Treatment design is a huge and broad field, but when it comes to treatment design — it’s a narrow area that most designers haven’t heard of. Put it simply, treatments are directors’ treatments that are needed by advertising productions and help them to sell a director to a customer. During the tender for a promotional video, directors rarely make treatments and that is why they turn to such special people.
What is important in this profession?
Vision and the ability to make treatments quickly and efficiently play an important role. Most often, 2 days are given to the project, so clients value the ability to work efficiently and quickly most of all. Sometimes it happens that work has to be done during one night, and it is absolutely normal, there is no concept of “working day” in this field.
It is also very important for a treatment designer to know foreign languages and the more languages he/she knows, the better. In this field, you constantly have to work on treatments in Swedish, German, Spanish, and English. Customers appreciate multilingual designers as they do not have to pay extra for a translator and spend time on translating the information and texts for a treatment.
Every designer has their own cool cases that they can be proud of. In the field of treatment, designers are proud not of their works, but of the advertisements filmed on them. It is not always possible to win a tender, since success is influenced not only by the treatment itself but also by the financial component, the attitude of a client to a customer, and other factors. But when the tender is won, the designer gets a huge plus and subsequent projects with this director are guaranteed to him.
Treatments for Samsung, New Balance, Converse
Before I became advanced in this area, I have been working for 2 years and have done 200 projects. There are such large production companies as Park Production, Caviar, Spark & Riot, and Anonymous Content among my customers. All of them have huge bases of directors who constantly need help with treatments.
One of the most striking projects was the treatments for Samsung. The director and the customer had a goal to see a bright, cool treatment. Here’s what we got after two days of work.
A nice animation project we have created with a young American director for Converse. The brand launched a new footwear collection for February 14.
And one of the best works that the New Balance customer liked was done for the English market for the brand’s fall campaign.
For two years, I have been personally meeting my clients, flying to other countries to see them in person and say thank for their trust. Customers feel confident when they see someone they are working with or want to work with in the future. For those who want to try themselves as a treatment designer, it is crucial to adapt to “anytime and anywhere” working conditions, speak several languages, be able to communicate with people from different cultural communities, and send their messages professionally. In addition, you must always ride the crest of the wave and follow the trends in this field, watch new advertisements and cinema premieres. You will never lose the Inspiration for such a job!
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]
Advice On Extending The Life Of Your Memory Foam Bed
The ultra-absorbent polyurethane foam used to produce memory foam mattresses sometimes referred to as “synthetic viscoelastic foam,” provides pliable support that makes lying on one feel like lying on a cloud. Given that NASA developed memory foam for space shuttles, that is logical. Customers have gushed about the wonderful comfort these beds offer since memory foam entered the mattress market.
Maintaining the quality of the best memory foam mattresses you have purchased became essential over time. At the end of this post, you will grasp the tips on how to maintain the comfort and durability of your memory foam mattress. read in advance;
1. Ensure Your Mattress Is Safe
Innovative mattress protectors. A mattress protector should fit snugly, like a fitted sheet, to prevent spills and stains. Encasement protectors, which cover all six sides and have a zipper, are also available (including the bottom). Sleepers with allergies or bedbugs can utilize the best mattress encasement protectors. Whether you eat in bed or not, a mattress cover is vital to protect your mattress from bodily fluids, skin flakes, spilled food, and drinks.
2. Lay A Firm Foundation
Having a base isn’t required for a memory foam mattress to operate well, but it will raise your bed to the right height. If you use memory foam mattresses, your base must be solid, level, and gap-free. Slats on a slatted base should be no more than 2.75 inches apart to prevent uneven mattress wear. If the slats are too far apart, you’ll need to buy extra or use a plywood board.
3. Prevent Pets And Children From Jumping
This counsel is direct. Pets who roam freely and lie on the bed stimulate the spread of germs, insects, and bacteria where you sleep. The perfect situation is when you meet a nice and cuddly bedmate. The worst-case situation is parasite eggs nearby about to hatch. It’s encouraged to ban youngsters under 8 from jumping on beds. Bouncing on the bed is not only hazardous, but it also damages the mattress. The memory foam is overworked by the quick up-and-down movements, which don’t prolong its life.
4. Rotate Your Mattress Regularly
It’s common if you’ve heard of this advice, but have you ever put it to use? Rotate your memory foam mattress 180 degrees every season, starting right away. This method is based on the idea that sleeping in the same spot on the mattress every night could be uncomfortable and lead to a concentration of wear and tear in that area. It should be noted that certain high-end made in the USA mattress producers make mattresses that don’t need to be turned.
5. Make Your Mattress Clean
Your memory foam mattress may be protected against sweat, dust mites, and other allergies by vacuuming it at least twice a year. Start by sprinkling baking soda on your stripped mattress since the longer it remains there, the better. A few drops of essential oil are an optional addition. At some point, take out the vacuum and completely remove the baking soda using the upholstery attachment. The tufts, seams, and areas between the mattress and foundation are known to be dust mite havens.
6. Do Not Make Your Bed
You did indeed read that correctly. While it might appear illegal to put off making your bed, it is not recommended. Delaying making the bed gives your memory foam mattress and linens time to breathe, giving any moisture that may have accumulated throughout the night a chance to evaporate.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.