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4 Design Tips for Your Nonprofit Infographic
Nonprofit Infographic
Are you wondering how to make your nonprofit infographic stand out? Wondering whether your work has the potential to go viral?
Visuals are known to increase engagement and understanding. For this reason, infographics for nonprofits can be a valuable resource in community outreach. They give you the perfect opportunity to showcase your values and skills.
At the same time, you don’t want to set yourself up with low expectations. If you go into the design process paying little mind to quality, your infographic might flop.
Keep reading to learn what makes a great nonprofit infographic.
1. Start With a Paragraph
A good design can capture the attention of potential donors in a way a plain text document cannot. Start with a written paragraph summarizing the main points and featuring your nonprofit’s mission and values. This will outline the goal of the infographic and establish a balanced visual hierarchy.
Make sure the text is concise and includes key phrases to make it easier to find online. Test and refine the design based on feedback to ensure the most effective result.
2. Know Your Purpose
When creating a nonprofit infographic, it is important to have a clear purpose so that your message is clear and persuasive. Define the goal of the infographic and the target audience. Consider the tone of the infographic and use colors and fonts that reflect the organization’s personality.
Make sure to number each point or break up long paragraphs into smaller chunks to make the information easier to digest. Put important information at the top, use relevant visuals, and conclude with a clear call to action that drives people to take action. Review the infographic before publishing it to check for errors and clarity.
3. Find Good Data
Scan your community for useful statistics that relate to your organization and its mission. You might examine data from census websites or look at industry-specific trends. Compiling facts and figures provides opportunities to illustrate the real-life impact and share success stories.
If your organization lacks the resources to locate and analyze data, consider partnering with other groups that have access to larger datasets. When creating an infographic, remember to use concise language that is easy to read. Make sure to prioritize the amount of data presented and the story you are telling.
4. Pick a Great Infographic Tool
You’re sure to find a few tools that offer plenty of options for graphs, charts, and other visuals to display your data. An example online tool is Adobe Express, this free tool could be helpful in infographic creation. Make sure to use contrasting colors to highlight important themes, as well as utilize a legible font.
Taking care of the technical components like choosing a clear layout or being considerate of where users are viewing it will also help maximize the effectiveness of your infographic. Utilizing white space to give your infographic a sense of balance is also important.
Use These Nonprofit Infographic Design Tips Today
Designing an effective nonprofit infographic is a powerful way to convey complex messages. With these design tips, you can make sure the information is easy to understand and will have a strong impact.
Create a design that is memorable, visually appealing, and easy to understand. Use appropriate visuals and have fun with your design! Share the infographic with your online networks and watch your message reach a larger audience. Get posts, clicks, and donations!
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