NEWS
Stand Out in the City with Chicago Billboards
Increasing your company’s visibility can do a wide number of advantageous things, including spreading awareness of your existence, putting out a positive message, or increasing sales of a product or service. But the way that you do this can be a little bit complicated, especially because marketing can be difficult to get just right.
Chicago billboards, or billboards in general, can be incredibly useful when it comes to putting your business’ messaging out there. But what is the best way for you to do this? What should the end design look like? How do you make your design stand out to potential customers? And how do you know how useful your campaign is, anyway?
If you’re interested in learning more about advertising on Chicago billboards, you might find this guide useful. So continue reading if you’d like to get more information, and improve your billboard marketing game.
Have Just One Call to Action
You might know that it’s important to include a call to action on your Chicago billboards, but did you also know it’s an even better idea to have only one? Having a singular call to action on each billboard will make the potential customer’s course of action exceedingly clear.
Not only will this help the customer who wants to make a purchase with you, but it will also make it so you can maximize the number of leads your business can get.
Rather than making your onlookers make a decision, you’ve already made the decision for them. That means, even if you have a phone number, website, email, and seven kinds of social media, that you should choose just one point of contact on your billboard design. Your Chicago billboards will perform far better if this is the case.
Track Effectiveness: Who’s Responding to Your Billboard Campaign?
As previously mentioned, it’s a good idea to have just one call to action on your Chicago billboards. But have you considered making a URL or phone number specifically for your billboard campaigns?
Having a specific form of contact for your billboard campaign specifically will make it much easier for you to know how effectively your ads are performing. How so? By simply making a URL that’s connected to your billboard campaign, or generating a new phone number just for these ads, you’ll know exactly how many leads the billboards are generating for your company.
That allows you to see how much interest your billboards are generating, make estimates as to how many people are seeing your ads, and even see how many of your leads result in a sale or other form of tracked success. Making this campaign-specific form of contact, as well as making it your singular call to action, is just a generally smart business decision for you to make.
Avoid White Backgrounds
This mainly applies if you’re using digital billboards for your marketing campaign, but it’s a good idea to avoid having too much white in your final design. This is mainly because, in digital forms, white can wash out the other elements on your Chicago billboards. Not only does that include any of your copy, but it could also wash out some of your other visual elements.
Instead of making your elements harder to see, try using other background colors. That will make passersby far more likely to take away your key messages, especially because there’s a short period of time for them to read through all of your information.
It’s also a good idea to avoid using white, as well as other neutral or muted colors, on your non-digital billboard designs. Why is this? It’s far better to use bold and bright colors to grab attention from the side of the road. Neutral colors are more likely to fade into the background because of the typical billboard surroundings.
Establish a Mood: Pull on Their Heartstrings
While you’re forming your messaging, as well as the images you’d like to use on your billboard, try to relate to your audience. Make your copy emotional, if possible. This can be extremely effective because humans are going to be more likely to follow your call to action if they feel more intensely about the cause.
Consider the television commercials that feature sad dogs and cats in cages, for example. Making you feel sad, in those cases, was useful for encouraging more animals to get adopted from shelters that are full. Similarly, showing your highway audience how much better their lives can be if they use your product or service can be effective as well.
You can even make your audience members feel more angry or fearful, although you should do your best to do this tastefully. Emotions can push humans to make emotion-based decisions, but they can also be somewhat triggering or distracting in poor circumstances.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
