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Mark Wahlberg barber promotes British hair styling range

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Mark Wahlberg barber promotes British hair styling range

Mark Wahlberg barber

Celebrity hairstylist, Johnny Villanueva is one of Hollywood’s most recognizable faces when it comes to hairstyling in Hollywood.

Personal hair stylist to actors including Mark Wahlberg, Johnny V has been responsible for the many alluring and attractive haircuts the celebrity actors have sported across a long list of chart-topping box office movies. An accomplishment for the British haircare brand, the Hairbond United Kingdom who manufactures Johnny’s go-to hair styling products.

Astounded by the Hairbond product range made in England, Johnny_v_hair took to Instagram saying:

“I’m very blessed and thankful for all the products I received throughout the year. That being said, there is always one or two that I love and this is one of them. @Hairbond My reluctant son after cutting his hair I had him sit down for a quick pic, his hair is curly so I used a combination which I often do when grooming hair because hair texture doesn’t always work with most products so sometimes you just have to be a scientist. I combined MATTIFIER / GRIPPER.”

While the L.A native has always been Mark Wahlberg’s personal stylist, Johnny has also worked with many other names on the big screen including Christian Bale, Tobey Maguire, George Clooney, Gwyneth Paltrow, Amanda Seyfried, Evan Rachel Wood, and Amy Adams, to name a few.

He has also worked with some of the industry’s top photographers and directors including Annie Leibovitz, Martin Scorsese, Dewey Nicks, Mario Testino, Herb Ritts, Peter Lindberg, Paul Jasmin, Sofia Coppola, Peter Jackson, and Sam Raimi.

BUSINESS

Top 5 Benefits of Digital Advertising for Small Businesses

Umar Nisar

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Top 5 Benefits of Digital Advertising for Small Businesses

Digital campaigns can be a boon if you want to boost up your visibility and drive sales of your brand. There’s a large number of audience online that small businesses can tap into. For that, your need to align your online marketing campaign with your goals.

All the small businesses start with a single goal in the mind, i.e. growth. To make more and more people aware of their brand and increase their sales. And with the right online advertising strategy, you can set your business to a completely new level of growth.

In this article, we will look at the top 5 benefits of digital advertising for small businesses that include these campaigns in their marketing strategy.

1. Cost-effective

Digital advertising is really cost-effective, especially when compared to its alternate counterpart, traditional or offline advertising. For small businesses, budget is a big factor when it comes to marketing their products or services. Since they are on a limited budget, they need to be more careful about where they are going to spend their money.

Hire a professional graphic designer if you want your ads to look cool and branded. If you want to go on an extra mile, you should consider hiring Dignitas Digital, a full-service digital agency in Philadelphia, to help you with your digital advertising campaigns.

2. Highly Targeted

With digital advertising, you will have absolute control over who sees your ads as well as where you are spending your money. Since they are highly targeted, you can make sure that your ads are seen by only interested people.

With keywords that are relevant to your specific services, you can target users within a certain age group to buy your products or services. You can go further by adding more specifications, such as location, interest, etc. With digital advertising, you will have more power to turn your target audience into potential customers.

3. Easy Tracking

Digital advertising is easy to layout and track. If you want to gain insights about your ad campaigns, you can do that easily by going through your digital ad campaign. You can easily measure all the key aspects of your ad campaign by going through the analytics.

For example, if you want to measure the success rate of your email newsletters, you can track how many of the people, who are receiving the newsletters, are actually opening it and taking action based on that.

4. Fast and Effective

One of the key advantages of digital advertising is that they offer fast and effective results, which cannot be said about its counterpart, traditional advertising. It requires much less turnaround time to plan and execute digital campaigns than the traditional ones.

Apart from that, going digital gives you the option to make changes in your campaign quickly whenever you need it. For small businesses and companies, time is an important commodity and having the power to save it gives opportunities to get good ROI.

5. Easy to Update

Since digital advertising is easy to keep track of, they are also easy to update. Whether you need to make any major or minor changes, you will have the flexibility to make it happen easily. With traditional ad campaigns, you cannot make such advancements.

Suppose you want to make changes in your ad copy the next day you publish it. You can update your copy by just going through your ad platform. While, in traditional copies, you will need to double or triple check your copy before you publish it since you cannot make quick changes afterward.

Final Thoughts

Digital advertising has plenty of benefits over its traditional counterparts. But there’s no secret formula for digital marketing campaign that works right every time. Having the experience, insights, and vision laid out in the right strategy can surely pay off in digital advertising for small businesses.

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How MSPs Can Assist Clients During COVID-19

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MSPs Assist Clients During COVID-19

MSPs Can Assist Clients During COVID-19

COVID-19 helps to create confusion everywhere in the world. Controlled MSPs are frustrated by the long list of tasks they need to do to maintain their company and industry running properly with their customers.

In a matter of a few seconds, the situation has transformed but there is positive news. MSPs are in a rare role to be seen as an integral part of the activities of their customers.

During these moments it is not just your customers that you should please. While some businesses fail to adapt to the modern standard, others thrive. If the MSP represents one of those vertical markets, you now have an opportunity to double and convince other businesses that the company has what it takes to keep them going regardless of what the world is tossing at them.

There are just some few things to keep a note on in order to be able to outlast the MSP to survive the COVID-19 pandemic to the financial recession.

Rapid Processing Times

Where a current or future client needs emergency IT assistance, MSPs need to be able to answer the call. Because of a branch closure, when a former customer reached out to MSPs that needed on-site IT support to decommission equipment, MSPs have been able to continue providing two techs the very following day. Most consumers are looking for this form of versatility right now because their needs are continuously evolving.

Maintain Cash Flow

Many of the companies are fortunate enough to have a distributed workforce to start operations. Some were forced to significantly limit or close down activities entirely. This is a special type of obstacle. Another that as an MSP user holds you awake at night. Your income streams are increasingly drying up, and you need to have a better look at your accounting and cash flow control.

Forego Long-Term Contracts

Potential consumers may need to help but don’t want to be tied into a long-term deal or investment. Likewise, current consumers can only need to connect to the offerings for the duration of the COVID-19 crisis. Without long-term contracts, MSPs are here to offer IT assistance and provide clients the tools they need – where they need them – and support their company going forward.

Making Interaction Better

During these pandemic MSPs will concentrate on the consumer experience. Be compassionate and empathic with challenges that customers encounter, and let any conversation get them closer to their IT goals and have a positive effect on their market.

Professional Services

Although we have a growing number of employees out of work as a result of COVID-19, many businesses do operate and continue to position talent in a wide variety of positions, like IT.

Keep spending time in talent interviews and nominating customer candidates. Providing a combination of work, work-to-hire, and direct recruitment services would make sure that during that period they can find the best IT solution for their needs.

Managing Remote Workforce

To MSPs and their customers, one of the greatest shifts has been the transition to remote work. Upon the drop of a hat, government lockdowns and social distancing compelled companies to turn to dispersed workers. You remember, as an MSP, that’s put a burden on the staff and activities.

In the weeks or months just before the epidemic, a couple of the customers may have been trying remote work out. For everything moving all at once, you need to double your capacity from everywhere to benefit your clients and your own labor force. So it looks like this worldwide home project research will in the future lead to a continuing rise in more distant research.

Conclusion

COVID-19 continues to generate chaos everywhere in the world. Managed service providers feel overwhelmed by the amount of effort they need to maintain their company running properly, and by the companies of their customers.

There is positive news because certain things have improved. Customers will now more than ever rely on technology to keep their company going. Using technology would allow them to simultaneous activities while retaining productivity and reduce costs.

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BUSINESS

4 Effective Ways to Boost Employee Productivity and Retention

Umar Nisar

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4 Effective Ways to Boost Employee

As an employer, your roles and responsibilities increase every time a new employee joins your team. With along with that, increases your concerns about your team’s productivity. Sometimes, this can cause overwhelming feelings of desperation and often leads to misguided strategies.

Becoming an oppressive manager won’t be any good for the productivity of your team. Before you give up, get outside of your comfort zone and start looking for the unconventional ways.

As a business owner, you should strictly avoid doing things that demotivate your employees. Rather invest in cultivating a positive work culture as well as your employee’s personal well-being.

Here are some of the most effective ways to boost your employee’s productivity and improve retention rates.

Create Team Building Exercises:

Usually, in the beginning, new employees feel shy to interact freely with other team members. This sometimes obstructs their progress and productivity at work. Team building exercises at work is a great way to get your staff working together and to their potential. These activities are not only supposed to be educational, they also got to be fun and enjoyable.

There are many businesses out there that overlook team bonding because it involves spending time away from the work. But, other successful companies reap its benefits to gain a long-term advantage. By encouraging personal development and bonding between the staff, any business can thrive.

For professional assistance, you should consider consulting an employee engagement agency to help you with the best industry-specific strategies and practices.

Incorporate Social Learning Activities:

Many organizations are acknowledging and turning to social learning to enhance the e-learning experience of their employees. Basically, it is a mode of learning that allows employees to learn through collaboration, observation, and interactions with others, and grow. When applied to training at work, social learning can lead to positive outcomes and a higher impact.

With social learning activities, employees get to learn from direct experiences and live examples in their industry. They pull the knowledge out of the experts and feel like they are a part of something bigger. This, in turn, can boost employee satisfaction as well as improve productivity and retention.

Keep Your Team (and Yourself) Motivated:

Pushing oneself to work can be really hard sometimes. This usually happens due to a lack of motivation and energy. Hence, by going into the root cause, organizations can largely influence the interest of their employees and motivate them to feel good about their work.

A smart plan for building your team can come as a great strategy to improve productivity and employee retention at work. One of which is, providing them with the right training and equipment. The second one is to use the inner resources to share valuable feedback with them and encourage problem-solving rather than imposing.

In both ways, higher motivation is the key to unlock the full potential of the employees, drives engagement, and increase their work satisfaction.

Go Green:

Office spaces have been evolving continuously since the days when social interactions were only allowed at the place of watercooler. Millennials nowadays are more willing to work with companies that have a positive environment and modern infrastructure.

According to a study published in the Journal of Organizational Behaviour, businesses that implemented eco-friendly green practices enjoyed 15% higher levels of productivity than non-green office spaces. This truly indicates the value of adopting green practices at work. Hence, investing in redesigning your office space is worth your time and money if you want to increase productivity.

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