Connect with us


The Changing Face of Cricket: T20 Cricket Leads to New Business Opportunities



The Changing Face of Cricket: T20 Cricket Leads to New Business Opportunities

The ever-evolving face of cricket has seen it grow from being a local pastime in villages and towns to an international sport with fans across the globe. From being a bat and ball game to becoming an exciting new hybrid of many other sports, cricket has always been a fast-paced game that is always evolving. One such evolution has been the rise in popularity of T20 cricket. The so-called ‘mini’ format of the game has proved to be so popular that it has led to the emergence of new businesses and industries catering to the needs of the growing T20 cricket market. From T20 leagues, merchandise sales, broadcasting rights, and digital gaming, the T20 cricket market has led to a number of new business opportunities for cricket-loving entrepreneurs.

T20 Cricket Becomes a Global Phenomenon

The most significant event for the global cricket community was the introduction of the T20 format in 2005, which led to the massive popularity of the game throughout the world. The format’s rapid rise to prominence in the early 2000s was attributed to the growing popularity of the shorter formats of the game in the United Kingdom. With the traditional five-day format of the game having become too long to accommodate the growing popularity of international cricket, the T20 format became a popular alternative to the traditional format.

Broadcasting Rights

One of the most substantial revenue streams generated by the T20 cricket market is, unsurprisingly, the broadcasting rights. With the global T20 cricket fan base, it makes sense that broadcast networks would be eager to acquire the rights to broadcast the games. The most notable broadcasting rights for T20 cricket are held by the IPL. This lucrative IPL broadcasting rights contract was one of the first major TV deals for the game and has helped to pave the way for other broadcasters.

T20 World Cup Live Streaming Channels Free

T20 Leagues

One of the most innovative developments in the T20 cricket market has been the rise in popularity of T20 leagues held across the world. The most well-known of these leagues has been the Big Bash League which is played across Australia. While the idea of a league with only four teams may seem like a strange concept, one only has to look at the growing popularity of T20 cricket around the world to see why it is a success.

The Big Bash League has helped to make the format accessible to a new group of fans with its shorter format. The focus on shorter formats, though, is not the only innovation the league has brought to the T20 cricket market. The increasing involvement of international stars has helped to make the format a more appealing international attraction as well.

Some of the best T20 Leagues are:

  • Indian Premier League
  • Pakistan Super League
  • Big Bash League
  • Caribbean Premier League
  • T20 Blast
  • Bangladesh Premier League
  • Lanka Premier League
  • Afghanistan Premier League

Despite of the leagues we also got the most watched and most popular format which is T20 World Cup. T20 world cup is going to happen in Australia in October. T20 World Cup complete schedule is of one month and few days long and will have most of the thrilling matches to be witnessed in Australia. So, what are you waiting for, bookmark your calendars and be ready for the biggest cricket event in 2022.

Merchandising and Clothing

One of the most recent developments for the T20 cricket market has been the rise in popularity of merchandise and clothing. The increased popularity of the game has led to many retailers offering a wide range of merchandise, from clothing to mugs, that pay tribute to the game. This increase in merchandise has led to a rise in demand for the merchandise, which has helped to increase sales for the retailers.


The rise in popularity of cricket has made it one of the most watched sports in the world. The interest in cricket is not only limited to the northern part of the world. All over the world, people are captivated by cricket. As a result, there has been an exponential increase in the number of viewers for it. This rise in popularity has also led to the emergence of many opportunities for those who are willing to take advantage of it. If you are looking to get into cricket and business, here is an overview of the changing face of cricket and sports business.