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SEO: How to Have the Right Branding Strategy?



SEO: How to Have the Right Branding Strategy?

Search Engine Optimization or SEO for short, is the set of strategies and optimization techniques that are done within a website. The goal is to improve visibility in search engines such as Google, Yahoo or YouTube. Something like the showcase of the XXI century, where brands have to invest to be visible in the eyes of their consumers.

Its correct application can cause a considerable increase in traffic and visibility of brands on the Internet. That is why it has become a goal for every company that wants to invest in digital marketing since one of the main channels of visualization is this organic traffic we are talking about.

The main barrier to SEO is the multitude of traffic on the Internet, which is why having a good specialized agency is essential if we want to achieve results. In fact, being on the Internet is not enough to guarantee that your site will be among Google’s priorities, but it is necessary to generate a specific strategy to optimize and ensure that your business achieves a good positioning for the keywords of your business.

What is SEO for?

As we have already mentioned, SEO is used to position your business in the first place in search engines, especially Google. And it works based on three key processes:

  • Crawling: The so-called “spiders” of the search engine are in charge of scanning the web in search of new content. Each website indicates to the crawlers whether or not they are authorized to crawl it and once this process has been analyzed, the spiders show which are the most important contents and in which order to scan them, as well as which pages should not be scanned. Google offers users its Search Console tool, with which it is possible to request a new crawl.
  • Indexing: With the information gathered in the previous crawl, the search engine is responsible for indexing the site according to the main concepts and keywords.
  • Search results: The final step is for the algorithms to decide which pages to display in response to the user’s searches. Keywords, user history, location, content quality, site relevance and authority, among other aspects, are considered.

Now, after developing the functioning of a search engine, we can divide the advantages of having a good SEO strategy:

  1. Increase brand visibility
  2. Attract qualified traffic
  3. Generate sales opportunities
  4. Position a brand as an authority in the marketplace
  5. Educate the market
  6. Improve return on investment
  7. Stay ahead of the competition

Importance of SEO in Digital Marketing

The behavior of a user on the internet usually meets the same parameters. This is why SEO is so important, because it helps you understand what your audience wants and how you can optimize your content to impact them. In fact, there are several types of search to improve your SEO strategy. Among them are:

  • Navigational search: This happens when the user already knows what site he would like to visit, but does not remember how to find it. On this occasion, there is little chance that their destination will change, so it is a search that has a good branding strategy behind it.  
  • Informational search: This type of search serves to respond to a specific need of the user, who wants to find information on a specific topic. As he does not know which website he will go to in order to find his answer, the company has a clear opportunity to be the chosen one. Therefore, in this type of strategy, inbound marketing is essential to attract users.
  • Transactional search: With this search, the user wants to execute a transaction, that is, to buy a product or service directly. Therefore, e-commerce should focus especially on this type of search.
  • Local search: These are searches with an important geographic component since the user wants to find this information close to his location or the place he is planning to go to. It is useful for restaurants, hotels, or local stores, among other examples.

Tips for a Good SEO Strategy

“To execute a strategy of this scale, we need to have a good SEO agency and follow some tips to make it easier,” says Guda Mohammed, who has years of experience in offering SEO services in Arabic countries.

  • Define your goals: The first step of the strategy is to define what your goals are when optimizing your website, blog or e-commerce. In addition, the strategy should be aligned with the macro objectives of your brand.
  • Create a buyer persona: The first step is to define who you want to reach, therefore, you must create a user profile that will be interested in your product or service. This is the representation of your ideal customer built from data.
  • Use SEO tools: To start an SEO strategy, in addition to knowing how it works, you must have the basic tools to help you follow your strategy. With them you will be able to make a diagnosis of your current situation or monitor the impact of each action. Google Analytics is one of the best known and easiest to use, especially for SMEs.
  • Research your keywords: As we have already mentioned, keywords are an important factor in an SEO strategy. They are what separate the content from an end user, so getting them right can be the turning point for your brand to be chosen.  Some tools to support you are SemRush or Ahrefs.
  • Analyze the competition: The best strategy to identify opportunities is to analyze the competition. The aforementioned tools have options to carry out this tactic and use the information to adjust your strategy and adopt best practices.

If you require expert assistance in developing a robust branding strategy, explore the website of Intseo Media. It features numerous testimonials that provide valuable insights into effectively boosting international brand awareness: