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Finding out What Your Competitor Revenue & Spends on AdWords and Transactions

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Finding out What Your Competitor Revenue & Spends on AdWords and Transactions

Companies with a similar stock of goods tend to spend about the same amount on advertising and SEO. Did you know there is a way to find out how much your competitor earns and spends on their business on average?

By following the steps below, you can learn about another company’s spending habits and how business is going for them overall.

Step 1: Determine the amount of traffic they get.

Finding out the number of monthly visitors your competitor gets can be done by choosing a website you select randomly and plugging it into an online tool called Similar Web’s Chrome Extension, which looks up the traffic on a particular site. You can read more about the website on Similar Web. For the purposes of this example, we will check to see the traffic on sunglasses-shop.co.uk.

Since this store sells sunglasses, keep in mind that there will be seasonal peaks in the summer due to the nature of the product sold.

That said, the traffic on the site ranges from 521 000 in July to 156 000 in November. There is a bit of an increase in December which isn’t surprising given that this store also sells goggles. So on average, the site gets close to 339,000 visits per month. We’ll continue using this store as an example of continuity.

Step 2: Look at the sales performance

The next thing you will need to do is determine the number of sales your competitor has. This can be done by looking at the website’s sequential order numbers, which almost all e-commerce websites have.

  1. a) Place an order on the website. The order number generated reflects the number of orders has been made. For example, if the order number you get is 002345, that means your order is the 2345th sale on the website.
  2. b) After a week has gone by, place another order and note the order number again. So, if this time the order number you get is 2502, you can calculate how many sales were made per week on average by subtracting 2345 from 2502, which is 157.
  3. c) Once you have this number, you can determine how many orders were placed each month by multiplying 157 by 4 = 628.

Keep in mind that some orders are not processed completely. Some shoppers may not proceed to pay for items they have placed in their cart, and some items may be returned. There is no way of determining with certainty how many of these sales were not completed or returned, but the number usually does not exceed 10 percent of sales.

Ten percent of 157 is approximately 15 per week or 62 per month. Now that we know this number, we can subtract it from the monthly total and get an estimate of 566 orders per month. We have now determined that the website in question receives 566 orders per month and 339,000 visitors per month.

Step 3: Get a rough idea of your competitor’s income

You will need to determine how much your competitor sells their product for. In our example of sunglasses, we can guess that they cost an average of $150 each. So, 566 x $150 = $84,900. You can conclude that your competitor does roughly $84,900 worth of sales per month.

Step 4: Determine your competitor’s advertising budget

This part may take some time and patience to figure out, but it is fairly simple. To find out how much the company spends on AdWords each month enter the domain into Serpstat’s (or Ahrefs, Semrush) search bar. Then, proceed to “PPC Research” and click on “Keywords.” This will show all the keywords the domain you entered bids on.

 

Once you have this list, export it to a spreadsheet, preferably. You can choose either Excel or Google Spreadsheets.

When you have exported the list, you will see that there are many different columns. We won’t need them all. The ones we want to focus on are:

  • Position (written as “Pos”)
  • The number of queries
  • CPC (cost per click)

You can leave the columns with the domain if you would like. That way you will know which domain you are dealing with. When you delete the irrelevant columns, your sheet should look like this:

Now, to determine your competitor’s budget we will use the CTR. The position of the ad affects the CTR – the higher the position of the ad, the better the CTR will be, and vice versa. Using a CTR position table, we can determine the following:

Position CTR
1 0.035
2 0.010
3 0.007
4 0.005
5 0.004
6 0.004
7 0.003
8 0.002
9 0.002
10 0.002

 

You will need to add these numbers to your spreadsheet to be able to do the calculation. Count the budget for each keyword using this formula:

Budget = CPC* number of queries* CTR by position

Then, to find out what the total budget adds the budgets of all the keywords on your spreadsheet:

Now, we know that the budget for the domain in question was $13,000. This is approximately 13 percent of the website’s revenue. You can now compare your competitor’s numbers to you to see how your business measures up.

BUSINESS

What Is A Virtual Office And How Can It Benefit Your Company?

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What Is A Virtual Office And How Can It Benefit Your Company

Basically, a virtual office is a service that gives a business owner all of the benefits of a commercial property: an office address and phone number, communication and administrative services, and access to meeting rooms without the need for a physical office space.

The virtual office has become a popular workplace solution for freelancers and entrepreneurs who work from home but want a professional-sounding business address for their business. It gives business owners all the benefits of a physical location without the cost of renting an actual office. A virtual business address can help give company credibility and make it easier to successfully acquire customers.

The most important advantage of a virtual office address

 How a virtual office address can make life easier for business owners:

 Professionalism- Home office and unconventional workplaces are increasingly accepted but for those who want to attract more traditionally-minded corporate customers, their own office address and contact details are worth it.

 Location – A virtual office solution gives business owners an address within a reputable area code, which is a great way to reassure customers that the business is legitimate. State-of-the-art

Meeting facilities – virtual office packages offer access to high-quality meeting rooms for personal customer meetings and telephone conferences.

 Flexibility- Business owners have the option to use the hotdesk from multiple locations, either locally or internationally.

 Efficiency- Working from home and using a virtual office address at the same time saves time and money that would otherwise be spent on the daily commute.

 Budget- A virtual office solution saves costs by eliminating the need to rent physical space, buy equipment and furniture, or hire a receptionist.

 Communication- A dedicated business phone number, maintained by a professional receptionist, ensures smooth communication with all customers. Call forwarding, mail and parcels can also be handled through a virtual office reception service.

 Work-life balance- Teams that work virtually often benefit from more free time and flexibility.

 Finding the Right Virtual Office Space

 Virtual offices are often ideal for small business owners, but they can also work well for larger organizations where many employees work remotely or occasionally in a serviced office.

 If you want to benefit from professional virtual business development, Instant Offices can help you find a world-class virtual office provider in the city of your choice. Expect a fast and efficient virtual office solution with physical address.

For a small business or small business idea that is struggling to get a foothold in the corporate world, the idea of ​​a virtual business address can instantly improve your professional image and give you the much-needed business facility and a more structured correspondence system will give your company a good boost in professionalism and give you the much-needed head start to move forward in the corporate world with more confidence. So create a virtual email address for your business today.

If your business is just getting started, most likely you are running your office from home. However, can you use your home address as a business correspondence address for your customers? Yes, you can, but at the cost of losing a significant part of your reputation. On the other hand, investing part of your capital budget in owning or renting office space in a busy city center can have an early impact on your business with no guarantee of profitability. Head to https://physicaladdress.com/ for more help related to Virtual Office.

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Preventive Maintenance Tips For Residential Plumbing Systems

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Preventive Maintenance Tips For Residential Plumbing Systems

Understanding how your home’s plumbing system works and doing preventive maintenance can be extremely helpful in avoiding minor nuances such as small leaks to major problems like burst pipes altogether.

Start Caring For Your House’s Plumbing System Now 

To get started, it’s recommended to have a basic knowledge of almost everything in your plumbing system. Usually, it may include having general knowledge of everything that uses water in your house such as the sinks in your laundry room, bathroom, and kitchen as well as your appliances like washing machines and cloth dryers.

Being knowledgeable with all of these can easily help you pinpoint the possible root causes of plumbing issues your household may encounter. Plus, you’ll be able to provide better maintenance to your plumbing system for it to last longer. To know more information on how to handle your plumbing concerns, visit the PlumbCorp Plumbing website and other related references available online.  

Whether you’re planning to do-it-yourself (DIY) your way through or hire professionals to do the job for you, below are some of the preventive maintenance tips you should always take note of in caring for your house’s plumbing. 

  1. Check Your Plumbing System’s Water Pressure Regularly

One of the ways to keep your plumbing system in good condition is to ensure that the water pressure in your property is at an optimum level at all times. You may test your system’s water pressure using an instrument called a pressure gauge. To ensure that your home’s pressure stays at a safe level, use and install a pressure regulator.

You can also enhance the water pressure by cleaning shower heads for they may possibly be filled with sediments that decrease the flow of water. Having better water pressure in your showers and taps means having an efficient plumbing system. Inconsistent pressure in your faucets may result in them bursting out of nowhere and other related concerns.

  1. Look For Plumbing Problems And Fix Them Early

Small plumbing issues have a way to eventually develop into big-ticket plumbing problems if they’re left unchecked. What started as a small manageable leak that’s easy to repair can grow into a big pipe issue that may cause serious water damage and require expensive repairs. Thus, it’s always better to perform preventive checks early on rather than patching up solutions to issues later on. 

Issues such as standing water that’s left in the pool, for example, may attract mold. This can be harmful, so if you’ve noticed standing water or leaks, resolve them immediately. Fixing leaks as early as possible can save you money in the long run. This is because dripping faucets or showerheads may waste more water and could add up to your monthly bills.

  1. Use Metal Showerheads And Faucets

It’s advised to pay attention to the quality of materials of your showerheads, faucets, and other components of your residence’s indoor plumbing. While it’s okay to choose plastic-made items because they’re cheaper, they’re believed to be prone to water leakage eventually. When compared to showerheads and faucets made from plastic materials, ones made from copper, brass, or bronze are said to be highly resistant and durable to corrosion and leaks.

  1. Locate Your Shut-Off Valve

If you notice lots of water pouring out of your toilet or if you like to work on your plumbing system by yourself, you’ll need to shut down the main water supply source in your home. In this case, you should know where your plumbing’s shut-off valve is. Once you know its whereabouts, it’ll be much easier for you to perform your maintenance schedule for your plumbing system.

  1. Determine What Type Of Pipes You Have

If your property was constructed decades ago, its pipes are most likely made out of materials like galvanized iron which is prone to leaking and rusting. Water running through rusted pipes may carry with them harmful foreign bodies which render the water unsafe for human consumption. 

To know what water pipe types you have on your property, you can pay a licensed plumber to know what they’re made of and their current condition. Depending on the pipes’ make, you’ve got to get them looked at regularly by professionals to ensure they stay clear, clean, and safe to use.

  1. Follow A Maintenance Schedule

Another preventive maintenance tip you should never forget for your plumbing system is to set a regular schedule for maintenance checks. It’s easy to spend most of your free time on other tasks at home, but if you have a schedule in place you’ll quickly remember about your regular plumbing maintenance.

With a maintenance schedule, you won’t only be able to catch small problems before they become bigger. But also, you can track your inspections or any repairs done on your residential plumbing.

  1. Check All Appliances And Exposed Pipes For Water Leaks

Your refrigerator, disposal, or water heater can all be sources of leaks. Look at the requirements of the brands to maintain your appliances. Check for any visible signs of leaks, such as puddles of water and water stains on the ceiling or walls. 

To limit the damage of leaks, have a drip tray under your washing machine or water heater to serve as a catch basin for residual water. Have the collected water removed on a regular basis to prevent mosquito larvae and other harmful microorganisms from forming in them? 

Conclusion

If you want your plumbing system to last, performing preventative maintenance can help you avoid undertaking major repairs in the long run. If you don’t know where to start and what to consider, don’t forget to keep the abovementioned tips in mind and always hire professionals to help you deal with major plumbing issues. 

While other repairs can be done on your own, hiring plumbing experts can make a difference as they have the skills and years of experience to properly manage and forward lasting solutions to your residential plumbing woes. 

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BUSINESS

Installing A Drawer Yourself: What Are The Steps?

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Installing A Drawer Yourself: What Are The Steps?

Even though there are a lot of options for putting up 10-inch drawer slides, we usually settle on all-around ball-bearing slides. The drawer doesn’t tip out or restrict as we would find with other models. They are also easy to introduce, so they are ideal.

Follow along with this DIY Drawer tutorial: notable saw or switch required and learn all the fine details along the way. Please read the following instructions.

Note the drawer slides position

The drawer floor is 814″ high, so close to each side divider you should mark a measurement of 814 crawls. Make sure the dividers are level on each mass inside the bureau by using the impressions and a straightedge. Each line should be etched seven-eighths of an inch from the edge of the bureau. The inset of 1/8-inch allows space for both the thickness of the drawer front and the thickness of the drawer back.

Place the slides in their proper positions

With the line in front of you, align the bottom edge of the 10-inch drawer slides. The slide should be positioned behind the marked sign toward the heart of the bureau.

Let’s get started with the slides

In order to see both screws opening arrangements for the slide, please push the extension forward after the slide is immovably set up. By using a drill/driver, make shallow pilot holes in front and behind a single screw opening. The slide can be mounted inside the bureau by screwing the screws provided. Similarly, the next drawer slide needs to be installed on the opposite side of the desk using steps 2 and 3.

Make a print on the drawer sides

Using a pencil, draw a line along with the dividers on the compartment’s sides. A straightedge should be used to draw straight lines on each side of the drawer box.

Put the slide in the proper spot

Separate the slide from each drawer, and place it on the side on which the drawers are stacked. Orient the 10-inch drawer slides flush with the drawer box so that they are centered.

Put the drawers into the slides

Drill a hole in the drawer and screw in the 10-inch drawer glides using the driver and screws provided.

Attach the drawer

Adjust the drawer so that it is level with the desk. There is a drawer slide inside the bureau that is attached to the drawer track. By gently pressing both sides of the drawer, it will slide into place.

Although the drawer might sometimes have issues gliding back and forth when the slides are locked in, it should generally glide back out again as soon as the slides are unlocked.

Affix the drawer front to the drawer

To finish the drawer box, the wood paste should be applied. Make sure the top and side edges of the holes are in the same place on the drawer front. Clasps should be used to attach the drawer front to the drawer box.

Join the drawer front

When installing the drawer, carefully open the drawer and insert the bolts through the openings and onto the drawer front.

For more information please visit Some Tips To Improve Your Kitchen’s Efficiency

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