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What inspires entrepreneurs to keep moving, reveals Praveen Sinha of Jabong



Praveen Sinha




Being a successful entrepreneur is a dream harboured by millions. Many people dream about the lives of entrepreneurs, thinking of them living a glamorous life-like movie stars. However, in reality, running a business is not a piece of cake, but a tough row to hoe. Entrepreneurship requires a lot of sacrifices that usually results in feeling like giving up every now and then. In this blog, we will share what co-founder of Jabong – Praveen Sinha has to say about what inspires entrepreneurs the most to keep them moving uninterrupted.

One can seek inspiration from almost anything and everything around and there is no one right way to get inspiration. Several people find inspiration in reading about the stories of the struggles of other people who have found success in different spheres of life. While speaking on what inspires Praveen Sinha the most, he says, “I always find something to learn from people around me. There are inspirational writers who are no more there, but there are lots of things to learn from them.”

Praveen Sinha

Praveen Sinha


Spirituality has proved to be strengthening several virtues of the entrepreneurs, such as to remain innovative and committed to scale-up their business. For an Indian entrepreneur, they can draw inspiration from a significant number of personalities from across the nation that have spiritually enlightened millions of people. “I am also driven by spiritual leaders such as Swamy Vivekanand and there are lots of great teachings which we can learn from him or which we can follow to create harmony and good intent towards the society,” quips the maverick entrepreneur.  Adi Shankaracharya has also written many verses of great significance however, it’s generally not easy to get the English version of his scriptures.



Drawing inspiration from other business groups

“Tata Group is a great inspiration. The way they built viable businesses along with creating a community and social connection with their organisation is amazing. This is an example where the foundation of the organisation was kept in one generation and the business was started in the next generation. There are other entrepreneurs also who created the magnificent business from scratch in a period of just 15-20 years are a true inspiration,” he added. However, Sinha also believes that there are several firms who have not emerged as giants in terms of turnover but created much more value for their clients and society; these firms also inspire Praveen Sinha a lot.

Making a difference in the society by establishing enterprises inspires Praveen Sinha the most. He says, “I have always believed that one should create things and make a difference in the society.” He says that establishing businesses from scratch to great success is what keeps him motivated. Moreover, he also believes that there’s no other greater inspiration than your own vision and the dream which you have to achieve and that is the only thing which will keep you motivated till you achieve success.

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The Importance of Using Paper Cup Sleeves for Hot Drinks



The Importance of Using Paper Cup Sleeves for Hot Drinks


As we all know, hot drinks are a staple in our daily lives, be it coffee, tea, or hot chocolate. One of the most commonly used items to keep these drinks warm and comfortable to hold is a paper cup sleeve. Paper cup sleeves are a simple yet effective way to keep drinks warm and prevent the hands from getting too hot. They are not just beneficial for the customer but also for the businesses. These sleeves can be a great branding opportunity for businesses to promote their logo or message. With the rise of environmental awareness, paper cup sleeves are becoming an increasingly popular option as they are made of biodegradable and renewable resources. 

In this article, we will discuss the various benefits of using paper cup sleeves for hot drinks, the different types of sleeves available, and how to properly use them to ensure maximum comfort and satisfaction for the customer.

Benefits of Using Paper Cup Sleeves


The primary purpose of a paper cup sleeve is to provide insulation to keep hot drinks warm. The added layer of paper helps to slow down the transfer of heat from the cup to the outside environment, which helps to keep the drink at the desired temperature for a longer period of time.

Hand Protection:

Holding a hot cup of coffee or tea can be uncomfortable, even painful. Paper cup sleeves provide an extra layer of protection for the hands, making it more comfortable to hold hot drinks for extended periods.


Paper cup sleeves provide a blank canvas for businesses to promote their logo or message. They are an excellent opportunity for businesses to advertise and increase brand recognition.

Reducing waste:

Paper cup sleeves are made of paper, which is a biodegradable and renewable resource. They are an eco-friendly alternative to plastic sleeves and can help reduce waste.

Types of Paper Cup Sleeves

  1. Single-use Sleeves: These sleeves are disposable and are intended for one-time use. They are most commonly found in coffee shops and fast-food restaurants.
  2. Reusable Sleeves: These sleeves are made of thicker paper or fabric and can be used multiple times. They are perfect for businesses looking to reduce waste and promote sustainability.
  3. Custom Printed Sleeves: These sleeves are custom printed with a business’s logo or message. They provide a great opportunity for businesses to promote their brand and increase brand recognition.

Proper Use of Paper Cup Sleeves

  1. Use the right size sleeve for the cup: It is important to use the right size paper cup sleeve for the cup to ensure a proper fit.
  2. Position the sleeve correctly: The sleeve should be placed on the cup with the open end facing up, to allow easy insertion and removal of the cup.
  3. Avoid over-tightening the sleeve: Over-tightening the sleeve can make it difficult to remove the cup and can also cause the cup to collapse.
  4. Use the sleeve for its intended purpose: Paper cup sleeves are designed for hot drinks, and should not be used for cold drinks or food items.


The use of paper cup sleeves for hot drinks has become increasingly popular in recent years due to its insulation and hand protection properties, as well as its branding opportunity. They are an eco-friendly alternative to plastic sleeves and can help reduce waste. There are different types of paper cup sleeves available, such as single-use, reusable, and custom-printed sleeves. It is important to use the right size sleeve for the cup, position the sleeve correctly, avoid over-tightening the sleeve, and use the sleeve for its intended purpose. Overall, paper cup sleeves are an excellent addition to any business that serves hot drinks and can help keep customers happy and comfortable.

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