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Top 8 explainer videos used by businesses to tell their brand story

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Top 8 explainer videos used by businesses to tell their brand story

If you are struggling to beat your competitors, you must have thought of trying to use promotional video content to tell your brand story. 

You might also have heard that video content is gaining popularity because of various reasons.

  • It’s easy to make animated videos and reach many people.
  • YouTube gets more than 500 million views per day. 
  • Explainer videos can tell your story quickly in a way that the viewers won’t forget.

If you want, your videos could be among those getting 500 million views per day.

Video products can increase conversion by 144%. Here is a roundup of explainer videos examples that helped some businesses to bring awareness of their brand and increase conversions.

You might want to take note of what helped them stand out.

Here we go. 

1. A landing page explainer animated video

Do you have a promotional campaign? A landing page could be the best place to promote your product. To make it fun, you could use an animated explainer video. 

Here is an example of a short landing page video. It starts with addressing the viewer’s problems and then shows how to solve them. 

It has also offered the product (PowToon) that can solve them. 

The video ends with a call to action. That means that any user who had such a problem would immediately take action and buy the product.

2.Thank you explainer video

Here’s yet another example of a simple animated explainer video that you can send to your audience.

If you are planning to thank your followers or wish them a happy holiday, this is a great format to emulate.

You can either use it on social media platforms and emails too.

3. Homepage explainer animated video

Use your website to explain what your business offers. This home page video explains what RealityNinja.com offers in their services. 

It’s short, clear, and less formal. From this animated video, you can already understand what you are going to experience when you use their services.

This is an excellent way of increasing conversions.

4. Unroll. Me Junk email explainer video

The unroll.me uses a funny and exciting explainer video to tell you more about cleaning junk email. This exciting video starts by showing some people who seem tired of too many unnecessary emails. 

The video also shows that cleaning the junk can be so easy using the app. It’s simple, short, and showcases real people who use it for the first time and successfully clear their email.

5.  The Shift explainer video

Storytelling can be a great skill in trying to sell something to your audience. That’s what the Shift successfully attempts to do using their animated explainer video. 

In this video, they managed to create stressful situations and characters. It’s something that everyone can relate to in life. 

While it is brief, they offer a solution as you come closer to the end of the video.

Their main point of focus is the story behind their product and how you can use it. 

6.  Paypal explainer video

Would you like to help your audience get started using your services or products? You can use an explainer video with imagery to tell what your company does. 

Paypal does a superb job in doing this using an explainer video. In the first 8 seconds, they describe what their company is all about. 

There’s a voice behind this video accompanied by words that tell you how to use Paypal and even link cards.

This is one of the most uncomplicated videos than anyone could use to create an account with them. By watching it, get to understand everything about them.

7.  Dollar shave club explainer video

People love someone who entertains them and keeps them engaged. Such videos on Facebook get many likes, comments, and shares. 

Dollar shave club uses humor in its explainer video to deliver their message. Below is an ideal example that helps them to develop their story.

 In this case, their target audience is men who shave often. They explain more about their product in a humorous and informative manner.

What makes people laugh most is the behind the scenes view at their offices.

8. Promotional explainer video

When you plan to launch a product, it can be hard to explain it in words only. An explainer video can help you tell more about it briefly. 

For example, you might be planning to have a webinar where you want people to sign up. Here is an excellent video that can inspire you. 

They have put features about their product and how you can benefit from them. Besides being brief, they have some sense of humor.

 You can use such videos on social networks and blogs and get many sign-ups.

Animated explainer videos are one of the easiest ways of reaching a broad audience within a short time. The best thing about video content is that they can show you the number of views you got. 

You need to choose the right animation company to make high quality animated explainer videos. Otherwise, you may end up creating boring low-quality explainer videos. These are just examples to give you ideas on how to create yours.

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2 Comments

2 Comments

  1. Avatar

    Tyson

    April 8, 2020 at 6:57 am

    Hey, Great post buddy. Completely enjoyed reading it. Thank you. I wrote this article on my website

  2. Avatar

    فیلم سک

    March 4, 2020 at 10:52 am

    Thanks You

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BUSINESS

Pharaoic—An Influencing Social Media Icon and Entrepreneur

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Pharaoic

Pharaoic—People with an influencing nature are the most important to be around. They naturally exude positive energy that attracts others towards them. The ability to influence others can have many impacts on people and can empower them to develop and grow. Marko Danial is also one of those people.

Marko Danial, more popularly known as Pharaoic, succeeded in being an influencer at a very young age. He is the real influencing personality in an era when youngsters are generally considered to be lazy or careless. Then some are an example of hard work and struggle, such as Pharaoic.

He owns a sports media company, Spzrts, which is passionately helping athletes around the globe by providing them with the best athletic gear and apparel. Through his passionate efforts, Pharaoic has contributed to the growth of his company and gathered over 3,000,000 followers across different social media platforms.

Pharaoic was born on February 19, 2001, in Egypt, but moved to California in 2007 and is currently attending school. He first started doing things on social media freshman year in high school. He already owns several different pages on Instagram with collectively millions of followers.

However, Danial has a story behind how he started this, including why. Through elementary and middle school, his classmates were very much into sports, but Danial felt like he didn’t know as much. This resulted in Pharaoic deciding to learn more about it and do some research.

With time, he started a sports account on Instagram, that ended up making him popular, although, not many at school knew about his social media fame since he was reticent about what he does.

Pharaoic has many pages on Instagram, which he created with time and proved helpful in earning him a bunch of fame. He is also using his accounts as marketing tools for various brands and companies on social media because of having quite a large number of followers.

Marko was able to build relationships by collaborating with different influencers and athletes on the many social media platforms. Through Spzrts, Pharaoic is also continually trying to inspire younger athletes around the world.

 

According to Pharaoic, his primary goal is to inspire others through his work and help them break their limits to find their true potential. He tries to push the message that anyone can accomplish anything as long as they make it a goal and work towards it.

Marko recommends doing small things like posting regularly on any given industry and reaching out to celebs in that field. He says you wouldn’t realize how many entertainers check and read their DMs. You can build a relationship and network with people online.

The most crucial advice Pharaoic gave was to set goals, stick to those goals, and consistently work towards those goals. And that it’s okay to be different.

To see more on Marko Danial, go to his official Instagram, which is @Pharaoic!

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BUSINESS

All About Lamps

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All About Lamps – People can be very choosy while selecting interior decoration products for their houses. Those who are aware of techniques and products that can be used to enhance the ambiance of the house can work their way well whereas those who are not much into designing remain confused. We have some suggestions for those who are looking for ideas to improve the decoration of their houses.

Pick the right kind of bedsheets and pillows

Bedrooms are the most important part of a house when it comes to the personal experience of a house as this is the place where the most time is spent. We suggest you get the best color and design for your bed sheets and pillows. It can increase the charm for you when you are in your bedroom with your loved ones. Novarian Creations provide a wide variety of pillows and bedsheets.

The Decoration Pieces

Arts and crafts can improve the very first impression on the insights of your house. When someone enters your living area he/she notices the art and crafts you have displayed. Novarian Creations offers the state of the art products for the decoration of your living area and other parts of your home.

Lighting Theme

Here comes the part which increases the beauty of the interior of a house and at the same time is useful. The right range of electric bulbs and lamps can overall present a better theme with the usage benefits as well. Better lighting items and lamps look great for designing perspective and we offer you customized lighting lamps.

For the exterior decoration of the house, there exists a huge range of products you can use on your lawn and even inside the house. Vases for garden and drawing rooms are the best option.

Source: https://novariancreations.com/blogs/nova-blog-lamps-lighting-daily/all-about-lighting

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BUSINESS

5 marketing tips for amazing content

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5 marketing tips for amazing content

The market business of a person using content

Tip # 1: Do not think nasty content

This should be obvious, however, I am going to say it anyway. You must ensure that each piece of content you create is of the best possible quality. Creating high-quality content requires a lot of work, but in the end, it’s worth it.

It may have tons of information, but if it is illegible or inaccurate, few people will share it, and the main objective of content marketing is to get people to disseminate their material as much as possible.

Think of your content as a spore that will grow in new perspectives when it falls into the fertile ground of your niche. That was quite poetic, right?

But it is true. If your material is of high quality, your audience will continue to grow.

Tip # 2: Facilitate the search for prospects

It does not make sense to create great content if nobody sees it, right? That is why it is important to focus on search engine optimization (SEO) of your website.

You should write for people before you write for the search engines, of course, but you can not ignore the power of the search engines. Search engines are the main way consumers find the products and services they buy. That’s why you can not afford to neglect search engine optimization.

There are many ways to make your website rank higher in the search engines. You need to find the best techniques for your company.

Tip # 3: Social networks are your friends

Another thing that can influence SEO these days is social exchange. You must ensure that your material is shared on social networks. Everyone is using social media today, so it would be foolish to ignore it.

One of the best ways to get people’s attention is simply to show where they are. Of course, you would like to search out what social media platforms square measure best for your business. You want to make sure that you are publishing on a platform that your potential customers are using.

Tip # 4: Do not be afraid to outsource

Now, I might be thinking: “Sure, content marketing is excellent and should do it, but who has time to do all that stuff?” This is a valid question, especially when the content you need is outside of your specialization. If this is the case, you might consider outsourcing part of your content creation.

For example, let’s say you need articles on your website, but you are not a writer. It probably takes more time than a professional writer to write the kind of ideas you want to express, and you may not be able to express them as well. This could be a waste of time because you could be using your talents for other things. In this case, it may be better to outsource.

Now, if you like to have a lot of control, you do not have to outsource everything. To go back to the previous example, you can write the summaries of the articles and have a writer fill in the blanks. If you are creating video content, you can shoot the content yourself and hire an editor to make sure that the raw material is suitable for consumption.

However, no matter what, do not fall into the trap of thinking that you will “save money” by doing everything yourself. You know what? Time is money, and if you are using your time inefficiently (working on a task that you do not like or that is not so good at doing instead of working from your strengths), you are wasting money. Many new entrepreneurs, in their eagerness to save up to the last piece of capital, make this mistake.

Tip # 5: Use the right tools

Many useful tools can help you turn your website into a lead generating machine. The key is to find the right tools for your type of business. These tools are designed to make it easier for you to achieve your content marketing objectives.

After all, what is the purpose of getting nice content if you are not marketing anything?

If you run an e-commerce business, there are many WordPress add-ons that you can use to get more people to buy your products. There are also more complete lists of tools that can help improve your content marketing.

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