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ENTERTAINMENT

The Man, The Legend, The Musician , The Producer: Bubba McCarthy

Pierre Zarokian

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Delivering The Xfactor To Our Ears Every Week: Bubba McCarthy, The Musician and Music Producer That Makes All This Possible.

Bubba drums in the popular DJ Antics vs Drummers events which are a monumental part of The Antics Residency which is held at the Famous Koko Venue one of London’s biggest club nights. He has been nominated for a Brit Award.

Bubba performed with Jennifer Hudson, Cyndi Lauper and even arranged and programmed tracks for Simon Cowell’s girl group “The Girls”. The views for the songs that McCarthy has worked on have passed over 200 million views on Youtube.

Hi Bubba and Welcome to The Hear Up.”

What’s been the highlight of your career so far?

I’ve had many highlights in my career but I would say playing with Jennifer Hudson has been amazing. She’s an Oscar winner and arguably has one of the best voices in the world.   I remember the first rehearsal with her was incredible. I was blown away by her talent.

Out of all the keyboard players in the world, she chose me, so it was humbling!

You’re a hugely successful musician, and producer, what is it like working for some of the top artists in the world?

It’s a huge honor and I have to pinch myself sometimes. No doubt, when I’m working with people of this caliber, it’s very high pressured, but the more you do it, the more you get used to it. The responsibility is huge working for some of these artists. The shows are big, the TV shows are high pressured, so you just have to be consistently at the top of your game.

You are constantly on TV. How does TV performances differ from normal gigs?  I’ve done a lot both of which have been very useful. I would say that TV gigs normally have more pressure on them. It’s life, so there is no room for error so everything, from your monitor mix to your instrument set-up has to be perfect. Nothing can go wrong on TV.  On a gig, there are techs who are there for any problems that might ensue. Experience does help.

You’re the Musical Director/keyboardist for Ivor Novello winner John Newman? What are the key attributes you need when working for A-list artists?

I would say the key to working with A-list artists is to: have done your homework and be a great communicator. Homework-wise, preparing the set and individual song arrangements are incredibly important. The artist, the band, the management team, the audience. Everyone relies on you to have put everything together. There is no room for error. I’ve played to shows in front of more 50,000 people. My responsibility for each project is very high.

How do you get the work that you do?

I’ve been fortunate enough to work with some of the biggest names in the world, from Jennifer Hudson, Cyndi Lauper, and John Newman. My industry is one of the words of mouth so once an artist has seen you work with another big name then they are more likely to call you. My reputation is hugely important to me, and so every project demands my full attention and the best I have to offer.

You also worked as a music director for years while also a music producer. Do you find that those two jobs are very similar?

The two jobs are indeed similar and I think you need the same qualities. Your attention to detail has to be second to know and you have to be super-creative. Everyone is looking for something that helps them stand out, whether it be a track or a musical performance.

You’ve played on the MainStage at Glastonbury. How was that experience?

This was one of the craziest experiences of my life. I was playing drums and I had over 30,000 people watching, screaming and dancing. To be on one of the most iconic stages in the world performing was a humbling experience. A very small percentage of musicians in the world get to experience that, and I was one of them.

You have been the principal keyboard player for Grammy winner Jennifer Hudson. How was that experience?

That was a great experience. Jennifer is one of the biggest artists in the world. She is also one of the nicest humans in the world. She made my job easier. It was a great experience working for her.

Why do people keep coming back to you?

I believe you’re only as good and relevant as your last job, so I try my best to put in the work on every job and also maintain a high standard of excellence. The aim is that people keep calling me back, which amazingly most of my clients have done.

Do you have any advice for aspiring musicians?

I would say, number one is to become a master of your craft. Secondly, make sure you’re prepared for every job you get so you’re able to deliver a high level of musicianship to your client. Be creative, be a troubleshooter, and be humble.

Anything, in particular, you’re looking forward to in 2020?

I’m looking forward to a lot of stuff. I’ve got quite a few production projects booked. I’ll be working out of Neilaproduction studios with the producer Nico Farmakalidis and the artist Aika, which I am very excited about. I’ll be also working on albums with Alessia Cara, Tori Kelly, and Demi Lovato. Massive love to Milk & Honey for setting that up. I’ll also be working with the amazingly talented George Solonos on a cool instrumental project! It’s going to be a fun year!

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ENTERTAINMENT

5 Points to know if you are using Gym Management Software effectively

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5 Points to know if you are using Gym Management Software effectively

Gym Management Software

Running your gym isn’t easy. Starting from building a website to scheduling sessions, you will get some severe workout while managing it all. Nevertheless, right from transforming the member experience to making it easier to obtain information whenever needed, signing up for different activities, and accessing fitness facilities with a single click, gym management software has helped clubs, gyms, and fitness centers tremendously.

Many gym and fitness centers have already deployed gym management software that automates their daily tasks and help them save countless hours and dollars. This has helped them significantly increase their revenue over a period of time. But with the increasing competition in the market, gym owners not only require maintaining their existing revenue but also find ways to increase it to stay relevant in the business.

However, not each of them is able to leverage its benefits to the maximum capacity. So, in this article, we have summed up 5 points that every gym management software owner must look into to utilize it effectively.

1. Managing Membership & Tracking Attendance effectively

With an extensive membership dashboard, a gym management system caters to you the best member experience. It is built to provide exclusive offers and discounts to your members. You can even customize it as per your strategies. Besides, effective fitness software facilitates selling multiple memberships under one profile and gives users the flexibility to personalize their memberships.

Moreover, the software enables any of your gym membership members to check new plans, services, and packages. Even you, as a business owner, can check your member’s account status, billing information, and upcoming booking.

Attendance tracking is also crucial since it equips you with valuable information on missing the sessions or canceling the membership. Having such facilities on hand helps you retain customers and reduce cancellations.

2. Third-Party Integrations

When it comes to gym management software, its integration with billing or accounting software also follows. This makes the management pretty easy and frees you from the unwanted stress of administrative tasks.

Integrating your fitness software with accounting systems can help you eliminate duplicate data entries. Additionally, this integration goes a long way in helping you handle the cash flow more effectively as opposed to non-automated practices. Furthermore, it abolishes the time spent on gathering costs and quotes, forming invoices, and more. So, ensure that you integrate your gym software with the accounting systems you use.

3. Hassle-free Reporting

Gym owners are more interested in measuring various metrics to gauge if everything is going as per their plan. A robust gym management system facilitates you with hassle-free analytics and reporting services. Some software solutions also empower you to check every single detail of the payments done by your customers. In addition to this, it even allows you to send notifications to your members regarding pending and recurring payments.

Right from building reports on payments, expenses, due payments, customer attendance, memberships, and more, you can make the most of your gym software. Moreover, it also helps you in comparing the actual and forecasted revenues.

4. Upsell your Existing Customers

Your current customers are probably the best resources that can help you reach your target audience. With your CRM software integrated into it, you can easily recognize which member has been with you for an extended period, how often they pay a visit to your gym, which offers/services they like the most, etc. Such candidates can be ideal for upselling or cross-selling.

You can offer them discounts for a limited or lifetime, email them for being a loyal customer, or provide them exclusive services. This not only enhances your customer service but also makes your customers feel valued. Thus, they tend to stay longer and might even contribute to word-of-mouth marketing.

5. Collect Feedback

Taking feedback from your gym members is vital. With this, we don’t mean collecting feedback verbally. You can leverage your gym management software for this. Some allow you to create and send short surveys asking your customers what they like and what they don’t about your gym. Based on the responses collected, you can bring a few changes to your practices. This encourages your customers to open up more about what they feel with regard to your services or products.

This approach can help you learn the positive and negative sides of your business. You might even determine an alternative product or service that you can put into practice for more customer satisfaction.

Conclusion

Besides streamlining your gym services, you can utilize gym management software to help you stand out from your competitors. The above tips would surely help.

How are you using your gym management software to increase sales and improve customer experience? Do you have any tips for our audience? If so, you can share them.

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ENTERTAINMENT

Censoring Entertainment and Propaganda

Umar Nisar

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Censoring Entertainment and Propaganda

Is there a need for Entertainment censoring? It seems like every five minutes; you hear beeps, blurs, or modifications in our entertainment. Censoring interferes with the enjoyment of songs and other forms of expression. There is censoring on the radio, video games, and even the internet. Why do government agencies and media sources think they need to hide what they call “inappropriate things” from people?

Even worse, why do they get to decide what is inappropriate? Countries like China are well known for censorship.

Entertainment Censoring is a topic that has grown from a small group discussion to an election issue. But why is there a need for it? Why can’t television programs be viewed the way they were recorded? Why won’t the governments let people see the real deal? Sometimes you wonder if they are hiding things from the general public. Maybe the whole Entertainment Censoring Committee is a big propaganda scheme? Maybe they change entertainment to make people think in certain ways?

Allowing Entertainment Censoring is taking away our rights. It is changing the way that the artist intended us to view their work. It’s like taking away Mona Lisa’s smile. Entertainment Censoring is like taking the punch line out of a joke. Everything we see in entertainment is screened. Should the governments be allowed to stop us from hearing and seeing certain things?

During WW1, people were forced to watch propaganda videos. They listened to propaganda radio. All sources of entertainment were run by the government. The government had the full ability to make people believe what they put on media.

In the current day, the government still has the ability to screen what goes out in the media. They give us some reasons to believe we are free from the propaganda days but are we free? The question we should ask is, “do we see what the artist wanted us to see”? The answer is no. We have to say no, because of Entertainment Censored. We, as Americans, do not get to see the whole show. When you listen to a song on the radio, there are parts of it cut out.

This is the government taking away our rights. They think they should be allowed to take the “F-bomb” out of a joke on Comedy Central. They think they can hide a girl who flashes the camera. They think they can edit out violence.

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ENTERTAINMENT

Everyday uses of Music

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Everyday uses of Music

Music

Music is an important part of our everyday life. People from around the world listen to music and even create music. Research shows that music has the power to affect our cognitive abilities and our emotions as well. Music is used by different people for different purposes, some use it to express themselves while others use it for personal satisfaction.

The value that music holds in your life depends upon the uses you make out of it and your level of engagement with the same. Some people who are involved in music, for example, singers, instrumentalists, etc. think of it as their worship. They are completely dedicated to the art and constantly try to make it better. But not everyone is that involved in music. We all like to listen to songs and even hum along with some, but that is generally according to our convenience. This is what makes it relaxing and therapeutic. Music is used in a lot of yoga sessions and meditations. It helps people to calm down and focus on positive energy. In fact, a lot of people listen to music while sleeping to have better sleep.

Don’t we all love to have a good song in the background while we do our chores? Having a hot cup of coffee on a chilly winter morning along with your favorite tune in your ears is simply bliss. The effect that music can have on our mental health is extraordinary. This is why a lot of parents today prefer to put their children in some kind of music lesson so that they have something relaxing in their lives. Not only children, a lot of adults as well are opting for music lessons since it is calming yet intriguing. You get to learn new things and access your creative side. This is why music lessons are becoming increasingly famous amongst the millennial population.

Be it singing, listening, or playing an instrument all of these are equally rewarding. Listening to music leads our brain to release the happy hormones which make us happier. When it comes to singing, people are hesitant to sing but don’t we all sing our hearts out in the shower? This is a kind of catharsis and leaves you in a very good mood. People suffer from anxiety and depression; music can help you in your journey of healing. You can use music to express your emotions or to vent out your feelings.

Without music, our life would simply be incomplete. There won’t be any tunes to hum along, there won’t be any songs to dance on and there won’t be any melodies which will help us to sleep. Therefore, we can say that music not only has immense benefits but is also essential for our lives. We should appreciate it and try to engage with music more in our everyday lives to have a better living.

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