7 Tips for Hiring PR Distribution Services

PR Distribution Services

Over the last decade, quite a few media experts have tried to kill off the almighty press release. They’ve argued press releases are no longer necessary in the digital era.

But guess what? Press releases have refused to go away! They still play an extremely important role in the PR process.

Press releases can be used to build up buzz around a new product or service. They can also be utilized to generate interest in an upcoming event.

To make the most of press releases, though, companies need to call on the best PR distribution services for help. They’ll guarantee press releases are written by a professional press release writer and ensure they land in the right hands.

Is your company interested in hiring a press release distribution service? Take a look at seven tips that’ll help you hire the right one below.

1. List the Options

When you’re first in the market for a press release distribution service, you should begin by generating a list of as many options as you can find. You may be shocked to see just how many options there are out there when it comes to PR distribution services.

For specialized industries like healthcare, you can even find a dedicated PR agency for healthcare that is adept at assisting healthcare providers and institutions in effectively communicating with the general public.

Google something like “PR distribution services near me” to see what your options will be. Just don’t make the mistake of thinking you have to work with a local PR distribution service. Instead, focus on finding one that’s going to be able to get your press releases out in the right places.

If, for instance, you want to hit the Japanese market hard with press releases, this press release distribution company might be your best option of the bunch.

2. Research PR Distribution Services

After you’ve compiled a list of PR distribution services, you should get to work on researching each one. To do this, you’ll want to take trips to the websites for the various services you’ve been able to find.

On a PR distribution service’s site, you’ll be able to learn how long they’ve been in the PR business, which industries they usually cater to, and so much more.

You obviously won’t want to get stuck working with an inexperienced company that doesn’t know your industry at all. It’s why you should do your fair share of research on the options you’ll have.

3. Find Good Fits

There are going to be certain PR distribution services that’ll be much better fits for your company than others. More specifically, there will be services that have a working knowledge of your industry and maybe even the products and/or services you sell.

These PR distribution services won’t need to go through a learning curve to get to know your company better. They can hit the ground running and help you make the most of PR distribution and your company’s press releases.

4. Evaluate Reputations

An easy way to separate the great PR distribution services from the not-so-great ones is by evaluating their reputations. You should read online reviews for the different services you’re considering to see which ones come highly recommended by other companies.

You’ll feel more confident in a PR distribution service’s ability to handle your company’s press releases when they have glowing reviews from other companies. You’ll know they’re going to do a great job for you to help keep their spotless reputation intact.

5. Compare Costs

There clearly will be a cost that’ll come along with hiring a PR distribution service to assist your company. But not every service is going to charge your company the same prices.

For this reason, you shouldn’t hesitate to call around to get quotes to see what it’ll cost you to work with different PR distribution services. You don’t necessarily want to just trust the cheapest one to work for you. But you also don’t want to put your company in a place where you’re blowing your entire marketing budget on a PR distribution service.

6. Ask for Samples

Would you like to get a better feel for what kinds of press releases you’re going to get from PR distribution services? You should ask them if they would be willing to provide you with samples or, better yet, create a custom sample from scratch using the information you provide.

These samples will give your company an opportunity to see what different PR distribution services will bring to the table. If you don’t feel comfortable with the writing style of a particular service, you can cross them right off your list and move on to your next option.

7. Talk Strategy

When you get to this point in your search for a PR distribution service, there should only be a few names left on the list you made back at the beginning. From here, you can connect with the remaining PR distribution services and talk about strategy with them.

Don’t be afraid to ask different PR distribution services what approaches they would take to handle PR for your company. Ideally, you’ll want to work with a company that already has good ideas when it comes to taking care of the PR process for your business.

You’ll know you’re going to be in good hands when you find a service like this that specializes in writing press releases and doing press release distribution.

Always Work With the Right PR Distribution Services

At first, it won’t be easy to narrow down your list of PR distribution services to just one name. But by working through the steps listed here, you should be able to inch closer to being able to do it.

A great PR distribution service will make all the difference in the world for your company. They’ll distribute press releases to way more people than you’d be able to reach on your own. It should generate some much-needed buzz around your company in no time.

Find out about other ways to give your business a boost by browsing through more of our blog articles.