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Top 8 explainer videos used by businesses to tell their brand story

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Top 8 explainer videos used by businesses to tell their brand story

If you are struggling to beat your competitors, you must have thought of trying to use promotional video content to tell your brand story. 

You might also have heard that video content is gaining popularity because of various reasons.

  •   It’s easy to make animated videos and reach many people.
  •   YouTube gets more than 500 million views per day. 
  •   Explainer videos can tell your story quickly in a way that the viewers won’t forget.

If you want, your videos could be among those getting 500 million views per day.

Video products can increase conversion by 144%. Here is a roundup of explainer videos examples that helped some businesses to bring awareness of their brand and increase conversions.

You might want to take note of what helped them stand out.

Here we go. 

1. A landing page explainer animated video

Do you have a promotional campaign? A landing page could be the best place to promote your product. To make it fun, you could use an animated explainer video. 

Here is an example of a short landing page video. It starts with addressing the viewer’s problems and then shows how to solve them. 

It has also offered the product (PowToon) that can solve them. 

The video ends with a call to action. That means that any user who had such a problem would immediately take action and buy the product.

2.Thank you explainer video

Here’s yet another example of a simple animated explainer video that you can send to your audience.

If you are planning to thank your followers or wish them a happy holiday, this is a great format to emulate.

You can either use it on social media platforms and emails too.

3. Homepage explainer animated video

Use your website to explain what your business offers. This home page video explains what RealityNinja.com offers in their services. 

It’s short, clear, and less formal. From this animated video, you can already understand what you are going to experience when you use their services.

This is an excellent way of increasing conversions.

4. Unroll. Me Junk email explainer video

The unroll.me uses a funny and exciting explainer video to tell you more about cleaning junk email. This exciting video starts by showing some people who seem tired of too many unnecessary emails. 

The video also shows that cleaning the junk can be so easy using the app. It’s simple, short, and showcases real people who use it for the first time and successfully clear their email.

5.  The Shift explainer video

Storytelling can be a great skill in trying to sell something to your audience. That’s what the Shift successfully attempts to do using their animated explainer video. 

In this video, they managed to create stressful situations and characters. It’s something that everyone can relate to in life. 

While it is brief, they offer a solution as you come closer to the end of the video.

Their main point of focus is the story behind their product and how you can use it. 

6.  Paypal explainer video

Would you like to help your audience get started using your services or products? You can use an explainer video with imagery to tell what your company does. 

Paypal does a superb job in doing this using an explainer video. In the first 8 seconds, they describe what their company is all about. 

There’s a voice behind this video accompanied by words that tell you how to use Paypal and even link cards.

This is one of the most uncomplicated videos than anyone could use to create an account with them. By watching it, get to understand everything about them.

7.  Dollar shave club explainer video

People love someone who entertains them and keeps them engaged. Such videos on Facebook get many likes, comments, and shares. 

Dollar shave club uses humor in its explainer video to deliver their message. Below is an ideal example that helps them to develop their story.

 In this case, their target audience is men who shave often. They explain more about their product in a humorous and informative manner.

What makes people laugh most is the behind the scenes view at their offices.

8. Promotional explainer video

When you plan to launch a product, it can be hard to explain it in words only. An explainer video can help you tell more about it briefly. 

For example, you might be planning to have a webinar where you want people to sign up. Here is an excellent video that can inspire you. 

They have put features about their product and how you can benefit from them. Besides being brief, they have some sense of humor.

 You can use such videos on social networks and blogs and get many sign-ups.

Animated explainer videos are one of the easiest ways of reaching a broad audience within a short time. The best thing about video content is that they can show you the number of views you got. 

You need to choose the right animation company to make high quality animated explainer videos. Otherwise, you may end up creating boring low-quality explainer videos. These are just examples to give you ideas on how to create yours.

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A Few Things to Check Before Hiring an Electrician

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A Few Things to Check Before Hiring an Electrician

Hiring an Electrician

Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.

Proper Training

When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.

Review Experience

Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.

Check Reviews

Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.

Licensed and Insured

Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.

Verify Credentials and Permits

The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.

Talk to Several Electricians

After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.

Compare Costs

While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price. 

Look for Outstanding Customer Service

Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.

Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.

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