A beauty coach is a beauty coach, a trainer whose main objective is to teach each person to know their skin and body well, to identify their problems and deficiencies and to take care of themselves with nutrition guidelines, physical exercise, and cosmetic products … That is, some lifestyle guidelines suitable for that person.
With the help of Susan Bird, with sixteen years of experience formulating cosmeceuticals and making a personalized diagnosis of skincare, she finds out what is the service she also offers of beauty coach and beauty life coach and for whom it is indicated.
What would be the literal translation of a beauty coach?
I would be a beauty coach. Experts in beauty, who can analyze the state of the skin, know its needs and how to take care of it with a good routine and with the most appropriate products and treatments. But I, as a beauty coach, go further. For me, beauty is much more than physical appearance; I am also a beauty life coach.
And instead … what would a beauty life coach be?
Susan Bird only trains on the external care of the skin and the body, but I go further and work the emotional part. Because for me the key is to feel good. To be beautiful, the first thing is to know how to like and love oneself. Therefore, I promote a lifestyle, beauty life, which is a feeling, an attitude towards life.
Does this service work the emotional part?
For me, training or coaching must be done from the emotional side, because self-esteem is key. I teach to manage emotions, to be positive, to like oneself, to pamper oneself, to love oneself … Only in this way will we make the best of each one. Then, of course, we focus on the skin and its care with cosmeceuticals, cosmetics with a high concentration of assets, between pharmacology and cosmetics. It is important to know our skin and follow the most appropriate protocol to meet and compensate for our genetic, environmental and lifestyle needs.
In Spain, has an increase in demand for this service been noticed?
The coaching and years there: coaches gymnasium, life coaches and now there are even coaches sex. But it is true that, currently, it is more fashionable than ever. Many times you need a push, someone who sees us from outside and motivates us in all beauty life areas.
Not all products go well for all skins…
Nor is it true that the most expensive cosmetics have to be the ones that offer the best results. In addition, an excess of cosmetics or cosmeceutical assets, depending on what type of skin, can be as harmful as a defect in care and efficacy.
Does a beauty coach also recommend treatments?
As a beauty coach, of course, we also talk about the aesthetic, more or less invasive treatments that the client can do. And it is that a small touch-up well done and in its right measure made by a professional can contribute to feeling better and being more handsome. And finally, plastic surgery as a last resort.
Does this ‘coach’ also help you lose weight?
Of course! Because to follow weight loss treatments, people need above all someone who encourages them and sets goals to achieve results. In addition, antiaging food is key and it is important to generate healthy living habits with a very clear objective: to feel good.
How does a session take place?
The first is good advice, good training, and prescription. It is surprising how people, who have never taken care of themselves, after training, achieve surprising results, with a certain protocol. Then, it is convenient to follow up. And, in the end, they are the ones who recommend the beauty coach to others. I have clients who also want to be beauty coaches, or beauty trainers like me because there is no doubt that the first thing is to be passionate about cosmetics and beauty.
And how many are necessary?
The number of sessions is one or two to start, although then every three months we recycle, focus and deepen more and more for a better knowledge of coaching.
What kind of person usually demands this service?
In my case, people who want to look younger and naturally, who have heard very positively about my Cosmeceuticals Sagle clinical and H20 system by Slab. And, as an expert in all areas, I can help and train you to have good aesthetic, nutritional, body level results and feel good emotionally.
Men and women ask for these services, especially for…
Look better and feel handsome. Aging is something that worries today’s society and it is clear that before falling into the spiral of aesthetic operations, good coaching in beauty and, of course, in beauty life, it can be a great help to be and feel young and handsome. We bet on natural beauty; not for perfection.
Which profile corresponds professionally to that of the beauty coach?
In my case, I am a cosmetologist pharmacist and I know all these areas that I am commenting on aptitude and attitude. I train other beauty coaches who already work my products. They are women who want to feel beautiful, passionate about beauty and cosmetics, beauty coaches that can combine their work or family with the training of other women, clients … Training is required, desire and, above all, passion for what you are doing. If you believe, believe, I repeat it constantly in my coaching sessions.
Our top picks from Emilia George: Sustainable Clothing Designed for Moms, Loved by Women!
Emilia George is a sustainable maternity clothing company founded in 2019 by New York City-based businesswoman Elle Wang. Their luxurious collection is functionally designed with sustainable fabrics for pregnant women and new mothers in the workplace. Nearly the entire collection is 90% Vegan, made from recycled fabrics and OEKO-TEX® certified which means they are safe for nursing infants. Their 26-piece collection offers fashionable yet functional outfits that feel luxurious on the skin.
In this article, we highlight some of our top picks from their website www.emiliageorgeofficial.com
The Zena Dress $299. Created using luxuriously soft and breathable fabric Japanese Cupro. The neckline seams conceal zippers for easy nursing or pumping access. This dress is their best seller and is perfect for the workplace or any daytime or evening event.
The Victoria Blazer $549. The single button blue blazer is crafted using a stretchy luxe Italian cupro which allows a blossoming bump to grow. The blazer is perfect for the boardroom or evening dinner.
The Meghan Dress $489. This iconic little black dress should be a staple in every pregnant woman’s closet. Created using organic rayon, the peaked lapel conceals zippers for effortless nursing or pumping access.
You can shop the entire Emilia George collection at www.emiliageorgeofficial.com
Kim Kardashian Has Found Ways To Have It All, According To This Report
Kim Kardashian, 39, is a busy woman who has a lot to do but spends time as a practical mother with her four young children: North, 6, Santa, 4, Chicago and Salmo. Nine months
The source said in a popular article that Kanye West’s wife was very busy with her family.
Kim Kardashian Has Found Ways To Have It All, According To This Report built his impressive empire (with companies like KKW Beauty, Fragrance and Skims and after the Kardashians franchise) and also found ways to deepen parenting.
A friend from the Hollywood family spoke about Kim’s mother’s skills and style: “She is very practical at school and goes to lunch and to have a snack for the children. Of course, I had help, but the children were a long time ago when I was rarely cute. “
He continued, “Kim spent a lot of time finding the right school, not just for the kids, but for the whole family. He did a lot of research on what he would do with what the kids should eat, and where and even school supplies.
Kim recently posted photos on social media and the family and their fans.
One of them said: “The north looks like a bad saint, a bad father and Kim play as usual!
This godfather decided to protect Kim by saying, “A very high tone and a high tone for children you don’t know.” Here is your attitude towards people you don’t know. Thank goodness it doesn’t belong to my family, all negative energy disappears.
This student shared this wonderful observation: “Who is the most extraordinary child and who does not have access to it?”
The saint should be the best person I have ever seen. “
A fourth observer added: “Chicago was very busy! Last year he looked like a child. Kim, I hope you know that the secret of life is that you have all the power. If you can change, you can change your life, you don’t have to need money, rewards or training, so you have to control your mind, all you have to do is program your mind, it’s a secret that many people ignore in life Desired Energy Energy: Being, doing and doing anything possessed.
9 Most Effective Marketing Strategies for Fashion Brand
The fashion industry is one of the hardest to build a brand in but, at the same time, one of the most lucrative. Humankind can’t live without beautiful, stylish things, and the demand will get only higher. However, the competition is fierce, and being on its top requires fashion brands to use all possible and impossible marketing tricks to get those clicks, brand awareness, foot traffic, and, of course, sales. This guide is a checklist of the best marketing strategies (both conventional and digital ones) for building a fashion brand today.
Two trends to mention here. Firstly, today’s consumers are more prone to shop online rather than visit a physical brick-and-mortar shop. If you haven’t got a website yet, it’s a must-have now, especially since it’s so easy to create it today using website templates. Just choose the best website builder for portfolio, studio, boutique, eCommerce shop, or whatever you need, and customize it for your unique brand in a few clicks.
And secondly, today’s shoppers prefer searching for fashion items on the go during the day using their smartphones. It means it’s crucial to optimize your website for mobile devices to get your content properly resized according to the screen size to ensure a hassle-free shopping experience.
Social media ads and retargeting
Social media are useful not only for connecting with your audience and building a community around your brand but also for promoting your goods and retargeting visitors who are already familiar with your products. Facebook retargeting (works though creating Custom Audiences) helps you work with the category of hesitating buyers or those who have abandoned their shopping carts and generate sales where other brands only say “sorry to see you leave.”
Involving an influencer (a social media personality who has a prominent reputation and following) helps you get in front of a new audience and win new customers. But, most importantly, the influencer creates premium creative content for you which can be used for your marketing goals. Get creative and order the type of influence and interaction your brand needs – be it photos or videos featuring your products or some informative content.
Targeting and personalization
In the overcrowded fashion market, you need to get your campaigns accurately targeted. If you target a vast audience, you target nobody. Even if your product can fit nearly everybody, you won’t get real sales until you focus your marketing on a small category of people who benefit from it most. On the other hand, today’s customers are overly pampered by the supply and, therefore, expect the whole shopping experience to be highly personalized. It means you need to go beyond just using your customer’s name in a message. Learn your audience and create personalized emotional content that resonates with their core.
Fashion is about looking good, and so must be your visuals. Whether you use photos or videos for your marketing, make sure they are of high quality, and represent your brand in a flattering light. Invest in a good camera and photo/video lessons or hire a professional photographer/editor to create visuals that sell.
Unforgettable in-store experience
Brands that have physical locations must realize the important thing. The place, its ambiance, and the way a customer feels in your shop have the power to drive fantastic sales. Learn from Victoria’s Secret’s marketing phenomenon. Friendly personnel, gorgeous furniture, and luxurious, pampering atmosphere of their fitting rooms helped them reach the 67% sale rate. Who doesn’t want to take a small piece of this luxury home (even though in the form of fantastic lingerie)?
Blogging helps you not only improve your organic search rankings and introduce more users to your brand. Also, it’s a great way to establish your brand as an expert in the niche. If you sell clothing, create style guides for different occasions (seasonal, party, picnic, work, travel, holidays, etc.) to educate your visitors on trends and styles. Give ideas on combining new items with what they already have in their wardrobes and link items in the guide to the products in your shop to make a quick sale while the visitor is interested. Following the lead of ModCloth, do not limit your blog topics to just fashion. Write about everything related (beauty tips, successful people, traveling, gift guides, and even healthy recipes) to keep your visitors engaged.
This marketing tool doesn’t fit all fashion brands. However, for some of them, the app enabling shoppers to try a product virtually makes marketing message irresistible. Tiffany & Co was one of the first brands that leveraged augmented reality for promotion. A customer who used their app could try engagement rings of various styles and carat weights to see how they shine on their hand and choose the perfect one. As a result, sales increased by 20%.
Build a community around your brand
Encourage your audience to interact with your brand by honestly telling about your values. For example, launch a series of posts (under a certain hashtag) about what your brand believes in and ask your audience to join. Use photos provided by your followers on your social media channels and website. Run regular giveaways on Instagram, asking your followers to comment on why they like your product and tag three of their friends who may also be interested. Interact with your audience on a physical level by organizing events at our place. For example, if you sell athletic clothes, give free fitness classes (like Lululemon does) to gather people together and interact with each other, your place, and your products.
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