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9 Most Effective Marketing Strategies for Fashion Brand

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9 Most Effective Marketing Strategies for Fashion Brand

The fashion industry is one of the hardest to build a brand in but, at the same time, one of the most lucrative. Humankind can’t live without beautiful, stylish things, and the demand will get only higher. However, the competition is fierce, and being on its top requires fashion brands to use all possible and impossible marketing tricks to get those clicks, brand awareness, foot traffic, and, of course, sales. This guide is a checklist of the best marketing strategies (both conventional and digital ones) for building a fashion brand today.

  1. Mobile-friendly website

Two trends to mention here. Firstly, today’s consumers are more prone to shop online rather than visit a physical brick-and-mortar shop. If you haven’t got a website yet, it’s a must-have now, especially since it’s so easy to create it today using website templates. Just choose the best website builder for portfolio, studio, boutique, eCommerce shop, or whatever you need, and customize it for your unique brand in a few clicks.

And secondly, today’s shoppers prefer searching for fashion items on the go during the day using their smartphones. It means it’s crucial to optimize your website for mobile devices to get your content properly resized according to the screen size to ensure a hassle-free shopping experience.

  1. Social media ads and retargeting

Social media are useful not only for connecting with your audience and building a community around your brand but also for promoting your goods and retargeting visitors who are already familiar with your products. Facebook retargeting (works though creating Custom Audiences) helps you work with the category of hesitating buyers or those who have abandoned their shopping carts and generate sales where other brands only say “sorry to see you leave.”

  1. Influencer marketing

Involving an influencer (a social media personality who has a prominent reputation and following) helps you get in front of a new audience and win new customers. But, most importantly, the influencer creates premium creative content for you which can be used for your marketing goals. Get creative and order the type of influence and interaction your brand needs – be it photos or videos featuring your products or some informative content.

According to Polite Brand Ambassadors, as the human representation of a brand, Influencers and brand ambassadors and influencers are crucial for developing and maintaining a positive brand image when interacting with a company’s target audience. In 2020 (more than ever), ambassadors need to be authentic and relatable to build brand trust and loyalty with potential customers.

  1. Targeting and personalization

In the overcrowded fashion market, you need to get your campaigns accurately targeted. If you target a vast audience, you target nobody. Even if your product can fit nearly everybody, you won’t get real sales until you focus your marketing on a small category of people who benefit from it most. On the other hand, today’s customers are overly pampered by the supply and, therefore, expect the whole shopping experience to be highly personalized. It means you need to go beyond just using your customer’s name in a message. Learn your audience and create personalized emotional content that resonates with their core.

  1. Visual aesthetics

Fashion is about looking good, and so must be your visuals. Whether you use photos or videos for your marketing, make sure they are of high quality, and represent your brand in a flattering light. Invest in a good camera and photo/video lessons or hire a professional photographer/editor to create visuals that sell.

  1. Unforgettable in-store experience

Brands that have physical locations must realize the important thing. The place, its ambiance, and the way a customer feels in your shop have the power to drive fantastic sales. Learn from Victoria’s Secret’s marketing phenomenon. Friendly personnel, gorgeous furniture, and luxurious, pampering atmosphere of their fitting rooms helped them reach the 67% sale rate. Who doesn’t want to take a small piece of this luxury home (even though in the form of fantastic lingerie)?

  1. Blogging

Blogging helps you not only improve your organic search rankings and introduce more users to your brand. Also, it’s a great way to establish your brand as an expert in the niche. If you sell clothing, create style guides for different occasions (seasonal, party, picnic, work, travel, holidays, etc.) to educate your visitors on trends and styles. Give ideas on combining new items with what they already have in their wardrobes and link items in the guide to the products in your shop to make a quick sale while the visitor is interested. Following the lead of ModCloth, do not limit your blog topics to just fashion. Write about everything related (beauty tips, successful people, traveling, gift guides, and even healthy recipes) to keep your visitors engaged.

  1. Augmented reality

This marketing tool doesn’t fit all fashion brands. However, for some of them, the app enabling shoppers to try a product virtually makes marketing message irresistible. Tiffany & Co was one of the first brands that leveraged augmented reality for promotion. A customer who used their app could try engagement rings of various styles and carat weights to see how they shine on their hand and choose the perfect one. As a result, sales increased by 20%.

  1. Build a community around your brand

Encourage your audience to interact with your brand by honestly telling about your values. For example, launch a series of posts (under a certain hashtag) about what your brand believes in and ask your audience to join. Use photos provided by your followers on your social media channels and website. Run regular giveaways on Instagram, asking your followers to comment on why they like your product and tag three of their friends who may also be interested. Interact with your audience on a physical level by organizing events at our place. For example, if you sell athletic clothes, give free fitness classes (like Lululemon does) to gather people together and interact with each other, your place, and your products.

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5 Comments

5 Comments

  1. Avatar

    Save My Marriage Today

    March 29, 2020 at 8:44 am

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    How To Save My Marriage

    March 19, 2020 at 1:25 pm

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  5. Avatar

    Berry Veale

    March 19, 2020 at 9:59 am

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FASHION

Tamron Hall Shares Photos Of Herself As A Baby With Her First Shoes And Did The Same With Her Son, Moses – Fans Are In Love With All The Cuteness

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Tamron Hall Shares Photos Of Herself As A Baby With Her First Shoes And Did The Same With Her Son, Moses - Fans Are In Love With All The Cuteness

Tamron Hall is a happy mother who works hard and posts great photos of her son Moses, which she shares with her husband Steve Greener.

This week, the Texas media personality bewitched her Instagram followers with a sweet image of baby Moses in her pair of shoes and hates them.

Hall explained, “What are these?” This shoe store is not working! Ten months and is the spirit animal of his mother. Peasant, without shoes as long as possible! #mosesandmama. Kick them. # Put in our blood. ”

To prove his point, Hall posted a photo of his first wife and stated, “Flashback Friday. I think he was wearing shoes like a baby, hahaha. At least in one photo. Watch all the new shows LIVE every Monday. @ tamronhallshow #tamfam # babytamron #fbf #mosesandmama “.

Fans love cool photos and rush to the comment section to share great notes.

This amazing one, wrote this follower: “Unbelievable, he likes it! These shoes seem to be on the wrong foot, but I’m sure he isn’t. Certainly adorable, he sure will grow up very fast and really look like a big boy.”

This is a good part of the baby: Monk! It’s the cutest! God bless you. “Another predictive answer,” Tamron, your shoe is always ready, you know it’s not a boot … and apparently, Moses does that #nofoolingthiskid too! Of course, you want these Crocs! “It is better to be barefoot than to be in Crookes.

A third commenter stated, “Aw … look at this; very beautiful! My youngest daughter is ten years old and still hates shoes. Hahaha, you are very beautiful, come in, your daughter, she is beautiful … Show us more photos of your husband. I’m sure he is as kind as you and Muse Baby. ”

Frankly, I’m not. Recently, my husband and I stayed in this little beach house with Musa over the weekend and said, “Maybe I will stay with the baby and the babysitter for a week while you get back to work.” My heart and lungs were like, “It’s a bad idea!” Of course, my husband is quite capable (and he is the father of Moses!), But I am only a human being, and the idea of ​​leaving my son for a week while going to work seemed really terrible. So our whole family was full and he went back to town together. [Laughs] ”

She continued: “I was recently improving a program in Boston, my flight was delayed and I kept saying,” I want to go home and see my son before he sleeps. Well, I couldn’t get home until 2:00 in the morning, but after that night, I realized, “You know what? I won’t hit. Moses wasn’t the wisest. It’s helpful to have friends who say,” Tamron, drop your balance. There will be days when you cry, days when you will laugh: you will only do the best you can: “That is all you can do. This is the ticket.”

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Curly Girl Hair Care Hacks

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Curly Girl Hair Care Hacks

Handling curly hair is a unique challenge. It is something that only people with curly hair can understand. Curly hair looks extremely beautiful, but only on certain occasions. Yes, because of most of the time, they poof out, deflate, frizz up or look like you haven’t comb them for the past few months.

So, girls with curly hairs have to take extra care of their strands to make them look amazing. Today, we are going to discuss some amazing hair care hacks for curly hairs. If you also remain worried all the time about how to care for or how to style your coils, then keep reading on.

Hack 1 – Use a Curl-Specific Brush to Detangle Curly Hair:

Don’t try to detangle your curls with a normal comb because it can lead to more breakage. Detangling curly hair is a quite difficult task, so buy a curl-specific hairbrush for it. Plus, don’t try to detangle wet hairs as it will lead to more breakage.

The best way to detangle curly hair is to comb them with a special hairbrush before going to shower. After taking a shower and drying your hair with the towel, you can gently detangle your hairs with a wide-tooth comb.

Hack 2 – Start Combing your Hair from the Bottom:

Combing your curly hair from the roots, or from the middle will only increase the breakage as all your hair knots will be collected at the bottom. You will lose a huge amount of hair loss treatment when you will try to detangle all these knots at once.

So, the best thing is to detangle the bottom of your hair first. In this way, you will be able to deal with bottom hair knots before going for the upper ones. So, all of them won’t collect in one place.

Hack 3 – Apply Conditioner to Dry Hairs:

Curly hairs need more moisture than the straight ones because these strands easily frizz up. To give them extra moisture, you have to apply the conditioner in the dry hairs, not the wet ones. Yes, because conditioner has to fight with water for taking space when we apply it on our wet strands.

So, our wet strands can absorb less conditioner than the dry ones. Hence, you should apply it before entering into a shower and wear a shower cap. Take your usual bath and then wash off your hair. This is the best Hair loss treatment way to moisturize curly hairs.

Hack 4 – Use a Serum:

If you really want to make your curls look amazing, then you have to add some products like a serum in your hair care kit. Hair serums are very good for smoothening up your curls and separating them properly.

The market is full of serums. Choose one that is best for curly hair type. Pump it 3-4 times on your hairs and mix it well with your hands. Apply it every time while going out.

Hack 5 – Do Pineapple Trick to Make your Curls more Defined:

If you don’t know anything about the pineapple trick, then read on. It is a trick in which you must gather all of your hairs at the highest point of your head and then loosely tie it there.

Curly Girl Hair Care Hacks

You have to do it at night before going to bed and open this pineapple-like hairstyle in the morning. By doing this, your curl pattern will remain protected no matter how much you move your head while sleeping. You can use this trick to make your curls more defined and maintaining their natural volume.

Hack 6 – Create your Own Cleansing Conditioner

Curly hair products are usually very heavy for people with fine curls. On the other hand, normal hair products are very drying. So, the best thing for you is to make your own cleansing conditioner. This will cleanse your hair plus provide adequate moisture to them.

For creating this, mix one squeeze of sulfate-free shampoo with a few squeezes of your conditioner in a bowl. Massage this mixture into your hair and then rinse it off with water.

Hack 7 – Plop your Hairs with a T-shirt

If you want to prevent frizz on curly hairs, then don’t towel dry them after taking a bath. Instead, plop them with a t-shirt. Plopping is a technique in which you have to make a self-contained mound on to the top of your head with a t-shirt to dry your hair.

By doing so, you won’t have to towel dry your hair as all the water is soaked by the t-shirt. It will help in making your curls defined and springy. On the other hand, rubbing your hair with a towel make them frizzy because the texture of the towel is rough.

Hack 8 – Use Coconut Oil on your Hairs

You should know that coconut oil is very good for moisturizing your curly hair. So, you should try it even if you are not a big fan of oils. One hour before washing your hair, massage some coconut oil in your curls and make a bun.

Leave it like this for 35-45 minutes and then wash your hair. For better moisturizing, you can also tie a hot towel on your hair bun so that the oil can penetrate deeply to your hair follicles. But, remember that coconut oil is quite heavy; so use this trick on a day when you are not planning to go out.

Hack 9 – Cover your Sleeping Pillows with a Silk Cover

You can also get rid of frizzy hair by sleeping on the silk pillowcase. Silk has a smooth surface, so it will prevent your hairs from frizzing even if you move your head too much in sleep. On the other hand, rough pillow surfaces can promote frizz, so avoid using them.

So, take care of your curls to look gorgeous with them. You can also visit a hair loss clinic if you are facing extreme hair loss. The doctors of these hair loss clinics will give you the best advice for curing it.

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Adore yourself with beautiful hoodies

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Adore yourself with beautiful hoodies

Who doesn’t like to be pampered? Guess that one person who pampers you the most is none other but you! It feels good, honestly, to pamper yourself, dressing up your best. All this not only helps you become more positive and happy in life but also helps you boost your self-esteem and confidence.

There are many ways to pamper oneself, you can take yourself out on a movie, or maybe even a fancy dinner or just embrace the panda in you, and treat yourself to a late-night movie marathon, under the sheets, with your favorite hoodie for women from bewakoof.com on.

Now you can spoil yourself with the fresh-est. and the best quality and designed hoodies from bewakoof.com at the most affordable prices. With a wide range of fresh off the oven designs, you can choose one for every occasion and every day. From solid and sweet colors like silver pink to sailor blue and mustard yellow to pear red for the Basics loving senoritas and to the graphic designed collection with the Marvel and DC comic book collection, abstract designs and slogan prints for the stand out divas, All of You owe it to you to focus on yourself and treat yourself to the best you can. It doesn’t have to be heavy on your pocket. You could always save some bucks to maybe treat yourself and that special someone to a special date 😉 with the most exclusive and the best collection of women’s apparel and sweatshirts at bewakoof.com

Different designs for your everyday favorites

Falling in love with yourself is the best feeling. Embracing yourself, even better.

There’s one thing in all our wardrobes that never is enough. Something evergreen, for our every mood. A silver pink women’s hoodie never fails to make you feel cute, curled up under your blanket, with pizza and margarita, binging on your favorite movie. It makes you feel home whenever you wear it, wherever you wear it. Get in your comfy zone with the exclusive silver pink hoodie for women at bewakoof.com

For all the Gal Gadot fans, the stylish wonder woman hoodie is all you need for it to make you feel like the Queen you are. Or you might fall in love with the printed Slogan hoodie with a unique message. A printed slogan hoodie always shows your positive, happy side to the world, prints like ‘Think Pawsitive’ with a sweet twist to it and the ‘stay awesome’ printed hoodies is something you want to get your hands on because it fits in just right with your PAWsitive aura ;). Pamper yourself with cute, oversized women’s hoodies exclusively from the grand collection of hoodies for women at bewakoof.com

Rock your favorite hoodies with your Girl – Gang

We all have a group we grew up with, a group of people, more than just friends, just family. We all have some people in life we have nostalgic memories with, feelings of goosebumps, love, and life and fun together. Show your love for each other by twinning together. We all love twinning with our soul mates, our girl squad. What better way to twin with matching oversized hoodies for you and your squad. Maybe get a panda batch hoodie for the panda in your group, or maybe a Captain America hoodie for the Chris Evans fangirl. Get a cute ‘believe’ slogan printed hoodie for the mommy of the group or maybe a cute mickey hoodie for the kiddo. And you know what the best part is? You can Mix and match, wear each other’s hoodies, crash your slumber parties with twinning hoodies for the love of your life, your squad and make memories to cherish for a lifetime together with the exclusive collection of cute, cool and eccentric women’s hoodies from bewakoof.com.

 

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