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Tour Navy Pier, Chicago’s oldest promenade




Tour Navy Pier, Chicago's oldest promenade

You can tour one of the oldest rides in Chicago, here are some things you can’t miss at Navy Pier.

Before you start planning your next trip to the city of Chicago, we suggest that you consider the information below so that you can enjoy the major attractions that Chicago’s oldest promenade has to offer.

Navy Pier

It’s basically a huge entertainment center and a shopping mall with thousands of things to see and do.

Also, you should know that the Navy Pier until World War II served as a port for military training, later became a place of entertainment and strolling; a truly attractive place for the public and very useful for recreation.

In this extensive space, different food courts have restaurants and bars, theaters, museums, and different entertainments, which are perfect for the children of the house and for the adults.

From Navy Pier, you can also take various boat trips across Lake Michigan, among other activities.

Wheel of Fortune at Navy Pier

In Chicago there is an activity that most people love, we refer to the wheel of fortune, which is widely known as the Centennial Wheel.

During 2016 this magnificent wheel underwent a renovation during the centenary of the port, currently offers magnificent views of Lake Michigan and the city of Chicago; thanks to its great height.

To enjoy the wheel of fortune you only have to pay the value of the ticket, the best thing is that this entertainment site is open all year round.

This is basically because it has closed air-conditioned gondolas, which provide a pleasant and comfortable experience.

Visit the Shakespeare Theatre

A truly interesting option for those tourists who love to enjoy truly enjoyable moments is to visit the Shakespeare Theatre.

It offers a wide variety of performances throughout the year, but mainly you can enjoy Shakespeare, the famous series. The Courtyard Theatre, main hall, includes modern technology, 510 seats, excellent acoustics, and a large stage.

In addition to a second theatre, Upstairs has 200 seats but is mainly dedicated to smaller productions.

Fun excursions on Lake Michigan

From the Navy Pier, there are several boat trips across Lake Michigan. All along the beautiful dock are lined up the boats corresponding to the different companies: Oddysy, Shoreline, and Seadog, etc.

Enjoy the incredible views of the city of Chicago from the lake. If you are a lover of more relaxing walks, a boat trip is definitely the perfect option for you.

From the lake, you can also enjoy various tours with guides, which offer information related to the most important buildings in Chicago, as well as sites of interest such as the Buckingham Fountain and the Shedd Aquarium.

While touring Navy Pier you can also go to the carousel with the kids if you are traveling with your family, rent bikes for off-road or walking tours, listen to a great outdoor concert, admire the fireworks at sunset on Saturdays and Wednesdays.


What Are The Pros Of Buying Term Insurance Plans Online?




What Are The Pros Of Buying Term Insurance Plans Online?

Insurance Plans

A term insurance plan caters to many families by assuring you to protect your loved ones even when you are absent. You get several additional benefits in the form of riders that protect against critical illnesses and accidents. The best term plan online not only has an affordable premium rate but is easy to avail as well.

The current pandemic situation is reasoning enough for you to get hold of the best term insurance online. While you buy a term insurance plan from the insurer’s website, the policy contract remains intact, and nothing changes. However, the only difference or change you will notice is that there won’t be any intermediary or insurance agent.

Your loved ones and you as nominees will connect directly with the insurer for changes in claims and policy. Do you see how convenient it is to buy term insurance online? Well, there is more to this process. That is because you not only enjoy the usual benefits of speed, convenience, and 24/7 availability but many other things mentioned below.

Security, speed, and simplicity

Paying for the premiums is an easy process online. That is because you get to select from a host of secure and fast options of payment that include credit cards, debit cards, and net banking. The insurance companies instantly process your payments through a secure payment gateway to ensure you face no worries. The process of settlement is hassle-free, quick, and you get an instant receipt for payment. This online payment of premium works as a boon when you have to claim tax exemptions and furnish documents quickly. Online policy buying has its benefits but make sure you contact your insurance company through its phone or online assistance channels to get your concerns addressed at the earliest.

Choose and compare

All the major life insurance companies have the provision of offering term plans online.  You can easily access many customer reviews, educational videos, case studies, calculators, and informative articles. This access lets you gather information about the benefits of the offers, and features. Always make well-informed decisions, and compare policies before buying.

Pay lower premiums

Research has shown that an online term plan is 40 percent less costly than offline plans with the same benefits and features. Here are the following reasons for that.

  • When you buy online, you represent yourself as a responsible, well-informed, and educated individual. Thus lower premiums are a result of a contrast in profiles.
  • The insurance companies pass on the savings from overheads (stationary, logistics, documentation, etc.) to you.
  • Since there is no insurance advisor, there is a stark cost difference between an offline and online term plan. That is because you save on the commissions and distribution costs.

The Bottom Line

Buying a term plan for an assured appropriate sum is one of the right steps to ensure your loved ones’ goals, aspirations, and dreams. Therefore, go ahead and purchase the term online because a term insurance plan works best as a tool for income replacement.

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How to Establish Your Brand And Engage in Contextual Targeting




How to Establish Your Brand And Engage in Contextual Targeting

Contextual Targeting

When you start a new company, the one thing you will want to do is to establish an identity for your brand. That is an essential element of defining your target market, which is an essential element of any advertising you will do, especially when it comes to your contextual targeting campaign, which is he most effective strategy available.

The process that is essential t any marketing campaign is to market your product to the people who want or need it most. That is the only way to make them feel as if your marketing is speaking directly to them. In order t do that, it becomes necessary to identify the specific market you are going for, and avoid traditional scattershot delivery.

Knowing Your Target Market is Essential to Effective Branding

No matter which type of business you decide to establish, marketing is an essential element of business success. That means identifying your target audience and working hard to gain their loyalty and support. The key to business success is finding your niche and getting as much repeat business as possible. 

By knowing everything you can about the people you are trying to attract to your product or service, you will know more about their interests and what attracts them in the first place. That is how you devise a strategy for selling more product without wasting capital advertising to people who will never be interested in your product.

Knowing your target audience is the most important aspect of any effective marketing campaign. Any market analysis you do must gather data having to do with your primary audience, so your marketing will be as effective as possible. The effectiveness of your marketing will determine the success of your brand.

The Effectiveness of Contextual Marketing Depends on You

The first thing you need is a message, of course.  Your message should identify who you are and why your product or service is different and better than everything else in the same market. However, just as important, if not more so, is the efficiency with which you deliver the message.

Contextual marketing is more targeted, which means it is more likely to reach your target market without reaching thousands of people who couldn’t care less about what you have to sell them.

A lot of businesses spend a lot of their ad money to get hundreds of thousands or millions of pairs of eyeballs to see their ad, but if 90% of those eyeballs don’t care, what have you gained? Through the use of contextual media targeting and planning, it is possible to maximize any ad’s impact.

Best of all, there have been a large number of studies proving the effectiveness of contextually targeted marketing. In one study, ads that were carried on platforms that were able to ensure the target audience was being met were shown to be far more effective when sales figures were tallied after the ad.

More importantly, the same study showed a much higher brand awareness among the target audience, which is even more important because it means continued repeat business is more likely. With high brand awareness, you will be able to tell when business is dropping off slightly, and make more and better adjustments to recover.

The Bottom Line on Contextual Targeting

One thing that has been proven is that brands do better when their marketing is targeted to those potential customers who are most likely to buy tur product or service. Therefore, if you want your marketing campaign to do the most good and build your brand into a powerhouse, consider targeting your advertising to content that is relevant to your business.

Again, if you’re attracted to advertising platforms that promise to deliver millions of people to see your ad, ask yourself if the extra cost is delivering brand recognition, and thus sales. If it isn’t, try targeting your ads to fewer people, but more potential customers, through contextually targeted ads with relevant content.

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5 Reason Your Dog Stares at You




5 Reason Your Dog Stares at You


Just like humans, dogs have certain gestures that they use to portray what they want. One of the most common gestures is a dog staring at you. 

If you wonder, ‘why does my dog stare at me’, keep in mind that your dog can stare at you for plenty of reasons. They may be showing you their love or they may want something from you. What they’re trying to say depends on the way they’re staring at you. 

So, let’s see the top five reasons why they’re doing that. 

Reason 1: They May Want Something From You 

As dogs cannot directly communicate with us to ask for things, they may resort to barking or even staring to capture your attention. 

If you find your dog staring at you with longing eyes, then they may be asking for something. For instance, if they want a toy, they’ll stare at you. Some might even stare if they want their favorite puppy treats! 

One of the major reasons why they are staring now is because you may have given them whatever they wanted, in the past, when they stared at you. So now, they think that they’ll get anything they want just by staring at you with their puppy eyes!

Reason 2: They May Be Confused 

Sometimes, we, humans, also stare when we feel puzzled or confused. The same can be said for dogs. 

If you notice your dog staring at you, with their head tilted, it could be because they are confused about something you said or asked them to do. Most of the time, dogs may stare during training sessions if they don’t understand your commands. 

For instance, if you ask your dog to fetch a ball, and instead, they stare at you, they may not have been trained properly. So, you may have to train them again to make them understand your commands. 

Reason 3: They Are Upset or Mad 

Dogs also tend to stare when they’re about to attack you and get aggressive. Many times you’ll be able to recognize this look if you notice your dog growling, along with staring at you. 

If your dog is upset or mad, they may even have a stiff tail and body, dilated pupils, and a closed mouth. So, if you notice this when your dog is staring, it is probably the best and the safest idea to give your dog some space. 

You can also try to understand the reason why they’re mad at you. It could be because you scolded them or tried to dominate them. 

Reason 4: They Are Showing Their Love Towards You 

There’s no denying that dogs are lovable animals. Due to this, they have different ways of showing their love towards you. 

So, if you find your dog staring at you with a soft expression and a waggy tail, they are just appreciating you. 

Now, sometimes, many owners may confuse this expression as anger. However, if your dog is simply admiring you, they’ll be in a relaxed position, and they may be panting slightly too!

Reason 5: They Are In The Hunting or Herding Mode 

Certain breeds of dogs, such as German Shepherds, were meant to be for herding or hunting purposes. So, they may start staring when they get into a hunting or herding mode. 

This may happen if you’re playing a game with them or you have taken them to a forest-type area. So, if your dog suddenly lowers their head and stares, they are preparing for a hunt!

Final Thoughts

These are some of the reasons why your dog stares at you. Keep in mind that it is necessary to understand their expression and posture to determine what they are trying to convey. 

Once you can do that, you’ll realize how to make them stop staring!

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