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How to Build a Strong SEO Program during COVID-19

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COVID-19

The Corona Virus Disease has changed the world’s way of doing things. A lot of movement has been limited and countries have been locked down to prevent the disease from spreading. This has resulted in so many businesses being closed down.

While this sounds like a very bad thing, there is a good side to it. This is only for businesses that are going to be smart and are looking for ways to thrive amid the pandemic.

Right now, people have nowhere to go and nothing to do. The majority of them are spending a lot of their time surfing the internet. Even a recent study revealed that COVID-19 has seen internet usage rise by 70% and streaming by 12%. This presents a great opportunity for digital marketers. It is time for businesses to rethink their SEO and come up with strategies that will suit the current situation. Below are ways you can use to build a strong SEO program during COVID-19.

  1. Manage Your Online Presence

You need to stay connected to your customers during COVID-19. For small businesses, this is the time to build their online presence. People have nothing but time and are spending this time on the internet to entertain themselves, doing business, or looking for information. Whatever they are doing, this is your time to get their attention by giving them the content they need. The most important thing is to be smart in the way you deliver the content and be consistent about it. Some of the ways you can use to manage your online presence are

 

  • Utilizing social media platforms to interact with your audience.
  • Utilizing your existing channels such as emails and website to engage with your customers
  • Using live stream to run events that had already been scheduled before COVID-19

 

2.Focus on Building Trust

During this crisis, building trust with your customers is more important than ever before. While people have been forced to conduct their daily activities online, 81% of them are saying that they must be able to trust the brand to do what is right. This means that customers have to trust you for them to choose to do business with you. So how can you get people to trust your brand?

  • By using Facts

As you market your brand ensure that you provide information based on facts. People are afraid, unstable, and distrusting and the truth is what they need to overcome this. Make sure you show your customers how you are going to help them during this pandemic and reassure them that you are doing anything possible to help them.

  • By preventing Cyber Crime

Some hackers are using this crisis to send malicious malware disguised as COVID-19 promo codes and coupons. Some are hiding behind reputable brands to promote their criminal activities and subject people to phishing attacks. This can greatly affect the reputation and trust of your brand.

In January Google reported 149k active phishing websites. The number rose to 293k in February and to 522k in March. These statistics show that cybercrime is on the rise and anyone can be a victim. The only way that your customers will trust you is if they feel safe using your website. Ensure that you implement measures to secure your website and monitor activities on the internet to know when your website is targeted.

COVID-19

 

3.Create Relevant Content

Content is the engine of SEO, this has not changed during this pandemic. High-quality and relevant content has become even more important in this crisis. Ensure that you create content that is compelling and will resonate with your audience. Think about what your customers want first before you create content. For instance, people are dealing with homeschooling, struggling with finances, stress, and working from home. Creating content around these topics will generate more traffic and keep your business ahead during these trying times. Make sure that the content will touch your audience at the point of their needs.

4.Monitor Your Keywords

Everything has changed right now including consumer behavior. For instance, the majority of the people are not considering the purchase of big-ticket items i.e. cars, homes, and luxury goods. Also, despite the issues surrounding the delivery of goods, online purchasing has increased significantly and more people are visiting local groceries. All these changes are reflected in what the people are searching for.

 

As such, businesses need to monitor what their customers are searching for and align with their priorities. Apart from your customers changing their behavior, there are also potential customers for you to grab. Ensure that you monitor your keywords with AdWords Brisbane not to miss out on the good opportunities during COVID-19.

 

5.Be Ready For The Future

No one was ready for COVID-19. That is why people were taken by surprise and it has taken time for businesses to adapt. But we all know that it will not last forever. As such, businesses need to be ready for the expected market changes after CoronaVirus.

Just like the demand for your goods and services has changed amid the pandemic, expect that it will also change after the crisis. People’s buying behavior will change so will the SEO strategies. Also, people will go back to their jobs while schools and businesses will reopen. This means that marketing strategies such as use of billboards that have lost importance will become relevant once more. And that is why you have to think of the long-term effects of the pandemic towards your business.

Truth is, planning for the future in the middle of this crisis will not be easy. However, only the businesses that will be ready for the transition after the crisis will make it on the other side.

Conclusion

While COVID-19 has presented so many challenges, it has also opened a door to so many opportunities. You can choose to focus on the challenges and let your business fail or take advantage of Joel House Brisbane SEO and let your business rise against the pandemic to succeed.

HEALTH

Advanced Anti-wrinkle Retinol Serum

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Advanced Anti-wrinkle Retinol Serum

Retinol care: what’s more?

Retinol is a derivative of vitamin A. It visibly reduces wrinkles, firms the skin, and fights acne. Praised by cosmetic brands and then criticized because of its irritant action, it remains the star of anti-aging treatments. Focus on retinol care and their benefits for the skin.

Retinol, what is it?

The retinol has emerged in the 1990s, carried by the RoC Laboratory, a specialist in anti-aging.

Concretely, retinol is a derivative of vitamin A, just like retinaldehyde and retinoic acid, which we will also talk about because their properties are almost similar.

These three forms of vitamin A have incomparable anti-aging and anti-acne properties. And for good reason, they are “the active ingredients whose effectiveness in cosmetology has been the most studied and proven over time”, specifies Catherine Raimbault, President of the Aesthetic Dermatology group and corrective of the French Society of Dermatology. 

After having known its heyday, retinol has been criticized for being considered too irritating. In reality, it is retinoic acid, which is only available on prescription, that is. Retinol and retinaldehyde are much less so, which is why they are used in cosmetics.

Remember that in all cases, it depends on the dosage.

Retinol, the best anti-wrinkle on the market?

Concretely, retinol has an exfoliating effect that smooths the texture of the skin and gives radiance, an antioxidant effect and it regulates the melanocytes responsible for brown spots. It also stimulates the production of collagen and elastin for plump and firm skin and increases the level of hyaluronic acid.

Retinol is ranked at the top of anti-wrinkle retinol serum treatments

In summary, retinol is very complete: it acts on the epidermis and dermis. In short, a real miracle remedy for perfect skin. “For us health professionals, retinol is ranked at the top of anti-wrinkle treatments  “, confirms Doctor Catherine Raimbault.

The acetic skins, thick and/or fatty prefer retinoic acid. Indeed, it has an even more covering action: it stimulates fibroblasts (cells which ensure the suppleness and elasticity of the skin), the synthesis of collagen, and angiogenesis (a process of growth of new blood vessels for an effect “looking good “). 

It also improves cell regeneration and it regulates melanin synthesis for a blemish-free complexion. And above all, it acts as an exfoliant. Its action refines the upper layer of the epidermis, which promotes the unclogging of pores and reduces the visibility of acne scars.

How to choose your retinol treatment?

In summary, if you have very marked wrinkles, acne, thick or oily skin, it is better to consult a dermatologist and turn to retinoic acid care.

  If you want to act in the prevention of wrinkles or if you have dry or thin skin, prefer retinol treatments found in pharmacies or drugstores.

In any case, for the active ingredient to be sufficiently effective, “it is better to favor treatments which concentrate between 0.3 and 1% of retinol and between 0.025 and 0.5% of retinoic acid”, specifies Doctor Catherine Raimbault.

The dermatologist also warns: “the skin may peel at the beginning: it is about normal desquamation. Indeed, dead cells will come off more easily thanks to the exfoliating and regenerating action of vitamin A”. We must therefore let the skin adapt.

If irritations occur or persist, especially with retinoic acid treatment, it is possible to adjust the dosage, especially at the beginning. For example, apply the cream every other day for two weeks and then every day once the skin is used to it.

On the other hand, irritation with retinol care purchased without a prescription are rare since cosmetic manufacturers include other active ingredients in their preparations, such as hydrating hyaluronic acid or vitamin C which stabilizes vitamin A. 

Apply your retinol care properly

For a reinforced action, it is necessary to put its treatment with retinol in the evening. Indeed, light degrades this asset.

To have an ultra-effective anti-wrinkle treatment, Doctor Catherine Raimbault, therefore, recommends using a treatment enriched in vitamin C. in the morning. “It is a very good anti-aging. It neutralizes the free radicals generated by UV rays”. And in the evening, make way for a retinol-based treatment.

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HEALTH

What is Skin Care? 10 Effective Skin Care Techniques

Umar Nisar

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Effective Skin Care Techniques

Do you love your skin? The truth is that; Everyone wants to have a healthy and radiant skin and to love their skin. However, as we are exposed to external factors and age progresses, our skin becomes worn, stained and changed. Although you cannot prevent aging, you can apply practical skin care tips to make it look younger and healthier.

What is Skin Care?

It is a skin care routine that should be applied daily and consists of 3 simple steps such as “cleansing the skin, using face tonic and moisturizing the skin”. Any of these should not be left missing. When you follow the steps sequentially and regularly, you maximize the level of combating skin aging.

Take Vitamin 1

Body health should be the most important thing. Healthy body; it means a healthy skin and healthy mind. Vitamin C, vitamin D, vitamin E and vitamin K are among the most essential vitamins for your skin. The easiest way to take vitamins is through a healthy diet. In addition, by getting sunlight, you can meet your vitamin D needs. You can increase your vitamin C intake by squeezing lemon into the water you drink. You can increase the consumption of green leafy vegetables such as spinach and red forest fruits. Use vitamins to prevent aging and always try to eat a healthy diet.

2. Nourish and Moisturize Your Skin

While you nourish your body, you must also nourish your skin. You should definitely use care products suitable for your skin. When purchasing skin care products, you should definitely read the moisturizing cream content and choose natural products. You can use water-based or oil-based care cream according to your skin type and keep it moist. Dry skin is one of the most important reasons to look older. For this reason, you should not let it dry. You can also use a facial moisturizer every day and a skin care mask once a week. For very dry skin, it can be moisturizing oil-based. As your skin is nourished, it will not age.

3.Don’t Skip Skin Cleansing

The cleaning routine is the most important step. Regularly, you must clean your skin thoroughly at the end of each day. If you make up, you should start with a makeup remover and then cleanse your skin with your routine skin cleansing product. You can clean it again in the morning with a lighter product. By changing the cover of your pillow frequently, you can take a big leap forward in hygiene.

4. Sleep Well

Sleep is a very important step in regenerating your skin and is actually one of the main factors of aging. You should sleep at least 7-8 hours every day. The longer the sleep time, the longer the repair time. Our skin is our largest organ and, like any other, it can cause disruptions. Like our internal organs, our skin also needs regeneration. Sleep well so that your skin has the opportunity to regenerate.

5.The Use of Face Tonic Should Not Be Skip

After cleansing your skin, you should use a toner for enlarged pores. The pores enlarged by the effect of the cleanser will tighten with the use of tonic. So it gets less dirty and your skin stays younger. In addition, the tonic can remove residue that the cleanser cannot take.

6. Take a Bath with Warm Water

Dry skin is one of the causes of wrinkles. You should lower the temperature of the water, especially if you spend a long time in the bath and wash with very hot water. If you cannot wash with lukewarm water, you should moisturize your entire skin after bathing. For sensitive skin, the use of hot water is not recommended.

7. Make a Peeling

When you clean the dead skin from your skin, it starts to breathe and heal. Dead skin prevents your skin from breathing. You can peel at least once a week, but you should not use peeling for the eye area. You can also try new recipes for natural peeling. You can scrub your skin once a week with coffee grounds, sea salt, granulated sugar, oatmeal or rice flour.

8. Move

Regular sports such as yoga, dance or rhythmic running will help you maintain skin health. General body health can also help your skin, your biggest organ, to be healthy. You can stay vigorous in general with a holistic approach.

9 Take Seasonal Changes Seriously

In very hot weather, you should use a moisturizer containing sunscreen, and in very cold weather, you should choose a moisturizer to protect your skin against dryness. In addition, you should moisturize your hands, which we do not care about the most and that are badly damaged, with sun-protected hand cream. Regardless of the temperature of the weather, keep your lip balm and hand cream with you.

10. Drink Lots of Water

Regular sleep, moisturizer, peeling, facial tonic and vitamin use are okay, but do you drink water? Drinking water helps cleanse all your organs, including your skin. Moisturized and cleansed skin shines with health.

The maintenance recommendations mentioned above, if you adopt and implement; It can reduce problems such as aging effects, sagging, acne formation and color irregularities. Regular use of anti-aging care products after a certain age; it can eliminate all problems in the long run.

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HEALTH

Best Diet Plan for Losing Weight

Umar Nisar

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Best Diet Plan for Losing Weight

Just in the case that you have to hear this: You don’t have to get more fit. Not to be cheerful. Not to become hopelessly enamored. Not to land the position you had always wanted. In the event that you need to lose weight to get more beneficial? There are many weight loss diet available on internet. Fantastic. Simply realize that body size isn’t the end-all, be-all of deciding your wellbeing. Feeling better and dealing with your body is the objective—and that can resemble various things.

However, in the event that you need to roll out some solid improvements to your eating regimen or in the event that you need to lose some fat, focusing on an eating routine arrangement can truly help.

Here is the diet for lose weight effectively

1. Drink a lot of water

Individuals once in a while mistake hunger for hunger. You can wind up burning-through additional calories when a glass of water is truly what you need.

2. Try not to skip breakfast

Skipping breakfast won’t assist you with getting more fit. You could pass up basic supplements and you may wind up nibbling more for the duration of the day since you feel hungry.

3. Regular Eat meals

Eating at customary occasions during the day helps consume calories at a quicker rate. It likewise decreases the compulsion to nibble on nourishments high in fat and sugar.

4. Peruse food names

Realizing how to peruse food names can assist you in picking more beneficial choices. Utilize the calorie data to work out how a specific food finds a way into your everyday calorie stipend on the weight-reduction plan.

5. Eat a lot of vegetables and fruit

Vegetables and fruit are low in calories and fat, and high in fiber – 3 basic elements for effective weight reduction. They additionally contain a lot of nutrients and minerals.

6. Plan your meal

Attempt to design your morning meal, lunch, supper, and snacks for the week, ensuring you adhere to your calorie remittance. You may think that it’s supportive to make a week after week shopping list.

7. Be more active

Being active is vital to getting more fit and keeping it off. Just as giving heaps of medical advantages, exercise can help consume off the overabundance calories you can’t lose weight through eating routine alone.

Discover an action you appreciate and can find a way into your daily practice.

8. Eat high fiber nourishments

Food containing heaps of fiber can help keep you feeling full, which is ideal for getting thinner. Fiber is just found in food from plants, for example, products of the soil, oats, wholegrain bread, earthy colored rice and pasta, and beans, peas, and lentils.

9. Utilize a smaller plate

Utilizing smaller plates can assist you with eating more modest parts. By utilizing more modest plates and bowls, you might have the option to slowly become accustomed to eating more modest segments without going hungry. It takes around 20 minutes for the stomach to tell the cerebrum it’s full, so eat gradually and quit eating before you feel full.

10. Cut down on alcohol

A standard glass of wine can contain the same number of calories as a bit of chocolate. After some time, drinking an excessive amount of can undoubtedly add to weight gain.

11. Try not to boycott food

Try not to forbid any nourishments from your weight-reduction plan, particularly the ones you like. Forbidding nourishments will just cause you to desire them more. There’s no explanation you can’t appreciate a periodic treat as long as you remain inside your day by day calorie remittance.

12. Try not to stock junk food

To evade enticement, don’t stock lousy nourishment –, for example, chocolate, rolls, crisps, and sweet bubbly beverages – at home. Rather, select sound bites, for example, natural product, unsalted rice cakes, oatcakes, unsalted or unsweetened popcorn, and organic product juice.

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