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Five Reasons to Bid on Branded Terms in PPC

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Five Reasons to Bid on Branded Terms in PPC

Branded terms in PPC can be very profitable, and many companies bid to all the keywords that mention their brands. However, some advertisers don’t target these terms and resist this strategy because they believe they would get that traffic anyway because of the organic listings. In this article, you can read five reasons why you must bid on branded terms in PPC.

1. Bidding On Branded Terms Helps You Dominate The Search Results Page

The organic results for keywords that mention your brand probably have your website and your social media profiles on Google’s first page. Google searches for the most relevant results, so you expect pages that send visitors to your website. However, it can include mentions from third-party websites or brands. While these mentions can be positive, they can get some a part of your traffic.

If you bid for branded terms, the visitors will see at least one extra option to visit your website or learn more about your business. Also, you show them where to click right away. These types of ads have high click-through rates because users want to learn about your products.

Another thing to consider is that you help your visitors avoid distractions in the search results page by showing your ads. The organic results can have anything from complaints to irrelevant topics that somehow got ranked under your branded terms. Decreasing the visibility of these pages can help you to get more traffic, leads, and customers.

Dominating your brand keywords means that they will show results that send users to your pages and social media profiles. At the same time, these third-party websites will get lower rankings or get ranked on the second and third page of Google.

2. You Control Your Message

Organic traffic is free and has many marketing benefits. However, it has one main limitation. You can’t just change the metadata of your pages and expect Google to update the listings instantly. Changes on your metadata can negatively affect your rankings, while they can take from a few days to a few weeks to get updated.

On the other hand, you can control every part of your Pay Per Click campaigns. If you want to share a specific message with the potential customers that search for your business on Google, you can create a new ad with your message.

The ads can include discounts, prices, new products, mentions of benefits, and many more that can’t be included in the organic results without affecting your rankings. Even if you don’t want to mention something special, you can add the right message for your business. This process can help your company grab the attention and get

more clicks on the search results page. If you focus only on the organic results, a part of your branded keywords’ traffic will get wasted.

3. Competitors Can Bid For Your Keywords

No rule says that your competitors will not bid for your branded terms. Google Ads allows them to target any keywords they want. If they have the option to get traffic and potential customers from you, they will do it.

So, if you bid for your branded terms, you prevent traffic loss on third-party websites and competitors. Another part that you can avoid is negativity. The competitors can put any message they want out there. They may try to create doubt or mention negatives of your business compared to them. It would be better if their ads appear below yours.

The good news is that you have an advantage compared to competitors that try to outbid you. Branded keywords will have better click-through rates and conversion rates for you because the users already want to learn more about your business. The competitors must set much higher bids to outbid you, so your presence alone can be enough to win that battle.

4. Brand Terms Are Cheap For You

If you want to find keywords that convert with high volume but low CPC, you must first check your branded keywords. Two big parts of PPC that affect your results are the relevancy of the ads with the keyword and the quality of your landing page. You already have both of them in this case.

When people search for something relevant to your brand and see an ad with your brand’s name and a link to your website, they will click it most of the time. The same applies to products and services that you may offer, the owners’ names, and anything related to your company. Google Ads uses the Quality Score to determine your rankings. It goes up when the ads get clicks and are relevant. If you target branded terms, the Quality Score will explode, improve your

rankings, and decrease your average CPC.

5. Get High-Quality Leads

The people who search branded terms on Google have many chances to convert into leads and buyers. They already know about your business or your products and try to get more information. They want to confirm that you have a trustworthy brand or find your products’ features in many cases.

When they visit your website, they can go directly to the pages that mention your products or just search for communication methods. These people can have questions about anything that prevents them from buying something.

They tend to know the type of product they want, and your company can offer it. With a few words, they are in a late stage of the buying journey. For this reason, they have high conversion rates, and many competitors will bid for these terms. A good offer or some extra details can be enough to convert them into buyers.

Conclusion

Branded terms have traffic with many potential customers. Some of them already want to visit your website or learn more about your products. You just need to have a presence on the search result page to make sure that you don’t lose traffic.

Usually, the ads on branded terms have a high click-through rate, high conversion rate, and boost the Quality Score for all the reasons that are explained in this post.

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Finding Waterproofing Contractors in Your Area

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Finding Waterproofing Contractors in Your Area

In our daily life, we find a lot of ways on how contractors to waterproof the basement. It can be found in many ways like applying paint on the basement walls and also fixings of the basement foundation. It can also be found in fixing the leaks in the basement.

Some contractors use high tech tools for waterproofing. This is done to prevent further leaks in the future. High tech tools are used in waterproofing the basement. One example is Buck knives.

1.   Hire Reliable Company and Contractors:

A reliable company will provide the waterproofing service in Colorado. They have competent and skilled workers that can perform basement waterproofing. In this service, basement waterproofing is provided by licensed and professional contractors. Although there are many ways to waterproof your basement. Choosing contractors to waterproof your basement is the best solution to solve the water leakage problem in the basement.

2.   Check the Credentials of the Company:

If you want to hire basement waterproof contractors Colorado, you should know their credentials. So, you could make sure that they are certified and expert in waterproofing. Some contractors may have a license while some may not have one. You can also check their affiliations or membership in certain plumbing associations.

3.   Ask for Recommendations:

One way to identify good basement waterproof contractors is to ask your friends and neighbors about their recommendation. Most people would love to help you if they have experienced contractors to waterproof the basement of their house. Another way is to search on the internet. Many websites provide useful information about basement waterproofing contractors. You can even read reviews on different contractors and their services.

4.   Consider Important Factors:

However, before hiring basement waterproof contractors, you should also consider some factors. You should identify the basic things you need to waterproof the basement. Identify the type of work and materials needed for the job. Find out the cost of the services and compare them with other companies. Do not forget to check if they are offering free estimates. A reliable and trustworthy company would offer free estimates to its prospective customers.

5.   Materials and Tools:

If you need certain materials or tools, do not hesitate to ask your contractor about them. They should be able to provide you with waterproofing products that are durable, affordable and safe to use. Ask them to provide you with advice or recommendations on basement improvements and renovation. They could give you valuable advice on the matter.

6.   Choose General Contractors:

There are different types of contractors to help you with waterproofing your basement. You can choose from general contractors to special contractors. General contractors are those who handle works like repairing leakages and cleaning up. They do not specialize in waterproofing. Special contractors, on the other hand, are experts who can handle projects that involve complicated waterproofing procedures.

7.   Specialized in Their Field:

There are also basement waterproofing contractors that specialize in basement wall treatments. Such as crack repair, caulk filling, and sump pump lining. Some of them even offer services such as basement mold removal, asbestos removal, and concrete drying. There are also basement waterproofing services that provide insulation services to homeowners. These professionals use special equipment to make sure that your basement is properly insulated.

8.   Sound Proof Insulation Materials:

You can also find contractors that waterproof the basement by installing soundproofing insulation materials. Soundproofing makes sure that basement activities are not disrupted due to the presence of sound. Some contractors are also licensed to install and repair cable insulation. These contractors can easily handle any works related to cable insulation.

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THE RISKS AND REWARDS OF AGILE TRANSFORMATION

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THE RISKS AND REWARDS OF AGILE TRANSFORMATION

The term “agile transformation” alludes to a company’s or organization’s complete transfer into the agile mindset, but at a much deeper level than you may imagine. It is not limited to the product development team. Agile transformation is concerned with transforming the business as a whole.

What Is Agile Transformation? (Make it H2)

Agile transformation is primarily about organizing teams, creating backlogs, and generating functioning, tested software. At scale, it is about forming networks of loosely linked teams, coordinating dependencies, managing trade-offs, getting products to market quickly, and evaluating throughput rather than productivity.

Xebia, USA provides quality Agile Transformation services in the USA.

Organizations encounter a range of risks and rewards when they embark on the Agile Transformation journey. In this post, we’ll look at some of these risks and rewards. Let’s get started!

Risks Of Agile Transformation (Make it H3)

The path to a successful agile transition is not straightforward. Agile disrupt an organization’s culture and employees’ thinking, resulting in the firm’s overall business agility.

The following are some of the most significant risks associated with Agile Transformation:

1. Third-party involvement affects work practices

Many businesses are enslaved by fixed-price or fixed-outcome contracts, or they engage with vendors who can’t or won’t adapt to an Agile delivery model. Working with vendors who are unable or unwilling to accompany you on your Agile journey will endanger your progress.

2. Stakeholders uncomfortable with the loss of predictability and control

Agile initiatives can irritate stakeholders in both business and IT because of its unpredictability, whether it’s the avoidance of solid commitments to specified costs/timelines or potentially ambiguous results or developments. Making individuals offer assurances, on the other hand, will eliminate agility faster. Many stakeholders may respond by attempting to reinstate rules and governance that no longer serve.

3. Tooling and automation landscape insufficiently mature

Many features of Agile transformation cause problems that cannot be handled using traditional methods. A plethora of new technology and automated solutions are available to organizations straining to keep up with the increased speed and dynamics of faster updates.

4. Risks are not actively mitigated

Agile demands significantly more active risk management than waterfall does. A risk record and monthly meetings are set up in a standard waterfall project to analyze risks and take action to minimize the more pressing ones.

In Agile, risks become serious within days of being identified, and if you don’t manage them immediately, they’re live in production before you’ve properly considered them.

Rewards Of Agile Transformation (Make it H3)

A company commits to fostering a much more collaborative work environment by implementing an agile transformation, which places a higher focus on innovation, employee initiative, creative techniques, and a reduction in needless management.

Here are some more advantages of Agile Transformation:

1. Boosting efficiency, reducing obstacles

One of the primary advantages of Agile Transformation is increased efficiency. This emerges as a greater emphasis on team cooperation and engagement.

Departments are no longer bound to their own responsibilities with no involvement in the work of their colleagues: teams may exchange their expertise and talents to generate better goods and function more efficiently.

2. Stronger communication

Following on from the previous point, improved communication is critical to increasing teamwork. Agile emphasizes the significance of sharing ideas, testing, and providing feedback, all of which necessitate clear open communication.

To stay connected, teams should have the means to engage quickly, effortlessly, and efficiently.

3.  Ability to Change Priorities

Another virtue that agile respects is the ability to respond to change while sticking to a plan. The majority of software consumers do not know what they want until they see it. It just does not make sense to devise a strategy in which software will not be available for months. Too many elements can collide, causing the final software to become irrelevant or unwanted. Consumer needs and expectations have shifted, and businesses must adapt to meet those shifting needs. Agility encourages and trains individuals to adapt their priorities that shift frequently.

4. Faster product delivery

Agile Transformation has the same effect on all sectors of a business as agile principles may help teams accomplish software development projects faster.

Employees should be given more freedom to operate independently rather than being micromanaged at every turn. This shift in managerial oversight might be disconcerting at first, but it helps to produce a faster, more efficient process with fewer delays and hurdles to overcome.

A Leader's Guide To Successful Agile Transformation: How To Go Beyond Teams

Conclusion

Many businesses are still resistant to change, despite the growth of Agile Transformation and the benefits of business agility. Each change comes at a price, and senior management is wary that Agile is merely another management fad. Organizations must see for themselves how Agile Transformation adds value to the company and solves problems.

On their road to an agile transformation, organizations will encounter unprecedented hurdles. The goal is to learn from your errors and to embrace change with open arms. Transitioning to agile also necessitates the involvement of an experienced agile partner who can assist individuals and the company through coaching, training, and collaboration with executives to create change.

Xebia, USA is a great IT Consultancy company in the USA that can help your organization in Agile Transformation.

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The Importance Of Having Electrical Contractors For Your Home Needs

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The Importance Of Having Electrical Contractors For Your Home Needs

Are you the type of person that envision his surroundings without illumination? Or a home that lacks electricity to keep the machines and other power-operated items functioning? This may be a situation wherein you are not fond of. You will also experience stress and discomfort if not addressed properly.

These conditions are only a portion of the models that you will eventually face or have some insights if power did not play a significant portion in your lives. It became a turning point for various careers and industries all over the globe. Such factors can essentially influence your everyday practice and exercises with your loved ones.

Did you notice that the time that you are using and facing your devices and items that utilize power is also increasing year after year? Some individuals are required to use the computer almost 18-20 hours a day just to finish their tasks and work.

Hence, you may feel incapacitated if electricity is removed from your life. You can’t utilize some PC, telephone, and other home machines when there is no power plug. This is one of the main issues of homeowners when they just recently moved in the area or into a new home.

Moreover, you can click here to have more information about how electricity is now a major part of human existence. It is also helpful to have some background on this topic to know the things that you must do or some precautionary measures in case there will be any electrical issue in your household.

The Utilization Of Power or Energy

Power is a fundamental and ostensibly essential piece of present-day life and is imperative to different economies everywhere including neighboring countries around the world. Pretty much every industry is currently working inseparably to give cost-proficient electrical requirements in each family.

Most investors are now keen and looking for energy-friendly providers in order to mitigate the effects of global warming on the environment. The high electricity demand must be matched with the proper manner of producing it and supplying it in every household.

Every individual can attest that it is one of the things that they cannot live without nowadays. The world became more and more dependent on electricity. It should not be considered a bad thing because it will also help other people to earn money and reach for their dreams in life.

In line with this, it is regarded as a result of innovation that paved the way for creation, business, schooling, and it influences each part of human existence. A person’s mobile phones, personal computers, cooling machines, heaters, and other home appliances, require a certain amount of energy in order for them to operate fully.

At the point when power is eliminated, many individuals will surely struggle. The supplied merchandise and consumables will be influenced, the progression of the economy will stop, and the rundown goes on. These are just some of the crucial effects of removing electricity in a person’s life whether he or she is a student, employee, businessman, or in any profession.

Importance of Having Electrical Contractors

Notwithstanding the knowledge that you have in dealing with a broken outlet or some background in fixing a socket, you will still need a professional that can address and fix matters that are complicated and demands specific pieces of equipment for everyone’s safety and security.

Electrical contractors are professionals that have sufficient background, experience, and expertise in dealing with electrical issues both minor and major ones. They no longer have some problems in determining the cause of a power interruption because most of them are being exposed to that kind of job every single day.

Moreover, they are considered as your trusted guardian in keeping everyone’s comfort and prevent any power outage. Also, it can relevantly affect the daily routine of an individual whether he or she is an employee, student, or others. You can also visit sites like Electrical-pros.com to have more ideas on this matter.

Do not wait until someone in your household will experience an unfortunate event before you call an electrical contractor to check your electrical system. Always remember that you must regularly check your home system to prevent any major repairs that will also damage your saving in your bank account.

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