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Snapchat Is Testing A Paid Subscription Version Called Snapchat Plus
Snap has confirmed an internal test of a paid subscription called Snapchat Plus. This new product is set to give users access to early features and abilities. The new product testing was first reported on Twitter by the app developer and researcher Alessandro Paluzzi.
In a statement to The Verge, Snap spokesperson Liz Markman confirmed that Snapchat Plus is now in its early internal testing phase. Markman adds that the Snap team is excited about the pre-release features that potentially will share exclusive content with subscribers. The Snap team is also excited about learning more ways to serve the Snap community.
Screenshots and information posted by Paluzzi reveal that other features for Snapchat Plus are in the testing phase. These features include the ability to pin one of your friends as your “#1 BFF,” the ability to change the Snapchat icon, and see who rewatches your stories. Paluzzi also revealed that Snapchat Plus has currently listed at about 4.59 Euros a month and 45.99 Euros a year or around $4.81 and $48.21, respectively. For now, the prices are yet to be confirmed.
In the wake of Apple’s introducing a privacy feature for advertisements with iOS 14.5, allowing users to turn off ad tracking on an app-by-app basis, many free apps have had to reconsider exploring other ways of making money. Snapchat in particular cited changes to iOS that resulted in a drop in revenue targets, Snapchat says it will slow down hiring this year.
As reported previously, app researcher Alessandro Paluzzi shared the expected subscription costs for the Snapchat+ on Twitter. As the tweet indicated, Snapchat+ one-month subscription is said to be priced at EUR 4.59 (roughly Rs. 370), while the subscription for costs EUR 24.99. Moreover, the paid service for one year will cost users EUR 45.99 (roughly Rs. 3,750). In addition, the company could offer a one-week free trial for users to encourage paid subscription. The payment will reportedly be linked to the user’s Play store account, and the service will be auto-renewed after a selected interval until the user cancels it.
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