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Tips from An Bui: Avoid These Dumb Mistakes That’ll Tank Your Marketing Business

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Tips from An Bui: Avoid These Dumb Mistakes That’ll Tank Your Marketing Business

Have you made any costly mistakes or wasted opportunities in your small business

And are you worried about the success of your marketing business? 

Don’t fret, let’s break the back of the beast and turn your marketing business into a success with An Bui Marketing.

Sometimes everyone makes dumb mistakes in their small business. Read this blog to become fully aware of the marketing mistakes that will ruin your business.

7 Dumb Marketing Mistakes You Must Avoid

In this blog post, you can grasp useful information by heeding red flags in the business world. So here are 7 marketing mistakes you must avoid:

1. No idea who the ideal customer is

Many marketers have a worldview that entirely focuses on their products. They know their product inside and out, but they have only an indefinite concept of who could want or need it or how they would utilize it. Worst case scenario, the marketers don’t care because their product is so state-of-the-art that it’s evident why it’s a worthwhile investment.

As a digital marketer, you need to be clear on your target audience, who your ideal customer is, and learn about them so that you can tailor your marketing message directly to them.

2. Create a meaningless message to the customer

Even when marketers have a vision of their ideal customers, they rarely spend time listening to them. They conduct “market research” and compile demographic data, but simply sitting down and listening (actually listening) is not on the agenda. Unfortunately, the marketing messages they create are meaningless to the individuals who are supposed to buy.

3. No idea what that customer’s customer wants

Even when marketers do listen to their ideal customers, they listen for the wrong things. They try to figure out how the product can meet the needs of the customer. In business-to-business sales, what matters is not satisfying the customer’s needs but the needs of the customer’s customer. Your product is only valuable if it is valuable to the end-user.

It is unlikely that you will have the resources to sell everything to everyone when you first start your business. So you need to figure out who your ideal customer is and get to know them well enough to tailor your marketing message to them. It is insufficient to know their age and location.

You better understand their hopes, fears, and frustrations about your product or service to solve their problems by communicating with them via your website. Identifying a niche allows you to become laser-focused on solving your customers’ problems and getting very clear on your marketing message, which will help you stand out and drive more sales.

By narrowing down your ideal customer and defining a niche, you should clarify your offer and make it easier to communicate that offer effectively in your marketing materials, website, and branding.

Before you begin building a website, consider your niche and how you can best serve your customers to become the obvious choice among the online noise.

3. Never set SMART Goals

How can you achieve your business objectives if you don’t know what they are? Are your marketing objectives in line with your business goals? 

To identify what marketing strategies to use, you need to consider your business goals. What do you want to accomplish in 2021?

Setting SMART goals is a good idea! To make your goals SMART, make sure they are Specific, Measurable, Attainable, Results-driven, and Timely. However, without SMART goals, you may be unable to select the best small business marketing strategies for your company.

4. Not Researching marketing Trends

Marketing trends, like technology, change all the time. If your company is not keeping up with the latest trends, you are officially falling behind. As a result, customers may opt for a competitor who is up to date and relevant.

Research marketing trends for each marketing tool that you use. Fortunately, if you work with a reputable SEO company, they will send you daily updates for any changes. They also keep you updated on how they are changing their strategy to comply with the new guidelines. If they are not doing it, it may be time to look for a new service provider. 

You are passing up opportunities to grow your business if you are not keeping up with trends like augmented reality marketing!

5. Abusive use of Social Media

Social media is an effective strategy for reaching out to and communicating with your customers. Unfortunately, a small business can take advantage of this method.

If you don’t understand how social media can help your business, you will likely be abusing it inadvertently. 

The primary goal of social media in terms of marketing should be to increase Brand Awareness while also providing a medium for you to interact with your customers in a non-sales capacity. Posting fun milestones of your business, such as a grand opening or having an outlet for customers to communicate with you.

But gaining sales directly from social media posts should never be your primary goal. You can create ads or pay-per-click strategies, but these should be kept separate from your primary goal.

6. Never ask for referrals or retargeting

This mistake boils down to capitalizing on traffic or customers with whom you have already interacted. It is less expensive to target previous customers or website visitors than it is to acquire new ones. 

Small businesses spend their valuable cash constantly to attract new customers rather than leveraging the ones they already have.

Do you know what happens when a customer abandons your website without making a purchase? Did you know there are ways to track them down and bring them back? 

Many small businesses do not use retargeting because they are unaware of its existence. Retargeting (also known as remarketing) allows you to reconnect with previous website visitors.

7. Forgetting about CTAs

Avoid the common marketing mistake of failing to include a call-to-action (CTA). A powerful, effective CTA is both impactful and compelling. Be sure it is specific and directs readers to take the desired action, such as completing a contact form.

Then, examine your company’s website for a moment. How many times on your homepage do you specifically ask the user to take any action that benefits the business? At the very least, include CTA in your website’s header or navigation bar if you want to make it simple for them to contact you.

What’s the Best Solution?

The best solution is to set your small business up for success in 2021 by developing a practical business strategy, smart marketing goals and a definite target market.

You can reach more potential customers and gain more sales if you have smart goals and strategies. Then, research potential customer bases, who they are, and how their businesses work.

But be mindful of those dumb mistakes to avoid wasting marketing opportunities. Focus on your ideal type of customer and treat them like a precious gem.

Your potential customers are the lifeblood of your digital marketing business so treat them well.

Are You Making These Dumb Marketing Mistakes?

If you have tried these marketing mistakes, it’s time to change your marketing plans and stay updated on marketing trends. 

How to make it possible?

Choose the best marketing experts or marketing agency that would assist your small business, and get fresh perspectives from someone who specializes in the area of your business. We strongly advise you to contact An Bui and sign up for his Online Career Accelerator.

An Bui is a successful entrepreneur who is willing to share his expertise and knowledge about Digital Marketing. He will help small business owners to make their business stay on top in this very tough economic environment. 

His Online Career Accelerator is a good platform to kickstart your small business and break the chain of marketing mistakes.

Here are some relevant things you can learn:

  • Digital Marketing Tactics
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Creating Effective Marketing Plan
  • Right Way to Use Different Search Engines to Reach Potential Customers

If you are an aspiring digital marketer or a veteran wanting to learn more about Digital Marketing and gain multiple industry-recognized certifications, enroll at Online Career Accelerator.

You can also use Online Career Accelerator to get career guidance from experienced mentors and coaches to prepare for what lies ahead and benefit from their expertise to launch your business and become a successful digital marketer.

Enroll now and get an 80% OFF Deal today!

Interested in learning more?

SUBSCRIBE to An Bui Youtube Channel for more videos! 

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BUSINESS

5 Tips To Put Together Your Digital Marketing Strategy

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5 Tips To Put Together Your Digital Marketing Strategy

When you start a business, it is not enough for you to invest in an ecommerce website and have a presence on all existing social networks.

To make your channels more effective, develop a digital marketing strategy that leads your brand to become better known among your customers and prospects, and with a better projection over time.

Entrepreneurship involves more than having an idea and carrying it out and then making it known to the world. It also involves developing a strategy that allows your business to grow. And this has nothing to do with the amount of capital you have for it.

In this sense, it is key that you understand the digital world, especially if your intention is to prosper mainly in the online format.Whether you set out to develop a website or want to build a strong social media presence or both in parallel your efforts will be more effective if you design and implement an effective digital marketing strategy.

These are the best ways to do it:

1. Define Your Target Audience

As stated in the Digital Marketing Manual for Entrepreneurs of the Doing It site, the first thing to do is define the target audience or “buyer persona” of your brand through a fictitious representation of what your ideal client would be like.

To do this, investigate their behavior, their demographic characteristics, their motivations, their hobbies, what they do, and if they have family or children, which will also help you better empathize with them and devise more effective strategies to capture their attention.

At this point it is key that you focus on people and not on the numbers or number of followers that you can reach on social networks, since not all people are likely to buy what you offer and, therefore, not all of them are your consumers.

On the contrary, when you create value through your business, the good numbers and results come by themselves.

2. Generate Valuable Content

Once you define the buyer person (s), generate quality content and share it on the platforms that your prospects frequent the most.

For this phase of your strategy you have at your disposal the same website of your business, social networks, ads in search engines such as Google or other web pages, content marketing and even email marketing.

Whichever platform (s) you choose to reach your customers or prospects, consider that your content should be differentiated according to each of the engaged channels.

As this Business and Entrepreneurship material points out, today there are several types of content that you can use to reach audiences: videos, articles, infographics, ebooks, podcasts or webinars.

It all depends on the objectives of your strategy: Positioning the brand, building trust, educating people, building customer loyalty and even converting new prospects.

3. Interact With People

It is crucial that your marketing strategy considers that people no longer want to be simple consumers. If they like a brand, they want to be part of it and even create new products and services together.

And what, then, is the best way to listen to them so that, in this way, a community of people is generated that moves your brand on its own?

Among the actions that the creative marketing agency site like eventige.comindicates as the ideal ones to interact with consumers and clients, the following stand out:

  • Speak with an appropriate and empathetic tone.
  • Respond quickly to your questions.
  • Counter negative comments.
  • Send them simple, non-intrusive questions every so often.
  • Analyze the results of opening newsletters if they are used.

 All this, added to the fact of being creative to stand out among so many other brand customer services.

4. Invest In Online Advertising

When you invest money in online advertising, in addition to improving you’re positioning in search engines or social networks, you can segment your ads according to your different target audiences.

As the Business and Entrepreneurship experts also point out, the good news about this is that online advertising is much more accessible than traditional advertising, being able to obtain positive results with a small budget.

This section includes email marketing, which is a direct channel with your customers, who explicitly agree to receive information about your brand and / or products, as long as it is not invasive, as also explained by the Doing it site.

5. Measure the Results Of Your Strategy

To close the topic, we recommend that you analyze all the aforementioned actions, not only to verify that your investment of energy and money are triggering good numbers and results, but also to realize in time in the event that any action of your strategy is failing.

To do this, you can set your own KPIs such as a growth percentage, number of clicks on a certain ad or publication, and number of visits to your website.

As the Marketing Manual for Entrepreneurs suggests, in the case of social networks, each of them offers its own information on analytics and results, although there are also tools where you can see all the data you need to see if you are obtaining the proposed objectives.

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BUSINESS

Why E-Commerce Shopping is Better Than Traditional Retail

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Why E-Commerce Shopping is Better Than Traditional Retail

E-Commerce shopping has grown to be a widespread notion, overtaking traditional shopping by miles. Its dominancy is due to its ability to reach more customers, and attract purchasers through the realization that more than 90% of phone holders shop online every once in a while.

Say you’re an expat, it’s Christmas, and you want to send a gift to a loved one. All relatives in your home country are busy and you’re almost out of time. The easiest and fastest way to shop would be online, hence its availability is a plus. You can visit websites at any time, browse through many products and buy the perfect gift. In addition, you would be sitting in the comfort of your home without the need to dress up and shop in a store; this helps you save time and minimize your efforts.

E-commerce stores have shown great numbers since the start of the pandemic. People are relying on online shopping because it proved to be the safest option among other exposable ones. Online shopping from credible and safe websites also emphasizes the confidentiality of their customer’s security information. This leaves a positive impact, encouraging them to shop more. Ultimately, it acts as positive feedback, expanding e-commerce platforms. Furthermore, security reasons can also extend to non-repudiation. This means that parties involved in the transaction cannot deny sending previous information. Emails cannot be deleted, so the proof will always be present.

Another point that articles of similar topics don’t focus on is the employment rate. Due to the rapid growth of e-commerce platforms, more employees are needed to fill the spots. It allows the free flow of the global marketplace and opens opportunities for people who are in need of jobs.

Another advantage for the shopper would be ‘easier comparisons’, which means that people from different sites can come and compare prices and other aspects that come with the item(s) such as coupons, free delivery, etc. All these can be done without the exhaustion from roaming around a large mall, checking price tags and sizes, for long periods of time. The easy and fast accessibility from anywhere and anytime is what makes people favor online shopping more. You could be sitting having a quick lunch in your break hours and have time to access the internet and shop.

The limitations set by traditional shopping are broken. A small shop in the countryside wouldn’t be visited frequently by the countable villagers residing there but would have a bigger audience online due to the international surfers reaching the website due to paid or organic media. Even advertising is easier when performed online. Instead of searching for coupons on a newspaper or on the back of receipts, you can simply apply promo codes provided from different pages that direct customers back to the main e-commerce website that shop on.

All the above information is just a generalized article on how e-commerce shopping is better than traditional retail. One last proof would be Presentail.

Presentail is an online gift ordering and delivery platform catering to the Lebanese, both locally and abroad. Lebanese expats can now send gifts to Lebanon for every occasion with ease. You can visit us at https://presentail.com/

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BUSINESS

Innovative Impacts of Diamonds

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Innovative Impacts of Diamonds

It’s amazing how diamonds are making a great impact on our lives. No matter the size, each of them has significant uses in various aspects. Today industry and machinery are using diamonds, especially synthetic ones for manufacturing items. We can now see how these gemstones don’t work only as a part of jewellery only but also in other important aspects of our lives.

These diamonds resemble the natural ones in all properties and are widely used for different purposes. This is because they are easier to mine artificially and produce in bulk. So, industrial production gets massive. Mainly because of their hardness and conductivity they are very useful. Experts have invented artificial ways of creating new diamonds to increase the supply. The natural ones don’t occur so readily or come at hand sooner. Considering the huge impacts in the industrial fields, lab grown diamonds nz are contributing all over the world with their supply.

Firstly, they are used for cutting or grinding tools. We can now get powerful drills and saws that are upgraded with diamonds. These tools can be given high heat for glazing the blades to make them highly sharp. They also work well as abrasives for polishing concrete surfaces. They are also very durable so these tools and materials are environmentally friendly, reducing wastes.

Mostly the edges or tips are added with diamond bits to make them sharper. Drilling tools can then effectively work. Some powder forms of diamond are made into a paste for polishing. Small bits of these gemstones are needed for oiling the tools and equipment before application. Even, the jewellery that contains diamonds is polished and cut using tools that also are sharpened with these stones.

Other than heavy machinery, manufacturers now use diamonds in technology as well. One such unique invention is the speakers. These are made into domes to vibrate faster and produce better quality sounds. Besides computers are replacing silicon chips with diamonds as a semiconductor. So, our computers won’t heat up soon while in use. In addition, this heat conductivity allows diamonds to be used in microelectronics greatly, as well as medical equipment. It will absorb the extra heat and cool down, working as a heat sink for any machine.

We want that our technical gears can run well and fast without heating up. As time advances, these gears are continuously upgraded to improve their conditions to work effectively. Hence, a diamond in place of silicon will improve this heating problem. As it is highly resistant to heat, it can heat itself to prevent heating the machines. In addition, diamonds also withstand high voltages, so they are used in semiconductors to provide larger current and make the computer or other machines faster, lighter, faster, and very easy to use.

These lab grown diamonds are called diamond simulants that enhances the performance of the real ones. Even though they are man-made, they are easily advancing towards greater development. Hence, it is time for industrialists to continue with their production and meet the demands.

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