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TOP eCommerce Customer Acquisition Strategies for 2020

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TOP eCommerce Customer Acquisition Strategies for 2020

Customer acquisition is one of the key indicators of business performance. Especially important is the loyalty of the audience in the case of online retailers, for whom spending the budget to attract a one-purchase customer can be a waste of money. Customer retention is a complex and multifaceted science. However, the assimilation of its basic principles promises significant advantages.

The Meaning of eCommerce Customer Acquisition

E-commerce is one of the most developing IT sectors that will offer more and more prospects for users. The opportunities provided by today’s technology for online shopping were hard to imagine a few years ago. How could we think recently about the advent of technologies such as Google Glasses, 3D printing or virtual fitting rooms? Such studios like Squareshot product photography studio are able to create the visual content that can help to advertise any kind of product online and increase its conversion rate by a few times. Properly prepared composition, setting and carefully chosen angles of photoshoot can create the photo that will be able to turn the attention of thousands of Internet visitors. This means tat proper thematic pictures can attract more customers who can become regular ones. 

What is healthy eCommerce Digital Marketing Customer Acquisition?

Accurate determination of the target audience is a 50 percent success of the cold manager call. To get to the right people and identify their needs, make a portrait of your target audience. The e-commerce customer acquisition strategy allows gaining the organic customer base. This can be done both scientifically using marketing research, and intuitively. The first is more accurate, but it will require considerable costs. As a rule, it is used by large companies with several sales departments. 

When users need information they use the search engines, enter the desired query. When they encounter your website, they read the contents of the snippet that seems interesting to them. When the user followed the link to your website they can be named the healthy obtained auditory. Such people are valued much higher. On their own, they went to your website, which means they found the resource interesting. With a high probability, they will make an order with you. This will increase the conversion and make a profit. At the same time, free customer acquisition requires a lot of effort. But you get better visitors when they visit your website because of their own will. You should not refuse to encourage new clients to d the same.

Finding the Right Acquisition Channel

To ensure that the flow of customers of the enterprise will be regular there must be clearly established customer acquisition channels and customer acquisition techniques. The development of the customer base replenishment system is carried out using certain technologies that not only support the flow of consumers at a suitable level but also contribute to their growth. Each channel to attract customers is based on specific customer acquisition tactics for working with them. There can be several such ways in one company, and then they form a system that allows consumers to be interested in the services of the organization. This is able to ensure a stable flow of customers to this organization.

Many novice entrepreneurs are content with only two or three channels, as a result of which their business becomes unprofitable. Despite the fact that existing customers can contact the company, there is no influx of new customers. Only those companies can be truly successful that try to use all available channels to attract customers, and also develop their own methods specific to their activities. In the business world, only one who constantly develops a client network survives.

What is the Customer Acquisition Process for eCommerce?

To better define customer acquisition you need to understand the nature of the demand for the product. It will depend on how you build your marketing strategy and what methods do you use to attract customers.

High organic traffic to the website simplifies search engine optimization. These are interested who themselves came to the resource. They are highly important for search engines. The more organic traffic to the website – the higher the resource is placed in the search results. Therefore, the main goal of SEO is to get more of these conversions. Natural clicks are the main or key channel for attracting people to a resource. Consequently, organic indicators need to be based on, analyzing attendance.

Suppose you are studying contextual ad rejection. Determine what this number is and whether it suits you. In parallel, look at how many page closures there are during natural transitions. If the results are roughly equal, then both channels give you the same audience. If the context is about a third more, it turns out that it is worth revising the campaigns of attraction and find ways to reduce the number of departures. Such a comparative analysis can be carried out for websites that are older than 4-6 months, constantly updated and filled with a lot of content.

Client Acquisition Strategy Requirements 

If the company has a wide base of active customers interested in purchasing the goods or services offered, that’s fine. But even in this case, sooner or later you need to think about expanding the client flow. And then many people choose the cold sales method that has become a classic – a direct offer of products to people or companies who are currently not interested in it. One of the most used methods of cold sales is calling a certain base. Although there are other ways in modern conditions less productive. The effectiveness of such a marketing technique for attracting customers depends on many factors. But if we take the averaged indicators, then one manager who makes about 50-60 calls per day can expect that only 5 percent of potential customers will agree to a meeting or discussion of cooperation. And directly to a deal, it comes even less often. On average, a manager on cold calls can provide about 1 sale per 100 calls.

The right marketing strategy is a broad concept. Today there is a universal sales tool that is suitable for actively attracting the attention of customers to any product or service. The effectiveness of Internet methods directly depends on the right strategy, which should be based on an analysis of the target audience, the activities of competitors and the goals of the company. Once these data are received, it is necessary to draw up a clear customer acquisition plan for the use of promotional tools: 

  • Landing Page – A site consisting essentially of one page. It is a kind of presentation of a product or service that has a specific purpose. Most often, the goal is to perform an action – a purchase or registration. 
  • Contextual advertising. An effective way to attract customers for a wide range of companies. However, not for everyone. The cost of clicks on some requests can reach high prices. And it should be remembered that the number of users blocking advertisements in browsers is growing every year – according to research in 2015, their number reached 198 million people. 
  • SEO optimization – This concept means the fitting of the website content to the requirements of search engines to increase the conversion. However, there are also hidden problems here – the requirements of search engines are constantly changing, and even strict adherence to them does not guarantee a good result. 
  • Content marketing – The essence of this relatively new method of attracting customers is simple – to provide the buyer with useful information, the company forms a loyal attitude to itself. Placing on your own site objective materials that help the client solve the problem, and not just inform about the product or service. It’s a great way to find and attract new target customers.

Update and Republish Old Content for a Ranking Boost

Creating and promoting content takes a lot of time and resources including the money spent on copywriting and advertising. Quite justified is the desire to recoup these investments, having received many views, reposts, quotes, and quality backlinks. However, the period of mass interest in a particular material is limited: it is being squeezed out by other publications or the information is becoming obsolete. But there is a way to bring old publications back to life and get a conversion. This is a replication – duplication of successful content on third-party resources or re-publication on the same site, after a certain time. Such a customer acquisition strategy for eCommerce allows us to seriously decrease the average eCommerce customer acquisition cost. Republishing – Rases organic traffic by 260 percent. Additionally, this technique allows attracting visitors from Twitter and Facebook. And all this without publishing new articles.

The use of customer acquisition strategies is vital to maintain stable and persistent development of business approaches. That is why every forward-thinking entrepreneur has to invest his time and resources in eCommerce to fully guarantee the success of the company and the income of new customers. 

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Get ready!Beijing 2022

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Get ready!Beijing 2022

The 2022 Winter Olympics, officially the XXIV Olympic Winter Games and commonly known as Beijing 2022 are an upcoming international winter multi-sport event scheduled to take place from 4 to 20 February 2022 in Beijing and venues near neighboring towns of Yanqing and Chongli in the People’s Republic of China.

Beijing was elected as host city in July 2015 at the 128th IOC Session in Kuala Lumpur. The 2022 Winter Olympics will be the first Winter Olympics in China, the last of three consecutive Olympics to be held in East Asia (after the 2018 Winter Olympics in Pyeongchang, South Korea, and the 2020 Summer Olympics in Tokyo, Japan), and the second overall Olympics to be held in China, after the 2008 Summer Olympics also in Beijing. For the first time, the Winter Olympics will be hosted by a city that previously hosted the Summer Olympics; Four existing indoor venues that were originally constructed for the 2008 Games, as well as the Beijing National Stadium (venues of the opening and closing ceremonies), will be used.

The 2022 Winter Olympics are scheduled to include a record 109 events over 15 disciplines in seven sports. This represented an increase of seven events from 2018. The men’s and women’s big air freestyle, women’s monobob, mixed team competitions in freestyle skiing aerials, ski jumping, and snowboard cross, and the mixed relay in short track speed skating were the new events added by the International Olympic Committee in July 2018.

Beijing, the city of double Olympics, has witnessed the development of China, and it also represents the traditions of the East. Let’s look forward to what kind of splendor this Winter Olympics will bring or the new trend that will lead the development of the world. The Chinese culture is broad and profound and will shape the spirit of solidarity of a community with a shared future for mankind together with the Olympic spirit. It is expected that the Beijing Olympics will bring about world peace and development and share a beautiful vision for the future.

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How much does it cost to hire a topless waitress for a wedding or birthday party in Australia?

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How much does it cost to hire a topless waitress for a wedding or birthday party in Australia

If you want to throw a great party, you should consider hiring a stunning topless waitress in Sydney. They can provide amazing adult entertainment for all the group. There is the perception that they also come with a hefty price tag, and you don’t have enough cash lying around; you wont be able to hire them.

Hiring a professional waitress is very cost-effective when split between a group of 10 people plus. In fact, it costs anywhere between $80-$130 per hour per waitress. That means you’re going to save up some serious dough so you can afford to host a fantastic event.

This shows that there are ways to cut corners without sacrificing the quality of your event. 

Here are five tips that will help you plan a low-cost party:

1. Choose The Right Agency

You know how people say, “you get what you pay for”? Well, this applies to adult entertainment as well. If you go cheap on the agency, you may end up getting less than average service.

You need to ensure that the agency understands what kind of party you want. Ask them about their experience in arranging parties like yours. You’ll want a business with a wealth of experience in the industry, and they can give you excellent advice.

2. Choose The Right Waitresses

Entertainment companies offer a wide variety of options when it comes to waitressing. They can cater to specific tastes, with everything from Bikini to topless and everything in between. 

When choosing your preferred niche, think about the type of atmosphere you want to create. Do you want something low key, or do you select a more high octane one? Think about the number of people you expect to attend and make sure you have the right amount of girls to guys. 

3. Hire A Professional Entertainer

Many people assume that having an entertainer at a party will add unnecessary expenses. This couldn’t be further from the truth.

Entertainment adds value to any occasion. It makes the time fly by and keeps everyone engaged. Plus, it helps create a fun atmosphere.

4. Plan Ahead

The best way to keep your party on a budget is to plan ahead. Don’t wait until the last minute to start thinking about all the details. Start early and write down everything you need to do.

This includes things such as the location or venue, date & time. Also, how many girls do you need? By doing these things early, you’ll avoid spending money on extras plus save a load of time as well.

5. Be Flexible 

It’s essential to be flexible when planning a party. The worst thing you can do is stick to one set plan, as you might have up to 50 guests attending.

For example, if you decide to hold your party during the summer months, you’ll probably want to choose an outdoors location.

And if you decide to hold the party during wintertime, you’ll want to ensure that your venue can handle small and larger groups.

By being flexible, you can make sure as many people can attend as possible. After all, no one wants to spend hundreds of dollars, and no one shows up. 

Conclusion

So the moral of the story is that hiring waitresses for whatever kind of event you are holding is a straightforward process. Just follow our pointers, and you will be on your way. 

This is more popular than ever in Australia and is a very professional industry nowadays. Long gone are the dodgy old number that you called, hoping someone will answer. The ultimate adult entertainment agencies are all legitimate businesses with an ABN and pay tax. 

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The secret to higher pay in a pandemic

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The secret to higher pay in a pandemic

It’s no secret, people lost jobs because of Covid. However, while the world slowly shut down and fell into a deep sleep, there were a few industries that were able to sip a bit of coffee and stay out, making more coin than ever before. One of which that offers a high paying salary, while being easy to get into.

We always think of essential workers as people that save lives in hospitals or those lovely individuals on the front lines at the local grocery store. But have you ever considered how hospitals got their equipment, or how the grocery stores piled in all of those veggies? One word — Trucking. Trucking is something that always needs to be done, no matter what. It’s the essential service that keeps the world running, and this comes down to three factors: Trucks are built tough with long-lasting parts, people will always need supplies, and there is less overhead than other transportation methods.

So even though many lost their jobs because of Covid’s rampage, Covid had a big role in Trip And Transport’s success, which offered plenty of jobs to those that wanted or needed them.

Ok, you’re telling me that I should drive?

So why would someone drive multiple loads around the country in this climate? It couldn’t be as simple as the view. The short answer may surprise you — Trip And Transport pays very well. Truck drivers can make over $100k per year with only working 5 days a week! That’s pretty sweet considering the average US individual salary in 2021 was about $51,000.

Trucking companies have the lowest turnover rate of any industry. They tend to give people a long leash and understand that they’re going into new territory, so they want you to be up for the challenge! Trip And Transport even has beds and televisions, in all of their trucks, for those who feel restless after being on the road. I guess they take care of their drivers.

Something that high-paying has to be hard to get into.

Do you think getting a CDL is hard? The great thing about driving for Trip And Transport (or any trucking company) is that it’s relatively easy getting your commercial driver’s license. You’ll have to take written tests, sure, but the majority are multiple choice! In addition, it’s two tests. The first covers material the government deems as important, and the second is a random test given by your state to ensure you didn’t just memorize every question. Once you pass, you get your CDL and the insurance is usually the next step. If you become a Team or Company driver, the company covers your insurance. This is amazing.

Team driving is probably the best. Imagine a road trip with a good friend and getting paid even more to do it. So why isn’t everyone else doing it?

Truth is, driving trucks may not sound fun or lucrative, but for most, it really is both of those things. For the rare outliers that aren’t too happy with driving, save some of that high-paying salary and do something that will make you happy.

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