Digital marketing has truly become the talk of the town ever since people globally shifted to online mediums for their social interaction. Now that businesses want to target this large pool of internet audience or netizens, they have to come up with intriguing, unique, and brand-selling strategies for digital marketing to achieve their marketing goals. Read this article to understand the 5 proven strategies for digital marketing and how can they help your business get started with an online presence.
Basics of Digital Marketing
Marketing through online platforms such as email, social media, blogs, and others is called digital marketing.
To be successful, digital marketing must be done right. Since the investment of time and effort is required, planning effective strategies for digital marketing should be the primary focus of any business.
The concepts that form the basics of digital marketing are as follows-
- Social Media Marketing
- Email Marketing
- Search Engine Optimization
- Website Design and Development
- Content Marketing
- Online Reputation Management
- Paid Advertising
- Media Planning
Once you are trained in these digital marketing basics via an advanced course or post-graduate specialization course, it is easier for professionals to implement the below discussed proven strategies for digital marketing.
5 Proven Strategies for Digital Marketing
Now that the fundamentals of digital markeitng have been cleared, let’s get down to the 5 proven strategies for digital marketing and how can they help you achieve effective results.
- Introducing Search Engine Optimization
One of the essential strategies for digital marketing, search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as organic results—which are generally based on relevance and popularity.
SEO is an important part of online marketing because it’s what makes your site visible to Google. It’s also what makes your site ranked higher in search engines. If you want to rank high on Google, you need to have good SEO practices.
Search engine optimization practices can be broken down into two categories: on-page and off-page. On-page SEO refers to all the things you do on your website to make it more visible to search engines, while off-page SEO refers to all the things you do outside of your website to make it more visible. Some of the most popular on-page SEO practices are keyword research, site structure, using keywords in titles and meta descriptions, and ensuring that URLs are readable and not too long.
Off-page SEO is a lot more difficult to get right than on-page SEO because it requires external sources such as social media presence, blogs, other websites, and press releases. Some of the most popular off-page SEO practices are creating backlinks, guest posting, etc.
- Improving CTR
CTR is the percentage of users who click on a link or an ad. It is measured by dividing the number of clicks by the number of impressions.
CTR is a great metric for measuring the effectiveness of online marketing campaigns. It can be used to measure how well an advertisement performs with respect to its goal, which could be getting people to visit a website, download an app, or make a purchase.
A click-through rate is the number of times a link on a webpage has been clicked. It is also known as CTR. The higher the click-through rate, the more popular that page is with users.
The best way to increase your CTR is to optimize your posts for search engines and social media platforms by using keywords and hashtags in your posts and by adding images and video content to them.
Another tactic for getting your posts seen is to create a list of subscribers and send them individual messages about what you’re posting. It’s a good idea to send a message before you post, with the title of your article and an introduction about why you want them to read it.
- Link Building
Link building has been a crucial part of SEO for a long time, and it is still as important as ever. With all the changes in Google’s algorithms, link building has become a more complicated process. However, there are still some strategies that are worth exploring.
Link building is a process of acquiring hyperlinks from other websites to your own. It is an important part of off-page SEO.
A successful link building strategy can be achieved by following some simple steps:
1) Find relevant websites and blogs in your niche, then find contact details for them such as email addresses or social media profiles.
2) Create a list of all the possible ways that you could contact them and what you would say to them. Start with the easiest and most effective ways first, then move on to the more difficult ones if need be.
3) Contact these websites one by one until you have built up enough links to rank well in search engines for your chosen keywords.
4) Monitor your backlink profile regularly and remove any spammy links that may have been created.
5) Write content that helps your reader achieve their desired outcome.
- Methods of Content Marketing
Content marketing is a marketing technique that involves the creation and sharing of relevant, valuable, and engaging content to attract and retain a clearly-identified audience – with the objective of driving profitable customer action.
The process of content marketing includes:
- Strategy– This is a process that begins with identifying the needs and wants of your target customers. It then develops strategies to create content that will address those needs.
- Tactics– This is a process that begins with researching what your competitors are doing to promote their business. It then creates strategies for your company to use in order to create content that will be competitive in comparison.
- Implementation– This is a process that begins with researching what your competitors are doing to promote their business. It then creates strategies for your company to use in order to create content that will be competitive in comparison.
Content marketing is all about delivering the right content to the right audience in order to drive business growth. It’s a strategic approach that involves planning, creating content, and distributing it across channels for the purpose of attracting and engaging a target audience.
The goal of content marketing is to generate leads and sales by producing valuable, relevant, and consistent content on a regular basis. A successful content marketing program includes both short-term tactics such as blog posts, webinars, infographics, etc., as well as long-term strategies like white papers or eBooks.
- Social Media Marketing’s Potential
Social media marketing is the process of gaining visibility for a company’s products and services through social media. It is the ability to reach out to a wide range of people, with different demographics and interests, through social media platforms.
A great example of an effective social media marketing campaign is Coca Cola’s #ShareACoke campaign. It was able to engage with its customers on a personal level by customizing its messages based on individual names.
There are many social media marketing strategies that can be implemented to engage and grow your following. Some examples are:
1) Engaging in conversations by commenting on posts from other Facebook pages.
2) Posting content about your product or service.
3) Sharing content from other pages within your niche to get them more exposure.
4) Creating an online community around a topic you are passionate about.
5) Promoting specific products or services with ads.
Hope that you enjoyed reading this article on the 5 proven strategies for digital marketing. These 5 strategies, once set into action, will bring faster, effective, and long-term results for businesses.
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]
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Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.