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How to Build a Strong SEO Program during COVID-19

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COVID-19

The Corona Virus Disease has changed the world’s way of doing things. A lot of movement has been limited and countries have been locked down to prevent the disease from spreading. This has resulted in so many businesses being closed down.

While this sounds like a very bad thing, there is a good side to it. This is only for businesses that are going to be smart and are looking for ways to thrive amid the pandemic.

Right now, people have nowhere to go and nothing to do. The majority of them are spending a lot of their time surfing the internet. Even a recent study revealed that COVID-19 has seen internet usage rise by 70% and streaming by 12%. This presents a great opportunity for digital marketers. It is time for businesses to rethink their SEO and come up with strategies that will suit the current situation. Below are ways you can use to build a strong SEO program during COVID-19.

  1. Manage Your Online Presence

You need to stay connected to your customers during COVID-19. For small businesses, this is the time to build their online presence. People have nothing but time and are spending this time on the internet to entertain themselves, doing business, or looking for information. Whatever they are doing, this is your time to get their attention by giving them the content they need. The most important thing is to be smart in the way you deliver the content and be consistent about it. Some of the ways you can use to manage your online presence are

 

  • Utilizing social media platforms to interact with your audience.
  • Utilizing your existing channels such as emails and website to engage with your customers
  • Using live stream to run events that had already been scheduled before COVID-19

 

2.Focus on Building Trust

During this crisis, building trust with your customers is more important than ever before. While people have been forced to conduct their daily activities online, 81% of them are saying that they must be able to trust the brand to do what is right. This means that customers have to trust you for them to choose to do business with you. So how can you get people to trust your brand?

  • By using Facts

As you market your brand ensure that you provide information based on facts. People are afraid, unstable, and distrusting and the truth is what they need to overcome this. Make sure you show your customers how you are going to help them during this pandemic and reassure them that you are doing anything possible to help them.

  • By preventing Cyber Crime

Some hackers are using this crisis to send malicious malware disguised as COVID-19 promo codes and coupons. Some are hiding behind reputable brands to promote their criminal activities and subject people to phishing attacks. This can greatly affect the reputation and trust of your brand.

In January Google reported 149k active phishing websites. The number rose to 293k in February and to 522k in March. These statistics show that cybercrime is on the rise and anyone can be a victim. The only way that your customers will trust you is if they feel safe using your website. Ensure that you implement measures to secure your website and monitor activities on the internet to know when your website is targeted.

COVID-19

 

3.Create Relevant Content

Content is the engine of SEO, this has not changed during this pandemic. High-quality and relevant content has become even more important in this crisis. Ensure that you create content that is compelling and will resonate with your audience. Think about what your customers want first before you create content. For instance, people are dealing with homeschooling, struggling with finances, stress, and working from home. Creating content around these topics will generate more traffic and keep your business ahead during these trying times. Make sure that the content will touch your audience at the point of their needs.

4.Monitor Your Keywords

Everything has changed right now including consumer behavior. For instance, the majority of the people are not considering the purchase of big-ticket items i.e. cars, homes, and luxury goods. Also, despite the issues surrounding the delivery of goods, online purchasing has increased significantly and more people are visiting local groceries. All these changes are reflected in what the people are searching for.

 

As such, businesses need to monitor what their customers are searching for and align with their priorities. Apart from your customers changing their behavior, there are also potential customers for you to grab. Ensure that you monitor your keywords with AdWords Brisbane not to miss out on the good opportunities during COVID-19.

 

5.Be Ready For The Future

No one was ready for COVID-19. That is why people were taken by surprise and it has taken time for businesses to adapt. But we all know that it will not last forever. As such, businesses need to be ready for the expected market changes after CoronaVirus.

Just like the demand for your goods and services has changed amid the pandemic, expect that it will also change after the crisis. People’s buying behavior will change so will the SEO strategies. Also, people will go back to their jobs while schools and businesses will reopen. This means that marketing strategies such as use of billboards that have lost importance will become relevant once more. And that is why you have to think of the long-term effects of the pandemic towards your business.

Truth is, planning for the future in the middle of this crisis will not be easy. However, only the businesses that will be ready for the transition after the crisis will make it on the other side.

Conclusion

While COVID-19 has presented so many challenges, it has also opened a door to so many opportunities. You can choose to focus on the challenges and let your business fail or take advantage of Joel House Brisbane SEO and let your business rise against the pandemic to succeed.

HEALTH

How long do succulents live?

Umar Nisar

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How long do succulents live

It is a tough question because succulents are so diverse. There are thousands of different varieties with their own needs and habits. As a gardener, it is important to know the plants about their life span, how fast they grow, and what they need in terms of sun, water, pots, soil, and the like.

Lifespan of succulents

There are many plants with unknown ages, simply because they haven’t been observed in nature long enough. Here are a few succulents with known life spans:

Jade Plant (70-100 years), Hens and Chicks (3+ years),  Aloe Vera (5-25 years), Barrel Cactus (Centuries), Living Stones  (40-50 years),  Christmas Cactus  (30+ years). You can buy succulents online.

Some succulent plants have factors at play that drastically affect how long they live. For example, many hybrids, such as Echeveria Perle von Nurnberg, have short lifespans. Some succulents don’t live long but grow offsets to replace themselves. The main plant only lives around 3-4 years but sends out lots of offsets in a lifetime.

Aeonium kiwi is a monocarpic plant that dies after flowering. Depending on how fast the succulent matures, it may live for many years before it blooms. If the succulent begins to flower,  the best thing to  do is take some cuttings for propagation. It carries the generation forward. 

Growing condition of succulents

Succulents are typically slow growers. That doesn’t mean their growth is all the same, though. The majority of succulents cycle between dormancy and a growing season each year. Plant dormancy is very similar to hibernation in animals. During a certain season, succulents go into survival mode to make it through extreme weather conditions. They slow or stop their growth in order to conserve energy. Because of this, succulents usually don’t need as much water or sun while dormant. The growing season is when succulents get to work. This is when they’ll form new leaves, send out offsets, and flower. Succulents typically appreciate extra water, sunlight, and even fertilizer during this time.

Succulents native to the Northern Hemisphere usually go dormant during the winter and grow in the spring and summer. On the other hand, native southern plants typically shut down when it’s hot outdoors in the summer. Plenty of sunlight is needed. However, most species cannot tolerate direct sun. Indirect or bright, filtered light is usually the best. If it doesn’t receive enough sunlight, the plant may begin to fade.

The soil must be well-draining. There are many specialty succulent and cactus mixes that are perfect. A mix can be prepared by mixing one part potting soil with one part perlite. If the mix retains too much water, the roots will begin to rot. Fertilizer depends on the variety of  the succulent. Some appreciate multiple doses a year while others don’t need it at all. Plants that do need fertilizing usually prefer one that’s balanced or low nitrogen.

Keeping pests and diseases well away from the plants is crucial. Knowing the signs for common succulent pests such as mealybugs, aphids, and scale insects. Diseases are usually rare in succulents, but nearly all are prone to root rot. Prevent this by watering properly and keeping the stem and leaves dry.

It should be remembered that these care tips are general and vary from plant to plant. For the best instructions, it is better to know the succulent’s specific needs. Proper care definitely will be beneficial for the succulents. To really extend their life span though, the following things are to be done:

Keeping a consistent watering schedule, Using good quality soil, repotting into new pots as needed, acclimatization of succulents when moving them to a new location, taking good care of the roots, Propagation of plants so that it can live on through its descendants. 

A new succulent should be known very correctly, as its care can make a huge difference. So learning about that plant, track its progress. The succulent is dependent on its grower to a great extent as it can not speak out about its requirements.

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The risks of dental implant procedures

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The risks of dental implant procedures

Dental implant

Dental implants in common are replacement tooth roots; that is indeed metal cylinders composed of titanium rightly placed in the jawbone where teeth are missing. Implants offer a powerful foundation for fixed or extractable replacement teeth solely devised to properly match your original teeth.

  • Dental implant surgery has undoubtedly become a current treatment in dentistry and is usually known for its secure surgical procedure. However, there are many potential complications associated with this procedure that should be unignored. Many of the complications can be sorted out easily; however, in a few specific cases, they can result in dental implant failure, even life-threatening situations.

The risks of dental implant procedures:

If you’re considering a dental implant, then you should have some personal knowledge about the dental implant itself to typically get a more precise understanding of the possible risks of the dental implant procedure. Risks include:

1. Injury to adjacent teeth

During the procedure to place a dental implant in the jaw, few neighboring anatomic structures are often harmed due to unknown causes. This injured adjacent tooth may result in the tooth to become non-vital, and the tooth may demand endodontic treatment. This can eventually result in implant failure.

2. Infection

Infection is a significant complication of dental implantation. It develops from the plaque on all sides of the implant and its top; the plaque attaches firmly to the implant’s irregular surface making its removal impossible. Infection can not only take place in the troubled region but can also prevail in other areas of the body, leading to systemic infection. This in turn can result in implant failure. People should take care of their dental implants to minimize the possible risk of infection. Most infections after implant results from a patient’s social habits and way of life. 

3. Mal-positioned dental implants

Poorly placed dental implants cause numerous problems. The implant should be ideally positioned about the three dimensions dictated by the position of the last restoration and not by the availability of bone. A wrongly positioned dental implant can cause cosmetic issues, hygiene complications, chewing problems, and remarkable longevity. There are a lot of professional dentists are available in the world. You can also find some best dentists online such as Dentist Hong Kong.

4. Nerve or tissue damage

One more possible but rare complication is harm to the tissue around the implant, particularly the nerves. Sometimes, a dental surgeon may unintentionally put a dental implant too close to a nerve. This can result in constant dullness, shivering, pain in your original teeth, gums, lips, or chin. Among all the implant procedures carried out each year, almost 1% of them led to nerve injuries.  Inadequate planning is the cause of many implant-related nerve injuries. Proper imaging and pre-procedural evaluation can minimize the risk of nerve damage. The nerve damage could be short-term or permanent, and the implant might need to be eliminated.

5. Bone loss around dental implants

Bone loss around dental implants represents an irreparable process that initiates gum recession and eventually disclosure of the implant surface. It happens when the bone maintaining the implant is lost. Bone loss can also cause the formation of black triangles among teeth, which are not aesthetically attractive and increase the trouble of sustaining clean teeth. The best treatment you can find the best dentist near you in your city or country like dental implants hk.

6. Loose dental implants

A loose dental implant is a chief symptom of poor healing and mal-adaptation into the bone. Typically, the dental implant naturally goes through a healing process over almost three to six months during with it merges with the bone (osseointegration). If the implant is loose, it means it has lost integration with the bone and is no longer in contact with it. Some problems can arise instantly after placement or during the recovery time period, while others can become obvious years after :

  • Inadequate stability
  • Insufficient amount of bone
  • Defective design of the implant
  • Imperfect surgical tactic during placement
  • Overheating during the process

7.Sinus Problems

Sinuses can be a great challenge for dental implants replacing teeth in the upper row. If the implant projects into the sinus cavity, the area can become severely inflamed, causing swelling of the sinuses.  Some potential symptoms of sinusitis are pain, tenderness, or inflammation on all sides of the cheeks, eyes.  An X-ray or MRI or CT scan can clearly recognize this problem and curative surgery can then be performed to get rid of this problem.

Other Risks & Causes of Failure

The following are some other complications of the dental implant for patients to consider before going for a dental implant.

  • Poor oral hygiene
  • Physical damage
  •  Foreign body rejection
  • Allergic reaction

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What to do in case of carpal tunnel syndrome during pregnancy?

Umar Nisar

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What to do in case of carpal tunnel syndrome during pregnancy

Carpal tunnel syndrome is a problem affecting the hand and occurs due to a combination of health conditions and activities that put pressure on the median nerve of the wrist. Due to excessive pressure on the median vein, the amount of space in the carpal tunnel decreases and the amount of tissue in the tunnel and the sensitivity of the median nerve increases. This can lead to carpal tunnel syndrome.

The swelling which is common during pregnancy can crowd the structures in the carpal tunnel and lead to carpal tunnel syndrome, especially when combined with forceful or constant movements of the hand and finger.

Swelling which commonly occurs during pregnancy, puts pressure on the median nerve in the wrist and causes symptoms of aching and tingling. Causes of carpal tunnel syndrome, even during pregnancy are most often associated with repetitive motion and ergonomic strain. Due to reduced mobility and a lot of resting, the circulation to the hands and other extremities is also quite slow. And if the female has repetitive hand motions or works at a desk job, she is more likely to experience carpal tunnel syndrome during pregnancy.

Symptoms of carpal tunnel syndrome during pregnancy?

Symptoms of carpal tunnel syndrome during pregnancy include; numbness, tingling, pain, dull ache, swelling, hot fingers,  decreased sensation in the fingers and difficulty holding objects. Symptoms of this condition are usually worse at night or early in the morning and can be felt in the fingers, hand, wrist and in worst cases, in the forearm and shoulder.

What to do in case of carpal tunnel syndrome during pregnancy?

Carpal tunnel syndrome is very common during pregnancy. Conservative management for up to 3 months is recommended for carpal tunnel syndrome related to pregnancy.  Females who still experience the same pain and symptoms after delivery should consult an orthopedic surgeon.

The more you take care and manage the symptoms of carpal tunnel syndrome, the better you are likely to feel after delivery. Here are some remedies you can try to reduce symptoms of carpal tunnel syndrome during pregnancy-

●      Wrist splints

Wear wrist splints to relieve pain and other symptoms of carpal tunnel syndrome during pregnancy. The splint will keep your wrist from bending forwards and thus prevent symptoms from getting worse. Try wearing splints most of the time, including overnight, for the best results.

  • Exercise 

Exercises and stretching the wrists can further assist with the symptoms of CTS. Raise your hand above your heart level and then open and close the hands to make a gentle fist. Repeat the same for 5 -10 times, several times a day. This exercise can help reduce the stiffness in the finger joints and help reduce swelling caused due to carpal tunnel syndrome.

●      Modify your lifestyle and activities

Changing your daily routine and the way in which you carry out everyday tasks to reduce bending of the wrist and the pressure exerted in the carpal tunnel can readily improve and manage the symptoms. Try to keep your wrist relaxed and neutral as much as possible. 

Avoid sleeping on the affected side and raise the affected arm on a pillow, if possible. Keep your wrist from bending forward while doing your everyday tasks. Wear a wrist splint to prevent forward bending of your wrist. Avoid lifting heavy weights or performing activities which can make the symptoms worse.

How can you manage swelling due to carpal tunnel syndrome in pregnancy?

Using cold or ice packs on the inner part of your wrist or placing the hands in a cold water bath for about 30 seconds to 1 minute can also help in reducing the swelling.  It is advised to stop following these if your symptoms worsen. Try to rest with your hands above the heart level for a few minutes, several times a day.  Following such habits regularly can help reduce symptoms of carpal tunnel syndrome during pregnancy.

When will pregnancy related carpal tunnel syndrome end?

Just like your feet return back to their normal size, carpal tunnel syndrome is also likely to resolve on its own after delivery. It may take a few months for the symptoms to resolve or completely go away. However, symptoms are likely to stay longer if you are breastfeeding.

Carpal tunnel usually resolves on its own after delivery as the fluid retention decreases. But if this does not happen or symptoms of CTS worsen after delivery, you should get in contact with an expert orthopedic surgeon who can suggest to you what your next steps should be.

If the symptoms of carpal tunnel syndrome do not go away after trying non-surgical methods or lifestyle changes, the orthopedic doctors may suggest undergoing carpal tunnel release surgery. Consult the best orthopedic surgeons at Pristyn Care who specialize in carpal tunnel surgery.

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