Tech
The Power of SEO: 5 Surprising Facts You Need to Know
The power of SEO lies in its ability to drive targeted traffic to your site, increase brand awareness, and ultimately boost conversions and sales.
But did you know that there are some surprising SEO facts that you might not be aware of? Here are 5 of them:
- SEO is not just about Google
When most people think of SEO, they think of Google. After all, Google is by far the most popular search engine, with over 92% of the global market share. However, there are many other search engines out there, and optimizing your site for them can also be beneficial. For example, Bing is the second most popular search engine, with a market share of over 2.8%, and optimizing your site for Bing can help you reach a different audience.
- Social media can impact your SEO
Social media and SEO are often thought of as separate marketing channels, but they are actually closely related. While social media signals are not a direct ranking factor for search engines, social media can impact your SEO in other ways. For example, social media can help you build backlinks to your site, which can improve your search engine rankings. Social media can also drive traffic to your site, which can increase your site’s visibility and authority.
- Voice search is changing the game
Voice search is getting more and more popular and this is simply because of the rise of smart speakers such as Google Home and Amazon Echo. In fact, it’s estimated that by 2022, voice search will account for 55% of all internet searches. This means that optimizing your site for voice search is becoming more important than ever. To optimize your site for voice search, you’ll need to focus on long-tail keywords and natural language search queries.
- Local SEO is essential for brick-and-mortar businesses
If you run a brick-and-mortar business, local SEO is essential for attracting customers in your area. Local SEO involves optimizing your site for location-based search queries, such as “coffee shops near me” or “Italian restaurants in Boston.” To improve your local SEO, you’ll need to focus on creating location-specific content, optimizing your Google My Business listing, and building backlinks from local directories.
- User experience is a crucial ranking factor
Search engines like Google are increasingly prioritizing user experience when ranking websites. This simply means that factors such as site mobile-friendliness, speed and ease of navigation are getting more important than ever. To improve your site’s user experience, you’ll need to focus on creating a fast-loading, mobile-responsive site that is easy to navigate and provides valuable content to your users.
To learn more about Sydney SEO agencies be sure to check out EngineRoom.
In conclusion, SEO is a complex and ever-evolving field, and there are many surprising facts that you may not be aware of. By understanding these facts and incorporating them into your digital marketing strategy, you can improve your site’s visibility, attract more targeted traffic, and ultimately drive more conversions and sales. Whether you’re just getting started with SEO or you’re looking to take your strategy to the next level, there’s always more to learn about this powerful marketing channel.
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.
