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How to Build a Strong SEO Program during COVID-19

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COVID-19

The Corona Virus Disease has changed the world’s way of doing things. A lot of movement has been limited and countries have been locked down to prevent the disease from spreading. This has resulted in so many businesses being closed down.

While this sounds like a very bad thing, there is a good side to it. This is only for businesses that are going to be smart and are looking for ways to thrive amid the pandemic.

Right now, people have nowhere to go and nothing to do. The majority of them are spending a lot of their time surfing the internet. Even a recent study revealed that COVID-19 has seen internet usage rise by 70% and streaming by 12%. This presents a great opportunity for digital marketers. It is time for businesses to rethink their SEO and come up with strategies that will suit the current situation. Below are ways you can use to build a strong SEO program during COVID-19.

  1. Manage Your Online Presence

You need to stay connected to your customers during COVID-19. For small businesses, this is the time to build their online presence. People have nothing but time and are spending this time on the internet to entertain themselves, doing business, or looking for information. Whatever they are doing, this is your time to get their attention by giving them the content they need. The most important thing is to be smart in the way you deliver the content and be consistent about it. Some of the ways you can use to manage your online presence are

 

  • Utilizing social media platforms to interact with your audience.
  • Utilizing your existing channels such as emails and website to engage with your customers
  • Using live stream to run events that had already been scheduled before COVID-19

 

2.Focus on Building Trust

During this crisis, building trust with your customers is more important than ever before. While people have been forced to conduct their daily activities online, 81% of them are saying that they must be able to trust the brand to do what is right. This means that customers have to trust you for them to choose to do business with you. So how can you get people to trust your brand?

  • By using Facts

As you market your brand ensure that you provide information based on facts. People are afraid, unstable, and distrusting and the truth is what they need to overcome this. Make sure you show your customers how you are going to help them during this pandemic and reassure them that you are doing anything possible to help them.

  • By preventing Cyber Crime

Some hackers are using this crisis to send malicious malware disguised as COVID-19 promo codes and coupons. Some are hiding behind reputable brands to promote their criminal activities and subject people to phishing attacks. This can greatly affect the reputation and trust of your brand.

In January Google reported 149k active phishing websites. The number rose to 293k in February and to 522k in March. These statistics show that cybercrime is on the rise and anyone can be a victim. The only way that your customers will trust you is if they feel safe using your website. Ensure that you implement measures to secure your website and monitor activities on the internet to know when your website is targeted.

COVID-19

 

3.Create Relevant Content

Content is the engine of SEO, this has not changed during this pandemic. High-quality and relevant content has become even more important in this crisis. Ensure that you create content that is compelling and will resonate with your audience. Think about what your customers want first before you create content. For instance, people are dealing with homeschooling, struggling with finances, stress, and working from home. Creating content around these topics will generate more traffic and keep your business ahead during these trying times. Make sure that the content will touch your audience at the point of their needs.

4.Monitor Your Keywords

Everything has changed right now including consumer behavior. For instance, the majority of the people are not considering the purchase of big-ticket items i.e. cars, homes, and luxury goods. Also, despite the issues surrounding the delivery of goods, online purchasing has increased significantly and more people are visiting local groceries. All these changes are reflected in what the people are searching for.

 

As such, businesses need to monitor what their customers are searching for and align with their priorities. Apart from your customers changing their behavior, there are also potential customers for you to grab. Ensure that you monitor your keywords with AdWords Brisbane not to miss out on the good opportunities during COVID-19.

 

5.Be Ready For The Future

No one was ready for COVID-19. That is why people were taken by surprise and it has taken time for businesses to adapt. But we all know that it will not last forever. As such, businesses need to be ready for the expected market changes after CoronaVirus.

Just like the demand for your goods and services has changed amid the pandemic, expect that it will also change after the crisis. People’s buying behavior will change so will the SEO strategies. Also, people will go back to their jobs while schools and businesses will reopen. This means that marketing strategies such as use of billboards that have lost importance will become relevant once more. And that is why you have to think of the long-term effects of the pandemic towards your business.

Truth is, planning for the future in the middle of this crisis will not be easy. However, only the businesses that will be ready for the transition after the crisis will make it on the other side.

Conclusion

While COVID-19 has presented so many challenges, it has also opened a door to so many opportunities. You can choose to focus on the challenges and let your business fail or take advantage of Joel House Brisbane SEO and let your business rise against the pandemic to succeed.

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A Few Things to Check Before Hiring an Electrician

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A Few Things to Check Before Hiring an Electrician

Hiring an Electrician

Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.

Proper Training

When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.

Review Experience

Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.

Check Reviews

Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.

Licensed and Insured

Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.

Verify Credentials and Permits

The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.

Talk to Several Electricians

After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.

Compare Costs

While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price. 

Look for Outstanding Customer Service

Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.

Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.

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