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What Is a Landing Page & How to Create a Great One?



What Is a Landing Page & How to Create a Great One?

You have undoubtedly heard people talking about landing pages by now. After all, these are always a part of a comprehensive marketing strategy, so if you have ever talked to marketers, or to businesses that are investing in marketing, then there are great chances that you have heard them mention landing pages at least once. Go here to get these defined.

Now, if you have recently been thinking about expanding your marketing strategy or building one from scratch if you’re new to the market, or if you’re not happy with the current situation, one thing is absolutely for sure. You will take time to think about how you can use landing pages to your advantage. Having heard about them, you have started thinking that these could be quite beneficial for you, and you don’t want to miss out on the benefits just because you aren’t exactly familiar with this strategy. Of course, you also don’t want to invest your time or money in anything that you’re not completely sure you understand. Put differently, you don’t want to put the necessary effort into creating the perfect landing pages if you don’t even know what those are, and why they are so important in the first place. Those are, without a doubt, some rather significant questions, and I am going to answer them for you below, together with the question of what you can do to create a good landing page.

What Exactly Is a Landing Page?

Let us begin with the very basics here. After all, there would be no point in proceeding toward learning how to create these or how important they are if you don’t even understand what they entail. Thus, the very first thing we have to do is have these properly defined for you. And, that shouldn’t be difficult at all, given that you most likely already have some sense of what a landing page is. Even if you don’t, though, the concept is fairly easy to understand.

So, what we are talking about is a standalone webpage that is designed for some specific purposes and that is usually aligned with the actual goals of a particular marketing campaign. Naturally, its main purpose is to get visitors to take action. What kind of action they should take after landing on this webpage depends on your campaign goals. Sometimes, you may want the visitors to buy something, which is more usually the case, you may just want to get their e-mail address and thus be able to count them as a lead.

Now, the term “landing page” is often used synonymously with the term “squeeze page”. And, while I can understand why those are looked at as one, it would be a good idea for you to understand the difference clearly so that you don’t get confused at some point when you come across these terms. When you want to create squeeze pages, you will need to have a landing and a “thank you” page, meaning that landing pages are a part of the squeeze pages.

In any case, as you have understood by now, these standalone web pages are used to get you high-quality leads. Andto be effective in that endeavor, what you will have to do is incentivize the visitors to give up the information in one way or another. You may offer a good lead magnet, or perhaps promote some new deals, or you may simply allow them to sign up for news and updates from you and thus get the e-mail addresses that way.

Why Is It So Important?

Chances are that you have by now understood what landing pages are. But, you may not be quite sure about why they are so important in the first place and why you should think about investing in them at all. Let me, thus, give you a slightly clearer idea about that, hoping to help you figure out why investing in this type of strategy can be the perfect move for your marketing efforts.

Building these webpages will allow you to draw in a specific audience and present them with clear messages that are tailored to their specific needs and pain points. And, you can do all of that while keeping the audience away from distractions. So, in short, this can be the perfect strategy for targeting a segment of your market and getting great quality leads, as well as improving conversions.

Now, apart from making it easier for you to attract new leads and customers, landing pages also make the process of tracking and evaluating your marketing metrics much easier as well. You can track and easily evaluate demographics, engagement, and everything else to help you check what works and what doesn’t, and to help you improve the campaigns in the future. I suppose this is also a good enough reason for you to think about creating these web pages.

Here are some tips on how to do it:

How to Create a Great One?

Now, if you’ve decided that investing in this is a good idea and that you should undeniably take time to create landing pages, then you are probably wondering one next thing. How to create ones that convert? This is a highly important question, as you don’t want to waste time creating something that doesn’t exactly work. Let me, therefore, give you a better idea about how to do that. So, you should adopt a minimalistic approach and keep the design clean and organized, as that will grab people’s attention and allow them to understand easily and quickly what you’re offering and what they have to do to get your offer. The header is where you broadcast the value of the offer, and it would be great if the copy would match those keywords and the text you’re using in your PPC campaigns. Trust signals, such as testimonials, can be a great addition to the landing pages. On top of all this, remember to make the page mobile-friendly,