Yubo, a popular social livestreaming app, is quickly gaining steam in the Gen Z community, partially based on the company’s commitment to recognizing, respecting, and empowering users. Other brands are following suit, fostering a connection with users, customers, and fans via their values.

In an increasingly fast-paced digital world, brands often have difficulty connecting with their audiences. Younger demographics, such as Gen Zers, are especially skilled at manipulating technology.

If a brand wants to successfully convey its message, it must abandon traditional (and ineffective) methods of marketing its products or services. Instead, the brand must respect its audience’s beliefs and establish common ground, a cornerstone for Gen Z favorite, Yubo. Then, it’s possible to move forward with a compelling message.

Why Brands Must Align with Their Audience’s Values

Each brand’s need to identify with its audience’s values was a partial outgrowth of the COVID-19 pandemic. As locked-down consumers were compelled to spend endless hours at home, they found themselves reflecting on what was (and was not) important to them.

Consumers of all ages also thought about their place in the world, and they re-evaluated their priorities accordingly. Equally importantly, they thought about the quality of their relationships.

When governments lifted the lockdown orders, and life gradually began to regain some semblance of normalcy, many people had adopted a completely new approach to life. Today, these consumers are bringing their newly minted mindsets to every aspect of their lives.

Younger Consumers Align Their Values and Purchases

Specifically, Gen Zers are making conscious choices about the way they spend their time online, and their purchase decisions. By choosing what to buy, and deciding where to purchase it, they desire to reshape their local communities and their larger environment. During the purchase process, they are reaffirming their role in society.

To delve further into this topic, New York-based 5W Public Relations conducted a pandemic-era study on consumers’ buying motivations. The firm’s 2020 Consumer Culture Report found that consumers (especially younger consumers) have become more socially and politically conscious about the products they purchase.

Stated another way, these consumers buy their groceries, clothing, necessities, and “splurge” items from companies that share their social and political beliefs. The opposite is also true. If a business projects a socially conscious image, but its actions or communications do not reflect that philosophy, it can expect strong customer pushback.

Given the report’s conclusions, brands that market to younger consumers should carefully consider their messaging structure. By aligning the business’ values with its audience’s values, the brand stands a good chance that its message will resonate with potential customers.

Gen Zers Show Impressive Buying Power

Enter Gen Z, a fast-growing demographic group that contains individuals from 10 to 25 years of age. Although many Gen Zers are still under the legal age of 18, they possess substantial buying power, for two reasons.

First, Gen Zers have a strong impact on their family’s spending habits. They are vocal about their food, clothing, gadgets, and household product likes and dislikes.

Many Gen Zers are also technology experts who can provide well-reasoned advice about computers, mobile devices, and other electronics products. Young Gen Zers are not afraid to challenge older family members and often make sensible arguments.

In addition, Gen Zers represent the economy’s future. This cohort’s older members have already graduated college or entered the workforce. With decades of potential buying power before them, they are worthy of brands’ sustained attention and focus.

Important Factors in Gen Zers’ Buying Decisions

When Gen Zers are considering a brand or product, they want to know the company shares their own values or social beliefs. Marketing Dive cites a January 2021 Forrester survey that determined that Gen Zers are more likely to spend time on this research than Millennials or Baby Boomers.

Specifically, the study team found that 51 percent of Gen Zers will take time to verify that a brand’s corporate social behavior aligns with theirs. If the brand fails the test, the Gen Zer will shop elsewhere. Not surprisingly, the survey also found that Gen Zers distrust the average company more than millennials, Gen Xers, or baby boomers.

Reaching Gen Zers Involves Messaging Alignment

Brands should think carefully when preparing a message to a Gen Z audience. First, each Gen Zer has a personal brand. These young consumers want a company to acknowledge their individuality in any marketing or communications message.

Brands Should Share Social Cause Commitments

Gen Zers are frequently committed to multiple social causes. They are often passionate about gender or LGBTQ issues. In addition, they may feel strongly about racial tension and immigration concerns.

In Gen Zers’ view, employers and brands that practice corporate social responsibility do not go far enough. Gen Zers expect these corporate entities to share the young idealists’ core beliefs.

How Gen Zers View Gender Roles

Gen Zers are actively engaged in all aspects of the gender conversation. For comparison, over 12% of United States millennials say they are gender non-conforming or transgender. Further, the majority of millennials say gender is more of a spectrum than a binary construct.

Gen Zers’ gender-related views extend further along the spectrum. In fact, they are quite comfortable with the concept of multiple genders. Gender binary, gender fluid, and gender-neutral are three frequently discussed gender types. Generally speaking, Gen Zers prioritize personal authenticity rather than trying to conform to specific gender categories. 

Within the United States, 56% of Gen Zers know an individual who prefers a gender-neutral pronoun. In addition, 59% of Gen Zers want forms to include additional options besides the binary “man” or “woman” choices. On a global scope, 25% of Gen Zers say they will switch their gender identity at least one time throughout their life.

How Yubo Furthers the Gender Conversation

Gen Zers who want to share their thoughts on gender-related topics (or chat about anything else) are gravitating to Yubo. This community-focused live-streaming platform invites users to share via video discussion rooms and live chats.

Yubo users are invited to join this virtual meetup. Chatting with others who have similar interests, or playing games with friends is the order of the day.

Yubo’s Emphasis on Users’ Well-being

With a strong focus on authenticity, Yubo encourages everyone to “come as they are.” Company leaders understand what’s important to their Gen Z user base, and they ensure that the Yubo platform speaks to those needs.

Specifically, Yubo proactively supports the LGBTQIA+ community. The company highly encourages minority visibility, and it also maintains a strong anti-bullying stance. Company leaders regularly engage with users, and lead initiatives, about important topics. As a customer-centric company, Yubo is dedicated to providing the best possible experience for its users.

How to Reach Gen Z: Gender-Neutral Marketing

Brands that intend to market to Gen Zers must respect this demographic’s gender preferences. Again, these young people embrace an entire spectrum of gender identities, and they view gender as a fluid concept that can change.

Gen Zers’ gender attitudes are mirrored in popular culture, where celebrities and style mavens often embody similar ideals. These cultural influences have always been part of Gen Zers’ life experiences.

Creating Compatible Ads and Marketing Messages

Not surprisingly, Gen Zers expect brands’ advertising and marketing messages to mirror the same gender-focused mindset. To reach this audience, brands should create targeted media ads and messages containing characters with diverse gender identities. Although gender binary characters are not excluded, Gen Zers also want other genders to receive adequate representation.

In addition, some brands’ ads now reflect the emphasis on changing gender roles. To illustrate, young men may be featured in makeup or blow-dryer ads. Young women might appear in ads for pickup trucks or shop equipment.

Embracing the Gender Conversation

As Gen Zers continue to navigate the gender identities spectrum, Yubo stands ready to support them in their conversations. Through inclusive infrastructure and targeted initiatives, Yubo provides the foundation for continued exploration. Taking a cue from this innovative approach, other companies are following suit.

Searching for stocks can be challenging, and this is where investing apps come in. These apps provide real-time market data and news feed so you can stay on top of trends and make smarter moves to optimize your returns.

The first step is to research best app to buy HK stocks. Most of these apps offer a free trial period of around five days, so it’s worth signing up for a few of them to find the best one for you.

Before picking one investing app, you need to know what features they offer that will suit your needs. If you are looking for an app that’s more focused on stock analysis and portfolio management, there are plenty out there capable of doing this. But if all you need is an app with basic tracking tools like share price etc.

Mobile apps are the future of HK stocks!

Hong Kong stocks are stuck in an era of dark screens and slow trading. The companies listed in Hong Kong may be the most advanced in Asia, but their stock markets are still stuck with the same old tools. That’s a big problem for investors, who have come to expect more sophisticated tech than “dark screens” and “slow trading” from their trading platforms.

But investors no longer need to put up with these outdated features. There’s a better way to trade Hong Kong stocks. We can finally swap out those dark screens and slow trading platforms for a HK stock app that is safe, simple, and reliable!

Hong Kong Stock Market Stats and Information on your Phone!

When investing in the stock market, there’s data available everywhere. You can find it online and on the newsstands. You can get it from your broker, financial planner, and even a cab driver. But what if there was an app that collected all of this information from around the globe in one place?

That’s exactly what the best app to buy HK stock does for you. In addition to offering you links to Hong Kong’s top news sources, Hong Kong’s stock market information and stats are on your phone by using an app. It will also provide you with up-to-date quotes and charts of the HK stock market.

Summing it up with the best mobile app for tracking HK stocks!

Hong Kong is a mobile-driven society where a stock app is fast, convenient, and easy to use, considering a large portion of the people are using smartphones. This makes it extremely important for people to choose the right mobile app when they have to use it to track stocks. With a plethora of options in the market, choosing the right app can be challenging. There are lots of mobile apps available to help you monitor stock prices.

You can get market news, watch stocks in real-time, and even trade stocks from your phone. The most useful app for Hong Kong investors is Wbroker, the top-ranked stock tracker in Hong Kong for iPhone and Android. Wbroker tracks hundreds of share prices from popular exchanges. You can view share price movements in real-time. This is the best mobile app for tracking HK stocks and allows users to track stocks on different exchanges worldwide, has charts, and much more.

Visugu is a Video Editing Service. We have seen many YouTube, Tiktok, and other influencers emerging from every part of the world. Now youngsters have a chance to showcase their talent through these video streaming platforms. No matter how wonderful is the content of your video you will need professional video editing services if you want to become a successful artist.

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Let me walk you through the process, when you hire us you will just upload your video footage to your cloud storage such as DropBox or Google Drive. You will send us the link to that footage as well as information on how you wish for us to edit the video. We will quote you a timeframe for your work. We’ll edit and send you the completed video within 24-48 hours (depending on the complexity of the video time can vary). You will check it and if you need revisions we will provide as many revisions as you like until you are 100% satisfied.

We will hand over the videos to you after the editing work is done. We will not have any copyright over the work you will be the sole copyright owner. We will be able to apply your logo to your video and have the text and imagery that we use on the edited match exactly how your brand dictates.

Scope of our services:

• Training videos
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Note we don’t do things that are not considered video editing. For example, animation work, custom illustrations, graphic design, 3D work, creative work, storyboarding.

If you need proof? You can watch sample videos available on our site Visugu, you can also contact us to view more at [email protected]. We will send you more of us. Client testimonials are also available on the site. You can also fill the contact form on our website.