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How to Build a Strong SEO Program during COVID-19

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COVID-19

The Corona Virus Disease has changed the world’s way of doing things. A lot of movement has been limited and countries have been locked down to prevent the disease from spreading. This has resulted in so many businesses being closed down.

While this sounds like a very bad thing, there is a good side to it. This is only for businesses that are going to be smart and are looking for ways to thrive amid the pandemic.

Right now, people have nowhere to go and nothing to do. The majority of them are spending a lot of their time surfing the internet. Even a recent study revealed that COVID-19 has seen internet usage rise by 70% and streaming by 12%. This presents a great opportunity for digital marketers. It is time for businesses to rethink their SEO and come up with strategies that will suit the current situation. Below are ways you can use to build a strong SEO program during COVID-19.

  1. Manage Your Online Presence

You need to stay connected to your customers during COVID-19. For small businesses, this is the time to build their online presence. People have nothing but time and are spending this time on the internet to entertain themselves, doing business, or looking for information. Whatever they are doing, this is your time to get their attention by giving them the content they need. The most important thing is to be smart in the way you deliver the content and be consistent about it. Some of the ways you can use to manage your online presence are

 

  • Utilizing social media platforms to interact with your audience.
  • Utilizing your existing channels such as emails and website to engage with your customers
  • Using live stream to run events that had already been scheduled before COVID-19

 

2.Focus on Building Trust

During this crisis, building trust with your customers is more important than ever before. While people have been forced to conduct their daily activities online, 81% of them are saying that they must be able to trust the brand to do what is right. This means that customers have to trust you for them to choose to do business with you. So how can you get people to trust your brand?

  • By using Facts

As you market your brand ensure that you provide information based on facts. People are afraid, unstable, and distrusting and the truth is what they need to overcome this. Make sure you show your customers how you are going to help them during this pandemic and reassure them that you are doing anything possible to help them.

  • By preventing Cyber Crime

Some hackers are using this crisis to send malicious malware disguised as COVID-19 promo codes and coupons. Some are hiding behind reputable brands to promote their criminal activities and subject people to phishing attacks. This can greatly affect the reputation and trust of your brand.

In January Google reported 149k active phishing websites. The number rose to 293k in February and to 522k in March. These statistics show that cybercrime is on the rise and anyone can be a victim. The only way that your customers will trust you is if they feel safe using your website. Ensure that you implement measures to secure your website and monitor activities on the internet to know when your website is targeted.

COVID-19

 

3.Create Relevant Content

Content is the engine of SEO, this has not changed during this pandemic. High-quality and relevant content has become even more important in this crisis. Ensure that you create content that is compelling and will resonate with your audience. Think about what your customers want first before you create content. For instance, people are dealing with homeschooling, struggling with finances, stress, and working from home. Creating content around these topics will generate more traffic and keep your business ahead during these trying times. Make sure that the content will touch your audience at the point of their needs.

4.Monitor Your Keywords

Everything has changed right now including consumer behavior. For instance, the majority of the people are not considering the purchase of big-ticket items i.e. cars, homes, and luxury goods. Also, despite the issues surrounding the delivery of goods, online purchasing has increased significantly and more people are visiting local groceries. All these changes are reflected in what the people are searching for.

 

As such, businesses need to monitor what their customers are searching for and align with their priorities. Apart from your customers changing their behavior, there are also potential customers for you to grab. Ensure that you monitor your keywords with AdWords Brisbane not to miss out on the good opportunities during COVID-19.

 

5.Be Ready For The Future

No one was ready for COVID-19. That is why people were taken by surprise and it has taken time for businesses to adapt. But we all know that it will not last forever. As such, businesses need to be ready for the expected market changes after CoronaVirus.

Just like the demand for your goods and services has changed amid the pandemic, expect that it will also change after the crisis. People’s buying behavior will change so will the SEO strategies. Also, people will go back to their jobs while schools and businesses will reopen. This means that marketing strategies such as use of billboards that have lost importance will become relevant once more. And that is why you have to think of the long-term effects of the pandemic towards your business.

Truth is, planning for the future in the middle of this crisis will not be easy. However, only the businesses that will be ready for the transition after the crisis will make it on the other side.

Conclusion

While COVID-19 has presented so many challenges, it has also opened a door to so many opportunities. You can choose to focus on the challenges and let your business fail or take advantage of Joel House Brisbane SEO and let your business rise against the pandemic to succeed.

HEALTH

Mystery of Fibroids!

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Mystery of Fibroids!

Do you know that 80% of all women develop fibroids till the age of 50, although, most of them remain asymptomatic? If fibroids are this much common, you must have some knowledge about this disease. So,

What are fibroids?

Fibroids are basically abnormal growth in the female uterus.

It is the most common occurring benign tumor of the female genital tract but it does not receive that much ‘respect’ probably because its clinical incidence is almost half of its histological incidence.

What are the types of fibroids?

It can be subserosal, intramural, or submucosal if it is present outside on the surface of the body; in the middle/muscular layer; or inside just below the mucosa, of the uterus, respectively.

Subserosal fibroids are termed as pedunculated if they grow with a stalk-like projection.

What are the causes of fibroids?

Causes of fibrosis are not that much clear, however, following fit the best;

  • Mostly due to high levels of estrogen and progesterone in the body. (These hormones are involved in the regeneration of uterus lining after menstruation, and that’s why their excess production causes abnormal growths in the uterus.)
  • Genetics. fibroids run in families
  • Deficiency of micronutrients like vitamin D (as it inhibits cellular proliferation and extracellular matrix production in fibroids)

What puts you at risk of fibroids?

You may be at risk if you have,

  • >30 years of age
  • Positive family history
  • Pregnancy
  • African-American
  • Vitamin D deficiency – etc.

What are the symptoms?

It depends…. If you have submucosal fibroids, you may experience profuse menstrual bleeding. On the other hand, if growths are small or developed after menopause, you may remain asymptomatic.

Symptoms may include,

  • Heavy menstrual bleeding
  • Prolonged menstrual phase
  • Pelvic pain
  • Menstrual cramps
  • Pain during intercourse
  • Frequent micturition (urination)
  • Constipation

So, if you are in your 40s, and are having abnormally prolonged and profuse menstruation with pelvic pain, go see your doctor. You may have fibroids.

How are the fibroids diagnosed?

Gynecologists can diagnose fibroids on pelvic examination but they may need more test for confirmation like,

  • Ultrasound
  • Magnetic Resonance Imaging (MRI) of the pelvis – it gives a clearer picture of the condition of the uterus, as well as other pelvic organs like ovaries, etc.

How to treat fibroids?

Treatment options relate to the severity of symptoms but medications are typically the first line of therapy while invasive surgery is definitive but should be last resort.

  • Medications
    • For suppressing the symptoms of fibroids, you can take anti-inflammatory drugs (like ibuprofen), pain killers, etc.
    • For shrinking fibroids, you can use Gonadotropin-Releasing Hormone (GnRH) agonist as well as the antagonist which acts by reducing estrogen/progesterone levels, and decreasing production of FSH/LH, respectively.
  • Surgery

If medications are not giving good results or the fibroids are large, surgeons perform,

  • Myomectomy – limited removal of the uterus, typically only the muscular layer
  • Hysterectomy – complete removal of the uterus in which case, you will not be able to bear a child again.
  • Minimally invasive: Uterine fibroid embolization
    • A newer treatment option that is gaining traction and involves targeted blood flow reduction of fibroid leading to its shrinkage and ultimate expulsion from the body.
    • This therapy is now available in an office setting as well in select geographies. Five Clinics, specializing in the treatment of Fibroids and Veins is one such center in central Ohio delivering this cutting edge treatment in an office. More information at www.fiveclinics.com

1)National Uterine Fibroids Foundation. (2010). Retrieved July 22, 2020, from http://nuff.org/health_statistics.htm

2)Okolo, S. (2008). Incidence, etiology, and epidemiology of uterine fibroids. Best practice & research Clinical obstetrics & gynecology22(4), 571-588.

3)Baird, D. D., Hill, M. C., Schectman, J. M., & Hollis, B. W. (2013). Vitamin D and risk of uterine fibroids. Epidemiology (Cambridge, Mass.)24(3), 447.

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Traps to avoid if you are considering Coolsculpting singapore to freeze fat.

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Coolsculpt Singapore

Imagine passing a high end branded watch, and at only a fraction of the regular retail price, will you ever think it might be a replica?

High fashion houses produce four seasons of Haute couture annually, and it sets itself to compete replicas flooding in the small lanes in some countries and online shops. It is usual for any consumer to consider it worthy of purchasing it. The worst that could happen will be embarrassing, to be discovered wearing a fake branded watch. The same could not be said for aesthetic beauty treatments. The damage might not just be a loss of face, but rather it is about the efficacy, the safety standards and ultimately, your health.

CoolSculpting Singapore is an FDA-approved, non-invasive treatment to carefully and successfully minimize Fat in targeted locations such as the lower abdominal area and love deals with by using sophisticated innovation by zeltiq USA. Fat freezes at a lower temperature level than skin, muscles and surrounding tissues and this is the core science behind the innovation of fat freezing understood clinically as cryolipolysis.

The Fat merely does not break down as anticipated.
You might end up with lumpiness over the dealt with locations if the freezing is not done evenly.
If the temperature level is chillier than meant, you might experience cold burns of the overlying skin, an issue not seen with the initial Coolsculpting innovation due to its integrated security system and strenuous screening before it was even introduced for public intake.

Effectiveness.

Double sculpting drastically minimizes clients’ time invested for the treatment procedure, enabling them to get their fat decrease treatment and accomplish their body shaping improvement even more rapidly. As even smaller sized frame women are not immune to undesirable persistent pockets of Fat, we have included the freshly established CoolAdvantage Petite applicators to provide us with the total collection, resolving the differing shape shaping requirements of anybody, regardless of shape or size.

Experience.

CoolSculpting was very first authorized by the FDA for the treatment of targeted weight loss in 2010 and is readily available at Dr Cindy’s Medical Aesthetics since 2012. Our CoolSculpting therapists have been extensively trained by cool sculpt with a continuing upgrade of understanding to much better satisfy your fat freezing requirements. Besides, complementary shape forming techniques are readily available at our centre to improve the outcomes of your body contouring efforts.

To boost the result of CoolSculpting, reducing the healing duration with much better outcome evident previously, CoolSculpting Plus integrates CoolSculpting with X-Wave, an FDA authorized treatment from Zeltiq. X-Wave is carried out instantly over the cured location( s) with an add-on benefit, using acoustic shockwaves treatment to boost lymphatic drain and slow blood flow for much better removal and metabolic process of the passing away fat cells.
Backed up by clinical research studies and checked by medical professionals, X-Lift engages the FDA authorized Exilis Ultra 360 system to supply an innovative, non-surgical option to raise and tighten up drooping, loose skin over a location( s) treated with CoolSculpting. By engaging a distinct mix of ultrasound waves and radiofrequency (RF) to warm up skin to different depths methodically, X-Lift body increases the outcomes attainable with CoolScultping alone, leading to both fat decrease and skin tightening up. Circumferential decrease, cellulite smoothening and textural gains are a few of the reported advantages with constant usage.

Dr Cindy’s Medical Aesthetics is inducted as a member of “CLUB 200” by the certified principal. This honour acknowledges centres that finished 500 or more cycles of CoolSculpting treatments in the year 2019 alone.

CoolSculpting  Freeze and Expel Fat.

CoolSculpting Singapore is an FDA-approved, non-invasive treatment to carefully and successfully decrease Fat in targeted locations such as the lower abdominal area and love manages by using sophisticated zelitiq from USA. Fat freezes at a lower temperature level than skin, muscles and surrounding tissues and this is the core science behind the innovation of fat freezing understood clinically as cryolipolysis. Double sculpting drastically minimizes clients’ time invested for the treatment procedure, permitting them to get their fat decrease treatment and accomplish their body, shaping change even more rapidly. The FDA very first authorized CoolSculpting for the treatment of targeted fat loss in 2010. Our CoolSculpting therapist consists of nurses and medical professionals trained and licensed with a continuing upgrade of understanding to much better fulfil your fat freezing requirements.

As our body contouring slogan states all of it -” If you can pinch it, we can cool sculpt it.”.

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HEALTH

The Difference Between Anti-Wrinkle Injections & Fillers

Umar Nisar

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The Difference Between Anti

Aging is a natural phenomenon that every human being has to go through. It is an inevitable process that pushes you into a new phase of life. However, the one factor of aging which no one is fond of is its effect on the skin.

As you age, your skin, which is the largest organ of the human body, undergoes a significant change. A few instances of these changes include sagging skin, wrinkles, and the loss of skin volume and elasticity.

Though you cannot stop aging, you can surely make aging look good on you by going for anti-aging treatments available in the market today. When it comes to anti-aging treatments, the most prominent treatment options are anti-wrinkle injections and fillers. They are the first choice of many seasoned dermatologists for two simple reasons- they are non-intrusive and involve no downtime for the patient.

However, this doesn’t mean that they are the same things as they both are used to tend to different aging problems. Before we dive into their differences, let us first understand them in detail:

Anti-wrinkle injections

Anti-wrinkle injections work their magic by relaxing the muscles of the face that are responsible for giving way to lines and wrinkles. When injected, the purified proteins in them stop the chemical signals from the nerves that are responsible for muscle contraction. With no movement of these muscles, the wrinkles are toned down and reduced.

They provide good results over a period of time and hence, are one of the most prominent anti-aging treatments in the world today. Here are a few more pointers about this treatment:

  • The results of this injection are short-term and last for about 3-4 months.
  • Regular touch up sessions are required to maintain the acquired results.

The use of these injections is not recommended if the patient has delicate facial muscles.

Fillers

Also referred to as dermal fillers, the primary objective of filler treatment is to revitalise the fullness and volume of the face. The most common applications of fillers are in punctured cheeks, hollows under the eyes, and in folds around the mouth.

These fillers mostly use hyaluronic acid, which is also naturally produced by our bodies. This acid aims to keep the skin hydrated and maintain its volume. However, with aging, the production of this acid reduces.

After the filler treatment, the skin gets revitalized with elasticity, hydration, and volume. Some more important facts about this treatment are:

  • The results of dermal fillers last for about 2 years or more.
  • Regular touch up sessions is only required after 2 years or more, as the case may be.

Now, since you know what these treatments are and what they do, let’s come on to the main question:

What is the difference between anti-wrinkle injections & fillers?

If you read about anti-wrinkle injections and fillers in the details above, you can effortlessly sort out the differences between these treatments. But the most straightforward way to spell out the difference between anti-wrinkle injections and fillers is:

The anti-wrinkle injections are used to relax muscles and reduce wrinkles, while fillers are used to restore skin volume and amplify features.

Other differences between anti-wrinkle injections & fillers include:

  • Anti-wrinkle injections use a purified form of protein, while fillers use hyaluronic acid.
  • The effects of anti-wrinkle injections last for 3 to 4 months, while the effects of fillers last for up to 2 years or more.
  • Anti-wrinkle injections require regular touch-ups, while filler injections don’t.

Whether you choose anti-wrinkle or filler injections, they both provide several benefits to their users. The effectiveness of both these treatments depends upon your dermatologist.

Get the best treatments for all your skin problems from the city’s best dermatologists to get your treatment done to ensure that your appearance is in good hands!

 

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