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Unlock the Power of SERM with Reputation House: A Guide for Every Businessperson



Unlock the Power of SERM with Reputation House: A Guide for Every Businessperson

Reputation House: What Every Business person Should Know About SERM

An online reputation is composed of many factors, with the quality of services and products provided at the forefront. A business that delivers truly superior goods and stands by its commitments significantly boosts customer and partner loyalty. But no one is perfect, and any misstep can be quite costly.

Experience has taught us at Reputation House, a reputation management agency, that external factors play a huge role too. Even one unhappy customer can plaster the internet with negative feedback, overshadowing any existing positive comments. Unfair competition is another factor to consider: the spread of fake news and fabricated reviews can have a negative impact on a company’s bottom line, and its future development and growth.

But there’s a silver lining: thanks to Online Reputation Management (ORM), you can cultivate and protect a positive image, whether for individuals, services, or brands. Reputation House has been a player in the ORM field since 2010. Our team consists only of experienced professionals who handpick the best tools to meet our clients’ specific goals and challenges.

Online Reputation Management: Understanding the Numbers

The internet is teeming with over 5 billion users, and 4.76 billion of them are registered on social media. Almost 58% of these users turn to the web to get the lowdown on just about everything. They pore over articles, scroll through social media posts, and delve into company websites. Naturally, they also keep an eye on reviews about products and services they’re interested in buying. Our agency, Reputation House, has some pretty telling statistics from 2022 about this:

  • For 60% of consumers, a bad review was enough to make them back out from doing business with a company.
  • Nearly half of the users, 49%, won’t give a business the time of day if it has less than a four-star rating.
  • A whopping 87% of people compare every single purchase through various channels.
  • People are more likely to spread the word about a bad experience than a good one – we’re talking 15 people versus 11.

Here’s a head-turner from Reputation House on the importance of reviews: if a company earns just 1 or 2 stars online, the loss of potential clients can skyrocket to 89%!

Of course, a brand’s reputation doesn’t just hinge on reviews. At Reputation House, ORM is a multifaceted operation, employing a whole toolbox of strategies to craft a positive online image, foster customer loyalty and trust, and fend off negative publicity.

Our team of experts works their magic on search engine algorithms, performs automated information monitoring, uses specialized techniques to respond to a heap of mentions, taps into SMM mechanics, and explores other avenues in online reputation management. This comprehensive approach allows us to control everything a person might stumble upon online, from product reviews and summaries, news, forum discussions, to search results. One of our ace cards is SERM from Reputation House, a powerful tool that helps push negative content off the front page of search results and replaces it with positive content.

Reputation House: Who Needs SERM? 

SERM can be an excellent solution when a negative information environment has already been established around a brand, individual, or service. For instance, when search results yield false or negative reviews, mentions, articles, overviews, and other content. With its help, it’s possible to increase audience loyalty, improve product positioning, and highlight its benefits to potential customers.

Thanks to Reputation House’s work with SERM, it becomes possible to build your image from scratch, make corrections, or completely renew your brand. The agency can also help restore an image that has suffered even severe reputational losses.

Cultivating a positive perception of a business can positively impact profits and, as a result, the company’s future growth. Potential clients and customers will only see competent and verified information in the search results that will work for you and your future, contributing to:

  • Retaining old customers and attracting new ones.
  • Sales growth.
  • Market expansion.
  • Generating more interest in your business.
  • Boosting the average transaction amount.
  • Overall audience loyalty enhancement.

As part of SERM, Reputation House not only has the ability to identify any negative content but also to eliminate it proactively. The agency’s employees monitor, respond to, and encourage reviews, which helps build client trust in the company. And even if negative feedback is encountered, a timely and competent response to it will demonstrate the business’s concern for user opinions, thereby enhancing their loyalty.

Why Choose Reputation House? 

Reputation House is a recognized expert in the international ORM field, having pioneered some of the most effective methods of online reputation management. The agency boasts experience working with renowned media personalities and globally recognized brands, with hundreds of successful case studies to its name. This high-tech company has also developed two proprietary mobile applications tailored for individuals and large businesses, along with its unique monitoring system.

Its team has penned the first – and so far, only – book in this field, and also created a groundbreaking course on reputation marketing. Uniquely, Reputation House handles mentions manually. With offices in eight countries worldwide, it stands as one of the largest reputation agencies in Hong Kong, Dubai, and Chisinau.

Choosing Reputation House guarantees a personalized approach and a promise to achieve all the goals you set.