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Meet Masud Khan: 26-year-old Entrepreneur Turned Musician into Marketing Expert MK Media

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Meet Masud Khan: 26-year-old Entrepreneur Turned Musician into Marketing Expert MK Media

In the 21st century, the Internet has become a crowded place. It’s hard to find publicity for your work because there is so much competition. In this competitive age, startups and companies can only hope to be successful if they effectively harness the power of marketing and public relations. I recently had the opportunity to interview Masud Khan, a 26-year-old entrepreneur, musician, poet and writer who has been dominating marketing and public relations for some time.

Masud Khan and Masud Ibn Khan is the founder and CEO of MK Media, a full-service digital agency that partners with clients to drive their business results. He is also the founder of Masud Digital Media, a PR company that specializes in strategic media placement. Over the years, Masud has partnered with many influential, entrepreneurial, startup and established companies and has successfully featured them in major publications such as Forbes, Entrepreneur, The Huffington Post, Inc. Magazine and many more. During my conversations with him, he got a lot of great insights to share about marketing and PR which would be helpful for anyone interested in this field. Here are some bits from our discussion.

Tell us about the influencer factory. How did you come up with this idea?

Masud Khan: The Influencer Factory is a public relations firm where our core competencies are featured in the top publications of our clients. I have been in the marketing industry for a long time now and have successfully performed many marketing campaigns. However, one day, I realized that digital marketing has its limitations, and I became aware of the importance of strategic media placement. If you sell a service or start a startup and you get coverage and legitimacy from top publications like Forbes, Entrepreneur, Inc Magazine, etc., then your importance and value in the market increases rapidly. Not to mention all the exposure and traffic that brings. Once I realized the importance of media placement, I knew what I needed to do.  Over the past few years, I’ve spent a lot of time building relationships with journalists and editors in top publications, which has allowed me to establish myself in a leading position in the PR industry.

Why is PR important?

Masud Khan: PR is very important for various reasons. You can’t expect to go to the top of your industry if the world doesn’t know who you are.  PR is essential for the world to know who you are and for you to realize the true picture of who you are. Strategic media placement can help you gain business exposure, strengthen your brand, and become a known authority in your field. PR is the foundation of many important things. You have to press to verify on social media. You must press to create a Wikipedia page. If you want people to take you seriously then you have to press. Top companies and brands realize the importance of PR, so they’re investing heavily in it.

Is PR as important to individuals as it is to companies?

Masud Khan: Of course! This is the age of social media. Creating a personal brand for influencers is absolutely essential, and there is no better way to improve the credibility of your brand than with a strong press. Once an influential top publication has gained legitimacy, it is a strong incentive for their personal brand. For influential people, investing in PR is absolutely worth it.  They can then use their features as leverage when they are trying to sell a service, or pitch to a brand for sponsorship.

Do you think you are better than most people?  How can you do that?

Masud Khan: Research. I do a lot of research. I choose a subject or field that interests me and overwhelms me. Then I spend hours and hours researching it until I master it. This is true for general things, such as PR and marketing, or for any specific client I’ve found. Almost all the time, all that heavy research pays off.

What do you think are the most important traits to achieve great success?

Masud Khan: Hard work. It’s not even a question.  You can’t win if you don’t work hard. The hardest worker is always going to beat the talented guy that doesn’t work. Cemeteries are filled with talented people who have not achieved much in life. Of course, success is guaranteed if you are able to combine hard work with talent.

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MeatSpady: An artist by the people and for the people

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MeatSpady: An artist by the people and for the people

We make a living by what we get but, we make a life by what we give. Only a life lived for others is a life worthwhile. There is no denying the fact that people who keep the passion of serving the community by giving back are the true leaders and beacons of hope. One such community servant and philanthropist is MeatSpady. A musician by occupation; by nature, a care giver to others. MeatSpady is the owner of the clothing brand, The Beautiful Letdown Store. Through his brand he has been consistently involved with his community by providing those less fortunate with food and free t-shirts bearing The Beautiful Letdown logo. The brand also offers two scholarships and two grants for qualifying families in the city of Philadelphia.

MeatSpady is a hip-hop artist, born and raised in North Philadelphia, whose deep real-life lyrics speaks to the very people he serves in his community. The Beautiful Letdown Store is an online store where the customers can buy a vast variety of quality apparel for a low price. The products range from t-shirts, hoodies, sweaters, sweatpants, sea moss and more. The brand came about after the 2018 release of The Beautiful Letdown mixtape. The project reflected MeatSpady taking full accountability for who he is as a human being. When the brand was created the objective was to convey the concept of having acceptance of self. Something he considers to be the highest form of self-love.

Through his brand, MeatSpady is striving to become a staple in his community. Leading by example he makes monthly visits into the community to provide food and clothing to the people, sponsoring the For The Love Basketball events with throughout the city of Philadelphia and finding various  ways to give back to others.

The brand plans to offer two scholarships to Philadelphia high school graduates this year, as well as two grants to families who deal with the everyday effects of the health issues that their children are faced with. The Beautiful Letdown Store is always looking to sponsor events in the community that can help bring positive change to the people in it. “This is my way of giving back to my community until I can do so on a larger scale” says MeatSpady. When asked about the significance of the variety of colorways the brand offers, he stated “We believe everybody has a story and every story has a color. What color is your story?.

Being a musician and operating a brand to help the community is really an inspiring and appreciable action of MeatSpady. He is determined to continue to impact the lives of others as time progresses. With the continued support of his listener, fans, and customers the future is bright for MeatSpady and all his endeavors.

meatspady.com

https://www.thebeautifulletdownstore.com/

Instagram.com/meatspady

Facebook.com/imeatspady

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How to Set up a Cardano Node?

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How to Set up a Cardano Node?

The constant evolution of the blockchain has made it a more mainstream technology. Such improvement contributes to its rapid market growth. Blockchain technology came along with Bitcoin in 2008, the first-generation blockchain that can facilitate only cryptocurrency transactions. Later, when Ethereum (second-generation blockchain) entered the blockchain space, it set a new definition of how blockchain technology can power enterprise-grade solutions and eliminate the need for third-party authentications.

Amidst the blockchain advancement and the advent of new protocols, scalability continued to create challenges for the first and second-generation blockchain users. Besides, lack of interoperability is another reason that disrupts the global utilization of diverse blockchain use cases. Blockchain experts realized the potential adverse impact of these short flaws, and thus we had the third generation blockchain, Cardano, in 2017. This article will explore Cardano, its diverse use cases and discover how to set up Cardano node. So, let’s start.

What is Cardano?

Cardano is a third-generation proof-of-stake blockchain platform designed to be open-source and decentralized. It addresses the challenges of first and second-generation blockchains. In addition, it eliminates the flaws of POS (proof-of-work) consensus mechanism such as high transaction cost, slow transaction processing, high energy consumption, etc.

Due to its open-source nature, the platform offers a range of Cardano development opportunities for worldwide developers. One can easily participate in the Cardano ecosystem and contribute to its sustainability by developing innovative solutions like a Stake pool, smart contracts, Cardano exchanges, and even a unique ecosystem.

What is a Cardano node, and how it works?

A node is the core component of the Cardano ecosystem that underpins the whole network. Ultimately, every blockchain network consists of various interconnected nodes to validate transactions and blocks via a consensus mechanism. Specifically, in Cardano, users are required to run Cardano node if they wish to join the platform and contribute to the open-source project.

So, how does a Cardano node work?

A Cardano node is a service node that imparts complete transparency across the network by validating how the pool interacts inside the network. The nodes further hold and manage the combined stake in a single entity.

Other core responsibilities:

Production of blocks

Cardano produces independently verifiable blocks across a peer-to-peer protocol through a robust block-producing system. It further adds security layers to decide which blocks should be added to extend the chain.

Validation of transactions

Nodes validate the transaction by appointing slot leaders who determine if the sender has enough funds to meet transaction parameters. Once confirmed, the slot leaders record data and assume it as an active block after the complete verification process.

How to set up a Cardano node?

We will discuss the step-by-step process of setting up the Cardano node from the source node and running the node into multiple operating systems.

For that, you need the following component setup for node installation:

  • The latest operating system- Windows, Linux, or macOS.
  • Dual-core CPU with 8GB RAM and 10GB disk space.

For Linux

Step1: Install operating system dependencies on the Linux system.

Step:2: Install GHC and Cabal using ghcup.

Step3: Download and compile a working directory to store source code and builds.

Step4: Configure the build option.

Step5: Build up and install the node.

For macOS Operating system

Here, we will explain the download, compilation, and installation process for the node.

Step1: Install operating system (OS) dependencies for MacOS.

Step2: Install homebrew packages.

The rest of the steps are the same as the node installation in Windows operating system (from step 3 to step 5).

For Windows operating system

Node installation for Windows is the same as macOS and Linux, but you need WSL (windows subsystem for Linx) that changes the windows environment into Linux.

Conclusion

With a highly mutative nature and the ability to embrace modern technologies, Cardano has brought significant change to the blockchain and its real-world implementations. Such overwhelming popularity has also empowered Cardano-based development & deployment services since this protocol supports scalable, interoperable, and sustainable enterprise-wide solutions at a reasonable cost.

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Get ready!Beijing 2022

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Get ready!Beijing 2022

The 2022 Winter Olympics, officially the XXIV Olympic Winter Games and commonly known as Beijing 2022 are an upcoming international winter multi-sport event scheduled to take place from 4 to 20 February 2022 in Beijing and venues near neighboring towns of Yanqing and Chongli in the People’s Republic of China.

Beijing was elected as host city in July 2015 at the 128th IOC Session in Kuala Lumpur. The 2022 Winter Olympics will be the first Winter Olympics in China, the last of three consecutive Olympics to be held in East Asia (after the 2018 Winter Olympics in Pyeongchang, South Korea, and the 2020 Summer Olympics in Tokyo, Japan), and the second overall Olympics to be held in China, after the 2008 Summer Olympics also in Beijing. For the first time, the Winter Olympics will be hosted by a city that previously hosted the Summer Olympics; Four existing indoor venues that were originally constructed for the 2008 Games, as well as the Beijing National Stadium (venues of the opening and closing ceremonies), will be used.

The 2022 Winter Olympics are scheduled to include a record 109 events over 15 disciplines in seven sports. This represented an increase of seven events from 2018. The men’s and women’s big air freestyle, women’s monobob, mixed team competitions in freestyle skiing aerials, ski jumping, and snowboard cross, and the mixed relay in short track speed skating were the new events added by the International Olympic Committee in July 2018.

Beijing, the city of double Olympics, has witnessed the development of China, and it also represents the traditions of the East. Let’s look forward to what kind of splendor this Winter Olympics will bring or the new trend that will lead the development of the world. The Chinese culture is broad and profound and will shape the spirit of solidarity of a community with a shared future for mankind together with the Olympic spirit. It is expected that the Beijing Olympics will bring about world peace and development and share a beautiful vision for the future.

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