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7 Experts Tips From UnicornGoTo Take Your Online Content Marketing To The Next Level



7 Experts Tips From UnicornGoTo Take Your Online Content Marketing To The Next Level

1.         Focus On Quality Over Quantity

Businesses are churning out lots of content. As such, the online market is a crowded and noisy place in which you put in significant effort to stand out and be noticed. That means producing the best content, rivaling the competition.

But creating excellent content can take a back seat when you have other essential things to do. So,  make the most of the little time you get to produce the content to market your business to ensure you put your best foot forward and produce your best work. It is better to post one piece each month than several low-quality articles each week. The resources at your disposal often determine how often you will post the new content.

2.         All Content Is Deliberate

Many of us do not write because we love it; we do it out of necessity. Therefore, a strategic production process should entail robust research to identify the best search terms. Plan your content curation accordingly as you also aim for keywords that help gain a high ranking.

Moreover, do assessment tests, running a search engine optimization report to determine how your site ranks for those keywords. Consider creating fresh content with keywords your website didn’t rank for to ensure it features in the top 10 search results. Also, do your best to focus on the search terms people use and base to topics for your content on them.

3.         Have A Content Plan And Calendar

Your strategic content marketing’s success is dependent on having a concrete plan, which entails an elaborate content creation and posting calendar. It is a matter of documenting your strategy. Research shows that taking this approach increases the chances of success by as much as 33%. So, the content plan shapes the material you will produce and post on your website. Therefore, it is a strategy that includes:

•           Knowing and understanding the target audience’s needs and expectations

•           Identify the content to create

•           Determining the categories to write about

•           Planning how often to create new articles or posts

•           Identifying where to distribute and promote your content

•           Determining which content will be evergreen (timeless) thus the cornerstone

Your calendar can consist of a list of topics and the dates you must publish the articles. Alternatively, it can have the media to wish to use and monthly themes. Also, schedule a content audit, particularly before you start writing and periodically after a few weeks to know what to update, replace, or erase. You can perhaps benefit from unlimited content writing.

4.         Vary Your Media And Content Types

Content that captures people’s attention is a blend of great writing and visuals. That is how you will churn out content worth sharing on your social media networks. Many small businesses today are less into writing their thoughts. They prefer recording them and passing the audio to a writer to curate promotional materials.

For the audio and visual content, keep things short but educational and entertaining. Also, do things to ensure you can repurpose the material into different content types to share them across various social platforms. To achieve this, it is best to consider your audience’s needs to ensure what you deliver makes sense to them. Some of the elements that are worth noting when doing this include:

•           Determine each blog post’s tenure in educating the audience about a specific topic

•           Podcasts of interviews with experts in complementary sectors and industries

•           Curated guides that customers can use to solve problems

•           Videos of how your service or product works and the solutions it provides

•           Assessments and quizzes to help the audience identify and solve challenges

The diversity in the content you provide will help keep people interested in what you share or say. Moreover, this goes in tandem with identifying the right content to post regarding a problem that people need to be solved. In short, it should provide what the target audience needs and expects.

5.         Tell Stories

Everyone loves stories; however, how it is told is crucial to how receptive people are to the story. Therefore, hone your tale-telling skills. It is not about fictitious or fairy tales. But you most like have something to say if you are a veteran in your industry. Accomplished professionals such as financial planners, lawyers, and even CPAs can turn their learning experiences into exciting stories. They can form case studies from the same stories and used them to help others resolve problems.

It is easy to tell a story that makes emotional connects or is a source of motivation and helps build trust. You can cover aspects of why you chose a specific solution to address a particular problem and share this with your customers.

6.         Include Calls To Action

At times, people need a slight nudge in the right direction; to be encouraged to act. That is why it is best to have a call-to-action plan that will help elicit a fast response. It can be an invitation for your audience to do something such as sign up for your newsletters, watch a video, download helpful material, or learn more about what you have to offer.

Call-to-action (CTA) is an essential element in any content marketing strategy. However, CTAs often vary depending on the industry. That is why you cannot use a random CTA picked from another sector. What you use must match your content’s objective. For instance, if an article discusses determining if you have roof damage after a storm, you can use a call-to-action that includes a free roof inspection.

7.         Leverage Your Email

Getting your content online is not all about your website and social media network. It also must include your email. Build an email list so that you can have CTAs prompting people to registers and get extra content. It is an approach that ensures you reach out to the most interested customers, your subscribers.

A customer email list is a safe bet when it comes to leveraging your email for content marketing. It can be a tool you use to ensure your customers do not forget you or your business. You can achieve this by sending them helpful tips, newsletters, and special offers regularly. It is a tactic that also can see your customers buy more.


A Checklist for Entrepreneurs Who Want to Start Their Own Business



A Checklist for Entrepreneurs Who Want to Start Their Own Business

Today, many people are starting businesses because it is the trendy thing to do. After all, platforms like YouTube are full of videos about entrepreneurship. You’ll also see many Instagram and Facebook posts encouraging you to be your own boss. But the truth is that the entrepreneur lifestyle is not for everyone. You have to be willing to give it all it takes to succeed. Having said that, if you’re serious about starting your own business, here’s a checklist to help you.

Find a Mentor
You should not have to waste time making mistakes if others have already done this before you. Finding a mentor is a great way to shorten the time you’d probably waste while trying to figure things out on your own. Do the best you can to find a mentor who can help to steer you in the right direction. The right mentor will help you reach your goals in no time at all. They can also introduce you to important people in their networks.

Have the Right Tools
Before you start any business, you’ll need to know what the tools of the trade are. Without the right tools, you may end up providing a substandard product or service. Do your research well and find out the best places to get the right equipment. Don’t rush to buy any tools without first taking time to read reviews and get recommendations when in the market for vacuum trucks for sale. That way, you can be sure that you are getting value for your money. Moreover, you will know that you won’t have a hard time selling your product or service.

Learn From Failures Fast
Entrepreneurship requires a lot of tenacity. Do not think that you won’t have setbacks. You will fail countless times. But the most important thing is learning from those mistakes as fast as possible. You do not have the luxury of wallowing in your failure. As quickly as you realize you missed something, it is good to learn from it and make the necessary changes.

Market Research is Critical
One of the main reasons entrepreneurs fail in business is not having the correct info. You should be eager to find out what the market looks like before you get started. Doing your market research will help you to learn how much you should charge. It is also a great way to know whether you will have any luck with the type of service or product you plan to sell. Create an offline questionnaire and online surveys too. Make sure you sample as many people from what you believe is your target market as possible. Also, study your competition if you have any. With the correct information, you will compete favorably with others in the market.

Ask for Help
Many entrepreneurs feel like asking for help makes them look bad. But you have to remember that it’s not about how you look. Asking an expert to assist you will make a world of difference in how your business runs. You do not have to do everything on your own. The best business people know they need to hire smart people who know how to do what they can’t do. Also, remember that you have many ways to raise capital. Don’t just think about the conventional bank loan. Today, you have several options, including using online crowdfunding platforms. So long as you have a strong “why,” many people will be willing to partner with your vision. Angel investors are also another excellent way to raise money for your venture.

Vision is Everything
As a budding entrepreneur, you will need to know that times will get tough. When they do, you’ll have to remember why you got started. Having a vision for your business is a great way to stay on course. It will do more than help you overcome tough times, but it will also help you make the right decisions. As soon as your business begins growing, you may have to make tough choices. These may include things like who to hire and whether to pursue specific streams of revenue. Do your best to remind yourself why you started and what type of brand you want to build. That way, you will remain consistent–and this is something clients love.

Resourcefulness Over Resources
Money is necessary when starting a business. However, it is not as critical as being resourceful. Many people blow through their seed funding without getting anything useful done. If you don’t have the resources, your resourcefulness is what will make the difference. That means you need to get out there and network. It also means knowing how to start small and having a plan to scale.

Wrapping Up
If you have a solid business plan, you shouldn’t need to worry about anything. With this detailed checklist, you should be on your way to starting a successful venture. But remember, the most important thing is taking action and starting now.

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Cryptfinity is a Switzerland-based platform that combines digital technology and finance. The company provides access to invest digital currency pairs on the market while maintaining security, liquidity, enabling a safe and efficient deal with anyone, anytime and anywhere.

When it comes to investing Platforms with a good strategy Cryptfinity is a global policy provided by insurance companies all over the globe for investment. This covers the insured/investor start-up capital and profits against investing losses globally.

Cryptfinity provides investors with the best conditions to do invests including well-functioning infrastructure. The company ensures operations with major financial funds for lots of investors simultaneously. We offer investors mutual beneficial cooperation based on clear agreements. Company experts are

ready to raise your profit using correctly applied and time-proved strategies and dedicated to short and long-term perspectives.

.Portfolio Diversification

.Expertise and experience

.Security of Assets

We engage in investing in stock and cryptocurrencies, Binary options, and the stock exchange market. We also invest in all investing activities and make a daily profit of 15 to 20% company’s daily turnover exceeds up to $100 million through investments and increases turnover for investments in daily funding.

Funds deposited are input and allocated into different sectors of the company’s investment strategy and profit will be generated into investors’ accounts depending on the investment plan. Funds are generated from crypto investing, crypto mining, binary options, and stock exchange, real estate and housing sector, medical instrumentation, manicure equipment, and herbal products.


A well-calibrated algorithm slices down large orders into smaller pieces and performs across multiple investing platforms, delivering excellent returns and conserving both time and money for the investor. Using advanced methods of making business and a personal approach to each investor, we propose a novel financing example to people who want to maximize earnings, but also as a strong source of solid returns. Cryptfinity uses only advanced trading tools and trades at the most steady markets, which minimizes the uncertainty of

financial loss to investors and guarantees them a steady income accrued every calendar day.

It is a trio of people with vast knowledge in the field of cryptocurrency investing, Forex, the Financial Services industry, Mining, and Equity markets. We constantly observe the situation in the cryptocurrency market. So our team knows the best time for funding money into the forthcoming trend to make a profit from the deal. Our investors get income that is much higher than in the other investment projects. The Cryptfinity firm uses only reliable policies with lesser risks. It means that our investors always receive big profit.


Why you should Choose Us


Our Company’s investment packages is available to all Bitcoin

users around the world.


Our payments are instant, automatic, and secure.


Earn Commission and Bonus for referrals.


One wallet. 30+ currencies. Countless features on the go.


High-quality, 24/7 support at all stages of operation.


Our company website is fully protected against cyber attacks.

Why Choose Us

.Advanced Analytics

.Corporate Finance

.Market Insight

.Our workflow & process

Here’s what people are saying about it

“ Cryptfinity guided me through the process of making a sound financial decision for our family. Most importantly, they took the time to make sure we understood every aspect of the



“ The executive team, as well as the entire investment plans, is one of the best I have ever seen, a tightly written, well expressed and complete guide of key facts and data that an investor could want.”


“ I have to say, Cryptfinity is a step above every other company I’ve Invested with in terms of the information you share, the presentation, and the consistency of making payments to



Our website


Email: [email protected]

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Why do Customers Prefer to Buy Custom Made Engagement Rings?



Why do Customers Prefer to Buy Custom Made Engagement Rings?

Engagement rings are the most prestigious asset of an individual. It is used on the most important day of a person’s life. The wedding day is marked as the most beautiful day where rings play a vital role. The role of symbol of love, affection, bonding. So, to obtain the perfect engagement rings people tend to run across so many options and selects the final one.

There are two options of engagement rings that are offered to the buying person. One is a traditional choice another is a custom made engagement ring. The traditional choice is are the rings that are widely common to the people. It is something that people know, loves, and uses on their special day. Another option is completely different from the other one. Customized engagement rings are those that are made with unique designs and touches for special days. These are rings that are made occasionally and created once in a time.

Now, in recent times the demand for custom made engagement rings has gained much attention and profit. It is seen that people now like to prefer custom-made rings rather than traditional ones. There are many reasons for this, some are:

1) The perceptive

Over time, the perception of people has taken a major turn. Where now people like to go with or without trend, likes to go unique again chooses the old one with a new touch. So, people like to prefer custom-made designs be it rings, ornaments, or anything. They chose this option because there can be a touch of uniqueness and their own preference.

2) Change of choice

Traditional engagement rings are the most commonly used designed. It has its own beauty and elegance. But now people like to choose things that match their choice. So, if it’s about the big day like a wedding or engagement, they tend to choose custom-made as there will be no common things, just freedom of choice. A person wholeheartedly can be creative with their ring. Making it more special and ideal to suit the preference. People now do not compel themselves will all the old designs rather they make new make trends trendier.

3) The price

Price has also a role in this matter. The price may vary with the type but custom-made rings can come in slightly costly was there can be so much new stuff added. Unlike the traditional rings that are the kind less costly, where there is just a design that has a solitaire which is simply just one stone. In custom-made design one can change its ring for into gold, silver, mined diamond, platinum, or lab-made diamonds.

So, people tend to prefer custom made engagement rings as there are no such restrictions. People can make their own choice designs leaving the old tradition behind. Nonetheless, each type of engagement rings is very special and loved. Custom-made rings are not made by the traditional style but a touch of happiness, inspiration, a reflection of personality. That’s the reason why customer prefers to buy custom made engagement rings.

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