The Alkaline Water Company, makers of premium alkaline bottled drinking water “Alkaline88” have just announced they are acquiring celebrity-backed bottled water brand, AQUAhydrate in an unparalleled deal that is estimated to drive sales upward of $65 million for next year.
More than just a bottled water company, private Los-Angeles-based AQUAhydrate is backed by several celebrity investors and is positioned as a performance lifestyle brand that values individual health and wellness. For Alkaline Water Company, this bold acquisition will strengthen its overall national brand, enable the company to expand its product portfolio, and facilitate cross-selling to new markets.
While everyone can benefit from drinking ultra-clean alkaline water like Alkaline88, for those on a tighter budget or for those who want to reduce their environmental footprint, there are other just as healthy alternatives to drinking bottled water, like the Zero Water Filter.
High-Profile Partners from AQUAhydrate
One of the strengths of AQUAhydrate’s brand is its well-connected celebrity investors. With actor Mark Wahlberg, rap artist Sean “Diddy” Combs, and fitness sensation Jillian Michaels on the brand’s side, Alkaline will definitely gain from the power and reach of these individuals who have an estimated combined social media reach of 74 million follwers. Also very well connected in Hollywood, AQUAhydrate has already been spotted in the hands of celebrity friends – like pop artist Beyoncé Knowles.
In addition to A-list celebrities, AQUAhydrate also boasts a roster of high-profile athletes as brand ambassadors. These include MVP quarterback Nick Foles, three-time Olympic champion Carmelita Jeter, and professional skateboarder Greg Lutzka, among other successful athletes which have great influence on social media and in the public sphere.
Plans for the Future
In addition to plans to leverage AQUAhydrate’s celebrity backing and influence, Alkaline also plans to use the brand as a platform to launch CBD-infused products in an effort to “increase demand and popularity for functional wellness beverages”, according to the company’s recent press release. Although still in development due to legal reasons, the company plans to stay ahead of the curve by not pursuing “the commercial production or sale of CBD-infused products until legally permitted”
Alkaline also stated that they are: “closely watching and responding to all regulatory developments within the FDA and in each individual U.S. state, and plans to launch its CBD infused products accordingly.”
In the same press release, the company will also use the acquisition to expand its offerings by providing a greater variety of flavors and increased sparkling options; taking on leaders in the US sparkling water market: Sparkling Ice and La Croix. For more CBD products check out MOTA edibles.
A More Sustainable Option: Zero Water Filters
Everyone needs to drink water daily, and for some, ensuring their water consumption is cost-effective and sustainable is a higher priority over drinking celebrity-endorsed bottled water. Without having to sacrifice taste and health benefits, premium water filters like Zero Water Filters are a solid alternative. Utilizing a five-stage process and Ion Exchange Technology, the filter removes 99% of total dissolved solids found in tap water. Drinkers then are able to have water at home that tastes just as pure as bottled water, but for a fraction of the financial and environmental cost.
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
Kanye West Merch
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Kanye West Shirt
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Kanye West Sweatshirt
Kanye West’s influence in popular culture is undeniable. From his early days as a hip-hop artist to his recent foray into fashion design, Ye has always been one step ahead of the curve. His latest album, “The Life of Pablo,” was released in February 2016 and spawned hits like “Famous” and “Father Stretch My Hands Pt. 1.” If you’re looking for some new Kanye West gear to show your support for the rapper, check out our selection of sweatshirts. Made from 100% cotton, these hoodies are comfortable and keep you warm on those cold days or nights. They’re also machine-washable so they’re easy to take care of – perfect if you’re on the go! Whether you’re listening to Ye’s latest album or just hanging out with friends, these Kanye West sweatshirts will let everyone know that you’re a fan of the artist extraordinaire! Order yours today! (Sharing an exciting giveaway opportunity here as well if available)
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.