Product Launch Coming Up? Get Ahead of the Curve With Online Reputation Management
Online reputation management (ORM) isn’t just for people experiencing a reputation crisis — it’s a necessary tool for a positive product or brand launch, too. Here, we’ll look at three crucial reasons why working with an online reputation management company can boost the success of your latest venture.
1. Online Reputation Management Pinpoints and Mitigates Potential Problems While Building Positive Buzz
When you’re going through a new product launch, you’ve already worked to make your product marketable and useful. It can be impossible to see potential reputation pitfalls when you’re deeply enmeshed in the success of your product.
Online reputation management serves multiple purposes during a new product launch. ORM isn’t just for solving online reputation problems; it can also set up your brand or product for success before the launch begins.
When you work with an online reputation management company, you’ll get to work with a team that has its fingers on the pulse of what helps people react positively to new ideas. Through social media and other web marketing, your ORM team will be there with you every step of the way to ensure that the public understands and appreciates your vision.
2. Quick, Necessary Strategy Changes Are Managed Easily
It’s impossible to predict how the public will react to a new product or idea and it’s important that you have a marketing team on board that knows how to change up branding and marketing strategy quickly. An online reputation management team knows how to keep positive buzz going while mitigating any negatives.
When you hire an ORM company to work with you on your launch, you can rest assured that the hard behind-the-scenes work is being done to promote your product in a positive light.
3. Comments Are Managed, Allowing You to Focus on What Matters Most
Monitoring social media comments is endless and exhausting — and likely something you don’t have time for. Social media monitoring and responding can be outsourced to an ORM company, making it easier for you to focus on continuing to support the success of your product and team.
It’s normal that you, as a creator, have a close personal attachment to your product. It can be hard to step back and write a positive response to criticism. When you work with an ORM team, you don’t have to worry about remaining impartial. You can let the experts handle the tough responses with positivity and grace.
Ready for a Launch? Status Labs Can Help
When you’re launching a new product, you need a company that can manage how you present your message, and how that message is perceived by the public.
At Status Labs, we offer:
— Strategic advisory services
— Reputation management
— Digital marketing
— Search engine optimization (SEO) services
Reach out to us today to discuss which services are the best fit for your product or brand launch. When you’re working on a new venture, you have enough on your plate. We’ll handle creating the positive image you deserve while you focus on managing your team.
4 Companies That Triumphed Following Bad Publicity
Accidents, scandals, and plenty of other issues can turn the general public against a company, but it’s not all doom, gloom, and ashes when bad publicity strikes. Your company can rise again with responsive reputation management actions. Here are four companies that have previously recovered from bad publicity and are once again flying (or swimming) high.
2017 was a tough year for Marvel. Outcries over publication practices, character arcs, artist pay, hidden political messages, sales practices, and a spoiler brought criticism from fans, retailers, and even artists.
Marvel couldn’t address all of these issues with any one action. The company issued many statements and made significant changes to its practices. The common thread through these actions was addressing fans directly in many cases, even going so far as to ask for fans’ patience as some storylines unfolded.
Of course, Marvel managed to successfully turn its reputation around. Those fans who were upset six years ago now flock to the latest superhero releases, which are some of the most successful new movies.
Starbucks has twice shut down almost all stores for companywide training. The company first did this in 2008 when customers were upset with declining quality, and the second time was in 2018 for companywide racial bias training.
In both instances, the coffee chain acknowledged a pervasive problem and made an effort to address the problem via training. Shutting down virtually all stores ensured that the training was noticed by customers, and thereby served as a pivot point for tuning the company’s reputation around.
3. Jack in the Box
Nearly 30 years ago, Jack in the Box was responsible for an E. coli outbreak that included 175 hospitalizations, several permanent injuries, and four deaths. The outbreak resulted in layoffs and delayed expansion plans, not to mention it was a real reputation nightmare.
Not only is Jack in the Box still in business, but its annual unit sales are in the hundreds of millions. The company managed a complete turnaround thanks to new safety policies and a clever marketing campaign.
The United States and Switzerland- charged FIFA, the international governing body of association football, with massive corruption in 2015. The charges alleged more than $150 million in corruption, yet the issue only briefly made headlines. Even then, it wasn’t necessarily front-page news.
FIFA didn’t have to do much to overcome this massive financial scandal. The organization addressed the charges as quickly as possible and then relied on its established brand to further promote international football (soccer). Fans quickly forgot about the corruption when they focused on the next championship.
Status Labs Helps Companies Overcome Scandals
Whether the issue is a single cup of coffee, millions of dollars, or serious illness, the stories of these companies show that scandals can be overcome. That’s what Status Labs does: It works with businesses to transform their online reputation after bad publicity.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
How Titan Decking Outperforms Other Decking Materials
If you’re considering replacing your old, worn dock decking or simply want to upgrade your pier or marina, you should consider a few things. Titan dock decking offers many benefits over other decking materials.
It’s designed to minimize damage from wind, waves, high water, and storm surges. It also won’t rot, warp, dent, or splinter and never needs staining or painting. Here is how titan decking outperforms others.
Titan Decking is made from 100% polypropylene plastic which is a sturdy marine decking material that will take all the wear and tear mother nature can throw at it. It’s UV protected to minimize fading and has a barefoot-friendly surface that stays cool in extreme temperatures.
It’s ideal for commercial and residential boat piers, marinas, and marine docks. It also works well for gangways, stairs, and section decking.
Installation of Titan Decking from this website is simple. Simply screw the individual boards to your existing dock system frame. They can also be assembled into panels that allow easy winter removal or access to water dock utilities such as electrical and plumbing.
Unlike composite decking, which can be prone to cracking and warping, Titan Deck is designed with your performance and building requirements in mind. It’s engineered to be stronger, longer lasting, and the last dock decking you’ll ever use.
Your boat dock or pier is where you and your family love to spend time, whether fishing, casting a line, or simply enjoying the view. It’s the place where memories are made and a place you will never forget.
A well-built boat dock system is the backbone of your boating experience and will last a lifetime. However, years of use, sunlight, and extreme temperatures can take their toll on your dock boards.
To extend the life of your dock system, it is important to re-deck with new boards. Using Titan marine decking on your old dock system will give you the long-lasting strength and durability you need to enjoy your time at the water’s edge for decades.
The Titan plastic marine decking is built to withstand years of use and bare feet. It is molded with a knurled surface to prevent slipping, even when the surface gets wet.
Titan decking is available in a variety of styles and colors. Whether you’re looking for a classic dock board or an eye-catching accent to your dock, you will find the right style of Titan decking for your project.
Titan Decking is designed to last a lifetime without painting or staining. It’s barefoot friendly, skid-resistant, and stays cool to the touch in extreme temperatures. It’s made from 100% polypropylene plastic, which means it will never rot, warp, dent, splinter, or bend. It’s also UV protected to minimize dock deck fading.
You can choose from three popular styles of decking for your dock. Titan’s Classic and X-Series decks feature the look of natural wood with a slotted surface to give them a classy appearance. They’re available in gray and med cherry colors.
When planning your next dock project, consider all the options and decide which material is best for your boat dock system. The key is to choose a material that will meet your needs and budget. It’s worth considering how long you’ll use your dock, the weather, and any potential environmental factors before deciding. With that knowledge, you can be confident you’re making the right choice for your dock.
Titan Deck is a 100% polypropylene plastic, barefoot-friendly dock decking material. It’s UV protected and stays cool to the touch even in extreme temperatures, making it an ideal choice for a commercial boat pier or marina.
Titan decking is manufactured in individual boards for flexible installation and is easily screwed to your existing dock frame. It can also be assembled into panels that allow easy removal of your water dock system at the end of each season.
One of the best aspects of the classic series is that it can be customized to fit your unique dock space. Our experts can help you choose the right color and shape to match your property, ensuring a seamless transition from indoor decor to outdoor enjoyment.
Cool in Extreme Temperatures
Titan Decking is strong and durable, with a knurled surface that prevents slipping even when the deck is wet. It has a UV-protected finish to minimize fading and will not rot, warp, dent, or splinter.
This 100% polypropylene plastic material is environmentally safe and will never need painting or staining. It is barefoot-friendly and stays cool to the touch in extreme temperatures. It’s a great option for boat docks, gangways, and stairways subject to harsh weather conditions.
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.