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Newspaper readers increase
Although the report highlights that many of the sites consulted in the investigation were transferred to the payment or subscription model, the data show a clear upward trend in the number of newspaper readers during the last year in the United States.
In this regard, the general director of the NAA, Caroline Little, has pointed out that “this increase in the number of newspaper readers coincides with the introduction of payment formulas on websites in various press groups”, something even more remarkable then, of not having occurred, the data could be even greater.
In addition to increasing the flow to informational websites, there are 11% more users who spend more time reading their pages and up to 10% more consult various sites of daily scanner.
A trend that infects advertising
And it is that 64% of adult Internet users frequent of newspapers, that is, a total of 110.4 million that, according to the NAA, belong to a category particularly coveted by advertisers: 74% of these readers They make more than $ 100,000 a year, 58% are between 18 and 34 years old, and 62% are parents.
As the study indicates, the advertising revenue of the digital versions of the newspapers increased by 8% in one year, and now represents 14% of the total advertising revenue, representing an increase of two percentage points in a year.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
