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Viv Anderson reunited with Stylo Matchmakers classic football boots
In 1976, England footballing legend Viv Anderson signed for a British favorite, the football boot label with the “Stripe of Quality” previously worn and made world-famous sporting legends including both Pele and George Best, they are Stylo Matchmakers.
Two years after Viv signed his Stylo Matchmakers boot deal, he became the first black football player to represent the England squad as a full International player.
Fast forward forty years, and now as a retired professional footballer, Viv is introduced to a remastered and modernized version of the original Stylo Matchmakers boot he used to play games in, today known as the Heirship Seventy Four.
After the Stylo Matchmakers brand had been quiet within the football industry for a number of decades, advances in boot technology have today of course made Stylo Matchmakers boots much more comfortable, lighter, and much softer than they ever were before.
Taken on a trip down memory lane, Viv told Stylo Matchmakers representatives how extremely impressed he was with the new qualities and style of the boots and agreed to partner with the Stylo Matchmakers brand in time for his next ex-pro tournament, at the Hong Kong Sevens competition.
Stylo Matchmakers’ story originally began a decade earlier, in 1966, just before England famously won the World Cup. After dominating the English football leagues and selling millions of pairs of football boots all around the world throughout the seventies, eventually, the family business who ran the brand could not compete any longer, with the likes of the competition, the German and American global sports corporations we are familiar with today.
After years of world domination the corporate brands have had across the sports sector, Stylo Matchmakers say the billion-pound football boot industry alone has generated its own flaws and the limited choice of boot brands is a world problem.
Stylo Matchmakers told us that they rebooted their football boot manufacturing, to campaign for change, addressing some of the problems they say the big brands have created for themselves.
“We have seen increasing amounts of sports activists raising concerns for many types of societies across sports and football, and we see that there are lots of unjustified inequalities that need to be abolished due to the corporate brands having so much power.”
Today the big brands continue to sign up players on astronomical boot deals and the cost of this marketing forces the cost of a new pair of football boots to rise. Stylo Matchmakers on the other hand say they continue to campaign “Against Modern Football” and refuse to pay anybody to wear their brand as it doesn’t support the values of equality.
Read more: stylomatchmakers
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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