The Alkaline Water Company, makers of premium alkaline bottled drinking water “Alkaline88” have just announced they are acquiring celebrity-backed bottled water brand, AQUAhydrate in an unparalleled deal that is estimated to drive sales upward of $65 million for next year.
More than just a bottled water company, private Los-Angeles-based AQUAhydrate is backed by several celebrity investors and is positioned as a performance lifestyle brand that values individual health and wellness. For Alkaline Water Company, this bold acquisition will strengthen its overall national brand, enable the company to expand its product portfolio, and facilitate cross-selling to new markets.
While everyone can benefit from drinking ultra-clean alkaline water like Alkaline88, for those on a tighter budget or for those who want to reduce their environmental footprint, there are other just as healthy alternatives to drinking bottled water, like the Zero Water Filter.
High-Profile Partners from AQUAhydrate
One of the strengths of AQUAhydrate’s brand is its well-connected celebrity investors. With actor Mark Wahlberg, rap artist Sean “Diddy” Combs, and fitness sensation Jillian Michaels on the brand’s side, Alkaline will definitely gain from the power and reach of these individuals who have an estimated combined social media reach of 74 million follwers. Also very well connected in Hollywood, AQUAhydrate has already been spotted in the hands of celebrity friends – like pop artist Beyoncé Knowles.
In addition to A-list celebrities, AQUAhydrate also boasts a roster of high-profile athletes as brand ambassadors. These include MVP quarterback Nick Foles, three-time Olympic champion Carmelita Jeter, and professional skateboarder Greg Lutzka, among other successful athletes which have great influence on social media and in the public sphere.
Plans for the Future
In addition to plans to leverage AQUAhydrate’s celebrity backing and influence, Alkaline also plans to use the brand as a platform to launch CBD-infused products in an effort to “increase demand and popularity for functional wellness beverages”, according to the company’s recent press release. Although still in development due to legal reasons, the company plans to stay ahead of the curve by not pursuing “the commercial production or sale of CBD-infused products until legally permitted”
Alkaline also stated that they are: “closely watching and responding to all regulatory developments within the FDA and in each individual U.S. state, and plans to launch its CBD infused products accordingly.”
In the same press release, the company will also use the acquisition to expand its offerings by providing a greater variety of flavors and increased sparkling options; taking on leaders in the US sparkling water market: Sparkling Ice and La Croix. For more CBD products check out MOTA edibles.
A More Sustainable Option: Zero Water Filters
Everyone needs to drink water daily, and for some, ensuring their water consumption is cost-effective and sustainable is a higher priority over drinking celebrity-endorsed bottled water. Without having to sacrifice taste and health benefits, premium water filters like Zero Water Filters are a solid alternative. Utilizing a five-stage process and Ion Exchange Technology, the filter removes 99% of total dissolved solids found in tap water. Drinkers then are able to have water at home that tastes just as pure as bottled water, but for a fraction of the financial and environmental cost.
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
A Few Things to Check Before Hiring an Electrician
Hiring an Electrician
Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.
When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.
Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.
Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.
Licensed and Insured
Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.
Verify Credentials and Permits
The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.
Talk to Several Electricians
After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.
While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price.
Look for Outstanding Customer Service
Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.
Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]