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9 Most Effective Marketing Strategies for Fashion Brand

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9 Most Effective Marketing Strategies for Fashion Brand

The fashion industry is one of the hardest to build a brand in but, at the same time, one of the most lucrative. Humankind can’t live without beautiful, stylish things, and the demand will get only higher. However, the competition is fierce, and being on its top requires fashion brands to use all possible and impossible marketing tricks to get those clicks, brand awareness, foot traffic, and, of course, sales. This guide is a checklist of the best marketing strategies (both conventional and digital ones) for building a fashion brand today.

  1. Mobile-friendly website

Two trends to mention here. Firstly, today’s consumers are more prone to shop online rather than visit a physical brick-and-mortar shop. If you haven’t got a website yet, it’s a must-have now, especially since it’s so easy to create it today using website templates. Just choose the best website builder for portfolio, studio, boutique, eCommerce shop, or whatever you need, and customize it for your unique brand in a few clicks.

And secondly, today’s shoppers prefer searching for fashion items on the go during the day using their smartphones. It means it’s crucial to optimize your website for mobile devices to get your content properly resized according to the screen size to ensure a hassle-free shopping experience.

  1. Social media ads and retargeting

Social media are useful not only for connecting with your audience and building a community around your brand but also for promoting your goods and retargeting visitors who are already familiar with your products. Facebook retargeting (works though creating Custom Audiences) helps you work with the category of hesitating buyers or those who have abandoned their shopping carts and generate sales where other brands only say “sorry to see you leave.”

  1. Influencer marketing

Involving an influencer (a social media personality who has a prominent reputation and following) helps you get in front of a new audience and win new customers. But, most importantly, the influencer creates premium creative content for you which can be used for your marketing goals. Get creative and order the type of influence and interaction your brand needs – be it photos or videos featuring your products or some informative content.

According to Polite Brand Ambassadors, as the human representation of a brand, Influencers and brand ambassadors and influencers are crucial for developing and maintaining a positive brand image when interacting with a company’s target audience. In 2020 (more than ever), ambassadors need to be authentic and relatable to build brand trust and loyalty with potential customers.

  1. Targeting and personalization

In the overcrowded fashion market, you need to get your campaigns accurately targeted. If you target a vast audience, you target nobody. Even if your product can fit nearly everybody, you won’t get real sales until you focus your marketing on a small category of people who benefit from it most. On the other hand, today’s customers are overly pampered by the supply and, therefore, expect the whole shopping experience to be highly personalized. It means you need to go beyond just using your customer’s name in a message. Learn your audience and create personalized emotional content that resonates with their core.

  1. Visual aesthetics

Fashion is about looking good, and so must be your visuals. Whether you use photos or videos for your marketing, make sure they are of high quality, and represent your brand in a flattering light. Invest in a good camera and photo/video lessons or hire a professional photographer/editor to create visuals that sell.

  1. Unforgettable in-store experience

Brands that have physical locations must realize the important thing. The place, its ambiance, and the way a customer feels in your shop have the power to drive fantastic sales. Learn from Victoria’s Secret’s marketing phenomenon. Friendly personnel, gorgeous furniture, and luxurious, pampering atmosphere of their fitting rooms helped them reach the 67% sale rate. Who doesn’t want to take a small piece of this luxury home (even though in the form of fantastic lingerie)?

  1. Blogging

Blogging helps you not only improve your organic search rankings and introduce more users to your brand. Also, it’s a great way to establish your brand as an expert in the niche. If you sell clothing, create style guides for different occasions (seasonal, party, picnic, work, travel, holidays, etc.) to educate your visitors on trends and styles. Give ideas on combining new items with what they already have in their wardrobes and link items in the guide to the products in your shop to make a quick sale while the visitor is interested. Following the lead of ModCloth, do not limit your blog topics to just fashion. Write about everything related (beauty tips, successful people, traveling, gift guides, and even healthy recipes) to keep your visitors engaged.

  1. Augmented reality

This marketing tool doesn’t fit all fashion brands. However, for some of them, the app enabling shoppers to try a product virtually makes marketing message irresistible. Tiffany & Co was one of the first brands that leveraged augmented reality for promotion. A customer who used their app could try engagement rings of various styles and carat weights to see how they shine on their hand and choose the perfect one. As a result, sales increased by 20%.

  1. Build a community around your brand

Encourage your audience to interact with your brand by honestly telling about your values. For example, launch a series of posts (under a certain hashtag) about what your brand believes in and ask your audience to join. Use photos provided by your followers on your social media channels and website. Run regular giveaways on Instagram, asking your followers to comment on why they like your product and tag three of their friends who may also be interested. Interact with your audience on a physical level by organizing events at our place. For example, if you sell athletic clothes, give free fitness classes (like Lululemon does) to gather people together and interact with each other, your place, and your products.

FASHION

The Magnificent Italian Figaro Chain Design

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The Magnificent Italian Figaro Chain Design

The Figaro chain is made differently compared to its fellow relative jewelry necklace pieces such as the Curb chain. The chain is designed with 3 circular combined metal miniature-sized links ending with a long oval-rounded link. This uniquely-made chain’s design is set apart from other similar predecessors that are popular in the industry. The diverse pattern created for the Figaro chain makes a fashionable statement that compliments other external fashion choices; clothing, shoes, hats, etc.

In the 18th century, the 2 plays called, “The Marriage of Figaro” and “The Barber of Seville” were a major site at the opera and prominent in Italy during that time. The leading personality in those acts was known as Figaro. The ideal construction, other than the composition of the chain may not be exclusive to Italy. However, the culture, bond, and favor have lingered for a very long time due to the popular presence within opera. Ultimately, the Figaro chain has been set in stone, embedded in Italian history, in fashion and jewelry within the country.  

The Differences and Similarities of The Figaro Chain & Others

A similar design that consists of the Figaro chain is grounded with other known jewelry pieces such as the Curb chain, or the Cuban Link Chain. How is this so? All three have a flow of links that curve in a twist motion and are evenly flat, but attractive, nonetheless, Figaro style has always kept its unique layout separate from other chains. The 3 oval links concept that exists on the Figaro chain could also be inspired by the creation of Belcher, Cuban, Cable, and Curb chain architecture. What makes the Figaro chain so diverse is the longer oval link that intercepts the 3 links. The chain has adopted and incorporated styles and involved something new.    

Other variations and formations of the chain mixed with a 3 cube-twist Cuban Link Chain style followed by the long link connection at the end per row. These methods can alternate dimensions and size dependent on design all together. Secondly, the feature most Figaro chain owners might not notice is the long oval link gives the appearance of the chain having extensive width, which is also a misconception with miniature sizes too. Last but not least, to identify a real Figaro chain is the set of 3 oval and the one elongated link set pattern that defines the design.   

Another word people describe the chain as being is “Alien” compared to many judging how the links connect in such a unique arbitrary way. If you carefully observe the design, it doesn’t mix each proportion but exposes a constant design flow that contributes to each section’s 3 links followed by one unique oval making the chain visually appealing. The diamond-cut Figaro style is most popular because it helps the oval links pop since they’re flat, not to mention how it gives the sense of opulence. Sometimes you’d find the 3 oval links replaced and customized with other shapes that are square, octagon-shaped, or full-circled links as the Figaro brand has changed due to international inception.       

Men are the main customer of the Figaro chain necklace currently. However, women have a keen interest in jewelry accessories as well. Its popularity with men of goes back to Italy when Italian men of high-class society would adorn the necklace during the Figaro character playing his part at the opera. Eventually, women began to find the chain to be a choice of fashion for themselves. Jewelers have made several versions of the chain to fit women or gender-neutral types. Today, you can purchase the iconic classical Figaro chain in diamond, gold, silver, or white gold stemming from several sizes.   

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FASHION

Which Type Of Contact Lenses Should You Use?

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Which Type Of Contact Lenses Should You Use?

You can now choose from a variety of contacts and trendy alternatives. When one day you stare into blue eyes, and then the next day you flash brown eyes, there is nothing better than that. Even these online contact lenses can be disposed of every night.

With regard to those with vision disorders, contact lenses remain an effective, nearly undetectable tool. This slim plastic lens is easy to use for correcting partial blindness, nearsightedness, astigmatism, and to address corneal vision problems. Bifocals and presbyopia can both be corrected by wearing online contact lenses.

You can get any type of contact lenses online Hyderabad. All according to your condition and preference. By reading this article, you will learn what type of contact lenses you should use.

Lenses with a soft surface

They’re made using a special kind of plastic blended with water. The water content in your cornea allows oxygen to pass through to your eyes. This reduces dry eyes, keeps your cornea healthy, and makes the lenses more agreeable. If it has inadequate oxygen, it can expand, turn shady, and cause hazy vision or other problems.

Colored contacts

Adding shading to your contacts is fun, and you can even use them. Seeing color lenses have a sprinkling of shading, especially if you drop them. It doesn’t have enough effect to change the hue of your eyes.

You can boost your eye tone with color lenses. There is a slight difference between faint colors and perceivability colors. The shade of your eyes will change when wearing shading-color lenses. A strong tone comprises amethyst, violet, and green.

As with clear lenses, shaded contacts are a medical gadget. Do not get them from anywhere else but your eye doctor. Make sure not to pass them on to anyone. They need to be cleaned and cared for the same way as any other solution lenses.

Gaze-permeable lenses that don’t bend

In spite of the name, these contacts are more durable than soft contacts. This type of lens is made of silicone, and the glass allows oxygen to reach your cornea.

It is possible that you can see better with these lenses. They correct astigmatism to a large extent. You won’t have trouble dealing with them, and they’re dependable.

Contacts with bifocal lenses

A condition known as presbyopia occurs when the focal point in your eye loses the ability to focus near and far. When the text is hard to peruse up close, you know you have it.

The use of bifocal lenses may be helpful if you have trouble seeing distance and close up at the same time. Their solution combines your distance remedy with a close-to remedy under one umbrella. To find out which bifocal plan suits you best, you need to schedule an appointment with an optician.

Lenses for Astigmatism that are toric

If you wear online contact lenses and have astigmatism, you will need a toric lens. They’re made of similar materials to different contacts, but they don’t fit perfectly on your eyeball since it isn’t round. Toric lenses work in a similar way to bifocal lenses: one side corrects your astigmatism, the other side corrects for partial blindness or farsightedness.

For more information please visit Know About The Best Eyeglasses, Lenses, And Frames For Men And Women

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How To Tell If Your Jewelry Pieces Are Legit?

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How To Tell If Your Jewelry Pieces Are Legit?

There is one point in everyone’s life where they have had a partner that has gifted them a piece of jewelry only to find out later once the waters have turned cold that in fact, it was not what you initially thought it was.

Sure we believe that love is not defined by material things, but if you are going to give a gift that you lead everyone to believe is a genuine article then surely you should have the decency to make sure that it is, correct?

Would you not want your ‘soulmate’ to have the very best of everything in life, why would the ‘rock’ that symbolizes your decision to together forever be one based on essentially a lie.  Yikes.

Finding out the truth.

So the relationship has gone sour, although amicable, there is a niggling feeling deep in the pit of your stomach. You have read one too many articles on social media and various platforms of betrayed men and women claiming that what they originally thought to be a real diamond or precious gemstone, one that could financially be sold to get them out of a situation, ended up being a fake. Much to their horror and disgust. But they also say that if you have any doubts at all, that this is the first indication that something might not be what it seems.

We have all had that ‘gut feeling’ (read about it here https://repeller.com/intuition-gut-feeling/) and on more occasions than we would like to admit the truth eventually came out. And we knew it all along. So what do we do? Should we ask them, go behind their back to check its authenticity, or should we trust that what they say it is, actually is?

It can be a tricky situation to find yourself in, and even now on reading this article, you are thinking about the jewelry in your bedroom or cabinet. Past flames that claim to have spent their life savings on that one particular piece of sparkle, or you’re simply looking down at your hand and hoping that you won’t one day wake up to a green ring on your finger where your band sits.

Either way that feeling won’t go away, it might be pushed down, subdued to a box in your mind that you dare not open for fear of breaking down, but it will always be there until you do something about it.

What to do.

The answer is simple, take it into a reputable and reliable jeweler to have it certified and authenticated. You may get the answer you were hoping for or the other side of the coin, the main objective is that you will get a result to that nagging that’s been on your mind for months or even worse, years.

Be sure that the company you take your piece to is qualified to carry out the assessment, to begin with, stores such as Mimi’s Jewelry understand that customer service is a key priority, but also confidentiality. You may feel terrible taking in your wedding ring, but could it be worse than the conversation of asking your husband, no thank you.

You need to do your homework when selecting which boutique to go to, with a few pointers to guide you you’ll be able to find the right fit for your needs and that makes you feel comfortable.

How To Tell If Your Jewelry Pieces Are Legit?

To trust or not to trust.

The right company could be the first result in the search engine or the last, but having your fundamentals in place on which to base your decision will help you narrow your search and pick the best option. Let’s take a look at the top 5 criteria a quality jeweler or jewelry shop should offer.

  • Member. Is your jeweler option part of a trusted and reliable organization recognized worldwide, this will be proudly displayed on their webpage as well as on a plaque in their shop. If you can’t see any information don’t hesitate to enquire on this fact, they should be more than happy to assist and answer this question.
  • Experience. Do they have the qualifications and certifications to perform the repair or custom design, the last thing you want is to hand over your family heirloom to an untrained workman who could end up damaging the piece altogether.
  • Quality. Do they pride themselves in their work and a job well done, do they offer a warranty or return service? This will not only indicate their level of professionalism but how they perceive customer satisfaction.

While design and aesthetics are major factors to choosing a ring or piece of jewelry, the craftsmanship, and work that went into making it can tell a lot about a company. If you have any doubts then don’t rush into any purchases, you are not alone in this thinking, others who you can read about in this link have had the same feelings, and reading what they went through will help navigate for a better experience on your journey.

  • Price. Sometimes what seems too good to be true is simply that, don’t fall for flashy gimmicks and clever advertising, what looks like a great discount or promotion could essentially be the average price for that particular ring or service at other venues. Do your homework and research before jumping in with both feet.
  • Knowledgeable. Are they trained in not only the repair or certification side of things but can they answer questions or queries with ease and confidence. Can they offer alternatives or solutions to your problems, and are they well-versed in the book-smart side of fine jewelry.

With so many questions and concerns you need to take your search one step at a time, this will help you make calculated and accurate decisions based on facts and figures as opposed to your emotions which we all know can certainly take us for a ride when it has time.

Who knows, the ring and stone may well be genuine and all tension in your shoulders can be released, do you decide to tell him that you went to the shop just to check, I’d advise not.

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