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Why Your Business Needs To Support A Social Cause



Why Your Business Needs To Support A Social Cause

The era of social corporations is upon us. Today, the most respected, successful, and desirable businesses are those that do more than just make money–these are the businesses that also use their power and influence to support social and environmental causes. 

As growing social consciousness continues, corporate social responsibility (CSR) has become a hot topic in the modern business world. This means more businesses are increasingly ramping up their social responsibility initiative, whether they’re championing environmental protections, fighting for women’s rights, or attempting to eradicate poverty like Dan’s Plumbing, who are working with the Smith Family

That said, if you’re wondering what good comes from supporting a cause, this article enumerates significant reasons why your business needs to start looking for a social cause to support. 

  1. Consumers Demand It (And Will Pay For It)

Did you know consumers are expecting businesses to be concerned about their societal impact? About 46% of consumers say that they’re paying close attention to a brand’s social actions, while up to 70% of consumers are curious about how brands are addressing social and environmental issues. With this growing interest in social responsibility, it’s not uncommon for consumers to rally together to support brands that make a positive social impact in their community. 

What’s more, performing activities that support social causes, like giving back to the community and making greener products or using sustainable packaging, can help earn the support and trust of your customers. 

By being an advocate of such causes, you can encourage even encourage them to purchase your products, even if they come with a higher price tag. In fact, a study shows that up to 50% of consumers felt that a product or service from a socially responsible company is worth it.

So, by supporting social causes and promoting positive change in your community, you can attract and connect more consumers and boost your profits.

  1. Employees Demand It Too

Aside from consumers, the people working directly for your company may also demand their organization be socially responsible. When companies display genuine social awareness and support important causes, they’re likely to improve employee engagement while also attracting applicants who are eager to make a difference in the world, other than the unending cycle of doing everyday work and collecting paychecks. 

A study revealed that a company with a strong social responsibility program such as supporting a social cause can increase their employee productivity and engagement by up to 13% and 7%, respectively. Also, almost 70% of employees say they wouldn’t work for a business without a strong purpose.

As you can see, it matters to employees what their company stands for. And as workers are more actively looking for companies with strong social responsibility, supporting a social cause and encouraging charitable projects in the workplace can enhance overall company culture. 

  1. It Creates A Sense Of Fulfilment And Goodwill

Supporting a social cause and extending help and kindness to others can do good for you too. For one, this can give you a sense of purpose, life satisfaction, and fulfillment and has been known to contribute to your overall mental and physical well-being.

In fact, volunteering for a social cause you strongly believe in and care about can have numerous benefits, such as reducing depression and building meaningful relationships and social interactions with people in your community.

  1. You’ll Open Doors To Exciting Opportunities

As mentioned before, getting involved with a social cause means you’ll meet more and work with like-minded people and build meaningful business relationships. This can help you connect with other people and open new opportunities, such as gaining the interest and trust of potential investors. 

Supporting a social cause and establishing a strong social responsibility in your brand’s identity can help provide intangible and tangible value for stakeholders. This makes them more likely to invest in your business and partner with you. Being socially responsible is attractive to investors right now. So, the sooner your business finds a cause to support, the sooner you’ll be able to make it more attractive to investors willing to fund your company’s growth. 

Wrapping It Up

As a business owner, your responsibilities and roles may seem never-ending. And while you may be focused on making your company more profitable, hopefully, this article has inspired you to make time and effort to find a social cause to support and give back to your community.  

Incorporating a social cause into your brand’s identity can help boost multiple facets of your business, both internally and externally. Most importantly, it can give you personal fulfillment knowing that you’re running a socially responsible and ethical business.


Buying Land For The First Time? 4 Mistakes To Avoid



Buying Land For The First Time? 4 Mistakes To Avoid

Whether planning to build commercial buildings, rentals, or your dream home, buying land can be exciting yet overwhelming. The buying process may seem easy and seamless, but it requires careful consideration to avoid making a lifetime mistake.

Land buying requires extensive research to find the best land rates and location that fits your needs. Unfortunately, many first-timers fail in this area, buying unproductive lands or areas with low security, and some even fall victim to fraud.

If you’re a first-timer looking to purchase land, here are four mistakes to avoid:

  • Skimping On Research

The first mistake many first-time land buyers make is skimping on research. You must conduct thorough research to understand the current market valuations and to make informed decisions.  Here are some of the reasons why research is crucial for your investment scheme:

  • Understand Market Value

One of the most important reasons why research is crucial is that it helps you understand whether or not you’re getting a fair price. It’ll help you understand the various factors affecting the land value too, such as the location and property age. From there, you can estimate the price and create a reasonable budget.

  • Choose The Best Location

The location of the land is crucial, especially when you have kids or when building rentals and commercial buildings. For one, you must choose land with access to roads, electricity, water, and other facilities, such as hospitals and schools. And researching will help you get the precise location that fits these needs.

  • Identify Potential Hazards

If the land you want to purchase faces significant concerns, like legal disputes and environmental problems, researching will help you spot it. You’ll find articles about such disagreements, and you can conclude to help you make informed decisions.

  • Understand Zoning And Land-Use Regulations

Land-use and zoning regulations dictate how you can use land in specific areas. There are areas where only commercial buildings are allowed, while others only allow residential ones. Therefore, researching will help you determine the best zone that suits your intentions.

  • Evaluate The Developer’s Credibility

Research helps you evaluate the seller’s credibility as well. You can check if they’re authorized operators with an operating license. Plus, you can examine if they have a good record by reading reviews from other clients. 

Generally, research will help you understand how to choose land for your home that suits your requirements to help you avoid costly mistakes and make sound decisions.

  • Underestimating Your Expenses

Another mistake most first-time land buyers make is underestimating their expenses. There’s more to buying land than making the downpayment for the real estate deal. There are other hidden costs associated with land buying, such as closing costs, land clearing or site preparations, utilities-associated costs, property taxes, and zoning fees. Understand your expenses and make reasonable adjustments to your budget to avoid surprises.

  • Not Hiring Qualified Professionals

As mentioned, buying land can be overwhelming, especially for first-time buyers. You need the proper documentation and know your way around the buying process, which is impossible if you’ve never purchased one.

Therefore, hiring qualified professionals is an excellent approach for better investments. They’ll help you with legal protection, property inspection, and expertise. Here’s a list of the experts you need to get your money’s worth:

  • Realtor: The law allows you to buy land yourself. But it’s not advisable for first-timers like you. Hire a real estate agent as they better understand the market, have access to the off-book listings, negotiation skills, and legal access. 
  • Real estate attorney: You can buy land without an attorney too, yet you’ll need one for legal advice, dispute resolution, and contract review.
  • Environmental Consultant: When buying land in areas that have environmental concerns due to industrial activities, it’s crucial to have an environmental consultant inspect them before buying for compliance with applicable regulations.
  • Surveyor: A surveyor will help you determine land boundaries when they’re unclear. Further, they’ll prepare a survey document you can use once you purchase the land.

These professionals will help you avoid the common mistakes, and pitfalls investors fall into when buying land. However, the expertise you need will depend on the purpose of the land. For instance, you may need an architect if you plan to erect a building, but you won’t need one for an irrigation scheme.

  • Visiting The Site Only Once

Another major mistake first-timers make when buying land is conducting a single site visit. One visit isn’t enough to assure you about the land’s condition. Ensure you revisit the land several times to gather information about the location and the utilities available in the area.

In addition, several visits will allow you to interact with the neighbors who can offer insider insights to help you negotiate better deals. They’re likely to know the owner, and such information will keep you safe from fraudsters.

Conclusion Generally, purchasing land for the first time can be daunting, especially when you don’t hire experienced professionals. It’s vital to research adequately to avoid making the common mistakes many first-timers make. Follow the guidelines highlighted in this discussion to make sound decisions and avoid unnecessary costs.

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