Latest News
5 Easy ways to improve returns from your Ecommerce Website Design
If you have an online business, you know the struggle of making a visitor on the website buy your product. It is not just the product that entails its crowd, it’s the whole website design, the communicative tools, content, presentation, etc that shape the view of the visitors and convince them to buy the product. While sometimes drastic changes are involved to make the website optimized with content that grabs user attention, other times it’s just a few holistic changes that bring about the best difference.
Making your eCommerce website design optimized with features, tools, and content is one of the crucial aspects for businesses trying to improve their returns. There are some aspects which you can work on and see the traffic become leads and generate more sales. Here are 5 easy ways to improve returns from your Ecommerce Website Design.
1.Personalized the Call-to-Action
Since we are talking about improving returns from the eCommerce websites, it’s best to begin where the action takes place – the call-to-action buttons. The Call-to-Action or CTA is the step when the customer clicks on the website to proceed with a certain section. It can be anything ‘add to cart’, ‘buy now’ to ‘share on social media’. These are the places that tell about the behavior of the customers and have opportunities for getting the most returns.
Design personalized call-to-action buttons differently for the existing customers, new customers, etc depending upon their browsing journey and history. For a new customer, the call-to-action button should lead them to new products, or the pages where they can sign up for the email, notifications, etc. For an existing customer, the CTAs should be about the last browsed products, their purchase history, new introductions, etc. When the CTAs are designed according to the browser history and experiences, it has more chances of getting action.
2. Make site navigation easy
You can host the most engaging and creative eCommerce website design website in the world, but if your users cannot find what they need on the website – it’s a failure! A sound navigation system is a key to helping visitors with the content they are looking for. It guides the users across what the website is all about and all the aspects of it covered in a short menu. Here the visitors can select what they are looking for, explore the options and engage with the content.
For an eCommerce website, one of the crucial things is to make the visitors spend time on the website, browse the content and feed on them. A sound navigation system provides the path for the customers to browse the website and its content. The more time they spend on the website, the more are the chances of getting improved conversions.
3. Use pop-up offers to your advantage
Pop-up windows can be annoying sometimes. We tend to click on the X-Close button before we even read it. But if used strategically, these annoying windows can be your ticket to increased sales.
Research on conversion rates has stated that on average 3 percent of the sales come from pop-ups. But the amazing fact here is that the highest performing pop-ups have had conversion rates thrice the average rate. This means if used with smart tactics, the pop-ups can add even more sales without extensive efforts. And the key to it is relevance. Instead of showering the customers with multiple pop-ups and scaring them away, choose to treat them with a relevant offer that they can’t deny. Allowing an instant discount on immediate purchase, a swift discount on the product they browse, or just sharing the email address in exchange for discounts can be groundbreaking for the website revenues.
4.Replace the old stock photos
Nothing destroys the value of an amazingly designed website like stock images does. It is agreed that everyone does not have a budget for clicking professional photographs and uploading them on their website. But selecting the stock photos as a display on the website is doing no good to the revenues. Quality images with emphasis on the product, creative display, and communicative guidelines mold the customer’s vision like never before.
It is indeed expensive to invest in a good photographer for clicking pictures of the products in a new emphasized way, but the difference it shall bring to the revenues shall make all the expenses worth it. High-quality images displayed on the website create a positive impression on the mind of the users giving them the initiative to browse through the content, click on the pictures, learn about the product and more.
5.Mark authenticity
The internet is a tricky place! While a large percentage of people have evolved with its usage and continue to use the internet for various tasks in the entire day, a larger percentage of people are still obnoxious and confused about its usage. Customers, in general, are very particular about the authenticity, reliability, and genuineness of the website before purchasing anything online. And it is for the sake of these customers that one should put up with the marks of authenticity on their website.
Take the opportunity out to acknowledge the authenticity badges of approval from the government, certification from authorized departments, and excellent rewards from different platforms on the website. Also, use the social media pages and its icons on the website mark the presence across different platforms and make the customers connect to the website on an inherent level. This authentication makes the visitors believe in the website and watch its progress across different mediums. There are more chances of visitors buying products from a trusted and authentic website than a regular one.
The eCommerce website design can be worked upon for subtle but smart changes to make the website more reliable and appealing to the customers. The small tricks go a long way into improving the returns one gets from the website. It’s important to understand consumer behavior and bring along a strategic move to help improve the experience of the customers while bringing about a change in revenue!
Sebastian was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks