Tech
What are search engine algorithms? How do they impact SEO?
With the recent rollout of Google’s new algorithms, there is hype about it everywhere. Search engine algorithms basically determine the ranking of websites in search engine results pages. But as a beginner, you would want to know what search engine algorithms are. Keep on reading to learn more about these algorithms and how they influence the practices of a search engine optimization firm.
What are search engine algorithms?
Search engine algorithms are complex sets of rules. These calculations are used by search engines like Google to determine the ranking of web pages in response to user queries. These algorithms analyze keywords, content quality, backlinks, user experience, and different other factors. These elements are measured to deliver the most relevant and valuable results to users. Search engine algorithms are constantly evolving as they are being updated to provide better search results. With regular updates, search engines combat spammy tactics. This is why these algorithms are dynamic, ever-changing entities in SEO.
An example of the latest algorithms introduced by Google is the BERT algorithm. It is designed to better understand the context of search queries. BERT delivers more relevant results by analyzing the relationship between words in a sentence. This update has had a significant impact on SEO as it focuses on providing natural language content.
How do search engine algorithms impact SEO?
A search engine algorithm places a high emphasis on mobile-friendliness and page speed. This way, your SEO efforts will be directed towards optimizing website performance for mobile devices. You pay attention to the loading times to enhance user experience. The second example can be an algorithm that prioritizes authoritative content. In accordance with this algorithm, you have SEO strategies that revolve around valuable, informative content.
When do search engine algorithms change, and what does this mean for a search engine optimization firm?
Search engine algorithms are subject to frequent updates. These changes are driven by advancements in technology and changes in user behavior. Recent updates are efforts to combat spam and manipulation. These updates require adjustments to existing strategies. So, it can be said that algorithms determine the SEO tactics used to maintain or improve website rankings.
When Google releases a major algorithm update such as Panda, Penguin, or the aforementioned BERT, SEO practitioners need to stay informed and adapt their strategies accordingly. This may involve reevaluating keyword targeting and optimizing content for new ranking factors.
How do SEO practitioners stay informed about search engine algorithm updates?
Lots of resources are available to help SEO professionals with the latest developments in search engine algorithms. You can use Google’s official Webmaster Central Blog. It regularly publishes updates and insights related to search engine algorithms and best practices for SEO. Additionally, industry-leading publications and forums such as Search Engine Land, Moz, and SEMrush provide valuable analysis; their commentary and discussion on search engine algorithm updates are useful for SEO practitioners.
Final words
Search engine algorithms are intricate systems. When you understand how search engine algorithms work, you can improve your online presence. Stay informed about the latest algorithm updates and adapt to the strategies accordingly for assured success. If you need expert guidance, you can get a quote from SEO Resellers Canada. It is an award-winning search engine optimization firm offering comprehensive services for white hat SEO.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
