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Five Reasons to Bid on Branded Terms in PPC

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Five Reasons to Bid on Branded Terms in PPC

Branded terms in PPC can be very profitable, and many companies bid to all the keywords that mention their brands. However, some advertisers don’t target these terms and resist this strategy because they believe they would get that traffic anyway because of the organic listings. In this article, you can read five reasons why you must bid on branded terms in PPC.

1. Bidding On Branded Terms Helps You Dominate The Search Results Page

The organic results for keywords that mention your brand probably have your website and your social media profiles on Google’s first page. Google searches for the most relevant results, so you expect pages that send visitors to your website. However, it can include mentions from third-party websites or brands. While these mentions can be positive, they can get some a part of your traffic.

If you bid for branded terms, the visitors will see at least one extra option to visit your website or learn more about your business. Also, you show them where to click right away. These types of ads have high click-through rates because users want to learn about your products.

Another thing to consider is that you help your visitors avoid distractions in the search results page by showing your ads. The organic results can have anything from complaints to irrelevant topics that somehow got ranked under your branded terms. Decreasing the visibility of these pages can help you to get more traffic, leads, and customers.

Dominating your brand keywords means that they will show results that send users to your pages and social media profiles. At the same time, these third-party websites will get lower rankings or get ranked on the second and third page of Google.

2. You Control Your Message

Organic traffic is free and has many marketing benefits. However, it has one main limitation. You can’t just change the metadata of your pages and expect Google to update the listings instantly. Changes on your metadata can negatively affect your rankings, while they can take from a few days to a few weeks to get updated.

On the other hand, you can control every part of your Pay Per Click campaigns. If you want to share a specific message with the potential customers that search for your business on Google, you can create a new ad with your message.

The ads can include discounts, prices, new products, mentions of benefits, and many more that can’t be included in the organic results without affecting your rankings. Even if you don’t want to mention something special, you can add the right message for your business. This process can help your company grab the attention and get

more clicks on the search results page. If you focus only on the organic results, a part of your branded keywords’ traffic will get wasted.

3. Competitors Can Bid For Your Keywords

No rule says that your competitors will not bid for your branded terms. Google Ads allows them to target any keywords they want. If they have the option to get traffic and potential customers from you, they will do it.

So, if you bid for your branded terms, you prevent traffic loss on third-party websites and competitors. Another part that you can avoid is negativity. The competitors can put any message they want out there. They may try to create doubt or mention negatives of your business compared to them. It would be better if their ads appear below yours.

The good news is that you have an advantage compared to competitors that try to outbid you. Branded keywords will have better click-through rates and conversion rates for you because the users already want to learn more about your business. The competitors must set much higher bids to outbid you, so your presence alone can be enough to win that battle.

4. Brand Terms Are Cheap For You

If you want to find keywords that convert with high volume but low CPC, you must first check your branded keywords. Two big parts of PPC that affect your results are the relevancy of the ads with the keyword and the quality of your landing page. You already have both of them in this case.

When people search for something relevant to your brand and see an ad with your brand’s name and a link to your website, they will click it most of the time. The same applies to products and services that you may offer, the owners’ names, and anything related to your company. Google Ads uses the Quality Score to determine your rankings. It goes up when the ads get clicks and are relevant. If you target branded terms, the Quality Score will explode, improve your

rankings, and decrease your average CPC.

5. Get High-Quality Leads

The people who search branded terms on Google have many chances to convert into leads and buyers. They already know about your business or your products and try to get more information. They want to confirm that you have a trustworthy brand or find your products’ features in many cases.

When they visit your website, they can go directly to the pages that mention your products or just search for communication methods. These people can have questions about anything that prevents them from buying something.

They tend to know the type of product they want, and your company can offer it. With a few words, they are in a late stage of the buying journey. For this reason, they have high conversion rates, and many competitors will bid for these terms. A good offer or some extra details can be enough to convert them into buyers.

Conclusion

Branded terms have traffic with many potential customers. Some of them already want to visit your website or learn more about your products. You just need to have a presence on the search result page to make sure that you don’t lose traffic.

Usually, the ads on branded terms have a high click-through rate, high conversion rate, and boost the Quality Score for all the reasons that are explained in this post.

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How to Encourage Your Employees to Think Strategically

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How to Encourage Your Employees to Think Strategically

Employers are having a hard time finding talented employees right now. Despite millions of open jobs following the COVID-19 pandemic, many employees are reluctant to return to work.

As an employer, that means now might be the time to rethink how you’re doing things.

You need your employees to be as productive and loyal as possible as you navigate an unusual labor market.

You want them to be strategic thinkers and problem-solvers.

When your employees think strategically, they’re going to be more innovative, and they’re always learning and working to improve themselves, which translates to better job performance. They can make empowered, data-driven decisions, and they take calculated risks that are more likely to benefit your entire company. Strategic thinkers are also more inclined to take constructive feedback and integrate it into the work they’re doing.

With that in mind, the following are ways you can help current and future employees be more strategic thinkers for the benefit of your business.

Automate Where You Can

If you were to automate, for example, your accounts payable department with a software solution, this is going to not only reduce things like human error but it’s going to give your employees the freedom to think more about problem-solving solutions.

When your employees are too bogged down with repetitive tasks that aren’t high value but are necessary, then they’re always doing the mundane. That’s preventing them from thinking on a higher level.

Many employers worry their employees will be resistant to automation, but that’s not the reality at all.

Your employees can do more with less and improve their productivity.

Do an audit of some of the most repetitive processes that could initially be most benefited by automation and start there.

Cultivate an Ownership Mentality

There are a lot of specific ways that you can get your employees to think like owners. First and foremost, give them authority and empower them to make decisions. Autonomy and decision-making power are so essential to create a mentality of ownership among all of your employees.

Put them in charge of something. Even something small that an employee gets to take ownership over will help them think like an owner in other areas.

You can also help employees take on thinking that’s more in line with being an owner by rewarding them financially. For example, when your employees, either individually or as a team, can succeed and help promote company growth, maybe you reward them with a cash bonus or some type of profit-sharing agreement.

Even if you can’t financially always reward your employees, recognition is another way to reward them that will help with that ownership mentality.

Let Employees Do Things Their Way

We touched on this a bit above, but there’s so much value in letting your employees decide on their own way to do certain things. It’s empowering for them, and they’re forced to be strategic as far as how they choose to approach tasks or projects.

If you have workflows that are too rigid or you micromanage too much, then your employees don’t feel like they have the opportunity to be strategic, and this is what guides your company culture.

You want your employees to be proactive in addressing things in the workplace, and again, letting them decide on the best path forward, as long as they meet whatever the outcome is can help with this.

Along the same lines you do need to be very specific in what outcomes you expect if you’re going to let employees decide on their own way to get there.

As you let employees make decisions, they don’t have other people to rely on to help them along the way, which allows them to develop a sense of confidence, and as was addressed above will also help create that ownership mentality that’s so important for strategic thinking.

Give Them Time to Think

Sometimes your employees can be so busy or feel like their time is so overly scheduled during the workday that they don’t have time to dedicate to strategic thinking.

Set aside blocks of time where your employees have the freedom to think things through and identify solutions, whether that’s in a group or individual setting.

You might have a specific problem you’d like them to solve in the short or long term.

Offer Mentorships

Mentoring is great for employees and employers. When you partner your high-performing employees with a senior-level employee, then they can improve those so-called soft skills, including leadership and strategic thinking.

If your employees are currently working remotely some or all of the time, mentorships are especially important to keep everyone connected to your culture and make sure you don’t forget about development opportunities for remote workers.

When your employees are paired with a mentor they can see first-hand what broad thinking can look like.

Be Transparent and Share Information

If you want your employees to be able to see the big picture and think more broadly, they need all of the available information.

This is where you, as a company leader, are especially relevant. You want to be transparent and share as much information with your employees as you can.

This will help them look at things in a larger way. Maybe you’re sharing your company’s plan for the future, or you’re sharing new insights you’ve just gotten based on data.

Whatever it is, your employees can’t think strategically and make problem-solving decisions without all the relevant information.

While a lot of helping your employees be more strategic in their thinking relies on giving them freedom, there should also be boundaries.

Let your employees know when it is time to come for you to ask a question or have a conversation. Let your employees know how you prefer to be informed if there is a problem that they can’t solve.

Give your employees a framework for what to do when they need help, and create an environment where they aren’t afraid to approach you when necessary.

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BUSINESS

Are You Familiar with These Best Outsourced Accounting Services to Grow Your Business?

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Are You Familiar with These Best Outsourced Accounting Services to Grow Your Business?

Accurate accounting is the basis of every successful business. The outsourced services provide you with benefits in the financial management of your business. By using accounting services, the company can make strategies about profit and loss and enhance the business’s performance in the market well. It provides accurate quantitative data and is aware of all the taxes. It saves your time and money as compared to hiring the accounting teams.

If you are looking for the best-outsourced accounting services, have a glance at the given companies!

1.     Just Jump Business Solutions

Just Jump Business Solutions-Accounting services Greensboro is a highly reputable name that makes the accounting department of your business strong. It provides you a space to efficiently promote your business by dealing with all matters other than the financial matters, which require your attention. It offers many remarkable services like tax planning and resolution, chief financial officer, profitability assessment, financial consulting and forecasting, and many more.

2.     Bookkeeper.com

Bookkeeper.com is the best and authentic outsourced accounting service. You can say this is the all-in-one solution to all the problems in a business. It shares monthly financial records with your team, mail paychecks to customers, make sure invoices for pavement in time, make a strong connection between quick-books with bank accounts and make authentic bills and checks.

3.     inDinero

inDinero is the best service that provides you software to correctly fix the bills, taxes, and other pavements. It is best for the financial of mini-projects. It gives you the experts in a limited and flexible budget. It is easy to use with prominent features. It makes your business dealings easy by making bank bills and other pavements needed.

4.     Free Agent

Free Agent is the strongest accounting software that gives you the best services to promote your market value. It is very easy to use with no complications. Even accounting freelancers use it, make your bills and checks on time, send messages to the customer to complete their remaining invoices, and secure your data. It adds the new clients according to your need, notices their credit hours, and pay them accurately. It can be used even on the smartphone.

5.     Bench

The Bench is the best accounting service a mini branch can use. It is very easy to proceed even you can use it on your mobile phone. It provides the budget details and encryption security. This service prepares your tax list properly and aware of the taxable bills accurately. It can run 15 custom accounts in time and prepare monthly invoices and all budget records in detail.

6.     Pilot

The Pilot is the most effective software a business can use. It prepares pertinent details of your business transactions and financial information. The Pilot arranges the whole month’s data and makes the budget model in which all the financial records are mentioned. So even it is cost-affected, it requires a small amount that is less than the value of their services.

Verdict

Keenly observe the mentioned companies and choose the services that suit your business requirements and budget. All the companies try to give you effective services but effective and best are different things. If you are looking for the best company to look after your budget scheme and financial record with security and responsibility, you should try Just Jump Business Solutions – Accounting Services Greensboro.

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BUSINESS

Do You Know These Interesting Fun Facts About 3D Virtual Tours?

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Do You Know These Interesting Fun Facts About 3D Virtual Tours?

In the age of technology, every person beyond the limits of his field benefits from amazing technical features to market his business, and it is a clear definition of revolutionary technology. No matter what you want to sell or buy, any venue can turn into a three-dimensional virtual tour with a single session with a company that provides the services. As a result, you can explore any desired place without traveling. The same is the case with virtual home tours through which you will be eligible to see every nook and corner of that house. Doesn’t it amazing? If yes! Then keep reading down.

Interesting Fun Facts about 3D Virtual Tours

Here are some interesting facts based on statistics that appeal to you to get 3D virtual shoots, and they are beneficial too. Some of them are as follows:

#1. Customer’s Demand, Agent’s Preference

According to the survey of Google, almost 67% of people prefer 3D virtual tours. And they are up to the desires and expectations of the clients and make it easy to run the business of the property agents.

#2. Capture the Viewers on the Site

It is noticed that the agents that provide the services of 3D virtual tours get maximum views on their site because people want to see the place of their desire from each possible and clear angle. And the site gets 50% more views than the others that have no virtual 3D services.

#3. Boost Your Online Company

The maximum consumers prefer to search online almost 80% of the total consumers that boost the company website.

#4. More Chances of Market Penetration

The printed advertisements have fewer chances to penetrate the market than the online 3D virtual tour advertisements because it costs less and attaches more people to the content. It remains on the internet without any expired shelf life. On the other hand, print advertisements can stay in the market only for a month.

#5. Reliable Purchasing Through the Agents

According to 80% of clients globally, it is confirmed that they buy to prefer the real estate shoots with every possible detail.

#6. Google Prefer Virtual Photography

Google prefers the virtual home tour shoots compared to flat thumbnail photography with the proportion of 2:1. So if you want to see your product on the top searches, go and get a virtual shoot now!

#7. New Generation’s Favorite

The new generation always prefers revolutionary ideas over the traditional ones. Now almost 130% of people between the ages of eighteen to thirty-four choose virtual home tours compared to going physically to a certain place. And next generation will completely rely on virtual tours.

#8. Platform to Get Double Interest

Virtual Photography increases the quality of the product and appeals to the customer to buy it by increasing the trust in the brand. So the Google business with 3D virtual home tours results in double interest.

Last Words

The above statistical analysis depicts that virtual tours are the essence of online business. Furthermore, they make the product unique and eye-catching and enhance its worth as people want to talk about it offline. If you’re shooting your house, you can check the Chicago home photos with matterport Chicago, providing the best immersive 3D image services. To book them, contact us today!

For more detail please visit

How can the Virtual Home Tours Prove Beneficial for Real Estate Agents?

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