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SEO Checklist-12 Steps For Content Ranking
If you are looking into content marketing, you have probably heard of search engine optimization (SEO). Content ranking within the search engine result pages is the place where the people can find the relevant content, this is known as SEO. Majority of people think that SEO is an easy task but that’s not the case. If you are going to write a piece of content as per the SEO rule, then you need to be familiar with the important points while writing the content.
Here we will go through a simple on-page SEO checklist that you can use each time you write a piece of content.
Introductory SEO-content checklist
To optimize your content, the steps you can take are fairly simple to implement. Following the on-page SEO checklist will tell you the 12 steps you should follow for every piece of content you write.
1. Choose a target keyword
When you are ready to write a piece of content, start by figuring out a targeted keyword. The first step should be a target keyword because content keywords tell us what the content is about. Make sure the keyword you choose is one you can rank for — rather a long-tail keyword with adequate to low competition — and that you do not already have a content ranking for.
2. Find some related keywords
When you are going to write a piece of content, then you should have your primary target, these are important to be added within your content. You can easily do this by using tools like Google Keyword Planner. Choose a tool and then search for your primary keyword. Then select 3–5 related keywords from the results.
3. Determine search intent
Now, look at the list of keywords you have, particularly your target keyword, and determine their user search intent. In other words, what information are the users looking for? When they search for those keywords, what are they expecting to find in the search engine results? Google’s algorithms are too smart to judge how well pages’ match search intent, so it’s important to understand this before you start writing your content.
If you are not able to do it on your own, then you should get the SEO services from the skilled agency to get the things done as per your needs.
4. Research your topic
Now that you know what the users are searching for when they look up your target keyword, now all you have to do is write content that provides that. Before you start writing on a topic do some research for unique content. Make sure you look at what’s already ranking for that keyword. That will tell you what you can imitate and what you can build on with your topic.
5. Write your content
Now you are ready to start writing. As you draw a draft of your content, Keep search intent in mind. Try to make a unique piece of content that’s better than what is already out there.
You should not write in huge blocks of text, for readability writes in normal fonts. Include your content keywords throughout the piece at different places. Implement each of your keywords at least a few times. If it’s possible, try to include some keywords in your headings also.
6. Optimize your title tag and URL
Our SEO content checklist doesn’t stop at writing content. You can still do several things if you want to improve your content. Your content itself is not the only place you should include your target keyword. You can also include it in your title tag and URL for that page to further improve your SEO. The URL should be short.
7. Optimize your images
If your content consists of any images, make sure you optimize them for SEO. For this, firstly you should not upload oversized image files. Compress your images where you can. Secondly, use alt text to give the images matchless descriptions. It will let Google read your images so they can contribute to your rankings, and it helps with accessibility and creates a better user experience.
8. Include internal links
SEO linking is an important practice in the process. It is important for you to link pages with each other as this will help your user to spend more time on the website by viewing other relevant stuff as well. Whenever you have an opportunity to link to other pieces of content, avail of it.
9. Pursue backlinks
Internal links are valuable but backlinks are perhaps even better. If you get enough reputable websites to link with your site, Google will reward your content. You can get these backlinks in multiple ways, one way is to post on other websites and link to your content from there.
The second way is to contact them directly and ask them to link their website to you.
10. Use responsive design
Google ranks pages not based on desktop format; it is based on the mobile format. It means that if you don’t use responsive design everything else on this SEO content checklist will be in vain. Check the content in both formats to see whether it looks good or not.
11. Ensure fast load speeds
Make sure your page loads quickly. Most users expect pages to load within two seconds, so you want your page to be one of them. You can optimize this in different ways. As we describe above, make sure you compress your images. You can also put script references at the end.
12. Analyze your page with Google tools
Without having a means of analyzing it can be hard to know if your page is optimized. Fortunately, Google provides you some free analyzing tools that allow you to do this.
Google Analytics, Google Search Console, and Lighthouse are some Google tools that allow you to view various sites related to website traffic, page speed, and more. You can use an online SEO Checker to audit your website’s on-page and off-page SEO in under a minute.
Technical SEO Checklist
Technical SEO helps you to ensure that your site can be crawled and indexed and helps to create a solid foundation. The following are the most common areas of best-practice that you need to pay attention to.
Make Sure You Are Using HTTPS
It’s 2020, from 2014 HTTPS has been known as a ranking factor. Not using HTTPS encryption on your site is inexcusable. It is time to migrate if you are still running on HTTP. By taking a look at your browser, you can really easily confirm that your site sits on HTTPS.
Check Duplicate Versions Of Your Site In Google index. It is important to allow Google to only index one of your sites. All these are versions of your site and should all point to a single one.
Find and Fix Crawl Errors
Through Google Search Console you can quickly or easily identify any crawl errors. In the coverage report, you will see both errors and excluded pages and also with warnings and those which are valid.
Crux
This checklist can be helpful for both beginners and also for advanced SEO. All the above points and information surely make your piece of content different and unique from others. You will be able to rank your content in no time. With the help of all these tricks and information, you can achieve great results with SEO. Hire a professional SEO company like Brawon to get satisfactory results.
Having completed my education in English, I’ve cultivated a successful career as a content writer. My tenure includes valued collaborations with distinguished professional organizations, reflecting my commitment to producing high-quality content.
Contact me on this mail: [email protected]
