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What struggling businesses can do to have greater appeal to their customers



What struggling businesses can do to have greater appeal to their customers

Struggling businesses

If your business is struggling, you might wonder what you could possibly do to appeal to your customers. You might be a little bit intimidated, especially when there are some particularly pushy customers out there that can bring down morale in the workplace drastically. This can be difficult to get right, but it can be done by using the right services. If you’re struggling for inspiration, there are some key ways that you can appeal to your customers, build customer loyalty to your business and raise employee morale while you’re doing it. 

Use the right service model 

By looking at your customer service model, you’ll be able to structure your business to appeal to the right customers There are two types of customer service models, transactional and relational, and the one you choose affects how you run your business, how membership or subscriptions work, and also how you market your products and who you market them to. This can be essential to make sure you appeal to your customers correctly, as well as making sure you’re not wasting money on pointless advertising that won’t work. 

Invest in custom swag

Custom swag is a crucial player when it comes to appealing to your customers. You’re going to need to make sure that you’re using it well to bring your customers back into your sales funnel. Custom swag can be a key factor in this, and it can be what brings them back to your business.

By looking into your business niche, you might find that there are a lot of things that you can give away that will be related to your customers’ purchases, such as custom made hats that can bring your customers back for more. 

Social media influencer marketing 

Social media influencer marketing is another great tool that can help you reach your target audience. They’ll be able to help you market your products directly to your shared audience. This is invaluable in a lot of ways, and you should take advantage of it, especially if you have a product launch coming up and you want to sell a lot of items. It can be a great way to generate hype, rapidly increase your customer numbers, and get your brand name associated with respectable influencers. 

Customer service training 

This can have a lot more benefits to your customers than you may realize. Having confident, knowledgeable, and well-trained staff means that you can be efficient and provide exceptional service. To many customers, this is what really matters.

You will also find that it can help your employees resolve customer problems with grace and empathy, and always put your customers first. This can be great for marketing, forming a strong bond with your customers, and letting them know you care. This can be essential to making sure that you’re their first point of call, and that they don’t go looking at the competition because they’re loyal to your business.