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The Role of Artificial Intelligence in CRM



The Role of Artificial Intelligence in CRM

Machine learning and AI is a growing trend in the CRM industry. By combining these technologies, CRM has now become more flexible, productive, and efficient and can offer exceptional business insight throughout every department of an organization. To make it short, the combination of state of the art tech like AI makes the CRM more intelligent.


And this is the reason CRM Software Development Company is constantly getting requests of AI integration into CRM. But, this trend is not new. In fact, the adoption of AI-enabled CRM has been growing since 2017. According to studies made by Pactera Technologies and Nimdzi Insights, more than 50% of entrepreneurs leveraged some of the AI DNA to boost CRM capabilities. And, most of them enjoyed an exceptional return on the investment.


H1: CRM Software Development Company integrating AI into CRM that delivers results across many different business departments. And here’s how:


The impact of AI-powered CRM on sales:


  • Recognize and answer to the most positive leads first by making use of the lead scoring algorithms.


  • Analyze and predict the most reliable business forecasts and makes faster quotes- real-time pricing and discount history.


  • Sales representatives get alerts if the leads are not being processed at a regular pace.


  • Qualify leads by analyzing prospects’ communication patterns.


  • Automate business sales cycles and keep sharp eye on every ongoing process from leads’ first contact to the time the deals get closed.


  • Reduce manual jobs such as data entry by using pre-populated areas and exceptional tasks and notifications.


H2: Professional Custom Software Development Company can integrate AI into CRM in a way that they can boost your marketing effort as well. And here’s how:


  • When a prospect reacts to your marketing content, AI can send an automatic response to keep up the engagement high. This is being done 24/7.


  • Follow prospects throughout various social media channels to understand how the prospect sees your brand


  • Study every marketing effort and fetch data in easy to use dashboard which helps to refine overall digital marketing efforts.


  • A prospect gets a real-time response when they visit from social media or websites.


  • By using a machine learning algorithm, CRM triggers a successful email campaign by analyzing previous customers’ responses.


CRM was originally developed to serve a business’s customers better. It was doing that job great. But, after the advent of AI, it is now on steroids! Here’s how an AI integrated CRM is taking the customer service to the next level and making business more profitable:


  • Define the intention of the customer’s phone calls and the regularity with which they occur to enhance customer satisfaction


  • Automatically send requests to the right department to administer swift and correct answers to any queries.


  • Track and examine client satisfaction on social media platforms to resolve any potential issue before it escalates.


  • Use Chatbots/ Virtual assistants to answer FAQs very quickly. These bots are now can even detect natural languages!


  • Listen and analyze agent calls to improve the techniques to boost up-sell and cross-sell opportunities.

The role of an AI-enabled CRM is vast and spread across different business boards. The benefits it offers are proven fact and thus more and more entrepreneurs are leaning towards AI integration. If you wish to reap the most benefit out of your CRM, and AI integration by professional Custom Software Development company is worth a try. Let us help you make the most out of your CRM and business.

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The Importance of Using Paper Cup Sleeves for Hot Drinks



The Importance of Using Paper Cup Sleeves for Hot Drinks


As we all know, hot drinks are a staple in our daily lives, be it coffee, tea, or hot chocolate. One of the most commonly used items to keep these drinks warm and comfortable to hold is a paper cup sleeve. Paper cup sleeves are a simple yet effective way to keep drinks warm and prevent the hands from getting too hot. They are not just beneficial for the customer but also for the businesses. These sleeves can be a great branding opportunity for businesses to promote their logo or message. With the rise of environmental awareness, paper cup sleeves are becoming an increasingly popular option as they are made of biodegradable and renewable resources. 

In this article, we will discuss the various benefits of using paper cup sleeves for hot drinks, the different types of sleeves available, and how to properly use them to ensure maximum comfort and satisfaction for the customer.

Benefits of Using Paper Cup Sleeves


The primary purpose of a paper cup sleeve is to provide insulation to keep hot drinks warm. The added layer of paper helps to slow down the transfer of heat from the cup to the outside environment, which helps to keep the drink at the desired temperature for a longer period of time.

Hand Protection:

Holding a hot cup of coffee or tea can be uncomfortable, even painful. Paper cup sleeves provide an extra layer of protection for the hands, making it more comfortable to hold hot drinks for extended periods.


Paper cup sleeves provide a blank canvas for businesses to promote their logo or message. They are an excellent opportunity for businesses to advertise and increase brand recognition.

Reducing waste:

Paper cup sleeves are made of paper, which is a biodegradable and renewable resource. They are an eco-friendly alternative to plastic sleeves and can help reduce waste.

Types of Paper Cup Sleeves

  1. Single-use Sleeves: These sleeves are disposable and are intended for one-time use. They are most commonly found in coffee shops and fast-food restaurants.
  2. Reusable Sleeves: These sleeves are made of thicker paper or fabric and can be used multiple times. They are perfect for businesses looking to reduce waste and promote sustainability.
  3. Custom Printed Sleeves: These sleeves are custom printed with a business’s logo or message. They provide a great opportunity for businesses to promote their brand and increase brand recognition.

Proper Use of Paper Cup Sleeves

  1. Use the right size sleeve for the cup: It is important to use the right size paper cup sleeve for the cup to ensure a proper fit.
  2. Position the sleeve correctly: The sleeve should be placed on the cup with the open end facing up, to allow easy insertion and removal of the cup.
  3. Avoid over-tightening the sleeve: Over-tightening the sleeve can make it difficult to remove the cup and can also cause the cup to collapse.
  4. Use the sleeve for its intended purpose: Paper cup sleeves are designed for hot drinks, and should not be used for cold drinks or food items.


The use of paper cup sleeves for hot drinks has become increasingly popular in recent years due to its insulation and hand protection properties, as well as its branding opportunity. They are an eco-friendly alternative to plastic sleeves and can help reduce waste. There are different types of paper cup sleeves available, such as single-use, reusable, and custom-printed sleeves. It is important to use the right size sleeve for the cup, position the sleeve correctly, avoid over-tightening the sleeve, and use the sleeve for its intended purpose. Overall, paper cup sleeves are an excellent addition to any business that serves hot drinks and can help keep customers happy and comfortable.

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