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Smart Promotional Strategy: A Glance at Tata Play’s Rebranding



Smart Promotional Strategy: A Glance at Tata Play’s Rebranding

Marketing and promotional strategies are meticulously chalked out by a company to influence the target audience and convert them into loyal customers. Along with the quality of products and services a company provides, brand promotions and go-to-market strategies play a crucial role in its success.

Cut-throat competition in the DTH industry makes it hard for brands to make their mark. However, tactful promotions can change things for the better for any brand. One of India’s prominent DTH service providers recently rebranded itself and revamped its existing and new offerings. Yes, Tata Sky is now Tata Play. With the new identity, the company aims to establish itself as a comprehensive content distribution platform. The rebranding helps them go beyond DTH services and provide broadcast TV-OTT bundled packages.

Tata Play is carrying out large scale promotions across all touchpoints to promote the new brand identity and market its services.

Let’s take a look at the rebranding and the promotional strategies of Tata Play.

Tata Play: The Solid Rebranding Strategy

The rebranding strategy is backed by the company’s aim to establish itself as a go-to place for all entertainment enthusiasts across the country. Tata Play understands the changing ecosystem of Indian entertainment and how people’s choices when it comes to content consumption have evolved over the years. With its new identity, Tata Play has introduced new pack bundles, OTT services, next-level tech features, and unparalleled customer services. The masterstroke, however, is the inclusion of Netflix in its bouquet of offerings.

Venturethree and Ogilvy India assisted Tata Play in the whole rebranding exercise. Venturethree’s Regine Stefan-Aboud, explaining the new brand identity, said that the logo represents ‘play’ along with progress and betterment. The new brand identity will carry a fresh and bold attitude to make entertainment better and easier through digital innovations.

Explaining the word “Play” in the brand name, Tata Play’s Chief Communication Officer, Anurag Kumar said that the “Play” adds fun, ease and simplicity to the brand. He further stated that Tata Play promises freedom, quality, personalisation, innovation and more.

The Unique Promotional Strategies

  • PR push: The company has done extensive PR on the rebranding with press releases and series of interviews of the leadership team on all leading publications and news agencies. With a series of 3 press releases on its website, Tata Play narrated the whole story of the rebranding. The press releases discussed everything from combo packs to changes in services to new visions and whatnot. The company made sure that there was no loophole in spreading the new brand identity.
  • TV Commercials: Being at the forefront of the television industry, Tata Play is leveraging the power of TV commercials by running a series of quirky commercials. The playful ads featured Bollywood stars Saif Ali Khan and Kareena Kapoor Khan for the Hindi speaking markets and Priyamani and Madhavan to cater to the south markets.
  • Social Media Platforms: Tata Play is running ad campaigns widely across all the major social media platforms. Given the popularity of social media channels, they have surely become mainstream for brand promotions.

Entertainment aur bhi Jingalala

With Tata Play, entertainment is sure to reach new heights. It will uplift the viewing experience of users with varied content from broadcast TV and OTT. . Get your Tata Play DTH connection and be a part of the change.

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How to Prepare for a Long-Distance Move



How to Prepare for a Long-Distance Move

More than 27,059,000 people move each year, whether traveling across the state or the country. Regardless of when you’re preparing for a long-distance move, there are several things you’ve got to be aware of ahead of time.

We’ve created a checklist that you can use full of packing tips and other things you need to know, like the importance of hiring movers to aid in the big move. The more prepared you are, the easier and more stress-free the move will be.

Get ready to settle into your new home after you check out these need-to-know packing tips below.

Plan Ahead of Time

When moving to NY from California, you need to plan ahead. You need to do this to get everything in order, such as shutting off the utilities and turning it on at the new location before you’re scheduled to arrive.

The last thing you want to do is risk arriving at your new place and not having running water or working electricity when you get there. Another reason you want to plan ahead is that if you’ve decided to hire movers, you’ll need to coordinate the day they plan to pick up your items and deliver them to the new house.

Again you don’t want to arrive at your home and the movers not arrive with your items on the day you expect them to. Not only does this leave you without your necessities, but it could also mean you pay additional delivery fees that you’d not planned for.

If it helps, you could make a list of everything you need to do before you are set to move. We recommend making this list ahead of time so that you don’t feel rushed at the last minute to get everything completed.

Hire Professionals

Moving lots of items a long distance can be tricky, especially if you’re not used to driving a moving truck. Before you’re set to move, make a list of the best movers in your area.

You can do this by creating a list of mover names and estimates from your area. Ensure you have them clarify what you’re paying for because most rental companies provide a specific number of miles locally and out of state that could increase your overall rental price.

You’ll also want to inquire about the insurance needed to schedule movers to come and help transport your items. Ensure you get the estimates for each type of vehicle they offer.

When the move is complete, the larger the vehicle and the more movers you need, the higher the rental price. Once you’ve decided which moving company you’re going to work with, take the next steps to set your reservation.

If you’re making the appointment over the phone, ask the company to send you a confirmation email once the phone call has concluded. This will ensure you have tangible evidence of your appointment reservation just in case something comes up the day of the move where you need to contact the moving company.

Begin Packing Efficiently

When you move a long distance, it’s in your best interest to only pack the items you need and discard items you no longer use. The best way to do this is to take some time to declutter your home before you begin packing.

Make a pile of the items you need to get rid of, whether that means donating or discarding them accordingly. While it might prove to be a time-consuming process, in the long run, it will pay off when you don’t have to do these things while unpacking in your new home.

This is especially true if you’re downsizing and don’t have enough room to store all the items that you have currently in your home or apartment. Another reason to declutter your home is so that you can effectively determine how much packing material you need to pack, such as boxes and packing tape.

Check your local area for packing items because there are several places online where people want to get rid of their extra boxes for free. This can help you to save on packing expenses.

Forward Your Mail

When you move into your new place, the last thing you want to happen is for essential items to be mailed to your previous email. This means you need to take the steps necessary to forward your mail to your new address, which can be done online via the united states postal service website.

When forwarding your mail, ensure you list the names of everyone moving and the address of the new home. Then you will need to specify a date when you want the mail to begin being sent to the new location.

Along with forwarding your mail, you need to remember to change the address on other government documentation, such as:

  • Car registration
  • Drivers license
  • Voter registration
  • Insurance

When you don’t place your new address on these documentation forms, completing other things you need to complete after you’ve moved can become challenging.

When you’re moving a long distance, the last thing you want to do is travel back to your previous residence to take care of things that should’ve been completed before the move.

Preparing for a Long Distance Move & Things You Need to Know

When preparing for a long-distance move, you need to know several things, such as ensuring you forward your mail ahead of time. You should also remember to schedule movers and request estimates to help move your belongings from one place to another.

If you want to know more about this topic, continue to scroll through the posts in this section.

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