Have you made any costly mistakes or wasted opportunities in your small business? 

And are you worried about the success of your marketing business? 

Don’t fret, let’s break the back of the beast and turn your marketing business into a success with An Bui Marketing.

Sometimes everyone makes dumb mistakes in their small business. Read this blog to become fully aware of the marketing mistakes that will ruin your business.

7 Dumb Marketing Mistakes You Must Avoid

In this blog post, you can grasp useful information by heeding red flags in the business world. So here are 7 marketing mistakes you must avoid:

1. No idea who the ideal customer is

Many marketers have a worldview that entirely focuses on their products. They know their product inside and out, but they have only an indefinite concept of who could want or need it or how they would utilize it. Worst case scenario, the marketers don’t care because their product is so state-of-the-art that it’s evident why it’s a worthwhile investment.

As a digital marketer, you need to be clear on your target audience, who your ideal customer is, and learn about them so that you can tailor your marketing message directly to them.

2. Create a meaningless message to the customer

Even when marketers have a vision of their ideal customers, they rarely spend time listening to them. They conduct “market research” and compile demographic data, but simply sitting down and listening (actually listening) is not on the agenda. Unfortunately, the marketing messages they create are meaningless to the individuals who are supposed to buy.

3. No idea what that customer’s customer wants

Even when marketers do listen to their ideal customers, they listen for the wrong things. They try to figure out how the product can meet the needs of the customer. In business-to-business sales, what matters is not satisfying the customer’s needs but the needs of the customer’s customer. Your product is only valuable if it is valuable to the end-user.

It is unlikely that you will have the resources to sell everything to everyone when you first start your business. So you need to figure out who your ideal customer is and get to know them well enough to tailor your marketing message to them. It is insufficient to know their age and location.

You better understand their hopes, fears, and frustrations about your product or service to solve their problems by communicating with them via your website. Identifying a niche allows you to become laser-focused on solving your customers’ problems and getting very clear on your marketing message, which will help you stand out and drive more sales.

By narrowing down your ideal customer and defining a niche, you should clarify your offer and make it easier to communicate that offer effectively in your marketing materials, website, and branding.

Before you begin building a website, consider your niche and how you can best serve your customers to become the obvious choice among the online noise.

3. Never set SMART Goals

How can you achieve your business objectives if you don’t know what they are? Are your marketing objectives in line with your business goals? 

To identify what marketing strategies to use, you need to consider your business goals. What do you want to accomplish in 2021?

Setting SMART goals is a good idea! To make your goals SMART, make sure they are Specific, Measurable, Attainable, Results-driven, and Timely. However, without SMART goals, you may be unable to select the best small business marketing strategies for your company.

4. Not Researching marketing Trends

Marketing trends, like technology, change all the time. If your company is not keeping up with the latest trends, you are officially falling behind. As a result, customers may opt for a competitor who is up to date and relevant.

Research marketing trends for each marketing tool that you use. Fortunately, if you work with a reputable SEO company, they will send you daily updates for any changes. They also keep you updated on how they are changing their strategy to comply with the new guidelines. If they are not doing it, it may be time to look for a new service provider. 

You are passing up opportunities to grow your business if you are not keeping up with trends like augmented reality marketing!

5. Abusive use of Social Media

Social media is an effective strategy for reaching out to and communicating with your customers. Unfortunately, a small business can take advantage of this method.

If you don’t understand how social media can help your business, you will likely be abusing it inadvertently. 

The primary goal of social media in terms of marketing should be to increase Brand Awareness while also providing a medium for you to interact with your customers in a non-sales capacity. Posting fun milestones of your business, such as a grand opening or having an outlet for customers to communicate with you.

But gaining sales directly from social media posts should never be your primary goal. You can create ads or pay-per-click strategies, but these should be kept separate from your primary goal.

6. Never ask for referrals or retargeting

This mistake boils down to capitalizing on traffic or customers with whom you have already interacted. It is less expensive to target previous customers or website visitors than it is to acquire new ones. 

Small businesses spend their valuable cash constantly to attract new customers rather than leveraging the ones they already have.

Do you know what happens when a customer abandons your website without making a purchase? Did you know there are ways to track them down and bring them back? 

Many small businesses do not use retargeting because they are unaware of its existence. Retargeting (also known as remarketing) allows you to reconnect with previous website visitors.

7. Forgetting about CTAs

Avoid the common marketing mistake of failing to include a call-to-action (CTA). A powerful, effective CTA is both impactful and compelling. Be sure it is specific and directs readers to take the desired action, such as completing a contact form.

Then, examine your company’s website for a moment. How many times on your homepage do you specifically ask the user to take any action that benefits the business? At the very least, include CTA in your website’s header or navigation bar if you want to make it simple for them to contact you.

What’s the Best Solution?

The best solution is to set your small business up for success in 2021 by developing a practical business strategy, smart marketing goals and a definite target market.

You can reach more potential customers and gain more sales if you have smart goals and strategies. Then, research potential customer bases, who they are, and how their businesses work.

But be mindful of those dumb mistakes to avoid wasting marketing opportunities. Focus on your ideal type of customer and treat them like a precious gem.

Your potential customers are the lifeblood of your digital marketing business so treat them well.

Are You Making These Dumb Marketing Mistakes?

If you have tried these marketing mistakes, it’s time to change your marketing plans and stay updated on marketing trends. 

How to make it possible?

Choose the best marketing experts or marketing agency that would assist your small business, and get fresh perspectives from someone who specializes in the area of your business. We strongly advise you to contact An Bui and sign up for his Online Career Accelerator.

An Bui is a successful entrepreneur who is willing to share his expertise and knowledge about Digital Marketing. He will help small business owners to make their business stay on top in this very tough economic environment. 

His Online Career Accelerator is a good platform to kickstart your small business and break the chain of marketing mistakes.

Here are some relevant things you can learn:

• Digital Marketing Tactics
• Social Media Marketing
• Email Marketing
• Content Marketing
• Creating Effective Marketing Plan
• Right Way to Use Different Search Engines to Reach Potential Customers

If you are an aspiring digital marketer or a veteran wanting to learn more about Digital Marketing and gain multiple industry-recognized certifications, enroll at Online Career Accelerator.

You can also use Online Career Accelerator to get career guidance from experienced mentors and coaches to prepare for what lies ahead and benefit from their expertise to launch your business and become a successful digital marketer.

Enroll now and get an 80% OFF Deal today!

Interested in learning more?

SUBSCRIBE to An Bui Youtube Channel for more videos! 

Ulani Uriah

Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.

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