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Top 8 explainer videos used by businesses to tell their brand story

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Top 8 explainer videos used by businesses to tell their brand story

If you are struggling to beat your competitors, you must have thought of trying to use promotional video content to tell your brand story. 

You might also have heard that video content is gaining popularity because of various reasons.

  •   It’s easy to make animated videos and reach many people.
  •   YouTube gets more than 500 million views per day. 
  •   Explainer videos can tell your story quickly in a way that the viewers won’t forget.

If you want, your videos could be among those getting 500 million views per day.

Video products can increase conversion by 144%. Here is a roundup of explainer videos examples that helped some businesses to bring awareness of their brand and increase conversions.

You might want to take note of what helped them stand out.

Here we go. 

1. A landing page explainer animated video

Do you have a promotional campaign? A landing page could be the best place to promote your product. To make it fun, you could use an animated explainer video. 

Here is an example of a short landing page video. It starts with addressing the viewer’s problems and then shows how to solve them. 

It has also offered the product (PowToon) that can solve them. 

The video ends with a call to action. That means that any user who had such a problem would immediately take action and buy the product.

2.Thank you explainer video

Here’s yet another example of a simple animated explainer video that you can send to your audience.

If you are planning to thank your followers or wish them a happy holiday, this is a great format to emulate.

You can either use it on social media platforms and emails too.

3. Homepage explainer animated video

Use your website to explain what your business offers. This home page video explains what RealityNinja.com offers in their services. 

It’s short, clear, and less formal. From this animated video, you can already understand what you are going to experience when you use their services.

This is an excellent way of increasing conversions.

4. Unroll. Me Junk email explainer video

The unroll.me uses a funny and exciting explainer video to tell you more about cleaning junk email. This exciting video starts by showing some people who seem tired of too many unnecessary emails. 

The video also shows that cleaning the junk can be so easy using the app. It’s simple, short, and showcases real people who use it for the first time and successfully clear their email.

5.  The Shift explainer video

Storytelling can be a great skill in trying to sell something to your audience. That’s what the Shift successfully attempts to do using their animated explainer video. 

In this video, they managed to create stressful situations and characters. It’s something that everyone can relate to in life. 

While it is brief, they offer a solution as you come closer to the end of the video.

Their main point of focus is the story behind their product and how you can use it. 

6.  Paypal explainer video

Would you like to help your audience get started using your services or products? You can use an explainer video with imagery to tell what your company does. 

Paypal does a superb job in doing this using an explainer video. In the first 8 seconds, they describe what their company is all about. 

There’s a voice behind this video accompanied by words that tell you how to use Paypal and even link cards.

This is one of the most uncomplicated videos than anyone could use to create an account with them. By watching it, get to understand everything about them.

7.  Dollar shave club explainer video

People love someone who entertains them and keeps them engaged. Such videos on Facebook get many likes, comments, and shares. 

Dollar shave club uses humor in its explainer video to deliver their message. Below is an ideal example that helps them to develop their story.

 In this case, their target audience is men who shave often. They explain more about their product in a humorous and informative manner.

What makes people laugh most is the behind the scenes view at their offices.

8. Promotional explainer video

When you plan to launch a product, it can be hard to explain it in words only. An explainer video can help you tell more about it briefly. 

For example, you might be planning to have a webinar where you want people to sign up. Here is an excellent video that can inspire you. 

They have put features about their product and how you can benefit from them. Besides being brief, they have some sense of humor.

 You can use such videos on social networks and blogs and get many sign-ups.

Animated explainer videos are one of the easiest ways of reaching a broad audience within a short time. The best thing about video content is that they can show you the number of views you got. 

You need to choose the right animation company to make high quality animated explainer videos. Otherwise, you may end up creating boring low-quality explainer videos. These are just examples to give you ideas on how to create yours.

BUSINESS

Truck Insurance for transport professionals

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Truck Insurance

The truck insurance is essential for carriers who make their living at the wheel of your car. It is not advisable to make a mistake with the choice of the policy, since we are talking about your work tool and the main investment of your transport business. Anything that happens to the truck or tractor will end up having an impact on your activity and your pocket. That is why today we address the different types of Truck Insurance that transport professionals can hire to protect your vehicle.

Insurance Trucks are very important for carriers. Insuring heavy vehicles is essential because they are highly exposed to all kinds of risks and any loss can have disastrous consequences for truckers. Let’s not forget that trucks are expensive vehicles, in which any repair is usually very expensive and whose loss can ruin these professionals.

In addition, insurers view truck drivers as customers at high risk for an accident. It must be borne in mind that carriers spend many hours behind the wheel each week, on routes that sometimes cover thousands of kilometers and cross a border.

In addition, these professionals are subjected to the stress that their activity entails, with the constant responsibility of delivering their clients’ merchandise on time and in good condition. A circumstance that increases the chances of having an accident behind the wheel of a truck.

truck insurance

Choosing a truck policy

Finding the right policy for your truck is a key decision for a freelancer in the trucking industry. It is necessary to find an Insurance that includes the necessary coverage to protect a heavy vehicle, but without the price of the premium being unaffordable for the professional.

To find the right option, there is a wide offer in the market where you can compare Truck Insurance, although in general terms there are three types of Truck Insurance that we can find:

  • Third-Party Truck Insurance
  • Extended Third-Party Truck Insurance
  • Full Risk Truck Insurance

In addition, it is very common for carriers to contract these policies in the franchise mode, to be able to include coverage that is necessary for their business and that the price of the premium does not skyrocket. In this way, they share risks with the insurance company, but they can travel more relaxed knowing that they have broader protection. Let’s see one by one what coverage they offer.

 

Third-Party Insurance or Truck Traffic Insurance

The third-party insurance also called the Insurance Circulation truck provides the minimum coverage required by law which can secure a truck. This basic policy covers the driver’s Civil Liability for possible damage or damage that may be caused to third parties, both physically and in other vehicles, in the event of an accident.

Many specialized insurers have Basic Insurance for trucks that, in addition to Circulation Insurance, include some more guarantees and services. It is the way to offer the road professional a sufficient minimum coverage to go out to work with her vehicle with enough peace of mind.

The third-party insurance for Trucks have good acceptance among truckers because it is the most economic policy, but its protection is limited. For example, this policy will not cover damage to the truck itself in a claim. Nor will it cover damages that affect the physical integrity of the trucker, unless this coverage is complemented with a Driver’s Insurance, which is highly recommended.

In any case, if we want to have additional coverage, we will have to look for an extended Third Party Insurance, with extra guarantees.

 

Extended Third-Party Truck Insurance

The truck insurance Expanded Third Party is the option of choice for many professionals to ensure transport a tractor-trailer or truck. This Insurance expands the basic coverage of Third Party Insurance with the contracting of guarantees and extra services that can get the trucker out of more than one problem on the road.

On the other hand, this type of Truck Insurance is halfway between basic policy and a Comprehensive Insurance, which makes it an intermediate option between the cheapest and most expensive Insurance for trucks. It would be an intermediate option, which can be more affordable if contracted with a franchise.

In addition, in this type of policy for freight vehicles, there is more room for maneuver in contracting coverage, and that flexibility allows the insurance budget to be adjusted to the needs of the truck driver. Among the interesting coverages for a transport company  with which a Third Party Truck Insurance can be extended, we can highlight:

  • Moons insurance
  • Theft or attempted theft and vandalism insurance
  • Truck fire insurance
  • Legal assistance
  • Roadside assistance

It is important to note that this type of Truck Insurance has the main advantage that it usually includes among its coverages a Driver Accident Insurance, an essential coverage in a company dedicated to road transport. The Driver’s Insurance covers health care and the death of the carrier in an accident with an insured capital that is established in the Truck Insurance policy. If you have taken out Extended Third Party Insurance for your truck, it is convenient to review this guarantee to confirm that the amount insured is sufficient.

 

All Risk Insurance for Trucks

The Full Risk Insurance for Trucks is the option that offers greater protection for a transport vehicle. In addition to the Compulsory Civil Liability Insurance and other guarantees that extend the coverage to Third Parties of the policy, this modality also includes the coverage of Own Damages that can compensate the carrier for the total loss of the vehicle in an accident, which generates certain peace of mind to their owners.

These policies usually include a series of less common coverages and services, but which can be very useful for carriers, such as the Loss of License Insurance or the Cargo Liability Guarantee.

This type of insurance for trucks is the most exclusive and professional transporters often invest in this policy when it comes to insuring a new truck or tractor unit. The investment in these vehicles is very high and many times it even requires external financing to be able to assume its cost. Protecting that investment against the possibility of a total loss is the reason that leads to truckers and transport companies to take out this Insurance for new trucks. And it is that the price of these policies is at the same level as the investment made in the purchase of the vehicle.

For this reason, it is common to contract the Full Risk Insurance in excess for the truck. With the franchise, by ensuring the vehicle the price of the premium is cheaper, in exchange for sharing the risks with the insurer and assuming a part of the costs that a claim may generate. If you are interested in this type of policy, in this blog we inform you about the advantages of insuring a truck with a franchise.

Based on these types of Transportation Truck Insurance, specialized insurers in the sector offer us a wide variety of policies, among which it is convenient to compare to find cheap insurance and with the necessary coverage for our business.

For many truckers, choosing the right policy is not easy. To get a tight budget for Truck Insurance and not forget important coverage, it can be important to have expert advice during the hiring.

In this sense, you should know that by trying our online insurance comparator we can advise you on the choice of coverage and we accompany you throughout the hiring process. We are insurance brokers and it is our rule to resolve any questions you may have, with maximum independence.

In this way, we can help you insure the truck with a policy adjusted in price and with the guarantees that you really need. In addition, as we have been insuring carriers for decades, we have access to the best offers on the market, and we can offer you the cheapest insurance for your truck or tractor.

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The History and Significance of Gothic Rings

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Gothic Rings

Gothic is an art trend dominated in Europe from the 12th to the 15th centuries. Starting with architecture, Gothic gradually encompassed sculpture, painting, book miniature, stained glass, fashion, and, of course, jewelry. It is not really correct to call the Gothic fashion style. Rather, it is a lifestyle.

In the Gothic era, jewelry reflected the status and wealth of its owner. In the majority of medieval states, commoners couldn’t wear jewelry made of precious metals. Even if they could afford a gold ring, they were forbidden to put it on (affluent members of the society, however, could freely wear lavish ornaments, though many of them bore a functional significance rather than decorative). Catholic Church dictated that believers couldn’t flaunt garish jewelry, and since Gothic is basically an evolution of cathedral architecture, it followed the rules of religious dogma. It also means that we can see many religious symbols in Gothic art including crosses, the tree of life, vine, etc.

Two Trend of Medieval Gothic

  1. Symbolic items

Because Gothic stemmed from Christian architecture, religion impacted its components. Take across, for instance. While crosses still personified the dogmas and beliefs of the Catholic Church, Gothic made use of the emotional power of art like no other period in the history of mankind. Just like those cathedrals and temples, crosses were crafted large, intricate, and highly ornate to highlight the significance of the supreme power while belittling a person.

A crown, as symbols of power, also repeated the architectural ideas of the cathedrals in miniature. Gothic crowns pointed their prongs to the sky mimicking cathedrals’ spiels. These symbols of the royal authority always contain heraldic signs and embellishment of multicolored precious stones that resembled stained glass windows of temples.

2.Utilitarian jewelry as part of the attire

At first, jewelry and accessories didn’t consider to be decorative elements. Rather, they performed a certain utilitarian function. One of the first pieces of ‘jewelry’ that combined both beauty and functionality were buttons. In Europe, they appeared only during the Crusades (crusaders brought them from East), and soon enough, they became a popular accessory among riches. Buttons were pretty expensive to craft at that time so a few buttons featured in a dress cost more than all the fabric.

Rings also performed a functional role. Every person who had power or importance used them as signets to seal correspondence and documents. Along with that, they carried the significance of an amulet. Especially popular were rung with gemstone inlays. Their symbolical meaning varied depending on their size and color intensively. By the way, medieval people didn’t always keep the rules of wearing rings on their fingers. In England, for example, they often tied their signets to wrists, and in Germany, men attached them to their hats.

Besides rings and buttons, the Gothic influence is seen in buckles, fasteners, combs, hairpins, and brooches.

Features of the First Gothic Jewelry Items

Real silver gothic rings (and gold, too) of the medieval era benefited from cloisonne enamel techniques, large cabochon gemstones, and multicolor inserts. Diamonds, turquoise, garnets, rubies, emeralds, and pearls were the favorite jewels of that era. As you can see, the medieval Gothic ornaments have little in common with modern ones. Back then, jewelry was a real riot of colors while modern Gothic sticks to black and silver. The pops of colors can still be seen but they are not near as sweeping as in the old Gothic.

Neogothic

After the period of its heyday, Gothic fell into oblivion for about four centuries. However, the XIX century introduced a revival of neo-styles. Hard on the heels of the Napoleonic Wars, Europe succumbed to a romantic mood and gave birth to the first of neo-styles, the Neo-Gothic. The motherland of this style became England. One of the favorite entertainments of the aristocracy of that time was themed balls. Ladies and gentlemen put on lush ornate dresses and costumes, and thus clothing and jewelry imitating items of the Middle Ages came into fashion in the early 1800s.

 

Neo-Gothic jewelry is built upon religious images, mythical animals, floral patterns, crosses of various shapes, shields, crowns, individual letters of the Gothic font, and phrases in Latin. Gemstones were a less common option in comparison to the Middle Ages. Instead, rings, necklaces, and headpieces were made of gold or oxidized silver with commonplace enamel accents. This era also brought to us castiron jewelry.

 

At first, castiron jewelry was only a symbol of mourning (because its color is black) and was affordable to everyone. However, during the numerous wars sweeping Europe in the 19 century, it quickly became a symbol of patriotism and fidelity. Women donated their gold jewelry for the needs of the army and received cast iron items in return. Perhaps due to the Neo-Gothic, black color became an integral companion of the modern Gothic image.

Neo-Gothic lasted until the1850s and then quickly gave way to the style of archaeological revival. Without this short resurgence, however, we probably would not have witnessed its reincarnation in the 20th century. The Goths of the modern era gravitate toward dark, deep colors, silver rings adorned with outlandish symbols, and make-up to match.

 

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How Online Reputation Management Services Work

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How Online Reputation Management Services Work

Online reputation management services are comprehensive and are used for far more than crisis control or eliminating negative online reviews. When used proactively, they can actually work to establish and protect your brand’s online image.  These tactics don’t just apply to businesses though. Individuals can use the service to ensure that only a professional image appears. In some cases, they can even be used to hide negative news relating to criminal records. The individuals who use these services are primarily business leaders who want to maintain a positive personal brand image.

A number of strategies ensure that an online reputation can be effectively managed.

  • Search engine optimization. Search engine optimization, otherwise known as SEO is the process of getting your online content to rank higher in popular search engines like Google. Reputation management firms use SEO tactics to be sure that internet users who are searching for topics relating to your business will be more likely to find positive information. SEO techniques are used to emphasize positive information and relegate the bad information to the outer reaches of the internet. A quality online reputation management company will brainstorm ways to use truthful, positive content to detract from any negative content effectively pushing the negative information off of the few pages of search results.

 

  • Content Development. To rank well in search engines you need great content. This means having content that is written with SEO in mind. Existing content is often not enough, so reputation management services will write new material that adds more credibility to your brand and authority to your reputation.

 

  • Social Media Marketing. Social media is here to stay. People and businesses alike are active on platforms like Twitter, Facebook, and Instagram. Online reputation management companies can help you establish a presence on the most popular networks and develop content that portrays professionalism. They’ll also know how to clean up any potentially negative information.

 

  • Review and Information Generation. Many reputation management services develop strategies that help businesses acquire and manage online reviews. They’ll promote good reviews and address negative ones. For individuals, they may create bibliographical content. Either way, the process is similar. They want to encourage the spread of positive information.

It’s always easier to build a positive reputation than it is to improve a negative one. The primary goal of reputation management is to maintain a positive one. But when things go badly, you need reputation repair. Too often though, people don’t think about reputation until they have a crisis to address. But there are some amazing reputation repair companies out there today. For businesses, we recommend repairbadreputation.com. For individual reputation repair, nobody beats searchresults.repair.

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