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Everything you need to know about today’s music business if you come back after a long break

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Everything you need to know about today's music business if you come back after a long break

Music business

Has it been a long time since the last time you released a new album? Much has changed in the music industry, and it continues to change very quickly. Read this article to see where to start.

Chris Robley

“I haven’t released an album in 15 years. What has changed?”

If you are asking this question, let me congratulate you on your return to the world of music; welcome to a whole new game. Limp Bizkit and Creek no longer fight (or make music). Will Smith has stopped adapting 70s disco hits. And most kids now think “Everlast” is a drum brand.

On the other hand, a few things will be familiar to you. Eminem is on the radio. Evil corporations run the infrastructures for large live events and ticket sales. Most of the music is made with combinations of the same 12 notes. And artists still create music for people to listen to.

Finally, the size of an artist’s audience (as always) depends on a certain combination of talent, charisma, intelligence, hard work, and luck. This part of the business should be familiar to you too.

But there are ten important things that HAVE changed in the music industry in the last fifteen years:

1. Monetization comes with experiences, not sales

A decade ago, the money in music still came from CD sales and editorial royalties.

Formats have changed, of course, and we’ve seen the dominant trend shift from CD sales to MP3 downloads to streaming (through services like YouTube and Spotify), but the heart of it is this: monetizing music is no longer about convincing a fan to buy something.

For many people, ownership is somewhat dated. Today the social aspect of music is interesting. Now you can make money when you let your fans do something WITH your music, like:

* share it with your friends on social networks

* add it to a Spotify playlist

* create a video on YouTube that uses one of your songs

* and more

The lesson: don’t be stingy with your music, let people have it, love it, share it, and use it.

2. The media are not monolithic

Years ago, it was really important that your music is written on Rolling Stone, SPIN, The Source, etc. These channels had a huge impact on how music fans responded to new artists and new releases. Today there are many more channels (online and off), dedicated to each niche and each genre: so you have more opportunities to get media coverage. This is the good side. The bad thing is that those reviews no longer have the weight they had.

Because there are endless brands and endless blogs that want to write about your music, any review, interview or story will not echo in the music industry or among a large community of fans in the same way as 15 years ago. Even big online magazines like Pitchfork don’t have a magic wand: many bands they’ve praised have had little success in visible results (in terms of sustainability), while artists they’ve smashed have done pretty well.

The lesson: The music press is more diverse and its power is more diluted.

3.”Radio” can mean something completely different

Turn on your car radio and, yes, music still comes out of the speakers. But conventional, terrestrial (over the air) radio is no longer the only option for fans who want to discover new music programs. The most innovative and exciting music in almost any genre is playing elsewhere: satellite radio, online stations, personalized services like Pandora, podcasts, and so on.

To have a significant presence on mainstream radio as a freelance artist you would need a miracle, many tens of thousands of dollars, the right radio promoter, and yet another miracle. In contrast, not only is it possible for your music to reach radio stations and universities, as well as satellite and online radio, it is quite easy to do! But as in what he said about the media, playing on the radio on any of these channels will not be as powerful as a successful campaign on commercial radio.

The Lesson: You probably won’t be the new Katy Perry without the help of a great label, but, unlike 15 years ago, you CAN sound pretty and get a fan base thanks to non-commercial radio.

4. Stamps are the last resort

15 years ago, almost all the bands that were serious about reaching a large audience sought, and even needed (unless you were Fugazi) a contract with a major record label. Now, most bands understand that you can really do better financially by staying independent, owning the masters of your recordings, maintaining your editorial rights, and determining the course of your own career.

Clever indie artists like Macklemore and Ryan Lewis have been able to build professional teams around them for distribution, advertising, hiring, and more, all without having to sign a traditional contract with a large company. Today, the artist IS the seal.

The lesson: Being your own label is hard work, but you collect all the rewards.

5. Email is more important than social media.

If you were making music 15 years ago, you may have had some experience making a list of your fans’ email addresses. But you have missed (at least on the business side of things) the rise and fall of Myspace, as well as the rise and fall of interest in Facebook as a music marketing tool. Both examples demonstrate that social media trends come and go, internet habits change, but email remains. That’s why creating your email list should be your # 1 marketing priority. And one of the best places to start creating your email list is your own website, a place where YOU control the user experience.

The Lesson: The relationship between you and your fans should be owned… exclusively by you and your fans, NOT someone in Silicon Valley.

6. Your fans can help you finance your recordings, videos, and tours

… and I’m not just talking about buying your products, tickets, etc.

Platforms like Kickstarter, PledgeMusic, RocketHub, and IndieGoGo now allow artists to get funding for their projects more easily. Here’s the idea: Many fans make small donations that add up to a significant amount of money. Sounds like some make-up way of begging? Think again Crowdfunding (particularly when it comes to financing record projects) is basically a pre-purchase process in which your fans, friends, and family have the opportunity to buy your music in advance. They can also show their support, experience the satisfaction of helping you take your music to the world, AND receive interesting things in return.

The lesson: You don’t have to owe anything to a label (get your advance, support for the tour, and recording budget) to get your music out to the public. Now your fans can help you pay the bill – and the copyright remains yours.

7. Records are being made on computers that sound as good as studio records from the 1960s.

Technology! You no longer need a large room, state-of-the-art effects racks, and a $ 5,000 mic to create magical recordings. Certainly, nothing replaces the ears and experience of a good sound engineer, but now digital tools are affordable and at your fingertips to help you develop those technical and production skills yourself. Sometimes everything you need can even fit on an iPad, so you don’t need to pay rent for a huge studio, either.

The lesson: Home production still demands a good ear, but if you’re willing to work it out for yourself, you can record an album on your own that sounds as good as anything you’ve heard on the radio (except maybe a few classic ’70s albums, they will never be surpassed in terms of sound quality by anyone, anywhere, ever;)

8. You can get your music to be used in movies, TV shows, commercials, and video games

15 years ago, it was nothing short of unheard of for large film, TV, or video game producers to use independent music in their projects. Now it is the norm. Synchronization licenses have become one of the best ways, for independent artists, to earn money, followers, and credibility. The flip side of this, as with all new opportunities, is that EVERYONE is trying to do it, so you have a lot of competitors. And when they offer is high, the amount you charge for each appearance is usually lower because there are a million artists who would like to get that opportunity to be heard. In any case, in the case of television, you choose to earn more money in the form of royalties every time a program that uses your music is broadcast.

Another thing to keep in mind with timing is that it doesn’t matter what year your music is from. Unlike the radio, where DJs prefer the latest or greatest hits ever, music supervisors who choose songs for movies or TV don’t care about how old the music is (not even if it was released commercially at the time) They are only concerned that the song is suitable for a certain scene.

The lesson: Your entire record catalog can earn sync revenue, so it’s a good idea to have ALL your music in one sync license catalog.

9.YouTube could be the most important thing in your music career

YouTube has become the # 1 music search engine. It is also the favorite listening platform for younger music fans. In addition, YouTube videos are very easy to share on social networks. As someone who has been away for a while, you will be interested in having all your songs on YouTube; otherwise, you will be missing out on another chance to make money from your music (in the form of YouTube ad revenue). You don’t need to make a dozen fancy video clips, but you should think of, at the very least, uploading a few album cover videos for all songs.

The lesson: CD Baby has paid well over $ 1 million in YouTube ad revenue to independent artists (some artists earn up to $ 40,000); You should also be making money with YouTube.

10. For today’s artists, many sources of income form a river.

As I said before, monetization is increasingly related to experiences, and social music sites like Spotify and YouTube are making it easy for your fans to share your music. The more your music is shared, the more money you will earn.

That said, there are still millions of people on the planet who prefer to buy CDs, and many millions more who prefer vinyl (yes, vinyl, it’s back), so obviously you’re interested in continuing to offer your music in physical formats, especially if you have remnants of Stock from the last time you pressed vinyl years ago. In addition to digital and streaming music sales revenue, you should collect your global editorial royalties (including mechanical royalties), try to sync your songs, go on tour, use crowdfunding, and look for sponsorship and endorsement opportunities with related marks.

The lesson: to quote an investor cliche, “Diversify!” As a freelance artist, you will have MORE opportunities today than ever before to earn money from your music. But there is no single path to success; There is no one way to finance your career. You need to take advantage of every possible source of income. Together, they can become something big.

BUSINESS

The Top Frequently Asked Questions About Melamine Tableware!

Umar Nisar

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Top Frequently Asked Questions About Melamine Tableware!

Melamine is a durable material that makes for beautiful products including dishwares and more. Before you purchase a new set of plates, bowls, or other products, it’s good to gain some knowledge about this versatile material.

We’ve compiled some of the most frequently asked questions about melamine dishwares along with some answers, so read on to learn more.

What is Melamine?

Melamine is a durable, organic-based material that’s used to make a variety of food-safe products. From plates and cups to bowls and cooking utensils, this material is durable, heat-resistant, and practically impossible to break which makes it a popular option for cooking and serving food.

There are many perks to using melamine, including that it’s extremely easy to clean and has anti-bacterial properties. It’s the best quality food-safe plastic material on the market today, which makes it a favorite among professional and home cooks alike.

You’ll find melamine that looks similar to ceramic or porcelain, but it’s much easier to handle and won’t shatter when dropped. Our melamine can handle heavy use and won’t show scratch marks or chips.

Is Melamine Safe to Use?

Melamine dishwares are usually food safe and BPA-free. This means that no harmful chemicals will seep into your food, since the products are food-grade and rigorously tested. Our melamine products are extremely safe when using them to serve food, however, they should not be used in a conventional oven or microwave.

If melamine comes into contact with direct heat, its integrity can be compromised. However, you can clean melamine in the dishwasher with no problems whatsoever.

Will Melamine Break?

One of the reasons many in the foodservice industry prefer melamine is because this material is exceptionally difficult to break.

While there may be instances of some melamine dishwares chipping if handled improperly, your plates, bowls, and other products will not shatter if they’re dropped accidentally.

Chine and porcelain can easily break or show chips if they’re dropped or abused. With melamine, your dishwares will last much longer since they won’t break, saving you money and time.

Porcelain dishwares need to be replaced much more frequently than melamine. Since melamine doesn’t show fork marks and scratches, it’s a prime option for restaurants, hotels, and other industries where food is served to the public.

How Does Melamine Handle Hot and Cold Temperatures?

Since melamine is an insulator and not a conductor, it requires very long-term exposure to heat before the material’s properties start to change. Most products stay cool to the touch, even when serving hot food. That’s because the food will not produce enough heat for an extended period to change the temperature of the melamine.

As a server, you can handle melamine easily without worrying about burning your hands like you would with some other types of dinnerware. You can also use melamine kitchen tools, such as serving spoons to handle hot soups and other hot food products.

Melamine is also excellent for buffets and cold foods since it’s a terrific insulator. You can use melamine food pans for cold products like deli foods, salad bars, and much more. Add some ice to your melamine product to keep plated items cold.

Where Would I Use Melamine Dishes?

Since melamine is exceptionally lightweight and durable, it’s a popular option for use in a range of commercial settings. You can use our melamine dishes in restaurants, hotels, aged care facilities, catering, and much more.

Choose a product that has a sophisticated look that’s similar to handcrafted ceramic to give your presentations an upscale look. Since this material won’t break, it’s a great choice for serving kids, the elderly, and in places with a lot of activities such as amusement parks. With its durability and lightweight feel, it’s a smart choice for a wide array of outdoor or high-volume applications.

How Should I Care for Melamine Dishwares?

To keep your melamine looking new, there are a few things you can do to extend its lifespan. If you want to soak your melamine before putting it in the dishwasher, use high-quality dish detergent and allow it to soak for as long as you need to.

Avoid using serrated knives on melamine, as this could damage the protective coating. Never use melamine products in a microwave or a conventional oven.

Do not use harsh abrasive cleaners on your melamine. You should also avoid using metal scouring pads or steel wool. Instead, use a dish towel or a light-duty scrubbing pad without any abrasives.

Don’t use chlorine bleach on melamine. If you treat your melamine products with care, they should last for many years before you need to replace them.

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5 Reasons Why Businesses Need a Telephone Answering Service

Do you looking to use a telephone answering service for your business? Click here to find out the 5 reasons why it is necessary and might boost your business.

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5 Reasons Why Businesses Need a Telephone Answering Service

Why Businesses Need a Telephone Answering Service

Are you thinking of utilizing a telephone answering service for your small business? Often one of the key reasons that businesses would recommend providing telephone answering systems would be to minimize costs. Many small companies may not have the in-house infrastructure to make high volumes of calls available, particularly outside work hours.

Unfortunately, this may lead to unhappy consumers, a lack of future customers, and an unwanted burden on your company.

Running a company means, you have many things to do at the same time. That’s why any company wants to employ a telephone answering service to retain the confidence of its customers. Soon after the mobile answering service takes control of the phone calls, company owners may know how crucial it is to get one that won’t skip a call from a single client.

Because you’re mostly occupied with other facets of your work, you won’t want your clients to be overlooked. This will have a long-term effect on your company. In addition, a positive voice and a polite person would make a better first impact on your clients, and they won’t shy away from contacting you again.

Along with the ability to save your business money, there are many other ways phone answering services might boost your business. In this article, we will discuss some of the main advantages of using a mobile answering service such as Message Direct.

1. Never Miss a Sales Call

Sales call is the backbone of the business. What’s the point of wasting money on ads or some other part of your corporation if you’re not going to make yourself available to your customers? While a lot of transactions and purchases are now done through the internet, there are still a lot of people who choose to use the phone.

This is particularly true in the case of Harleys as not only do we sell our own experience, but we also feel that before purchasing services, our clients want to talk to a real human. Having only one sale a month from your phone answering service might mean it’s going to pay for itself.

At Harleys, we’ve set up our system so that if we’re late in the office and unable to answer the phones, the phone calls will immediately be patched to the phone answering service, which will give us a reply. Alternatively, where there is no one in the workplace, the telephone answering service will forward calls to key members’ cell phones, which they will then be able to screen and answer where they wish.

2. Saves Money

The money you make is going to grow as your company expands. However, it may be pricey to recruit someone along with the cost of a desk, a phone, a computer, and all the basics they need to perform their jobs, along with their wages, of course, and health insurance.

Many companies tend to work collaboratively to answer the call, meaning that workers who are still overwhelmed doing their own work have to answer the phone. This can have a huge effect on their productivity and therefore on their own jobs. That’s why having a telephone customer service feels like a steal, because you’re going to get the advantage of someone who’s well familiar with handling phone calls.

3. Book Appointments

In contrast to being available to answer all calls 24/7, the mobile answering service would be able to make appointments with the clients. Employ a mobile answering service that can handle all customers and provide you with multiple scheduling choices and ensure that the service you employ is efficient and protects the details of the customer.

The last thing you want is for your clients to mistrust you for violating their personal details. There are several explanations why you should seek a provider that offers several scheduling opportunities. 

4. Establishing Brand Loyalty

Telephone calls are, above all, much more sensitive than email exchanges. People find it a lot easier to get across an idea, with a lot less space for stuff to get stuck in translation than email. You can also express your feelings a lot more effectively on the screen. This can be a perfect way to make new buyers feel comfortable, and current customers feel appreciated.

5. Handles Hiring

A lot of time, manpower, and energy is going into the recruiting process, and with the big headache you’re going to have at the end of a full day of interviews, you’re also going to have to make sure that the new hires are doing well in the new climate, and that they’re relaxed. The method of recruiting people should be done by a professional service. This is going to lift a lot of weight off your back.

As phone calls can interrupt all of your staff, including yourself, having a designated mobile answering service can remove this and keep everybody concentrated on their jobs. You will see the satisfying results of recruiting a reliable service as the company thrives, and everyone will actually get the opportunity to focus on their jobs.

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When the quality of a whole operation beats expectations, you are on the road to growth and prosperity. Make call management service for you and provide the staff with the resources they need to continue delivering quality support so that the clients can keep relying on you for reliable, competent service. Remove frustration from an incomplete business phone service. Learn how HARTLEYS can be part of your development plan with quality services and customized messaging solutions.

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FEDERAL BUDGET 2020: GEORGE MARKOSKI FROM POSITIVE PROPERTY WEIGHS IN ON HOW IT WILL IMPACT PROPERTY

Umar Nisar

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GEORGE MARKOSKI FROM POSITIVE PROPERTY WEIGHS

On Tuesday the Treasurer released a historic Federal Budget designed to lift the economy out of the doldrums. 

A number of job creation and wage subsidy measures in the budget should George Markoski help rapidly reduce our unemployment rate especially amongst our youngest workers who have been hit hardest during the pandemic. 

After coming within a whisker of balancing the budget at the end of 2019, the Treasurer revealed the budget deficit is now projected to blow out to $213.7 billion this financial year, or 11 percent of GDP, the biggest deficit in 75 years. The figures are eye-watering, but the Government is determined to do what it takes to keep Australians in jobs and grow our way out of recession.

While the net debt position of $1 trillion is a bit of a shock, there is no question that the government had to do something fiscally significant to kickstart our economy. 

This is a real restart of the economy. Yes, it will take 10+ years to pay it back, but with the Government borrowing at interest rates less than 1% for 10 years, if there was ever a time to borrow to not just stimulate the economy, but create valuable assets, then now is the time. 

Touted as one of the most significant Federal Budgets since the Great Depression, and the first since the economic devastation sparked by the COVID-19 pandemic, Treasurer Josh Frydenberg said the next phase of the journey is to secure Australia’s future. 

The 2020 Federal Budget includes hundreds of billions of dollars of economic stimulus measures, the likes of which we’ve never seen before.

Key highlights at a glance

Taxes

  • More than 11 million Australians will receive tax cuts with a permanent cut of $47 a week for high-income earners.
  • Middle-income earners will also receive a one-off $21 with extension of the low and middle-income tax offset into 2020-21.
  • From 2020-21, the upper limit of the 19% personal income tax bracket will rise to $45,000 and the 32.5% marginal tax rate upper threshold will lift from $90,000 to $120,000.

Jobs

  • The Morrison government will pay businesses up to $200 per week to hire young Australians as part of a $4bn budget measure that aims to reverse an increase in youth unemployment during the recession.
  • The new incentive will target firms that employ young workers who had previously been receiving Jobseeker.
  • It follows Sunday’s announcement of expanded training subsidies, with the government pledging to cover half the wages of 100,000 new apprenticeships and traineeships.

Welfare

  • The government has announced two additional economic support payments of $250 to pensioners and other eligible recipients, worth $2.6bn.
  • Extension of the Jobkeeper payment support for a further six months until 28 March 2021.
  • Extension of the coronavirus supplement until 31 December 2020 at a rate of $250 per fortnight from 25 September 2020.
  • The budget doesn’t provide any clarity about the future of Jobseeker payment rates after Christmas.

Education

  • $1bn will be injected into Australia’s university research sector.
  • Funding for 50,000 online short courses to upskill workers and unemployed Australians in teaching, health, science, information technology and agriculture.
  • $299m to provide an additional 12,000 undergraduate university places in 2021.

Small business

  • Businesses with a turnover of less than $5bn – all but the top 1% – will be able to deduct the full cost of capital assets purchased after budget night and first used or installed by 30 June 2022.
  • Small and medium businesses will also be able to apply “full expensing” to second-hand assets; businesses earning $50m to $500m will be able to do so for assets of less than $150,000.
  • Companies with turnover up to $5bn will be able to offset losses against previous profits on which tax has been paid, to generate a refund.
  • Exempting from the 47% fringe benefits tax employer-provided retraining activities to employees who are redeployed to a different role in the business.
  • $4.5bn investment in NBN Co and $29.2m to accelerate the rollout of the 5G network.

Health

  • 23,000 new packages for older Australians waiting to receive at home care, at a cost of $1.6bn.
  • $2.3bn in announced funding for investment in Covid-19 treatments and vaccines and funding for the listing of new drugs on the pharmaceutical benefits scheme, including Lynparza for women diagnosed with ovarian cancer.
  • $750m in funding for Covid-19 testing and $171m for the extended operation of up to 150 dedicated respiratory clinics to manage and diagnose Covid-19 cases.
  • $798.8m for the National Disability Insurance Agency and NDIS Quality and Safeguards Commission.
  • A targeted capital gains tax exemption for granny flat arrangements where there is a formal written agreement, applying to arrangements with older Australians or those with a disability.

Environment

  • The Morrison government’s environment and energy budgets consist largely of pre-announced items, including funding for its technology roadmap for reducing Australia’s emissions and $52m for the expansion of Australia’s gas industry.
  • Tuesday’s budget reiterated the government’s plan to fund the Australian Renewable Energy Agency (Arena) for a further 10 years from 2022 to a total of $1.4bn. Over the next four years, the agency will receive $223.9m.
  • The government is spending $50m on carbon capture and storage to fund pilot projects it claims will “dramatically cut” emissions from industrial facilities and there is $70.4m over five years for a regional hydrogen export hub.
  • The environment minister, Sussan Ley, said the government would spend $67.4m on oceans and marine ecosystems.
  • Earlier this year the government announced $25m to reduce the timeframes for approvals for major projects. Tuesday night’s budget adds an extra $12m in funding over the next two years.
  • There is $52.9m for investments in gas – announced in September – including $10.9m for planning of gas infrastructure.
  • The government will spend $249.6m over four years on waste and recycling policies, including $190m for a recycling modernisation fund for new infrastructure to sort plastic, paper, tyres and glass waste and $233.4m to upgrade facilities at national parks.

Infrastructure

  • $14bn in new and accelerated infrastructure projects over the next four years in every state and territory, including Melbourne to Brisbane inland rail and Western Sydney international (Nancy-Bird Walton) airport
  • $3bn towards shovel-ready projects to support further job creation and economic recovery, including for small scale road safety projects.

Housing

  • An additional 10,000 places in first home loan deposit scheme in 2020-21 to support the purchase of a new home or a newly built home.

Super

  • Australians will automatically keep their superannuation fund when they change employers, stopping the creation of unintended multiple accounts.
  • A new online YourSuper comparison tool will help people compare the performance of funds which will be required to meet an annual performance test.

I believe the budget will be metaphorical rocket fuel for property prices across Australia. The pandemic has upended the rule book when it comes to economic management and this budget was destined to be an outlier compared to any other in living memory.

What’s happening in the market right now?

Prior to the announcement, property markets were holding up much better than a lot of property experts thought they would, predicting a 30-50% drop, whereas the majority of markets didn’t get to double digits (apart from VIC and WA). 

Dwelling values were steady in numerous locations, apart from Melbourne, with the low volume of stock creating strong competition amongst buyers.

In the markets we certainly aren’t seeing any bargain prices – and that state of affairs will not change in the months ahead. That’s because one of the early indicators of future property price growth is when there is an undersupply of rental properties, which starts to force rents upwards.

I am encouraging my members to buy now before the upcoming property boom.

In the parts of the country that we’re buying in for our members, we’re competing with homebuyers and savvy investors for the best opportunities. Our members have been steadily growing their wealth, thanks to our tried and tested Markoski Method™.

These are uncertain times and with the budget ‘rocket fuel’ now underway, it’s hard to determine how long the opportunity to take advantage of the upcoming boom will last. 

How will the budget impact property prices?

This budget indicates that the Government wants our economy to rebound as quickly as possible and is obviously prepared to spend whatever is necessary to make that happen.

When it comes to the impact on property prices, I believe the budget measures will supercharge the next round of growth. Although property prices never really contracted by much, I’m confident that we’re going to see a sharp recovery.

If you want to hear more on my thoughts about the impact of the budget listen to my podcast series The Positive Property Show

At the end of the day as long as you have a sound investment strategy, thinking of the long term, you’re going to be safe no matter what the markets are doing. I haven’t got a crystal ball, neither does anyone else, and there may be a short little dip, however the prospects of long term property investing looks awesome regardless.

Educate yourself so you can take advantage of the upcoming boom. Join like minded investors who are wanting to live life on their own terms in our free Positive Property Group

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