A value proposition is a value it promises to provide to its customers after purchase. Ultimately, this makes your product attractive to your ideal customer. A convincing value proposition meets three criteria:

1. More specifically: what specific benefits will your client receive?
2. It focuses on pain: how will your product solve a customer problem or improve your life?
3. It is exclusive: in what way is it desirable and exclusive? How is your competitive advantage different from your competitors?

Do not confuse brand slogans, key phrases or even position statements with a value proposition, as these are two different things.

A valid offer must be essential when a visitor visits your site. Although you are often at the top of the home page, there are other common hotspots you should consider (for example, the landing page, category pages, blog posts, and product pages).

Even if you manage to create an effective value proposition, you will not receive any income if it is hidden in the dusty corner of your website or if it does not exist on pages with a high purchase intention.

4 tips for writing a well-designed value proposition

1. Determine the correct solution for the problem.

The first step in writing a value proposition is to ensure that you understand your product as the “back of your hand”. Although this seems obvious, many entrepreneurs have no absolute insight into their product or their customers. It is important to determine the adequacy of the solution to the problem because the benefits of the value proposition that you propose must match the characteristics of the customer segment that you accept, observe and study in the b2b marketing strategies. To do this, you need to understand the pain and benefits of your customers and know how your product/service works as a source of income and pain medication. People don’t want a list of opportunities. You want to know how your product will improve your life. Tell them what is there for them. The best way to determine this is by entering a value proposition.

2. Let’s continue with the basics.

Write your first value proposition in clear words for a 10-year-old child. If you get the chance, literally talk to the child and explain your idea. If they don’t understand, re-evaluate your value proposition. Industrial jargon is not required when writing a proposal with a single value. Always write clearly and accurately and simply share your ideas. Use this as a framework for your final offer. Only then should you start adding more complex terms and concepts to your value proposition. Ultimately, the customer must be able to read and understand your core value proposition within 5-10 seconds.

3. 5 factors for the most important value proposition.

When writing a value proposition, you need to understand the main objectives of the value proposition. Value drivers are good tools to highlight all the basic elements of an attractive value proposition.

B – Advantage: What is an advantage for your customers?

O result: (reward): What are the net results for the company?

P – Perception: How should your customers, the public or other interested parties perceive you?

I have an idea: what does your product do for the customer?

T – Purpose: How can you separate different groups? How did you get to them?

4. Beware of the curse of knowledge

A common problem that entrepreneurs face both in the context of their value proposition and when applying for investors is the curse of knowledge. This is not a question of understanding and clarity. When an entrepreneur is so deep in his ideas, it can be difficult to imagine what it would be like to hear about it for the first time. After working in a company for so long, they know all the details of the product/service so that it can be difficult to communicate with people they are not familiar with. Sometimes the most important details are not thought through! For example, last year I was a semi-finalist in a competition where the students had to completely redesign a new company and present this idea to hypothetical investors. My idea was a 3-in-1 service product. The only negative review my faction received was that we had to sell the product in sets rather than individually. This is a legitimate criticism, of course, and we didn’t think it important to find out whether it was a person or a regular purchase. After 9 months of working on the project, this seemed obvious to us, but simple supervision cost us the transition to the final phase of the competition. The best way to do this is to give it to friends and relatives before contacting the investor to make sure you are doing a good deal.

Harper Harrison

Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.