Connect with us

BUSINESS

Everything you need to know about today’s music business if you come back after a long break

Published

on

Everything you need to know about today's music business if you come back after a long break

Music business

Has it been a long time since the last time you released a new album? Much has changed in the music industry, and it continues to change very quickly. Read this article to see where to start.

Chris Robley

“I haven’t released an album in 15 years. What has changed?”

If you are asking this question, let me congratulate you on your return to the world of music; welcome to a whole new game. Limp Bizkit and Creek no longer fight (or make music). Will Smith has stopped adapting 70s disco hits. And most kids now think “Everlast” is a drum brand.

On the other hand, a few things will be familiar to you. Eminem is on the radio. Evil corporations run the infrastructures for large live events and ticket sales. Most of the music is made with combinations of the same 12 notes. And artists still create music for people to listen to.

Finally, the size of an artist’s audience (as always) depends on a certain combination of talent, charisma, intelligence, hard work, and luck. This part of the business should be familiar to you too.

But there are ten important things that HAVE changed in the music industry in the last fifteen years:

1. Monetization comes with experiences, not sales

A decade ago, the money in music still came from CD sales and editorial royalties.

Formats have changed, of course, and we’ve seen the dominant trend shift from CD sales to MP3 downloads to streaming (through services like YouTube and Spotify), but the heart of it is this: monetizing music is no longer about convincing a fan to buy something.

For many people, ownership is somewhat dated. Today the social aspect of music is interesting. Now you can make money when you let your fans do something WITH your music, like:

* share it with your friends on social networks

* add it to a Spotify playlist

* create a video on YouTube that uses one of your songs

* and more

The lesson: don’t be stingy with your music, let people have it, love it, share it, and use it.

2. The media are not monolithic

Years ago, it was really important that your music is written on Rolling Stone, SPIN, The Source, etc. These channels had a huge impact on how music fans responded to new artists and new releases. Today there are many more channels (online and off), dedicated to each niche and each genre: so you have more opportunities to get media coverage. This is the good side. The bad thing is that those reviews no longer have the weight they had.

Because there are endless brands and endless blogs that want to write about your music, any review, interview or story will not echo in the music industry or among a large community of fans in the same way as 15 years ago. Even big online magazines like Pitchfork don’t have a magic wand: many bands they’ve praised have had little success in visible results (in terms of sustainability), while artists they’ve smashed have done pretty well.

The lesson: The music press is more diverse and its power is more diluted.

3.”Radio” can mean something completely different

Turn on your car radio and, yes, music still comes out of the speakers. But conventional, terrestrial (over the air) radio is no longer the only option for fans who want to discover new music programs. The most innovative and exciting music in almost any genre is playing elsewhere: satellite radio, online stations, personalized services like Pandora, podcasts, and so on.

To have a significant presence on mainstream radio as a freelance artist you would need a miracle, many tens of thousands of dollars, the right radio promoter, and yet another miracle. In contrast, not only is it possible for your music to reach radio stations and universities, as well as satellite and online radio, it is quite easy to do! But as in what he said about the media, playing on the radio on any of these channels will not be as powerful as a successful campaign on commercial radio.

The Lesson: You probably won’t be the new Katy Perry without the help of a great label, but, unlike 15 years ago, you CAN sound pretty and get a fan base thanks to non-commercial radio.

4. Stamps are the last resort

15 years ago, almost all the bands that were serious about reaching a large audience sought, and even needed (unless you were Fugazi) a contract with a major record label. Now, most bands understand that you can really do better financially by staying independent, owning the masters of your recordings, maintaining your editorial rights, and determining the course of your own career.

Clever indie artists like Macklemore and Ryan Lewis have been able to build professional teams around them for distribution, advertising, hiring, and more, all without having to sign a traditional contract with a large company. Today, the artist IS the seal.

The lesson: Being your own label is hard work, but you collect all the rewards.

5. Email is more important than social media.

If you were making music 15 years ago, you may have had some experience making a list of your fans’ email addresses. But you have missed (at least on the business side of things) the rise and fall of Myspace, as well as the rise and fall of interest in Facebook as a music marketing tool. Both examples demonstrate that social media trends come and go, internet habits change, but email remains. That’s why creating your email list should be your # 1 marketing priority. And one of the best places to start creating your email list is your own website, a place where YOU control the user experience.

The Lesson: The relationship between you and your fans should be owned… exclusively by you and your fans, NOT someone in Silicon Valley.

6. Your fans can help you finance your recordings, videos, and tours

… and I’m not just talking about buying your products, tickets, etc.

Platforms like Kickstarter, PledgeMusic, RocketHub, and IndieGoGo now allow artists to get funding for their projects more easily. Here’s the idea: Many fans make small donations that add up to a significant amount of money. Sounds like some make-up way of begging? Think again Crowdfunding (particularly when it comes to financing record projects) is basically a pre-purchase process in which your fans, friends, and family have the opportunity to buy your music in advance. They can also show their support, experience the satisfaction of helping you take your music to the world, AND receive interesting things in return.

The lesson: You don’t have to owe anything to a label (get your advance, support for the tour, and recording budget) to get your music out to the public. Now your fans can help you pay the bill – and the copyright remains yours.

7. Records are being made on computers that sound as good as studio records from the 1960s.

Technology! You no longer need a large room, state-of-the-art effects racks, and a $ 5,000 mic to create magical recordings. Certainly, nothing replaces the ears and experience of a good sound engineer, but now digital tools are affordable and at your fingertips to help you develop those technical and production skills yourself. Sometimes everything you need can even fit on an iPad, so you don’t need to pay rent for a huge studio, either.

The lesson: Home production still demands a good ear, but if you’re willing to work it out for yourself, you can record an album on your own that sounds as good as anything you’ve heard on the radio (except maybe a few classic ’70s albums, they will never be surpassed in terms of sound quality by anyone, anywhere, ever;)

8. You can get your music to be used in movies, TV shows, commercials, and video games

15 years ago, it was nothing short of unheard of for large film, TV, or video game producers to use independent music in their projects. Now it is the norm. Synchronization licenses have become one of the best ways, for independent artists, to earn money, followers, and credibility. The flip side of this, as with all new opportunities, is that EVERYONE is trying to do it, so you have a lot of competitors. And when they offer is high, the amount you charge for each appearance is usually lower because there are a million artists who would like to get that opportunity to be heard. In any case, in the case of television, you choose to earn more money in the form of royalties every time a program that uses your music is broadcast.

Another thing to keep in mind with timing is that it doesn’t matter what year your music is from. Unlike the radio, where DJs prefer the latest or greatest hits ever, music supervisors who choose songs for movies or TV don’t care about how old the music is (not even if it was released commercially at the time) They are only concerned that the song is suitable for a certain scene.

The lesson: Your entire record catalog can earn sync revenue, so it’s a good idea to have ALL your music in one sync license catalog.

9.YouTube could be the most important thing in your music career

YouTube has become the # 1 music search engine. It is also the favorite listening platform for younger music fans. In addition, YouTube videos are very easy to share on social networks. As someone who has been away for a while, you will be interested in having all your songs on YouTube; otherwise, you will be missing out on another chance to make money from your music (in the form of YouTube ad revenue). You don’t need to make a dozen fancy video clips, but you should think of, at the very least, uploading a few album cover videos for all songs.

The lesson: CD Baby has paid well over $ 1 million in YouTube ad revenue to independent artists (some artists earn up to $ 40,000); You should also be making money with YouTube.

10. For today’s artists, many sources of income form a river.

As I said before, monetization is increasingly related to experiences, and social music sites like Spotify and YouTube are making it easy for your fans to share your music. The more your music is shared, the more money you will earn.

That said, there are still millions of people on the planet who prefer to buy CDs, and many millions more who prefer vinyl (yes, vinyl, it’s back), so obviously you’re interested in continuing to offer your music in physical formats, especially if you have remnants of Stock from the last time you pressed vinyl years ago. In addition to digital and streaming music sales revenue, you should collect your global editorial royalties (including mechanical royalties), try to sync your songs, go on tour, use crowdfunding, and look for sponsorship and endorsement opportunities with related marks.

The lesson: to quote an investor cliche, “Diversify!” As a freelance artist, you will have MORE opportunities today than ever before to earn money from your music. But there is no single path to success; There is no one way to finance your career. You need to take advantage of every possible source of income. Together, they can become something big.

BUSINESS

5 HR Process Improvement Ideas That Work

Published

on

5 HR Process Improvement Ideas That Work

Did you know that the hosted HR software market is estimated to be worth $13.8 billion?

Implementing HR processes can be difficult, and it’s hard to know which ones will work.

Every HR department is different, so it can be tough to find the right processes for your team. Not only do you have to worry about finding the right processes, but you also have to worry about implementation and execution.

But don’t worry. Keep reading because we’ve done the hard work for you. In this article, we’ll share five HR process improvement ideas that have worked well for other teams.

Plus, we’ll provide tips on how to implement them in your department.

1. Automate Where Possible

When it comes to HR, automating processes can save a lot of time and effort. Consider using an online system for tracking employee leave, storing employee records, and managing payroll.

Not only will this make things easier for HR, but it will also be appreciated by employees who will have easy access to their information.

By automating these processes, you can free up time that can be spent on more important tasks, such as recruitment and training.

In addition, online systems tend to be more accurate and efficient than manual processes, so you can be sure that your data is up-to-date and reliable.

2. Review and Streamline Current Processes

As any HR professional knows, efficient and effective processes are essential for running a successful department. Regular reviews are necessary to ensure that processes are still serving their purpose and have not become outdated.

During a review, HR should identify any steps that could be streamlined or eliminated. For example, if a process is largely manual, it may be worth investing in technology to automate it.

By streamlining processes, HR can free up time to focus on more important tasks, such as recruiting and retention. In addition, streamlining can help to improve morale by making it less bureaucratic.

Therefore, regular reviews of HR processes are essential for maintaining a well-run department. HR reviews are pretty simple: just take a close look at each process and ask yourself if there’s a better way to do things.

There is software that can help with this, but a good old-fashioned paper and pencil will work just fine. If you choose to go the software route, then it will cost you every month, and that cost will vary depending on the software.

3. Keep Communication Channels Open

Good communication is essential for successful HR management. Make sure employees know how to contact HR when they need to and that they feel comfortable doing so.

Encourage open communication by holding regular meetings or setting up an anonymous feedback system.

You can keep communication open by holding regular meetings or setting up an anonymous feedback system.

This way, people will feel like they can talk to you openly without fear of retribution. In this way, you will be better able to address any concerns that may arise.

Open communication between employees and HR will help to build trust. This is important because, without trust, employees may be less likely to follow HR policies and procedures.

4. Make Use of Technology

Online performance management systems give HR professionals the ability to track employee progress and performance over time. This data can be used to identify areas of improvement and give constructive feedback.

Additionally, online performance management systems make it easier to keep track of compliance-related information, such as training records.

Social media can also be leveraged to connect with potential candidates and post job openings.

By using hashtags and other search tools, HR professionals can target specific groups of people who may be a good fit for the open position.

Additionally, social media can be used to build relationships with potential candidates and create a pipeline for future hiring needs.

Ultimately, by making use of available technology, HR professionals can improve the efficiency and effectiveness of their processes.

This means that they can spend more time on important tasks, such as recruitment and retention.

5. Foster a Culture of Continuous Improvement

A culture of continuous improvement is essential for staying ahead of the competition. In the human resources department, this means constantly reviewing and improving processes to make them more efficient.

One way to encourage a culture of continuous improvement is to set aside time for regular process reviews. During these reviews, HR staff should look for ways to streamline processes and eliminate steps that are no longer necessary.

Another way to encourage continuous improvement is to solicit suggestions from employees. By opening up the floor for suggestions, you may be surprised at the innovative solutions that your team comes up with.

Finally, offering rewards for successful process changes can help to motivate employees to continue finding ways to improve the department’s operations.

By Foster a culture of continuous improvement within the HR department, you will help to ensure that processes are constantly being reviewed and improved.

If you’re ready to improve your Hr process, you can get more information here.

Want to Learn More About HR Process Improvement?

The HR department is responsible for so many important processes in an organization. That means it’s essential that these processes are as efficient as possible.

There are some great ideas out there for HR process improvement. You can improve your team’s work by using these ideas.

Check out our blog for more articles like this one on how to improve HR processes, where we explore the different HR processes and procedures.

Continue Reading

BUSINESS

Tips To Protect Your Truck’s Interior

Published

on

Tips To Protect Your Truck’s Interior

Truck owners spend plenty of time and energy trying to keep the outside of their vehicles clean and free of damage. Of course, this makes sense. Your truck’s exterior is on display for everyone to see. It’s only natural that you’d want to present yourself in the best way possible. It’s not only the outside of your vehicle that you need to consider. You cannot only spend all of your time focusing on this part. Isn’t your truck’s interior supposed to be just as lovely to look at as the outside? It’s what we believe, at least. As a result, we’re writing today to discuss a few easy steps you can take to safeguard the inside of your vehicle so that you can get easy cash for cars or trucks when you sell your vehicle.

Four Tips For Preserving The Interior Of Your Truck

Maintaining the inside of your vehicle, whether you use it for work in heavy industries or errands, is critical. Your car’s interior is vulnerable to several hazards, including weather conditions like sunshine, rain, and snowfall. Whenever time you go in your vehicle, the inside gets a little closer to deterioration because of time. Keeping your truck’s interiors clean and safe is as simple as following these simple truck cleaning and maintenance tips.

1.   Protect the inside of your vehicle from the sun’s rays.

The sun’s heat and UV radiation are two of the most harmful components to the inside of your vehicle. The consequences of continuous exposure to direct sunlight mount up over time. It may lead to warping and cracking of plastic and vinyl components and fading and deterioration of textiles, and your vehicles will end up with the tag of Junk Cars. Using a windshield protector is an option. These foldable reflecting shields deflect the sun’s harmful rays. They shield your truck’s interior from the sun’s damaging rays and keep it from being overheated. Preventing your truck’s interior by purchasing and frequently utilizing a UV blocker is adequate. Unless you have or don’t want to worry about UV protection, you may still assist decrease sun-related damages by staying in the shadows as much as feasible.

2.   Avoid mud and water damage to your floors

The dirt and muck you come into contact with outdoors might be tracked inside your work vehicle and even into your own house. Good mats are needed to keep your truck’s floor clean and dry in all weather conditions. Salt that remains on your boots during the winter may cause them to become discoloured and stained. Even in the most severe off-road conditions, you may protect your flooring from damage by using all-weather mats, making keeping those floors clean much more straightforward.

  • Maintain a regular schedule for cleaning and polishing your vehicle’s interiors

Having a clean and well-kept inside not only makes you feel better but also helps safeguard the value of your vehicle. Tiny scratches caused by dust and debris might worsen over time. Keep the dashboard clean by wiping it down regularly. To prevent and decrease glare, use a lower gloss detailing compound. Keeping your truck’s carpet free of dirt and sharp debris is as simple as vacuuming it regularly. When it comes to ground, it possesses a surprising amount of abrasive strength.

4.   Ensure the durability of your seats    

Many elements might damage your car’s interior even if you drive alone. In addition to preserving the original material in your pickup truck cleaner, customized seat covers make it much easier to clean up messes caused by dirt and liquids. If you’re seeking to maintain your truck seat covers looking new throughout years of use and driving, regularly cleaning them is the most straightforward method.

Conclusion

You can find customized seat covers for trucks that are produced to meet the exact requirements of your automobile. It eliminates the risk of any air being trapped within the covering or the edges being strained. Seat liners that have been custom-made to suit your seats might potentially secure your comfort and the lifespan of your original upholstery. Regular interior cleaning can keep your truck free from pollutants and significantly increase your truck’s resale value.

Continue Reading

BUSINESS

How to Choose the Best Fire Extinguisher For a Mining Site

Published

on

How to Choose the Best Fire Extinguisher For a Mining Site

Fire outbreaks in mining sites are hazardous and come with life-threatening consequences. Hence, setting up a fire protection system is crucial and must be adequately done. 

To set up a fire protection system, you must contact professional fire extinguisher installation companies. A professional fire installation company will efficiently design, install, maintain, and provide technical support for your protection system.

Choose the Right Type of Fire Extinguisher

There are several types of fire extinguishers. Three types are the most common: Type A, B, and C. Type A, B, and C fire extinguishers are typical for domestic fire accidents and are usually smaller than those for industrial purposes. Avoid type A, B, and C fire extinguishers if you need a fire extinguisher for your mining site. The different types of fire extinguishers used in mining sites are:

Mining water fire extinguisher

Water fire extinguishers are the most common type suitable for minor fire accidents. They are best suited for fire outbreaks on paper, materials, and textiles. Want to have a fire extinguisher for little fires on the site? A water-based fire extinguisher will do.

Mining foam fire extinguisher 

Foam fire extinguishers, also known as AFF (Aqueous Film-forming Foam), are suitable for type A and B fires. However, foam fire extinguishers don’t work well on type F and C types of fire. Foam fire extinguishers work well, forming a film over the source of fire, shutting out oxygen from the source of the fire. We must mention that foam fire extinguishers are well suited for large areas and are good choices for mining sites. 

Mining powder fire extinguisher 

Powder fire extinguishers are commonly known as multi-purpose fire extinguishers. They are suitable for type A, B, and C fire types. Powder fire extinguishers work well on live electrical equipment. However, the powder fire extinguishers can tamper with how your electronics work if left without cleaning.

Mining Novec fire extinguisher 

Novec fire extinguishers use electrically non-conductive chemical materials to contain a fire accident. Novec fire extinguishers don’t cause damage to sensitive equipment, and they leave no residue after use. 

Mining Halogen fire extinguisher 

Halogen fire extinguishers are the old types of fire extinguishers and contain reversible soda acid. Also, they can have foam and Halong 1211, which is an effective ozone-depleting substance. 

Check the UL rating.

Every fire extinguisher has a UL rating(underwriter laboratory) that numerically states the effectiveness of various fire extinguishers. They also show the range of effectiveness of the fire extinguisher and how much water is present in the can. For instance, a fire extinguisher rating of 20:BC means it can extinguish 20 feet of electrical burns.

Consider the size

Fire extinguishers have varying sizes, and their sizes differ according to their types. Fire extinguishers used in the kitchen are smaller and easier to carry than in large warehouses. If you want a fire extinguisher for a mining site, consider one that is large enough to cover a large area at once. Although big-sized fire extinguishers are more effective than smaller sizes, this is not always the case. Yet, you must consider the size of fire extinguishers before getting one for a mining site.

Continue Reading

Trending