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TOP eCommerce Customer Acquisition Strategies for 2020

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TOP eCommerce Customer Acquisition Strategies for 2020

Customer acquisition is one of the key indicators of business performance. Especially important is the loyalty of the audience in the case of online retailers, for whom spending the budget to attract a one-purchase customer can be a waste of money. Customer retention is a complex and multifaceted science. However, the assimilation of its basic principles promises significant advantages.

The Meaning of eCommerce Customer Acquisition

E-commerce is one of the most developing IT sectors that will offer more and more prospects for users. The opportunities provided by today’s technology for online shopping were hard to imagine a few years ago. How could we think recently about the advent of technologies such as Google Glasses, 3D printing or virtual fitting rooms? Such studios like Squareshot product photography studio are able to create the visual content that can help to advertise any kind of product online and increase its conversion rate by a few times. Properly prepared composition, setting and carefully chosen angles of photoshoot can create the photo that will be able to turn the attention of thousands of Internet visitors. This means tat proper thematic pictures can attract more customers who can become regular ones. 

What is healthy eCommerce Digital Marketing Customer Acquisition?

Accurate determination of the target audience is a 50 percent success of the cold manager call. To get to the right people and identify their needs, make a portrait of your target audience. The e-commerce customer acquisition strategy allows gaining the organic customer base. This can be done both scientifically using marketing research, and intuitively. The first is more accurate, but it will require considerable costs. As a rule, it is used by large companies with several sales departments. 

When users need information they use the search engines, enter the desired query. When they encounter your website, they read the contents of the snippet that seems interesting to them. When the user followed the link to your website they can be named the healthy obtained auditory. Such people are valued much higher. On their own, they went to your website, which means they found the resource interesting. With a high probability, they will make an order with you. This will increase the conversion and make a profit. At the same time, free customer acquisition requires a lot of effort. But you get better visitors when they visit your website because of their own will. You should not refuse to encourage new clients to d the same.

Finding the Right Acquisition Channel

To ensure that the flow of customers of the enterprise will be regular there must be clearly established customer acquisition channels and customer acquisition techniques. The development of the customer base replenishment system is carried out using certain technologies that not only support the flow of consumers at a suitable level but also contribute to their growth. Each channel to attract customers is based on specific customer acquisition tactics for working with them. There can be several such ways in one company, and then they form a system that allows consumers to be interested in the services of the organization. This is able to ensure a stable flow of customers to this organization.

Many novice entrepreneurs are content with only two or three channels, as a result of which their business becomes unprofitable. Despite the fact that existing customers can contact the company, there is no influx of new customers. Only those companies can be truly successful that try to use all available channels to attract customers, and also develop their own methods specific to their activities. In the business world, only one who constantly develops a client network survives.

What is the Customer Acquisition Process for eCommerce?

To better define customer acquisition you need to understand the nature of the demand for the product. It will depend on how you build your marketing strategy and what methods do you use to attract customers.

High organic traffic to the website simplifies search engine optimization. These are interested who themselves came to the resource. They are highly important for search engines. The more organic traffic to the website – the higher the resource is placed in the search results. Therefore, the main goal of SEO is to get more of these conversions. Natural clicks are the main or key channel for attracting people to a resource. Consequently, organic indicators need to be based on, analyzing attendance.

Suppose you are studying contextual ad rejection. Determine what this number is and whether it suits you. In parallel, look at how many page closures there are during natural transitions. If the results are roughly equal, then both channels give you the same audience. If the context is about a third more, it turns out that it is worth revising the campaigns of attraction and find ways to reduce the number of departures. Such a comparative analysis can be carried out for websites that are older than 4-6 months, constantly updated and filled with a lot of content.

Client Acquisition Strategy Requirements 

If the company has a wide base of active customers interested in purchasing the goods or services offered, that’s fine. But even in this case, sooner or later you need to think about expanding the client flow. And then many people choose the cold sales method that has become a classic – a direct offer of products to people or companies who are currently not interested in it. One of the most used methods of cold sales is calling a certain base. Although there are other ways in modern conditions less productive. The effectiveness of such a marketing technique for attracting customers depends on many factors. But if we take the averaged indicators, then one manager who makes about 50-60 calls per day can expect that only 5 percent of potential customers will agree to a meeting or discussion of cooperation. And directly to a deal, it comes even less often. On average, a manager on cold calls can provide about 1 sale per 100 calls.

The right marketing strategy is a broad concept. Today there is a universal sales tool that is suitable for actively attracting the attention of customers to any product or service. The effectiveness of Internet methods directly depends on the right strategy, which should be based on an analysis of the target audience, the activities of competitors and the goals of the company. Once these data are received, it is necessary to draw up a clear customer acquisition plan for the use of promotional tools: 

  • Landing Page – A site consisting essentially of one page. It is a kind of presentation of a product or service that has a specific purpose. Most often, the goal is to perform an action – a purchase or registration. 
  • Contextual advertising. An effective way to attract customers for a wide range of companies. However, not for everyone. The cost of clicks on some requests can reach high prices. And it should be remembered that the number of users blocking advertisements in browsers is growing every year – according to research in 2015, their number reached 198 million people. 
  • SEO optimization – This concept means the fitting of the website content to the requirements of search engines to increase the conversion. However, there are also hidden problems here – the requirements of search engines are constantly changing, and even strict adherence to them does not guarantee a good result. 
  • Content marketing – The essence of this relatively new method of attracting customers is simple – to provide the buyer with useful information, the company forms a loyal attitude to itself. Placing on your own site objective materials that help the client solve the problem, and not just inform about the product or service. It’s a great way to find and attract new target customers.

Update and Republish Old Content for a Ranking Boost

Creating and promoting content takes a lot of time and resources including the money spent on copywriting and advertising. Quite justified is the desire to recoup these investments, having received many views, reposts, quotes, and quality backlinks. However, the period of mass interest in a particular material is limited: it is being squeezed out by other publications or the information is becoming obsolete. But there is a way to bring old publications back to life and get a conversion. This is a replication – duplication of successful content on third-party resources or re-publication on the same site, after a certain time. Such a customer acquisition strategy for eCommerce allows us to seriously decrease the average eCommerce customer acquisition cost. Republishing – Rases organic traffic by 260 percent. Additionally, this technique allows attracting visitors from Twitter and Facebook. And all this without publishing new articles.

The use of customer acquisition strategies is vital to maintain stable and persistent development of business approaches. That is why every forward-thinking entrepreneur has to invest his time and resources in eCommerce to fully guarantee the success of the company and the income of new customers. 

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Companies that are thriving during COVID-19

Umar Nisar

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Companies that are thriving during COVID-19

After almost a year of the devastating pandemic that paused the world and got it into lockdown mode, companies are working hard into finding new ways of staying afloat, by adapting their services to operate with the necessary measures to stop COVID-19 spread or to opening new roads for different ways of making businesses that allow them to adapt and overcome the pandemic, according to Francisco D’Agostino.

All the industries at a worldwide level suffered consequences due to the pandemic and some managed to thrive in these trying times. These companies that managed to succeed are the new examples to follow in the look for success for new entrepreneurs.

One of the companies with a higher growth during the pandemic was the popular “Zoom”. During the pandemic year, this company increased 413% in the market value and became one of the most used apps for video conferencing at the same time that everything started to change to a remote option.

Schools, jobs and many other industries started applying remote structures to keep activities running and, in the cases that this was an option, it has been said that remote working has brought more productivity and positive results for companies around the world.

With this picture, then Zoom became a synonym for communication.

Another company that has been extremely profitable during the pandemic is “CrowdStrike”. They started recently, in 2019, and became the big thing because of the same reason above. As companies start applying remote jobs, then the need for security increases and the cyber security companies started thriving more by the day.

CrowdStrike increased 357% its market value and gathered more popularity when some hackers tried to compromise the company in an unsuccessful attack. However, their rival was compromised, and this gave them a huge boost among people.

There are hundreds of companies that thrive during the pandemic and we could continue talking about those as a way to inspire young entrepreneurs. However, what matters from this is the way these companies find their way up in a complicated situation.

All online services improved because COVID-19 shows us a lot, but one of the things that taught us is that online services are vital to keep the world going in a situation that no one imagined it could happen.

Now, an important part to notice is how investments increased for people of all ages. It is a trend to avoid having money in the bank without producing anything because of multiple reasons, but one of those is inflation.

So as a way to protect from inflation, people started investing their money and creating and interesting move, since we are talking about young people joining a trend that wasn’t really of interest years back.

One of the industries that thrived the most during the pandemic was videogames. Now with this industry there is a peculiar case that is worth talking about… the GameStop case.

Let’s talk more about this case.

GameStop Corp is a company founded in 1984 in Dallas, Texas. Now, this company has been famously known as your place to go to buy games, but the recent change into online gaming made the company start experiencing difficult times.

The stocks of this company had been struggling for a long time. GameStop has been losing money for years as sales of video games increasingly go online, and its stock fell for six straight years before rebounding in 2020.

But… what really happened in 2020?

Well, the situation was that there were a lot of investors that put their money into believing that stocks options were going to decrease, as the trend showed on earlier years.

However, a bunch of small investors from Reddit didn’t agreed and they decided to change the trend. They started exhorting each other online to keep GameStop’s stock rolling higher. The wild discussions are full of sarcasm, self-deprecation and emojis of rocket ships signifying belief that GameStop’s stock will fly to the moon.  

To illustrate more about the trend, this company was worth $1.3 billion on the stock market on New Year’s Eve was worth about $21 billion at the end of last week, roughly the same as Kellogg’s, the cereal maker, which, unlike GameStop, is solidly profitable.

After millions in losses, the situation is raising some concern that investors are taking excessive risks, but it also shows how trends can shift completely by the day.

If GameStop will maintain this trend is yet to be seen, since this company has had losses for several years.

The COVID-19 pandemic made the whole world face a new reality, nor in the worst scenarios was it expected to experience such a large commercial and operational stoppage. However, countries like New Zealand, Australia and Chile in the industrial sector managed to adjust and establish business operations in order to guarantee timely supply and also under the corresponding health protocols.

Therefore, it is extremely important to break with management paradigms and myths. These planning processes are based on studies and analysis of scenarios in the short, medium and long term in their traditional scheme. This is by applying the best practices created Strategic Business Management (GENE), to support and accompany the business sector to find paths and get out of the adversity.

Management is of vital importance as it allows planning, organizing, directing and controlling each of the processes and activities that take place within the company, explained Francisco D’Agostino.

Currently, the markets generate greater demands and demands, therefore it is important that companies have hierarchical levels that allow them to direct all their activities to the fulfillment of the objectives, this would not be possible if there were not a level where their work exclusively It corresponds to the decision-making process, the definition of the guidelines that must be followed to achieve the established objectives, and above all the responsibility they assume by belonging to that level.

The success or failure of the business totally depends on this level, the ability it has to direct a certain group of people and thus achieve the fulfillment of the objectives as a whole and not individually is the reason why the existence of a Management is of vital importance as it allows planning, organizing, directing and controlling each of the processes and activities that take place within the company.

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The Ultimate Benefits of Using Personalized Bricks

Umar Nisar

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The Ultimate Benefits of Using Personalized Bricks

Brick fundraising is considered an effective and convenient way to raise money in any social club or school, college, church, etc. This is one of the most popular fundraising strategies for low- to mid-level fundraising. But in the last ten years, this strategy has gone out of priority. Now, this strategy is starting to take place again.

This strategy is best suited for low-level donors. Engraved bricks are bricks collected from followers or sponsors for good work. Engraved bricks are most effective for a brick fundraising campaign. If you are looking for a new way to raise money for a charity, personalized bricks may not be your first choice. But they are becoming increasingly popular for a variety of fundraising projects as these are easy to organize and personalized bricks have many advantages.

Do you have any idea about the benefits of using personalized bricks? If so, you’ve come to the right place. We will now try to highlight some of the significant benefits of using personalized bricks in our article. So let’s get started.

Benefits of Using Personalized Bricks

Use them indoors or outdoors

You can display personalized bricks inside or outside the sidewalk or interior or exterior wall. These can be used for new projects, extensions, or building renovations and prove to be very popular due to their instant appeal. Any wall can be used to add brick slips and you can create your theme as part of the project then give it a name that is relevant due to the question.

A unique way to attract donors

This can be a bit awkward when you ask sponsors for grants for a fundraising project, so take a look at the wharf and introduce people to the idea of ​​carved bricks. Not only is it a little different when it comes to making the process fun, but it’s also a fancy way to raise awareness about a suitable cause. Arrange a charitable fund using engraved bricks and sponsors have a way to show where their donations have gone.

The right way to reward sponsors

Personalized bricks are somewhat different and this makes them unique from the point of view of charitable fundraising. Instead of asking sponsors for cash donations, not to show anything for their kind contributions, they will have their own carved bricks that clearly show their support for the project in question. Carved slip bricks look great as part of any building and they leave a lasting mark on the community.

A proven method for generating funds

Carved bricks are very reasonably priced, but you can sell them to your liking and increase the gross amount for the reason you choose. Typically, engraved bricks sell for up to 50 anywhere, but how much you want to charge for each brick is up to you, so test the water and see how generous your sponsor is! This kind of initiative is becoming increasingly popular and it is a sure-fire way of raising much-needed funds.

Ideal for any organization

Fundraising involving engraved bricks is perfect for many tasks, so whether you want to raise cash for a new village hall, a school expansion, or your local charity, you can order bricks in any color or style, personalize them and Make sure they are in line with your new building theme. The carved brick will last as long as it lasts and it will leave a lasting legacy for the sponsors who were kind enough to donate to your worthy cause.

Final Thought

Most people use engraved bricks for brick fundraising but there are many benefits to using personalized bricks that not many people know. Consider conducting personalized brick fundraising campaigns and they come with a wide range of benefits, not just a great way to help you achieve your financial goals.

With this in mind, we have tried to discuss in this article the various benefits of using personalized bricks. Hopefully, this small effort of ours will give you a full idea of ​​its benefits. If you are interested to know more about it, you can comment on us. We will surely try to answer.  Thank you all.

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Term Insurance Policy: Advantages and Disadvantages

Bobby Jansson

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Term Insurance Policy: Advantages and Disadvantages

With the rise of economic fluctuations and detrimental illnesses, insurance policies have become a precautionary shield for the public. People have become intuitive about future income, smart investment plans, and secured monetary returns to income. Term insurance is one segment under the roof of insurance policies. There has been continuous swelling of life insurance policies in difficult times. It is very requisite to choose and buy term plan that meets your requirements.

Term insurance gives the benefits of long-term savings, death benefits, and secured income for a family. In the tech-savvy world, buying a policy is just a few clicks away. One may opt to buy term plan online comparing the plans on various portals.

Advantages of Term Plans

  • Flexibility

One may buy a term insurance plan with good flexibility. It is both renewable and convertible. You may extend or renew the policy without any medical examination after the termination of the first policy. With a hike in the premium, the term policy can easily be converted into an endowment policy of the same sum assured. It is also effortless to opt-out of the policy. Once you stop paying the premium, your coverage will be ceased, thereby ending the policy. There is no pay-out or financial loss like an endowment plan where one cannot recoup the savings without financial deductions.

  • Cost-Effective

Long term insurance has an economical price. As compared to other life insurance policies, they are far more cost-effective. Buy term insurance and avail the benefit of huge life coverage to paying budget-friendly premiums. The premium for a term insurance policy is almost six times lesser than any other life insurance policy. Moreover, the premiums are locked in the duration of the plan. The total premium paid when you buy a term plan young is lower than what you purchase later in life.

  • Tax benefits

Section 80C of the Income Tax Act gives beneficial tax saving options. It offers deductions of up to INR 1.5lakhs for listed investments. Under this section, the premium paid is also entitled to deductions. However, the yearly premium should not exceed 10% of the coverage amount.

Under Section 80 D of the Income Tax Act, the policyholder who has taken health-related rider can avail tax benefit. With the term insurance policy, one can avail deductions of up to INR 25000.

Under Section 10(10D), the assured sum received on maturity or death of a policyholder is completely exempted from taxes.

Disadvantages of Term Policy

  • Term insurance is not a policy for those who aspire to save for future needs like marriages, education, retirement, or others.
  • A term Insurance plan does not enable you to create wealth. They have no profit plans and hedges against inflation.
  • If the insured outlives the policy period, no monetary benefit would be given. The policy builds no cash value.
  • No surrender values or loans are given in term insurance policy.

The Bottom Line

Term plans are the purest and most cost-efficient type of plans. It is quite convenient to buy term insurance online as well. Therefore, you should wisely choose the plan considering your income, liabilities expenses, etc.

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