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Finding out What Your Competitor Revenue & Spends on AdWords and Transactions

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Finding out What Your Competitor Revenue & Spends on AdWords and Transactions

Companies with a similar stock of goods tend to spend about the same amount on advertising and SEO. Did you know there is a way to find out how much your competitor earns and spends on their business on average?

By following the steps below, you can learn about another company’s spending habits and how business is going for them overall.

Step 1: Determine the amount of traffic they get.

Finding out the number of monthly visitors your competitor gets can be done by choosing a website you select randomly and plugging it into an online tool called Similar Web’s Chrome Extension, which looks up the traffic on a particular site. You can read more about the website on Similar Web. For the purposes of this example, we will check to see the traffic on sunglasses-shop.co.uk.

Since this store sells sunglasses, keep in mind that there will be seasonal peaks in the summer due to the nature of the product sold.

That said, the traffic on the site ranges from 521 000 in July to 156 000 in November. There is a bit of an increase in December which isn’t surprising given that this store also sells goggles. So on average, the site gets close to 339,000 visits per month. We’ll continue using this store as an example of continuity.

Step 2: Look at the sales performance

The next thing you will need to do is determine the number of sales your competitor has. This can be done by looking at the website’s sequential order numbers, which almost all e-commerce websites have.

  1. a) Place an order on the website. The order number generated reflects the number of orders has been made. For example, if the order number you get is 002345, that means your order is the 2345th sale on the website.
  2. b) After a week has gone by, place another order and note the order number again. So, if this time the order number you get is 2502, you can calculate how many sales were made per week on average by subtracting 2345 from 2502, which is 157.
  3. c) Once you have this number, you can determine how many orders were placed each month by multiplying 157 by 4 = 628.

Keep in mind that some orders are not processed completely. Some shoppers may not proceed to pay for items they have placed in their cart, and some items may be returned. There is no way of determining with certainty how many of these sales were not completed or returned, but the number usually does not exceed 10 percent of sales.

Ten percent of 157 is approximately 15 per week or 62 per month. Now that we know this number, we can subtract it from the monthly total and get an estimate of 566 orders per month. We have now determined that the website in question receives 566 orders per month and 339,000 visitors per month.

Step 3: Get a rough idea of your competitor’s income

You will need to determine how much your competitor sells their product for. In our example of sunglasses, we can guess that they cost an average of $150 each. So, 566 x $150 = $84,900. You can conclude that your competitor does roughly $84,900 worth of sales per month.

Step 4: Determine your competitor’s advertising budget

This part may take some time and patience to figure out, but it is fairly simple. To find out how much the company spends on AdWords each month enter the domain into Serpstat’s (or Ahrefs, Semrush) search bar. Then, proceed to “PPC Research” and click on “Keywords.” This will show all the keywords the domain you entered bids on.

 

Once you have this list, export it to a spreadsheet, preferably. You can choose either Excel or Google Spreadsheets.

When you have exported the list, you will see that there are many different columns. We won’t need them all. The ones we want to focus on are:

  • Position (written as “Pos”)
  • The number of queries
  • CPC (cost per click)

You can leave the columns with the domain if you would like. That way you will know which domain you are dealing with. When you delete the irrelevant columns, your sheet should look like this:

Now, to determine your competitor’s budget we will use the CTR. The position of the ad affects the CTR – the higher the position of the ad, the better the CTR will be, and vice versa. Using a CTR position table, we can determine the following:

PositionCTR
10.035
20.010
30.007
40.005
50.004
60.004
70.003
80.002
90.002
100.002

 

You will need to add these numbers to your spreadsheet to be able to do the calculation. Count the budget for each keyword using this formula:

Budget = CPC* number of queries* CTR by position

Then, to find out what the total budget adds the budgets of all the keywords on your spreadsheet:

Now, we know that the budget for the domain in question was $13,000. This is approximately 13 percent of the website’s revenue. You can now compare your competitor’s numbers to you to see how your business measures up.

BUSINESS

Store all you need with Storage West

Umar Nisar

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Store all you need with Storage West

Storage West is a company that provides self storage facility to its customer. The company is based in four states Arizona, California, Nevada and Texas and provide services at 59 locations in Western, United States of America. Storage West was formed in 1978 to fill the need with high class storage at reasonable prices. The goal of this service is to provide safe, clean and secure storage facility for businesses as well as individuals.

Whenever we use any service the first thing that comes to our mind is the security of our belongings. We use all our resources to keep our assets secure, safe and in a clean environment. Storage West guarantees the security of our belongings with security cameras and security guards that make sure everything is okay. But in case any damage is occurred to the asset or it is stolen then the company covers the damage of upto 3000 dollars. This gives the customer a peace of mind that all his belongings are safe with this facility.

Storage West makes sure that the environment is clean and hygienic. Customer is unable to keep his storage unit clean as he may or may not visit the storage unit on a daily basis. But Storage West takes full responsibility of cleanliness and every corner is cleaned on a daily basis to avoid any type of the garbage or bugs. This makes the customer more satisfied as he knows that whether he checks on regular basis or not, all his belongings are kept in clean environment and no rust or damage will be occurred to any asset.

Storage West also provide free move in truck with rental. After signing the standard truck use rental agreement the customer can use truck for moving for 7 hours during business days. Signing up is as easy as one can sign up the rental service by visiting the location or online by submitting a form to speed up the agreement process. Storing merchandise, supplies or inventory is made very convinenet. Storage West will receive your inventory or asset on your behalf and it will be kept in your storage unit with care which you can access anytime.

In conclusion, this self storage facility is very business friendly and works keeping in mind the needs of the customer. Storage is made very easy and accessible. They have satisfied clients who refer this service to avail the benefits of the storage facility very professionally. They have trained staff who handle everything professionally, and they have an experience of more than 40 years in this service. Storage West also offers referral program through a discount card that offers 25 dollars-off their first month’s rent whenever they rent any storage space from them. So, if you are looking for self storage facility in West then Storage West is one of the best option to choose from.

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Advantages of Buying Flowers Online

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Advantages of Buying Flowers Online

Flowers without a doubt are the most famous and the most appreciated among all gifting things. We completely love presenting them and receiving them as the best gifts. Flowers are an excellent way to express the most inhibited feelings. Gifting flowers is the easiest way to convey different emotions, which involve expressing love, showing affection, sending get well soon and other good wishes, lending a hand for friendship, saying sorry and many more.

However, it is not always practical to take out some time from our busy lives to visit the local florist and give us the greatest that we are expecting. Also, it is extremely disappointing to find that the flower of your selection is out of stock. The local florist may not be capable to display all the good varieties. The most helpful solution to all these problems is ordering flowers online. With different information technology mediums, purchasing almost everything online is possible which involves fresh flowers too.

Buying flowers online has a lot of benefits. Following are some of them that make a difference.

Convenient Way to Shop

Buying flowers online is the easiest way to shop. You can order flowers of all varieties from wherever you are. These virtual shops are open 24/7 and therefore there is no need to worry about the opening and closing timings. With an internet connection on your mobile device, you can order your most favourite bunch of blossoms on the go!

Abundant Choice

The traditional local florists show fewer bouquets as compared to the abundant options available online. With online florists, there are various categories of flowers according to the different occasions such as birthday flowers, wedding flowers, mother’s day flowers, valentine’s day flowers, flowers displaying love, and many more. You need to name the flowers of your choice and you are assured to get them immediately.

Ease of Comparison

A big variety of best flower bouquets is available online with their description and price tags. So, buying flowers online enables simple and easy comparison, making it comfortable for you to reach your choice.

Ordering in Advance

Online shopping provides a flexible choice of ordering in advance and scheduling a date for delivery to a future date. This saves you from adding a job to your to-do list!

Global Delivery

Ordering flowers online enables you to send flowers across the globe at an affordable additional charge for delivery.

Cost-Effectiveness

With no middlemen included and no unreasonable overhead expenses, maintaining a virtual shop is more affordable than running a traditional flower shop, for any supplier. Hence, the supplier passes this additional earning in the form of different discounts and offers, making the purchasing of flowers online an inexpensive option.

Delivery of Fresh Flowers

Reputed online suppliers have their network in different cities. Hence, they have all the set-up in place to deliver good and fresh flowers on the designated date and time.

Payment Options

Buying flowers online is simple and safe. You can purchase flowers using your net banking account, credit card. There is no need to rush to the nearest ATM to withdraw money to purchase flowers. If you are ordering flowers for yourself, you can always pay money on delivery.

With so many advantages, buying flowers online is by far the better choice. Do not resist the attraction, say it with flowers. Only log on to the internet, buy the accurate flowers online and let them do the talking for you!

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5 Steps to Turn Your Home into A Perfect Home Office

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5 Steps to Turn Your Home into A Perfect Home Office

The work culture recently saw a big transition from offices to work from home due to the pandemic. Today, thousands of organizations are moving towards the work from home culture due to safety requirements. If you are one of the people who are thinking about turning your home into a home office, then you have come to the right place. 

These five steps will help you with the makeover of your home into a beautiful and energetic home office, so there will be no more dull days. This decor guide includes various furniture items, from a bed desk to a mini home office with all the Home office furniture you want. You can choose the products according to your needs. 

  1. Find the Perfect Place for Your Home office furniture.

Before you go and start turning things upside down, find a suitable spot in your home where you can set up your office. A place where there’s plenty of sunlight and natural air can be a good spot for your home office. Visualise your idea and project them on that spot to understand what goes where.

  • Make a List of Required Things  

Before you purchase the things, make a list of all your requirements and make sure you don’t miss anything. Here are some of the important things that need to be on that list-

  • An ergonomic office chair needs to be on top of your shopping list. It’s very important to have a chair with good lumbar support, as you must be spending a lot of your time on the chair for office work. 
  • An office desk, standing desk or a bed desk, whichever you are comfortable with.
  • Sufficiently bright overhead lights or a study lamp if you are working night shifts.
  • Power extensions for devices with short cables.
  • Cable organisers to avoid the mess of cables.
  • Office stationery like pens, pencils, whiteboard, markers, staplers, paperclips etc.
  • A storage unit to keep your stuff. 
  • Inspirational posters, wall stickers or photo frames for the decor.
  • Find A Reputed Online Furniture Store 

Once you are ready with the list of things you need to buy, you are all set to make the purchase. It’s better to buy things online from the comfort of your home than to head out in times like these when the whole world is affected by the pandemic. 

Visit your favourite online store’s website or app. Find your required product. Go through their reviews, specification, warranty details, and product images to understand the product better. Make sure the delivery date of the product is suitable for you. Add the products to the cart. Just check out and wait for your products to arrive.

  • Start Building Your Home Office

Once all the products arrive, unbox them and start building your home office. Place the things according to the way you visualised them before. You can make changes as you go on organising everything.

  • Add Plenty of Indoor Plants

There are numerous benefits of indoor plants. Plants help to keep your home fresh and full of oxygen, which will keep you energetic throughout the day. Indoor plants like the bird of paradise, snake plant, monstera and peace lilies are a good choice for your home office. They not only keep your home fresh and cold but improve the decor aesthetics of the room too.

So now that you know all the necessary steps to turn your home into a home office, what are you waiting for? Go and start looking for inspiration for your home office.

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