Has it been a long time since the last time you released a new album? Much has changed in the music industry, and it continues to change very quickly. Read this article to see where to start.
“I haven’t released an album in 15 years. What has changed?”
If you are asking this question, let me congratulate you on your return to the world of music; welcome to a whole new game. Limp Bizkit and Creek no longer fight (or make music). Will Smith has stopped adapting 70s disco hits. And most kids now think “Everlast” is a drum brand.
On the other hand, a few things will be familiar to you. Eminem is on the radio. Evil corporations run the infrastructures for large live events and ticket sales. Most of the music is made with combinations of the same 12 notes. And artists still create music for people to listen to.
Finally, the size of an artist’s audience (as always) depends on a certain combination of talent, charisma, intelligence, hard work, and luck. This part of the business should be familiar to you too.
But there are ten important things that HAVE changed in the music industry in the last fifteen years:
1. Monetization comes with experiences, not sales
A decade ago, the money in music still came from CD sales and editorial royalties.
Formats have changed, of course, and we’ve seen the dominant trend shift from CD sales to MP3 downloads to streaming (through services like YouTube and Spotify), but the heart of it is this: monetizing music is no longer about convincing a fan to buy something.
For many people, ownership is somewhat dated. Today the social aspect of music is interesting. Now you can make money when you let your fans do something WITH your music, like:
* share it with your friends on social networks
* add it to a Spotify playlist
* create a video on YouTube that uses one of your songs
* and more
The lesson: don’t be stingy with your music, let people have it, love it, share it, and use it.
2. The media are not monolithic
Years ago, it was really important that your music is written on Rolling Stone, SPIN, The Source, etc. These channels had a huge impact on how music fans responded to new artists and new releases. Today there are many more channels (online and off), dedicated to each niche and each genre: so you have more opportunities to get media coverage. This is the good side. The bad thing is that those reviews no longer have the weight they had.
Because there are endless brands and endless blogs that want to write about your music, any review, interview or story will not echo in the music industry or among a large community of fans in the same way as 15 years ago. Even big online magazines like Pitchfork don’t have a magic wand: many bands they’ve praised have had little success in visible results (in terms of sustainability), while artists they’ve smashed have done pretty well.
The lesson: The music press is more diverse and its power is more diluted.
3.”Radio” can mean something completely different
Turn on your car radio and, yes, music still comes out of the speakers. But conventional, terrestrial (over the air) radio is no longer the only option for fans who want to discover new music programs. The most innovative and exciting music in almost any genre is playing elsewhere: satellite radio, online stations, personalized services like Pandora, podcasts, and so on.
To have a significant presence on mainstream radio as a freelance artist you would need a miracle, many tens of thousands of dollars, the right radio promoter, and yet another miracle. In contrast, not only is it possible for your music to reach radio stations and universities, as well as satellite and online radio, it is quite easy to do! But as in what he said about the media, playing on the radio on any of these channels will not be as powerful as a successful campaign on commercial radio.
The Lesson: You probably won’t be the new Katy Perry without the help of a great label, but, unlike 15 years ago, you CAN sound pretty and get a fan base thanks to non-commercial radio.
4. Stamps are the last resort
15 years ago, almost all the bands that were serious about reaching a large audience sought, and even needed (unless you were Fugazi) a contract with a major record label. Now, most bands understand that you can really do better financially by staying independent, owning the masters of your recordings, maintaining your editorial rights, and determining the course of your own career.
Clever indie artists like Macklemore and Ryan Lewis have been able to build professional teams around them for distribution, advertising, hiring, and more, all without having to sign a traditional contract with a large company. Today, the artist IS the seal.
The lesson: Being your own label is hard work, but you collect all the rewards.
5. Email is more important than social media.
If you were making music 15 years ago, you may have had some experience making a list of your fans’ email addresses. But you have missed (at least on the business side of things) the rise and fall of Myspace, as well as the rise and fall of interest in Facebook as a music marketing tool. Both examples demonstrate that social media trends come and go, internet habits change, but email remains. That’s why creating your email list should be your # 1 marketing priority. And one of the best places to start creating your email list is your own website, a place where YOU control the user experience.
The Lesson: The relationship between you and your fans should be owned… exclusively by you and your fans, NOT someone in Silicon Valley.
6. Your fans can help you finance your recordings, videos, and tours
… and I’m not just talking about buying your products, tickets, etc.
Platforms like Kickstarter, PledgeMusic, RocketHub, and IndieGoGo now allow artists to get funding for their projects more easily. Here’s the idea: Many fans make small donations that add up to a significant amount of money. Sounds like some make-up way of begging? Think again Crowdfunding (particularly when it comes to financing record projects) is basically a pre-purchase process in which your fans, friends, and family have the opportunity to buy your music in advance. They can also show their support, experience the satisfaction of helping you take your music to the world, AND receive interesting things in return.
The lesson: You don’t have to owe anything to a label (get your advance, support for the tour, and recording budget) to get your music out to the public. Now your fans can help you pay the bill – and the copyright remains yours.
7. Records are being made on computers that sound as good as studio records from the 1960s.
Technology! You no longer need a large room, state-of-the-art effects racks, and a $ 5,000 mic to create magical recordings. Certainly, nothing replaces the ears and experience of a good sound engineer, but now digital tools are affordable and at your fingertips to help you develop those technical and production skills yourself. Sometimes everything you need can even fit on an iPad, so you don’t need to pay rent for a huge studio, either.
The lesson: Home production still demands a good ear, but if you’re willing to work it out for yourself, you can record an album on your own that sounds as good as anything you’ve heard on the radio (except maybe a few classic ’70s albums, they will never be surpassed in terms of sound quality by anyone, anywhere, ever;)
8. You can get your music to be used in movies, TV shows, commercials, and video games
15 years ago, it was nothing short of unheard of for large film, TV, or video game producers to use independent music in their projects. Now it is the norm. Synchronization licenses have become one of the best ways, for independent artists, to earn money, followers, and credibility. The flip side of this, as with all new opportunities, is that EVERYONE is trying to do it, so you have a lot of competitors. And when they offer is high, the amount you charge for each appearance is usually lower because there are a million artists who would like to get that opportunity to be heard. In any case, in the case of television, you choose to earn more money in the form of royalties every time a program that uses your music is broadcast.
Another thing to keep in mind with timing is that it doesn’t matter what year your music is from. Unlike the radio, where DJs prefer the latest or greatest hits ever, music supervisors who choose songs for movies or TV don’t care about how old the music is (not even if it was released commercially at the time) They are only concerned that the song is suitable for a certain scene.
The lesson: Your entire record catalog can earn sync revenue, so it’s a good idea to have ALL your music in one sync license catalog.
9.YouTube could be the most important thing in your music career
YouTube has become the # 1 music search engine. It is also the favorite listening platform for younger music fans. In addition, YouTube videos are very easy to share on social networks. As someone who has been away for a while, you will be interested in having all your songs on YouTube; otherwise, you will be missing out on another chance to make money from your music (in the form of YouTube ad revenue). You don’t need to make a dozen fancy video clips, but you should think of, at the very least, uploading a few album cover videos for all songs.
The lesson: CD Baby has paid well over $ 1 million in YouTube ad revenue to independent artists (some artists earn up to $ 40,000); You should also be making money with YouTube.
10. For today’s artists, many sources of income form a river.
As I said before, monetization is increasingly related to experiences, and social music sites like Spotify and YouTube are making it easy for your fans to share your music. The more your music is shared, the more money you will earn.
That said, there are still millions of people on the planet who prefer to buy CDs, and many millions more who prefer vinyl (yes, vinyl, it’s back), so obviously you’re interested in continuing to offer your music in physical formats, especially if you have remnants of Stock from the last time you pressed vinyl years ago. In addition to digital and streaming music sales revenue, you should collect your global editorial royalties (including mechanical royalties), try to sync your songs, go on tour, use crowdfunding, and look for sponsorship and endorsement opportunities with related marks.
The lesson: to quote an investor cliche, “Diversify!” As a freelance artist, you will have MORE opportunities today than ever before to earn money from your music. But there is no single path to success; There is no one way to finance your career. You need to take advantage of every possible source of income. Together, they can become something big.
Saad Mushtaq was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks
What Is A Virtual Office And How Can It Benefit Your Company?
Basically, a virtual office is a service that gives a business owner all of the benefits of a commercial property: an office address and phone number, communication and administrative services, and access to meeting rooms without the need for a physical office space.
The virtual office has become a popular workplace solution for freelancers and entrepreneurs who work from home but want a professional-sounding business address for their business. It gives business owners all the benefits of a physical location without the cost of renting an actual office. A virtual business address can help give company credibility and make it easier to successfully acquire customers.
The most important advantage of a virtual office address
How a virtual office address can make life easier for business owners:
Professionalism- Home office and unconventional workplaces are increasingly accepted but for those who want to attract more traditionally-minded corporate customers, their own office address and contact details are worth it.
Location – A virtual office solution gives business owners an address within a reputable area code, which is a great way to reassure customers that the business is legitimate. State-of-the-art
Meeting facilities – virtual office packages offer access to high-quality meeting rooms for personal customer meetings and telephone conferences.
Flexibility- Business owners have the option to use the hotdesk from multiple locations, either locally or internationally.
Efficiency- Working from home and using a virtual office address at the same time saves time and money that would otherwise be spent on the daily commute.
Budget- A virtual office solution saves costs by eliminating the need to rent physical space, buy equipment and furniture, or hire a receptionist.
Communication- A dedicated business phone number, maintained by a professional receptionist, ensures smooth communication with all customers. Call forwarding, mail and parcels can also be handled through a virtual office reception service.
Work-life balance- Teams that work virtually often benefit from more free time and flexibility.
Finding the Right Virtual Office Space
Virtual offices are often ideal for small business owners, but they can also work well for larger organizations where many employees work remotely or occasionally in a serviced office.
If you want to benefit from professional virtual business development, Instant Offices can help you find a world-class virtual office provider in the city of your choice. Expect a fast and efficient virtual office solution with physical address.
For a small business or small business idea that is struggling to get a foothold in the corporate world, the idea of a virtual business address can instantly improve your professional image and give you the much-needed business facility and a more structured correspondence system will give your company a good boost in professionalism and give you the much-needed head start to move forward in the corporate world with more confidence. So create a virtual email address for your business today.
If your business is just getting started, most likely you are running your office from home. However, can you use your home address as a business correspondence address for your customers? Yes, you can, but at the cost of losing a significant part of your reputation. On the other hand, investing part of your capital budget in owning or renting office space in a busy city center can have an early impact on your business with no guarantee of profitability. Head to https://physicaladdress.com/ for more help related to Virtual Office.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
Preventive Maintenance Tips For Residential Plumbing Systems
Understanding how your home’s plumbing system works and doing preventive maintenance can be extremely helpful in avoiding minor nuances such as small leaks to major problems like burst pipes altogether.
Start Caring For Your House’s Plumbing System Now
To get started, it’s recommended to have a basic knowledge of almost everything in your plumbing system. Usually, it may include having general knowledge of everything that uses water in your house such as the sinks in your laundry room, bathroom, and kitchen as well as your appliances like washing machines and cloth dryers.
Being knowledgeable with all of these can easily help you pinpoint the possible root causes of plumbing issues your household may encounter. Plus, you’ll be able to provide better maintenance to your plumbing system for it to last longer. To know more information on how to handle your plumbing concerns, visit the PlumbCorp Plumbing website and other related references available online.
Whether you’re planning to do-it-yourself (DIY) your way through or hire professionals to do the job for you, below are some of the preventive maintenance tips you should always take note of in caring for your house’s plumbing.
- Check Your Plumbing System’s Water Pressure Regularly
One of the ways to keep your plumbing system in good condition is to ensure that the water pressure in your property is at an optimum level at all times. You may test your system’s water pressure using an instrument called a pressure gauge. To ensure that your home’s pressure stays at a safe level, use and install a pressure regulator.
You can also enhance the water pressure by cleaning shower heads for they may possibly be filled with sediments that decrease the flow of water. Having better water pressure in your showers and taps means having an efficient plumbing system. Inconsistent pressure in your faucets may result in them bursting out of nowhere and other related concerns.
- Look For Plumbing Problems And Fix Them Early
Small plumbing issues have a way to eventually develop into big-ticket plumbing problems if they’re left unchecked. What started as a small manageable leak that’s easy to repair can grow into a big pipe issue that may cause serious water damage and require expensive repairs. Thus, it’s always better to perform preventive checks early on rather than patching up solutions to issues later on.
Issues such as standing water that’s left in the pool, for example, may attract mold. This can be harmful, so if you’ve noticed standing water or leaks, resolve them immediately. Fixing leaks as early as possible can save you money in the long run. This is because dripping faucets or showerheads may waste more water and could add up to your monthly bills.
- Use Metal Showerheads And Faucets
It’s advised to pay attention to the quality of materials of your showerheads, faucets, and other components of your residence’s indoor plumbing. While it’s okay to choose plastic-made items because they’re cheaper, they’re believed to be prone to water leakage eventually. When compared to showerheads and faucets made from plastic materials, ones made from copper, brass, or bronze are said to be highly resistant and durable to corrosion and leaks.
- Locate Your Shut-Off Valve
If you notice lots of water pouring out of your toilet or if you like to work on your plumbing system by yourself, you’ll need to shut down the main water supply source in your home. In this case, you should know where your plumbing’s shut-off valve is. Once you know its whereabouts, it’ll be much easier for you to perform your maintenance schedule for your plumbing system.
- Determine What Type Of Pipes You Have
If your property was constructed decades ago, its pipes are most likely made out of materials like galvanized iron which is prone to leaking and rusting. Water running through rusted pipes may carry with them harmful foreign bodies which render the water unsafe for human consumption.
To know what water pipe types you have on your property, you can pay a licensed plumber to know what they’re made of and their current condition. Depending on the pipes’ make, you’ve got to get them looked at regularly by professionals to ensure they stay clear, clean, and safe to use.
- Follow A Maintenance Schedule
Another preventive maintenance tip you should never forget for your plumbing system is to set a regular schedule for maintenance checks. It’s easy to spend most of your free time on other tasks at home, but if you have a schedule in place you’ll quickly remember about your regular plumbing maintenance.
With a maintenance schedule, you won’t only be able to catch small problems before they become bigger. But also, you can track your inspections or any repairs done on your residential plumbing.
- Check All Appliances And Exposed Pipes For Water Leaks
Your refrigerator, disposal, or water heater can all be sources of leaks. Look at the requirements of the brands to maintain your appliances. Check for any visible signs of leaks, such as puddles of water and water stains on the ceiling or walls.
To limit the damage of leaks, have a drip tray under your washing machine or water heater to serve as a catch basin for residual water. Have the collected water removed on a regular basis to prevent mosquito larvae and other harmful microorganisms from forming in them?
If you want your plumbing system to last, performing preventative maintenance can help you avoid undertaking major repairs in the long run. If you don’t know where to start and what to consider, don’t forget to keep the abovementioned tips in mind and always hire professionals to help you deal with major plumbing issues.
While other repairs can be done on your own, hiring plumbing experts can make a difference as they have the skills and years of experience to properly manage and forward lasting solutions to your residential plumbing woes.
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]
Installing A Drawer Yourself: What Are The Steps?
Even though there are a lot of options for putting up 10-inch drawer slides, we usually settle on all-around ball-bearing slides. The drawer doesn’t tip out or restrict as we would find with other models. They are also easy to introduce, so they are ideal.
Follow along with this DIY Drawer tutorial: notable saw or switch required and learn all the fine details along the way. Please read the following instructions.
Note the drawer slides position
The drawer floor is 814″ high, so close to each side divider you should mark a measurement of 814 crawls. Make sure the dividers are level on each mass inside the bureau by using the impressions and a straightedge. Each line should be etched seven-eighths of an inch from the edge of the bureau. The inset of 1/8-inch allows space for both the thickness of the drawer front and the thickness of the drawer back.
Place the slides in their proper positions
With the line in front of you, align the bottom edge of the 10-inch drawer slides. The slide should be positioned behind the marked sign toward the heart of the bureau.
Let’s get started with the slides
In order to see both screws opening arrangements for the slide, please push the extension forward after the slide is immovably set up. By using a drill/driver, make shallow pilot holes in front and behind a single screw opening. The slide can be mounted inside the bureau by screwing the screws provided. Similarly, the next drawer slide needs to be installed on the opposite side of the desk using steps 2 and 3.
Make a print on the drawer sides
Using a pencil, draw a line along with the dividers on the compartment’s sides. A straightedge should be used to draw straight lines on each side of the drawer box.
Put the slide in the proper spot
Separate the slide from each drawer, and place it on the side on which the drawers are stacked. Orient the 10-inch drawer slides flush with the drawer box so that they are centered.
Put the drawers into the slides
Drill a hole in the drawer and screw in the 10-inch drawer glides using the driver and screws provided.
Attach the drawer
Adjust the drawer so that it is level with the desk. There is a drawer slide inside the bureau that is attached to the drawer track. By gently pressing both sides of the drawer, it will slide into place.
Although the drawer might sometimes have issues gliding back and forth when the slides are locked in, it should generally glide back out again as soon as the slides are unlocked.
Affix the drawer front to the drawer
To finish the drawer box, the wood paste should be applied. Make sure the top and side edges of the holes are in the same place on the drawer front. Clasps should be used to attach the drawer front to the drawer box.
Join the drawer front
When installing the drawer, carefully open the drawer and insert the bolts through the openings and onto the drawer front.
For more information please visit Some Tips To Improve Your Kitchen’s Efficiency
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
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