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Finding out What Your Competitor Revenue & Spends on AdWords and Transactions

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Finding out What Your Competitor Revenue & Spends on AdWords and Transactions

Companies with a similar stock of goods tend to spend about the same amount on advertising and SEO. Did you know there is a way to find out how much your competitor earns and spends on their business on average?

By following the steps below, you can learn about another company’s spending habits and how business is going for them overall.

Step 1: Determine the amount of traffic they get.

Finding out the number of monthly visitors your competitor gets can be done by choosing a website you select randomly and plugging it into an online tool called Similar Web’s Chrome Extension, which looks up the traffic on a particular site. You can read more about the website on Similar Web. For the purposes of this example, we will check to see the traffic on sunglasses-shop.co.uk.

Since this store sells sunglasses, keep in mind that there will be seasonal peaks in the summer due to the nature of the product sold.

That said, the traffic on the site ranges from 521 000 in July to 156 000 in November. There is a bit of an increase in December which isn’t surprising given that this store also sells goggles. So on average, the site gets close to 339,000 visits per month. We’ll continue using this store as an example of continuity.

Step 2: Look at the sales performance

The next thing you will need to do is determine the number of sales your competitor has. This can be done by looking at the website’s sequential order numbers, which almost all e-commerce websites have.

  1. a) Place an order on the website. The order number generated reflects the number of orders has been made. For example, if the order number you get is 002345, that means your order is the 2345th sale on the website.
  2. b) After a week has gone by, place another order and note the order number again. So, if this time the order number you get is 2502, you can calculate how many sales were made per week on average by subtracting 2345 from 2502, which is 157.
  3. c) Once you have this number, you can determine how many orders were placed each month by multiplying 157 by 4 = 628.

Keep in mind that some orders are not processed completely. Some shoppers may not proceed to pay for items they have placed in their cart, and some items may be returned. There is no way of determining with certainty how many of these sales were not completed or returned, but the number usually does not exceed 10 percent of sales.

Ten percent of 157 is approximately 15 per week or 62 per month. Now that we know this number, we can subtract it from the monthly total and get an estimate of 566 orders per month. We have now determined that the website in question receives 566 orders per month and 339,000 visitors per month.

Step 3: Get a rough idea of your competitor’s income

You will need to determine how much your competitor sells their product for. In our example of sunglasses, we can guess that they cost an average of $150 each. So, 566 x $150 = $84,900. You can conclude that your competitor does roughly $84,900 worth of sales per month.

Step 4: Determine your competitor’s advertising budget

This part may take some time and patience to figure out, but it is fairly simple. To find out how much the company spends on AdWords each month enter the domain into Serpstat’s (or Ahrefs, Semrush) search bar. Then, proceed to “PPC Research” and click on “Keywords.” This will show all the keywords the domain you entered bids on.

 

Once you have this list, export it to a spreadsheet, preferably. You can choose either Excel or Google Spreadsheets.

When you have exported the list, you will see that there are many different columns. We won’t need them all. The ones we want to focus on are:

  • Position (written as “Pos”)
  • The number of queries
  • CPC (cost per click)

You can leave the columns with the domain if you would like. That way you will know which domain you are dealing with. When you delete the irrelevant columns, your sheet should look like this:

Now, to determine your competitor’s budget we will use the CTR. The position of the ad affects the CTR – the higher the position of the ad, the better the CTR will be, and vice versa. Using a CTR position table, we can determine the following:

Position CTR
1 0.035
2 0.010
3 0.007
4 0.005
5 0.004
6 0.004
7 0.003
8 0.002
9 0.002
10 0.002

 

You will need to add these numbers to your spreadsheet to be able to do the calculation. Count the budget for each keyword using this formula:

Budget = CPC* number of queries* CTR by position

Then, to find out what the total budget adds the budgets of all the keywords on your spreadsheet:

Now, we know that the budget for the domain in question was $13,000. This is approximately 13 percent of the website’s revenue. You can now compare your competitor’s numbers to you to see how your business measures up.

BUSINESS

8 Facts About Cryptocurrency That’ll Surprise You

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8 Facts About Cryptocurrency That'll Surprise You

Over 3.2% of Canadians now own Bitcoin. It has grown from a niche topic at dinner parties to a serious option for investing your hard-earned cash. 

But before you get involved with crypto, you must understand some of the facts about these currencies and the crypto technology that underpins it all. 

As a starting point, here are eight fascinating facts about cryptocurrency.  

1. Cryptocurrency Started 14 Years Ago

In 2008 as a reaction to the banking crash of that year, a mystery person named Satoshi Nakamoto launched the first cryptocurrency. The first currency is still the most famous one: Bitcoin. 

2. There Are Over 10,000 Cryptocurrencies on the Market

Most people, when pressed, can probably and a handful of cryptocurrencies. But did you know that over 10,000 types of cryptocurrency are on the market?

The biggest lesson from this is to do your research when investing if you aren’t familiar with the name of the cryptocurrency. 

3. There Are Now Cryptocurrency ATMs

Did you know that there are thousands of special ATMs for cryptocurrencies?

However, unlike a normal ATM where you withdraw cash, these ATMs allow you to buy Bitcoins directly using your bank debit card. Or you can use a protocol such as The Graph. Here’s more information on how to buy Graph

4. A Cryptocurrency Might Be a Unicorn

No, we aren’t referring to those magical horse-like creatures with horns.

A unicorn is a financial term for private startups valued at over $1 billion. Some cryptocurrencies have reached this magic number, so you might hear them referred to as unicorns. 

5. Vietnam Uses Crypto More Than Any Other Country

It might surprise you that the US and China don’t rank highest in cryptocurrency transactions.

That award goes to Vietnam. The Vietnamese have one of the most positive attitudes to crypto. Predominantly, the younger generation invests heavily in new crypto markets. 

6. There Are Only 21,000,000 Bitcoins

The investor of Bitcoin wanted to create a currency that would have a finite number of coins floating around the market.

So there are only 21,000,000 Bitcoins in existence, and each one requires computer power to mine. Although only 10% is left to mine, that could take until 2140! 

7. Scammers May Steal Your Computer Processing Power

Most of us assume that cryptocurrency scammers would target your Crypto wallet. However, that’s not what happens to most victims.

Scammers tend to add malicious code to your computer and use that to mine Bitcoin. That’s known as Cryptojacking. Always make sure your computer’s security is up to date! 

8. Cryptocurrency Is Highly Volatile

Some people have made millions from crypto, so it’s a tempting prospect for any investor.

However, cryptocurrency’s price is highly volatile, which means it’s one of the most high-risk ways to invest your money. Before investing in crypto, ask yourself if you can afford to lose that money. 

Eight Facts About Cryptocurrency

These facts about cryptocurrency explain why some people love investing in this fun, albeit high-risk venture. Is it the right investment choice for you? Always do thorough research before attempting to answer that question.

For more interesting financial facts, why not browse through the latest articles in our business section.  

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BUSINESS

Why Should Employees Receive CT Sexual Harassment Training?

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Why Should Employees Receive CT Sexual Harassment Training?

Providing sexual harassment education is crucial in order to maintain a safe workplace environment. Despite this, many firms have seen an increase in the number of claims of workplace harassment, and not all of them have implemented the essential training programs for their employees.

 It is absolutely critical to provide sexual harassment training in the workplace because it has the ability to make workplaces safer for everyone. People will benefit from the training since it will assist them in understanding what sexual harassment is and how to spot it if it is taking place in the workplace. The small effort required by businesses to provide the training is well worth the return on their investment, which is measured in terms of enhanced productivity. Click on the link for more https://en.wikipedia.org/wiki/Sexual_harassment.

Harassment Training

When the Supreme Court handed down a series of landmark decisions, the court made a distinction between sexual harassment committed by employees who are ordinarily authorized to act on behalf of the corporation (such as managers and some supervisors) and sexual harassment conducted by coworkers.

Employees who are subjected to sexual harassment by their coworkers are frequently found liable only if the harassment began or continued as a result of the company’s carelessness on the part of the harasser.

After learning of an instance of sexual harassment, a company must take immediate action to protect the harassed employee or else it would be considered negligent. A sexual harassment complaint would almost always necessitate an investigation by the company, as well as action to prevent the harassment from continuing or repeated in order to avoid legal liability.

Managers and supervisors benefit from sexual harassment training because it helps them understand their duties and responsibilities in the event that they learn or suspect that there has been sexual harassment. Read more here.

Putting up a fight against suspected negligence

It is possible that sexual harassment training will safeguard you from being accused of being careless in three ways. As a first step, employers can take a pro-active approach to protecting their employees against sexual harassment by informing all employees about the forms of behavior that are not acceptable in the workplace.

When it comes to the workplace, sexual harassment is a big problem. Through the training process, the employer’s commitment to sexual harassment prevention and the implementation of a policy against sexual harassment will be made evident. This will aid the employer in fighting against an allegation that it tolerated sexual harassment and failed to take reasonable steps to avoid it.

Furthermore, by emphasizing during CT sexual harassment training that the company has a complaint reporting mechanism and therefore by encouraging harassed employees to use that process, the employer can take advantage of Supreme Court decisions that provide a defense to allegations of sexual harassment against the company in the future.

A firm may still be judged negligent even if an employee completes the reporting procedure and the company fails to investigate and respond in a timely and reasonable way and in good faith to the employee’s complaint. Training employees to be aware of the complaint system is a vital first step in preventing sexual harassment. This will help to reduce the likelihood of coworkers being held accountable for sexual harassment they see.

Finally, training managers and supervisors in the handling of sexual harassment charges instills in them the need of addressing sexual harassment allegations with decency and courtesy. In the case of sexual harassment performed by managers and certain supervisors, businesses might be held accountable even if they were not aware of the harassment. Managers and supervisors should be aware of their rights and obligations in this circumstance.

Increasing the productivity of your workers

Having employees who have experienced workplace sexual harassment are less productive, which puts firms at risk of legal liability as a result. A 2007 study undertaken by researchers at the University of Colorado found that employees who have been sexually harassed are less committed to their jobs than their peers. Those who feel valued are more efficient, but employees who have been sexually harassed are less productive, according to research.

Absenteeism has increased as a result of sexual harassment, which is largely to blame for this increase. Workers who have been sexually harassed are more likely to take sick leave in order to recover from the trauma of being assaulted, according to research. The inability to control sexual harassment results in an increase in an employer’s sick leave charges, which includes the cost of replacing harassed employees with temporary workers.

A high frequency of sexual harassment is associated with a high turnover rate among employees in organizations, according to the Human Resources Management Institute. The loss of a knowledgeable person leads in a rise in training expenditures as well as a decline in the overall efficiency of the organization as a whole.

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BUSINESS

Motor Yacht Rental Dubai: Everything You Need to Know

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Motor Yacht Rental Dubai: Everything You Need to Know

Introduction

Motor yacht rental in Dubai is a perfect way to explore this amazing city by the sea. With an array of luxurious yachts available, you can choose the perfect vessel for your needs. From luxury catamarans to mega-yachts with all the bells and whistles, there is a boat for everyone in Dubai. Plus, with so many options available, you’re sure to find the perfect motor yacht rental for your next vacation. So what are you waiting for? Start planning your dream trip now!

What is a motor yacht and why would you want to rent one in Dubai?

Motor yachts are luxurious and spacious vessels which can accommodate anywhere from 6 to 60 people. They come in a variety of shapes and sizes, from small sailboats to massive mega-yachts. They offer a unique experience, with amenities like private pools and spas, full kitchens, and comfortable beds. Some motor yacht operators also offer exclusive charter packages that include various activities like fishing or wine-tasting.

What are the different types of motor yachts available for rental in Dubai?

Motor yacht rentals in Dubai offer a wide variety of options to choose from. From intimate vessels perfect for couples to luxurious yachts capable of accommodating up to 60 passengers, there is a motor yacht perfect for your needs. Here are the different types of motor yachts available for rental in Dubai:

1) Charter boats: These boats can be chartered by the hour or day, making them ideal for groups or private events. They are typically smaller and more nimble than traditional motor yachts, making them good choices if you’re looking for an adrenaline-pumping experience.

2) Luxury mega-yachts: These boats are usually large enough to accommodate up to 60 passengers and come with everything from a spa to a pool and plenty of space to relax on deck.

What are the key features of each type of yacht?

There are many types of yachts, each with its own unique features. Below is a list of some common yacht types and what makes them special.

Types of Yacht:

1) Cruisers: These yachts are designed for long trips around the world. They have large berths and plenty of space for all your belongings. Cruisers are also popular for their luxury and convenience.

2) Catamarans: These yachts combine the speed and stability of a cruiser with the water-skiing capabilities of a boat. They can reach speeds up to 35 knots (60 mph). Catamarans make great family boats because they are easy to navigate and handle well in choppy waters.

3) Runabouts: A runabout is a small, fast boat that is perfect for exploring small islands or coves.

What are the different types of charter services available for motor yacht rentals in Dubai?

When it comes to choosing the perfect charter for your motor yacht rental needs in Dubai, there are a variety of services available. Here’s a quick overview of the most popular types of charter services:

  1. Bareboat Charter: This type of charter service allows you to book a motor yacht without any crew or supervision. This gives you complete control over your yacht and enables you to explore all the hidden corners of Dubai waterways.
  • Crewed Charter: With this type of charter, you hire a professional crew to take care of everything while you’re on your vacation. They’ll cook for you, clean up after yourselves, and ensure that everything goes according to plan.

3. Cruising Charter: If you’re looking for something more relaxed and low-key than crewed chartering, cruising might be the right option for you.

Conclusion:

If you’re looking for a luxury vacation and want to enjoy the sun and sea, then https://charterclick.com/dubai/motor_yacht in Dubai is a perfect choice. With plenty of options to choose from, there’s something for everyone. So what are you waiting for? Start planning your dream vacation today!

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