What is the Ideal Instagram Video Length: A Complete Instagram Video Guide?

In this article, we are going to see how long videos on Instagram are and how we can post them. It may have happened for you, too, to want to post a video on Instagram. Instagram is a photo and video-sharing app that gives you this ability to share your videos with others.

Today, everyone understands the importance of videos on Instagram account growth. But there is a time limit for videos, a posted video can last 1 minute and a story 15 seconds maximum. With apps like BeeCut, which is available for iOS and Android users, you can edit and cut your long videos on Instagram. Let’s have a look at the ideal Instagram video length?

Why share Instagram videos?

Although photos are the most common format on Instagram, videos are generating more traction, profile views, and Instagram likes. According to a report from Emarketer, the growth in the engagement rate of videos is much greater than that of photos.

Beyond these numbers, there are many reasons to start investing in video. First, video lets you share complete & complex stories than just pictures. Whether you’re looking to build brand awareness during a campaign, educate your audience, or other goals, the video provides more storytelling possibilities.

Different uses of video posts

There are several reasons why it’s great to share vide posts on a branded Instagram account.

Use video posts to promote your products.

Because videos have this ability to convey a lot of information in a tight time, they are essential assets for companies marketing products & services. Think about all the more you can say about your products in a 60-second video rather than just a single image.

Use video posts to reassure and inspire confidence.

Sharing videos is a simple and effective way to be more authentic than via a photo that can be edited in Photoshop.

Instagram Video Length: All you need to know

1) Instagram video posts

Previously, it was limited to 15 seconds; videos can now last up to 1 minute when they are posted in the news feed. And it is important to keep in mind that it is not necessarily essential to have professional quality material to succeed in your content. Most of the time, the camera of your smartphone associated with editing apps will do the business!

A little reminder concerning the technical specifications of the feed videos:

• video format: MP4
• duration : 3 to 60 seconds
• maximum size: no limit (below 50 MB is recommended)
• orientation: square, portrait or landscape
• ratio: a minimum of 1.91: 1 and a maximum of 4: 5

The easiest way to share your video as a post is:

• Click the “+” button at the bottom
• Center of your screen to create a new post
• select your smartphone film and choose the
• video to upload

Once this is done, you will be able to change the appearance of the video.

After clicking on “Next,” you will be able to cut your video according to your needs.

Once you cut it, you can choose to add filters and the cover photo.

2) Instagram Video Stories

Beyond being particularly entertaining, Instagram Stories constitute a very high potential for generating engagement for brands, but also give the possibility of driving traffic to the site and developing brand awareness. And in addition, it is very simple to produce videos to broadcast in the Stories. Here are the technical specifications to know:

• video format: MP4
• duration: 1 to 15 seconds
• orientation: square, portrait or landscape
• ratio: a minimum of 1.91: 1 and a maximum of 9:16 (ratios of 4: 5 and 9:16 recommended)

Option # 1: record video instantly

Due to the easy access interface, filming and recording a video in the Stories is within everyone’s reach. Just open the Stories camera, and select the mode of your choice such as normal, Boomerang, Superzoom, Portrait, Rewind, or hands-free.

Option # 2: Send a video from your smartphone roll

The second way to broadcast a video in Story is to draw it in your phone memory, by simply swiping the recording screen of the Story up.

If you want to upload a video longer than 15 seconds, Instagram will automatically cut it into several segments of no more than 15 seconds.

3) Videos for IGTV

Instagram also has provided a platform to publish long videos. Instagram to increase the duration of videos With IGTV (Instagram TV), you will be able to watch or publish longer videos. You can take advantage of it by downloading the latest version of Instagram.

The IGTV platform is already making a lot of talk about it in the social media sphere relatively compared to other ways of broadcasting video content. Accessible directly from the home page of the application, by clicking on the icon resembling a TV in the upper right, it has its own specific video features:

• video format: MP4
• duration: 15 seconds to 10 minutes for accounts with less than 10,000 followers – up to 60 minutes for accounts with more than 10,000 followers and verified accounts
• maximum size: 650 MB for less than 10 minutes and 3.6 GB for videos of less than 60 minutes
• orientation: vertical
• ratio : 4: 5 or 9:16

4) Instagram live videos

Unlike other video formats, lives can only be broadcast via a smartphone. As a result, there are not so many possible changes that can be made to shared video in real-time.

Here are the technical specifications:

• video format: MP4
• duration: a few seconds to 60 minutes
• orientation: vertical
• ratio: 9:16

How to use Instagram Live?

At the time of writing, there is only one way to record and publish a live video via Stories. You just have to launch the recording screen of a Story, and then choose the right mode at the bottom of the screen. Then click on “Start live video.” Unless you disable notifications, your followers will be notified when you start your live video. The number of visitors will be displayed at the top of the screen, and comments will appear at the bottom. You can click on “Comments” to add a comment yourself, and you can also pin a comment by tapping and remaining pressed on it, in order to make it more visible to the visitors. Once your live video is complete, click on “Finish.” at the top right, then confirm. You can then choose to save the content in your camera roll, but also share it in the story.

Sebastian

Sebastian was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks