additionally, this integration goes a long way in helping you handle the cash flow more effectively as opposed to non-automated practices. Furthermore, it abolishes the time spent on gathering costs and quotes, forming invoices, and more. So, ensure that you integrate your gym software with the accounting systems you use.

3. Hassle-free Reporting

Gym owners are more interested in measuring various metrics to gauge if everything is going as per their plan. A robust gym management system facilitates you with hassle-free analytics and reporting services. Some software solutions also empower you to check every single detail of the payments done by your customers. In addition to this, it even allows you to send notifications to your members regarding pending and recurring payments.

Right from building reports on payments, expenses, due payments, customer attendance, memberships, and more, you can make the most of your gym software. Moreover, it also helps you in comparing the actual and forecasted revenues.

4. Upsell your Existing Customers

Your current customers are probably the best resources that can help you reach your target audience. With your CRM software integrated into it, you can easily recognize which member has been with you for an extended period, how often they pay a visit to your gym, which offers/services they like the most, etc. Such candidates can be ideal for upselling or cross-selling.

You can offer them discounts for a limited or lifetime, email them for being a loyal customer, or provide them exclusive services. This not only enhances your customer service but also makes your customers feel valued. Thus, they tend to stay longer and might even contribute to word-of-mouth marketing.

5. Collect Feedback

Taking feedback from your gym members is vital. With this, we don’t mean collecting feedback verbally. You can leverage your gym management software for this. Some allow you to create and send short surveys asking your customers what they like and what they don’t about your gym. Based on the responses collected, you can bring a few changes to your practices. This encourages your customers to open up more about what they feel with regard to your services or products.

This approach can help you learn the positive and negative sides of your business. You might even determine an alternative product or service that you can put into practice for more customer satisfaction.

Conclusion

Besides streamlining your gym services, you can utilize gym management software to help you stand out from your competitors. The above tips would surely help.

How are you using your gym management software to increase sales and improve customer experience? Do you have any tips for our audience? If so, you can share them.

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ENTERTAINMENT

Censoring Entertainment and Propaganda

Umar Nisar

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Censoring Entertainment and Propaganda

Is there a need for Entertainment censoring? It seems like every five minutes; you hear beeps, blurs, or modifications in our entertainment. Censoring interferes with the enjoyment of songs and other forms of expression. There is censoring on the radio, video games, and even the internet. Why do government agencies and media sources think they need to hide what they call “inappropriate things” from people?

Even worse, why do they get to decide what is inappropriate? Countries like China are well known for censorship.

Entertainment Censoring is a topic that has grown from a small group discussion to an election issue. But why is there a need for it? Why can’t television programs be viewed the way they were recorded? Why won’t the governments let people see the real deal? Sometimes you wonder if they are hiding things from the general public. Maybe the whole Entertainment Censoring Committee is a big propaganda scheme? Maybe they change entertainment to make people think in certain ways?

Allowing Entertainment Censoring is taking away our rights. It is changing the way that the artist intended us to view their work. It’s like taking away Mona Lisa’s smile. Entertainment Censoring is like taking the punch line out of a joke. Everything we see in entertainment is screened. Should the governments be allowed to stop us from hearing and seeing certain things?

During WW1, people were forced to watch propaganda videos. They listened to propaganda radio. All sources of entertainment were run by the government. The government had the full ability to make people believe what they put on media.

In the current day, the government still has the ability to screen what goes out in the media. They give us some reasons to believe we are free from the propaganda days but are we free? The question we should ask is, “do we see what the artist wanted us to see”? The answer is no. We have to say no, because of Entertainment Censored. We, as Americans, do not get to see the whole show. When you listen to a song on the radio, there are parts of it cut out.

This is the government taking away our rights. They think they should be allowed to take the “F-bomb” out of a joke on Comedy Central. They think they can hide a girl who flashes the camera. They think they can edit out violence.

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ENTERTAINMENT

Everyday uses of Music

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Everyday uses of Music

Music

Music is an important part of our everyday life. People from around the world listen to music and even create music. Research shows that music has the power to affect our cognitive abilities and our emotions as well. Music is used by different people for different purposes, some use it to express themselves while others use it for personal satisfaction.

The value that music holds in your life depends upon the uses you make out of it and your level of engagement with the same. Some people who are involved in music, for example, singers, instrumentalists, etc. think of it as their worship. They are completely dedicated to the art and constantly try to make it better. But not everyone is that involved in music. We all like to listen to songs and even hum along with some, but that is generally according to our convenience. This is what makes it relaxing and therapeutic. Music is used in a lot of yoga sessions and meditations. It helps people to calm down and focus on positive energy. In fact, a lot of people listen to music while sleeping to have better sleep.

Don’t we all love to have a good song in the background while we do our chores? Having a hot cup of coffee on a chilly winter morning along with your favorite tune in your ears is simply bliss. The effect that music can have on our mental health is extraordinary. This is why a lot of parents today prefer to put their children in some kind of music lesson so that they have something relaxing in their lives. Not only children, a lot of adults as well are opting for music lessons since it is calming yet intriguing. You get to learn new things and access your creative side. This is why music lessons are becoming increasingly famous amongst the millennial population.

Be it singing, listening, or playing an instrument all of these are equally rewarding. Listening to music leads our brain to release the happy hormones which make us happier. When it comes to singing, people are hesitant to sing but don’t we all sing our hearts out in the shower? This is a kind of catharsis and leaves you in a very good mood. People suffer from anxiety and depression; music can help you in your journey of healing. You can use music to express your emotions or to vent out your feelings.

Without music, our life would simply be incomplete. There won’t be any tunes to hum along, there won’t be any songs to dance on and there won’t be any melodies which will help us to sleep. Therefore, we can say that music not only has immense benefits but is also essential for our lives. We should appreciate it and try to engage with music more in our everyday lives to have a better living.

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