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Everything you need to know about today’s music business if you come back after a long break

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Everything you need to know about today's music business if you come back after a long break

Music business

Has it been a long time since the last time you released a new album? Much has changed in the music industry, and it continues to change very quickly. Read this article to see where to start.

Chris Robley

“I haven’t released an album in 15 years. What has changed?”

If you are asking this question, let me congratulate you on your return to the world of music; welcome to a whole new game. Limp Bizkit and Creek no longer fight (or make music). Will Smith has stopped adapting 70s disco hits. And most kids now think “Everlast” is a drum brand.

On the other hand, a few things will be familiar to you. Eminem is on the radio. Evil corporations run the infrastructures for large live events and ticket sales. Most of the music is made with combinations of the same 12 notes. And artists still create music for people to listen to.

Finally, the size of an artist’s audience (as always) depends on a certain combination of talent, charisma, intelligence, hard work, and luck. This part of the business should be familiar to you too.

But there are ten important things that HAVE changed in the music industry in the last fifteen years:

1. Monetization comes with experiences, not sales

A decade ago, the money in music still came from CD sales and editorial royalties.

Formats have changed, of course, and we’ve seen the dominant trend shift from CD sales to MP3 downloads to streaming (through services like YouTube and Spotify), but the heart of it is this: monetizing music is no longer about convincing a fan to buy something.

For many people, ownership is somewhat dated. Today the social aspect of music is interesting. Now you can make money when you let your fans do something WITH your music, like:

* share it with your friends on social networks

* add it to a Spotify playlist

* create a video on YouTube that uses one of your songs

* and more

The lesson: don’t be stingy with your music, let people have it, love it, share it, and use it.

2. The media are not monolithic

Years ago, it was really important that your music is written on Rolling Stone, SPIN, The Source, etc. These channels had a huge impact on how music fans responded to new artists and new releases. Today there are many more channels (online and off), dedicated to each niche and each genre: so you have more opportunities to get media coverage. This is the good side. The bad thing is that those reviews no longer have the weight they had.

Because there are endless brands and endless blogs that want to write about your music, any review, interview or story will not echo in the music industry or among a large community of fans in the same way as 15 years ago. Even big online magazines like Pitchfork don’t have a magic wand: many bands they’ve praised have had little success in visible results (in terms of sustainability), while artists they’ve smashed have done pretty well.

The lesson: The music press is more diverse and its power is more diluted.

3.”Radio” can mean something completely different

Turn on your car radio and, yes, music still comes out of the speakers. But conventional, terrestrial (over the air) radio is no longer the only option for fans who want to discover new music programs. The most innovative and exciting music in almost any genre is playing elsewhere: satellite radio, online stations, personalized services like Pandora, podcasts, and so on.

To have a significant presence on mainstream radio as a freelance artist you would need a miracle, many tens of thousands of dollars, the right radio promoter, and yet another miracle. In contrast, not only is it possible for your music to reach radio stations and universities, as well as satellite and online radio, it is quite easy to do! But as in what he said about the media, playing on the radio on any of these channels will not be as powerful as a successful campaign on commercial radio.

The Lesson: You probably won’t be the new Katy Perry without the help of a great label, but, unlike 15 years ago, you CAN sound pretty and get a fan base thanks to non-commercial radio.

4. Stamps are the last resort

15 years ago, almost all the bands that were serious about reaching a large audience sought, and even needed (unless you were Fugazi) a contract with a major record label. Now, most bands understand that you can really do better financially by staying independent, owning the masters of your recordings, maintaining your editorial rights, and determining the course of your own career.

Clever indie artists like Macklemore and Ryan Lewis have been able to build professional teams around them for distribution, advertising, hiring, and more, all without having to sign a traditional contract with a large company. Today, the artist IS the seal.

The lesson: Being your own label is hard work, but you collect all the rewards.

5. Email is more important than social media.

If you were making music 15 years ago, you may have had some experience making a list of your fans’ email addresses. But you have missed (at least on the business side of things) the rise and fall of Myspace, as well as the rise and fall of interest in Facebook as a music marketing tool. Both examples demonstrate that social media trends come and go, internet habits change, but email remains. That’s why creating your email list should be your # 1 marketing priority. And one of the best places to start creating your email list is your own website, a place where YOU control the user experience.

The Lesson: The relationship between you and your fans should be owned… exclusively by you and your fans, NOT someone in Silicon Valley.

6. Your fans can help you finance your recordings, videos, and tours

… and I’m not just talking about buying your products, tickets, etc.

Platforms like Kickstarter, PledgeMusic, RocketHub, and IndieGoGo now allow artists to get funding for their projects more easily. Here’s the idea: Many fans make small donations that add up to a significant amount of money. Sounds like some make-up way of begging? Think again Crowdfunding (particularly when it comes to financing record projects) is basically a pre-purchase process in which your fans, friends, and family have the opportunity to buy your music in advance. They can also show their support, experience the satisfaction of helping you take your music to the world, AND receive interesting things in return.

The lesson: You don’t have to owe anything to a label (get your advance, support for the tour, and recording budget) to get your music out to the public. Now your fans can help you pay the bill – and the copyright remains yours.

7. Records are being made on computers that sound as good as studio records from the 1960s.

Technology! You no longer need a large room, state-of-the-art effects racks, and a $ 5,000 mic to create magical recordings. Certainly, nothing replaces the ears and experience of a good sound engineer, but now digital tools are affordable and at your fingertips to help you develop those technical and production skills yourself. Sometimes everything you need can even fit on an iPad, so you don’t need to pay rent for a huge studio, either.

The lesson: Home production still demands a good ear, but if you’re willing to work it out for yourself, you can record an album on your own that sounds as good as anything you’ve heard on the radio (except maybe a few classic ’70s albums, they will never be surpassed in terms of sound quality by anyone, anywhere, ever;)

8. You can get your music to be used in movies, TV shows, commercials, and video games

15 years ago, it was nothing short of unheard of for large film, TV, or video game producers to use independent music in their projects. Now it is the norm. Synchronization licenses have become one of the best ways, for independent artists, to earn money, followers, and credibility. The flip side of this, as with all new opportunities, is that EVERYONE is trying to do it, so you have a lot of competitors. And when they offer is high, the amount you charge for each appearance is usually lower because there are a million artists who would like to get that opportunity to be heard. In any case, in the case of television, you choose to earn more money in the form of royalties every time a program that uses your music is broadcast.

Another thing to keep in mind with timing is that it doesn’t matter what year your music is from. Unlike the radio, where DJs prefer the latest or greatest hits ever, music supervisors who choose songs for movies or TV don’t care about how old the music is (not even if it was released commercially at the time) They are only concerned that the song is suitable for a certain scene.

The lesson: Your entire record catalog can earn sync revenue, so it’s a good idea to have ALL your music in one sync license catalog.

9.YouTube could be the most important thing in your music career

YouTube has become the # 1 music search engine. It is also the favorite listening platform for younger music fans. In addition, YouTube videos are very easy to share on social networks. As someone who has been away for a while, you will be interested in having all your songs on YouTube; otherwise, you will be missing out on another chance to make money from your music (in the form of YouTube ad revenue). You don’t need to make a dozen fancy video clips, but you should think of, at the very least, uploading a few album cover videos for all songs.

The lesson: CD Baby has paid well over $ 1 million in YouTube ad revenue to independent artists (some artists earn up to $ 40,000); You should also be making money with YouTube.

10. For today’s artists, many sources of income form a river.

As I said before, monetization is increasingly related to experiences, and social music sites like Spotify and YouTube are making it easy for your fans to share your music. The more your music is shared, the more money you will earn.

That said, there are still millions of people on the planet who prefer to buy CDs, and many millions more who prefer vinyl (yes, vinyl, it’s back), so obviously you’re interested in continuing to offer your music in physical formats, especially if you have remnants of Stock from the last time you pressed vinyl years ago. In addition to digital and streaming music sales revenue, you should collect your global editorial royalties (including mechanical royalties), try to sync your songs, go on tour, use crowdfunding, and look for sponsorship and endorsement opportunities with related marks.

The lesson: to quote an investor cliche, “Diversify!” As a freelance artist, you will have MORE opportunities today than ever before to earn money from your music. But there is no single path to success; There is no one way to finance your career. You need to take advantage of every possible source of income. Together, they can become something big.

BUSINESS

Store all you need with Storage West

Umar Nisar

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Store all you need with Storage West

Storage West is a company that provides self storage facility to its customer. The company is based in four states Arizona, California, Nevada and Texas and provide services at 59 locations in Western, United States of America. Storage West was formed in 1978 to fill the need with high class storage at reasonable prices. The goal of this service is to provide safe, clean and secure storage facility for businesses as well as individuals.

Whenever we use any service the first thing that comes to our mind is the security of our belongings. We use all our resources to keep our assets secure, safe and in a clean environment. Storage West guarantees the security of our belongings with security cameras and security guards that make sure everything is okay. But in case any damage is occurred to the asset or it is stolen then the company covers the damage of upto 3000 dollars. This gives the customer a peace of mind that all his belongings are safe with this facility.

Storage West makes sure that the environment is clean and hygienic. Customer is unable to keep his storage unit clean as he may or may not visit the storage unit on a daily basis. But Storage West takes full responsibility of cleanliness and every corner is cleaned on a daily basis to avoid any type of the garbage or bugs. This makes the customer more satisfied as he knows that whether he checks on regular basis or not, all his belongings are kept in clean environment and no rust or damage will be occurred to any asset.

Storage West also provide free move in truck with rental. After signing the standard truck use rental agreement the customer can use truck for moving for 7 hours during business days. Signing up is as easy as one can sign up the rental service by visiting the location or online by submitting a form to speed up the agreement process. Storing merchandise, supplies or inventory is made very convinenet. Storage West will receive your inventory or asset on your behalf and it will be kept in your storage unit with care which you can access anytime.

In conclusion, this self storage facility is very business friendly and works keeping in mind the needs of the customer. Storage is made very easy and accessible. They have satisfied clients who refer this service to avail the benefits of the storage facility very professionally. They have trained staff who handle everything professionally, and they have an experience of more than 40 years in this service. Storage West also offers referral program through a discount card that offers 25 dollars-off their first month’s rent whenever they rent any storage space from them. So, if you are looking for self storage facility in West then Storage West is one of the best option to choose from.

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BUSINESS

Advantages of Buying Flowers Online

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Advantages of Buying Flowers Online

Flowers without a doubt are the most famous and the most appreciated among all gifting things. We completely love presenting them and receiving them as the best gifts. Flowers are an excellent way to express the most inhibited feelings. Gifting flowers is the easiest way to convey different emotions, which involve expressing love, showing affection, sending get well soon and other good wishes, lending a hand for friendship, saying sorry and many more.

However, it is not always practical to take out some time from our busy lives to visit the local florist and give us the greatest that we are expecting. Also, it is extremely disappointing to find that the flower of your selection is out of stock. The local florist may not be capable to display all the good varieties. The most helpful solution to all these problems is ordering flowers online. With different information technology mediums, purchasing almost everything online is possible which involves fresh flowers too.

Buying flowers online has a lot of benefits. Following are some of them that make a difference.

Convenient Way to Shop

Buying flowers online is the easiest way to shop. You can order flowers of all varieties from wherever you are. These virtual shops are open 24/7 and therefore there is no need to worry about the opening and closing timings. With an internet connection on your mobile device, you can order your most favourite bunch of blossoms on the go!

Abundant Choice

The traditional local florists show fewer bouquets as compared to the abundant options available online. With online florists, there are various categories of flowers according to the different occasions such as birthday flowers, wedding flowers, mother’s day flowers, valentine’s day flowers, flowers displaying love, and many more. You need to name the flowers of your choice and you are assured to get them immediately.

Ease of Comparison

A big variety of best flower bouquets is available online with their description and price tags. So, buying flowers online enables simple and easy comparison, making it comfortable for you to reach your choice.

Ordering in Advance

Online shopping provides a flexible choice of ordering in advance and scheduling a date for delivery to a future date. This saves you from adding a job to your to-do list!

Global Delivery

Ordering flowers online enables you to send flowers across the globe at an affordable additional charge for delivery.

Cost-Effectiveness

With no middlemen included and no unreasonable overhead expenses, maintaining a virtual shop is more affordable than running a traditional flower shop, for any supplier. Hence, the supplier passes this additional earning in the form of different discounts and offers, making the purchasing of flowers online an inexpensive option.

Delivery of Fresh Flowers

Reputed online suppliers have their network in different cities. Hence, they have all the set-up in place to deliver good and fresh flowers on the designated date and time.

Payment Options

Buying flowers online is simple and safe. You can purchase flowers using your net banking account, credit card. There is no need to rush to the nearest ATM to withdraw money to purchase flowers. If you are ordering flowers for yourself, you can always pay money on delivery.

With so many advantages, buying flowers online is by far the better choice. Do not resist the attraction, say it with flowers. Only log on to the internet, buy the accurate flowers online and let them do the talking for you!

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5 Steps to Turn Your Home into A Perfect Home Office

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5 Steps to Turn Your Home into A Perfect Home Office

The work culture recently saw a big transition from offices to work from home due to the pandemic. Today, thousands of organizations are moving towards the work from home culture due to safety requirements. If you are one of the people who are thinking about turning your home into a home office, then you have come to the right place. 

These five steps will help you with the makeover of your home into a beautiful and energetic home office, so there will be no more dull days. This decor guide includes various furniture items, from a bed desk to a mini home office with all the Home office furniture you want. You can choose the products according to your needs. 

  1. Find the Perfect Place for Your Home office furniture.

Before you go and start turning things upside down, find a suitable spot in your home where you can set up your office. A place where there’s plenty of sunlight and natural air can be a good spot for your home office. Visualise your idea and project them on that spot to understand what goes where.

  • Make a List of Required Things  

Before you purchase the things, make a list of all your requirements and make sure you don’t miss anything. Here are some of the important things that need to be on that list-

  • An ergonomic office chair needs to be on top of your shopping list. It’s very important to have a chair with good lumbar support, as you must be spending a lot of your time on the chair for office work. 
  • An office desk, standing desk or a bed desk, whichever you are comfortable with.
  • Sufficiently bright overhead lights or a study lamp if you are working night shifts.
  • Power extensions for devices with short cables.
  • Cable organisers to avoid the mess of cables.
  • Office stationery like pens, pencils, whiteboard, markers, staplers, paperclips etc.
  • A storage unit to keep your stuff. 
  • Inspirational posters, wall stickers or photo frames for the decor.
  • Find A Reputed Online Furniture Store 

Once you are ready with the list of things you need to buy, you are all set to make the purchase. It’s better to buy things online from the comfort of your home than to head out in times like these when the whole world is affected by the pandemic. 

Visit your favourite online store’s website or app. Find your required product. Go through their reviews, specification, warranty details, and product images to understand the product better. Make sure the delivery date of the product is suitable for you. Add the products to the cart. Just check out and wait for your products to arrive.

  • Start Building Your Home Office

Once all the products arrive, unbox them and start building your home office. Place the things according to the way you visualised them before. You can make changes as you go on organising everything.

  • Add Plenty of Indoor Plants

There are numerous benefits of indoor plants. Plants help to keep your home fresh and full of oxygen, which will keep you energetic throughout the day. Indoor plants like the bird of paradise, snake plant, monstera and peace lilies are a good choice for your home office. They not only keep your home fresh and cold but improve the decor aesthetics of the room too.

So now that you know all the necessary steps to turn your home into a home office, what are you waiting for? Go and start looking for inspiration for your home office.

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