The development of astrology and the importance in the field of predictions for success so not need an elongated elaboration. The study of astrology has been subjected to scepticism for the matter of perfection and accuracy. People often become curious to explore, does astrology predict things with correct accuracy? Is it just a fallacy or true? For their suspicions, all we could say, it does work but never without the endeavour towards the goal.

What exactly astrology does?

Astrology is a study that prognosticates the future possibilities of any individual based on its zodiac sign and the positioning of planetary forces in the Kundli. If you retrocede to any past to investigate, this prediction with the movements of planetary forces has some history from time immemorial. Starting from Ramayana to Mahabharata, this has been a prominent part of mythology. Therefore, study and its practice have perpetuated from all those days because it had a significant relevance by the time.

Working pattern of astrology: astrology works like science and artworks. It is a beautiful amalgamation of prevalent facts and researches. As it is clear, research is a persistent process. It has no ending and every turnaround in research is a fact to reckon. Astrology is research that gives valid outcomes at times. Most of the times some of the best astrologers in Lucknow are apt and sometimes it is just a warning for the concerned individual to get ready with the remedies.

Astrology-Right or wrong

The one thing that makes everyone mad hounds everyone is whether the prediction made by astrology is right or wrong? Firstly, it is never wrong as the world would not have accepted astrology as a study if it is a superfluous phenomenon. It is about believing and perceiving things from the perspective. Every time prediction goes correct and at the same time it does not turn out to be true. But we have a reason for that. Let us explain another approach.

Luck or fortune is like a bank locker. There should be two different keys, one in the responsibility of the authority and the second one is at the customer, both must be mutually present to open the locker. So for fortune, we have two different keys. One is the technique and another one is karma. What we used to perform is the karma and what famous astrologer in Varanasi knows is the technique. We always used to do stuff but we are not aware of the correct approach to success. This mantra is hidden and could be easily opened by astrology. It could help anyone to get the best in the future.

In the end, we could only say that the study of astrology is a constant procedure towards positivity. It does not influence people to refrain from hard work or to ask it to implement ideas of smart work.

Here is the lovely truth to hold our heart: on the day anyone was born, the star patterns overhead was truly exceptional, and all those eight planets including the moon and the sun would never occupy the same placement ever again.

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Conversion rate is a powerful indicator of an e-commerce store’s performance. If you are finding a way to improve this number, upgrading your website to a Magento 2 PWA can be a potential solution.

Before going into details, we need to know what the conversion rate is and why it is so important to the business.

In simple words, the conversion rate is the number of customers that meet stores’ expectations such as signing up for events, placing an order,… out of the total number of visitors.

A good conversion rate is around 10% but achieving this number can be challenging.

Technology development has forced many firms to expand into e-commerce. With one product, customers can find so many providers available online. How to convince them to buy from a certain store?

This post will introduce Magento PWA as a tool to enhance customers’ online shopping experience and successfully convert them into buyers.

Let’s start!

Why Is The Magento Store’s Conversion Rate Often Low?

1/ Slow Loading Speed

Long waiting time can result in bad first impressions. If the loading time is longer than 5 seconds, customers may exit the site before seeing anything.

If they are patient enough to wait, the loading time still limits the number of products they can view. 

In the end, the waiting time causes buyers to feel like surfing the site time-consuming and unsatisfying with the browsing experience.

The conversion rate cannot be high when customers find the web performance of low-quality.

2/ Unresponsive Design

Generally, Magento websites are best used on laptops but consumers start to show their preference towards mobile phones. 

The reason is simple. Mobilephone is small and portable. We can bring them with us anywhere.  Besides, phones do not require so much time for turning on and off.

However, as most Magento websites have yet to optimize the mobile shopping experience, the conversion rate from mobile users is inferior to desktop ones.

3/ No News Updates

Promotion and sales events are the best time to get the highest conversion rate. Everyone loves buying products with discounted prices and has the desire to own limited items.

However, these events usually take place in a short amount of time and size can run out so quickly. Thus, customers need to be informed on time but a website cannot notify customers of the news.

Emails and messages are possible ways to send this information but it is costly. There are also high chances that customers consider this spam and won’t open it.

4/ Unstable Connection Quality

Incidents like suddenly lost connection or low-quality connection can negatively affect the site performance.

While this problem does not fall into merchants’ responsibility, it can still cause a poor shopping experience for customers.

Of course, we all know that in these situations, conversion cannot happen.

The worst case is that purchasers are about to finish their order when the connection gets lost and they don’t remember to refill the information after reconnecting.

So conversion rate might decrease with connection quality.  

5/ Irrelevant Traffic From Search Engines

To get a good SEO score, firms need time and expertise to execute an effective strategy.

Many firms have not worked on this stage carefully and got irrelevant traffic. This means they get the customers to the store but they are not the targeted customers.

As a result, they just leave the site without doing any further action and push the conversion rate lower. High bounce rate in turn causes SEO score to drop with Google ranking.

How Can Magento 2 PWA Solve The Puzzle?

With those problems the Magento website encountered, let’s see how Magento 2 Progressive Web App fixes those limitations.

1/ Less Waiting Time

Magento 2 PWA supports merchants in boosting the loading speed by 2-3 times faster than that of the original website. For a revisited page, it takes zero loading time. 

This function also makes it easy for consumers to memorize brand names and logos. Without extra fees spent on marketing activities, PWA has increased brand recognition just by a simple function. 

2/ Mobile-friendly Website

Magento Progressive Web App is the combination of a normal website and a native app. By converting the website to Magento 2 PWA, firms can enhance the store’s mobile-friendliness.

Magento PWA can adapt to different screen sizes. Whether buyers surf on tablets, laptops, or phones, they still have the best shopping experience. 

Besides, PWA provides consumers with app-like features: offline mode, push notification, and fullscreen display,…

3/ Better Communication Channel

Progressive Web App’s push notification function allows shoppers to get reminders from the e-commerce website just like any other native apps. Customers no longer suffer from disappointment for missing the sales promotion.

It also pushes the conversion rate to the highest when all targeted customers get the notifications.

This feature also saves merchants money on using other communication channels like SMS or email. 

4/ Less Dependence On Network Connection

Offline mode and background sync features of PWA let Magento store visitors enjoy browsing even without the Internet connection. This is applied to preloaded content.

With any orders that are completed during lost connection, the information will be recovered and sent to merchants as soon as reconnection takes place.

Moreover, offline mode gives customers more time to view the products and revisit the store. Thus, it also increases the likelihood for them to complete a purchase.

5/ Search Engine Optimization

Magento 2 PWA will help merchants in pushing the store to the first page on Google or other popular search engines.

With a better browsing experience, this also comes with a lower bounce rate and longer session duration. These two improvements can enhance the site’s ranking on Google search results.

Faster loading speed and high responsiveness are other criteria that are highly noticeable when Google ranks the sites.

By installing Magento PWA, all of these standards are met and merchants can see a rise in organic traffic and sales revenues.

Magento 2 PWA – The Answer To Conversion Rate Optimization

Clicking the website is not enough to raise store revenues. We need to form engagement and trust within customers before finally persuade them to place an order. Improving conversion rate is hard in the increasingly competitive e-commerce industry. 

With Magento PWA, it can eliminate most of the barriers preventing the store from reaching a higher conversion rate like long waiting time, mobile-unfriendly storefront, no news updates and heavy dependence on the connection. 

We hope that this post has provided Magento merchants with a solution to the unsolved problem related to the conversion rates.