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Meet Masud Khan: 26-year-old Entrepreneur Turned Musician into Marketing Expert MK Media



Meet Masud Khan: 26-year-old Entrepreneur Turned Musician into Marketing Expert MK Media

In the 21st century, the Internet has become a crowded place. It’s hard to find publicity for your work because there is so much competition. In this competitive age, startups and companies can only hope to be successful if they effectively harness the power of marketing and public relations. I recently had the opportunity to interview Masud Khan, a 26-year-old entrepreneur, musician, poet and writer who has been dominating marketing and public relations for some time.

Masud Khan and Masud Ibn Khan is the founder and CEO of MK Media, a full-service digital agency that partners with clients to drive their business results. He is also the founder of Masud Digital Media, a PR company that specializes in strategic media placement. Over the years, Masud has partnered with many influential, entrepreneurial, startup and established companies and has successfully featured them in major publications such as Forbes, Entrepreneur, The Huffington Post, Inc. Magazine and many more. During my conversations with him, he got a lot of great insights to share about marketing and PR which would be helpful for anyone interested in this field. Here are some bits from our discussion.

Tell us about the influencer factory. How did you come up with this idea?

Masud Khan: The Influencer Factory is a public relations firm where our core competencies are featured in the top publications of our clients. I have been in the marketing industry for a long time now and have successfully performed many marketing campaigns. However, one day, I realized that digital marketing has its limitations, and I became aware of the importance of strategic media placement. If you sell a service or start a startup and you get coverage and legitimacy from top publications like Forbes, Entrepreneur, Inc Magazine, etc., then your importance and value in the market increases rapidly. Not to mention all the exposure and traffic that brings. Once I realized the importance of media placement, I knew what I needed to do.  Over the past few years, I’ve spent a lot of time building relationships with journalists and editors in top publications, which has allowed me to establish myself in a leading position in the PR industry.

Why is PR important?

Masud Khan: PR is very important for various reasons. You can’t expect to go to the top of your industry if the world doesn’t know who you are.  PR is essential for the world to know who you are and for you to realize the true picture of who you are. Strategic media placement can help you gain business exposure, strengthen your brand, and become a known authority in your field. PR is the foundation of many important things. You have to press to verify on social media. You must press to create a Wikipedia page. If you want people to take you seriously then you have to press. Top companies and brands realize the importance of PR, so they’re investing heavily in it.

Is PR as important to individuals as it is to companies?

Masud Khan: Of course! This is the age of social media. Creating a personal brand for influencers is absolutely essential, and there is no better way to improve the credibility of your brand than with a strong press. Once an influential top publication has gained legitimacy, it is a strong incentive for their personal brand. For influential people, investing in PR is absolutely worth it.  They can then use their features as leverage when they are trying to sell a service, or pitch to a brand for sponsorship.

Do you think you are better than most people?  How can you do that?

Masud Khan: Research. I do a lot of research. I choose a subject or field that interests me and overwhelms me. Then I spend hours and hours researching it until I master it. This is true for general things, such as PR and marketing, or for any specific client I’ve found. Almost all the time, all that heavy research pays off.

What do you think are the most important traits to achieve great success?

Masud Khan: Hard work. It’s not even a question.  You can’t win if you don’t work hard. The hardest worker is always going to beat the talented guy that doesn’t work. Cemeteries are filled with talented people who have not achieved much in life. Of course, success is guaranteed if you are able to combine hard work with talent.


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Advice On Extending The Life Of Your Memory Foam Bed



Advice On Extending The Life Of Your Memory Foam Bed

The ultra-absorbent polyurethane foam used to produce memory foam mattresses sometimes referred to as “synthetic viscoelastic foam,” provides pliable support that makes lying on one feel like lying on a cloud. Given that NASA developed memory foam for space shuttles, that is logical. Customers have gushed about the wonderful comfort these beds offer since memory foam entered the mattress market.

Maintaining the quality of the best memory foam mattresses you have purchased became essential over time. At the end of this post, you will grasp the tips on how to maintain the comfort and durability of your memory foam mattress. read in advance;

1. Ensure Your Mattress Is Safe

Innovative mattress protectors. A mattress protector should fit snugly, like a fitted sheet, to prevent spills and stains. Encasement protectors, which cover all six sides and have a zipper, are also available (including the bottom). Sleepers with allergies or bedbugs can utilize the best mattress encasement protectors. Whether you eat in bed or not, a mattress cover is vital to protect your mattress from bodily fluids, skin flakes, spilled food, and drinks.

2. Lay A Firm Foundation

Having a base isn’t required for a memory foam mattress to operate well, but it will raise your bed to the right height. If you use memory foam mattresses, your base must be solid, level, and gap-free. Slats on a slatted base should be no more than 2.75 inches apart to prevent uneven mattress wear. If the slats are too far apart, you’ll need to buy extra or use a plywood board.

3. Prevent Pets And Children From Jumping

This counsel is direct. Pets who roam freely and lie on the bed stimulate the spread of germs, insects, and bacteria where you sleep. The perfect situation is when you meet a nice and cuddly bedmate. The worst-case situation is parasite eggs nearby about to hatch. It’s encouraged to ban youngsters under 8 from jumping on beds. Bouncing on the bed is not only hazardous, but it also damages the mattress. The memory foam is overworked by the quick up-and-down movements, which don’t prolong its life.

4. Rotate Your Mattress Regularly

It’s common if you’ve heard of this advice, but have you ever put it to use? Rotate your memory foam mattress 180 degrees every season, starting right away. This method is based on the idea that sleeping in the same spot on the mattress every night could be uncomfortable and lead to a concentration of wear and tear in that area. It should be noted that certain high-end made in the USA mattress producers make mattresses that don’t need to be turned.

5. Make Your Mattress Clean

Your memory foam mattress may be protected against sweat, dust mites, and other allergies by vacuuming it at least twice a year. Start by sprinkling baking soda on your stripped mattress since the longer it remains there, the better. A few drops of essential oil are an optional addition. At some point, take out the vacuum and completely remove the baking soda using the upholstery attachment. The tufts, seams, and areas between the mattress and foundation are known to be dust mite havens.

6. Do Not Make Your Bed

You did indeed read that correctly. While it might appear illegal to put off making your bed, it is not recommended. Delaying making the bed gives your memory foam mattress and linens time to breathe, giving any moisture that may have accumulated throughout the night a chance to evaporate.

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