NEWS
Major Types of One Pager
Pager
Digitization over the past few years in every field of life has been improved by many grades over the past few decades. You cannot start thinking of starting any business without using digital means. It is nearly impossible for you to survive in the market without digitization. From marketing to selling, everything is happening digitally. So, you should not rely on the traditional methods of marketing or selling, instead go for the modern ways such as using one pager, battle cards, etc. to market your services or products.
Marketing a one-pager is one of the leading ways to improve your sales in the modern-day market. One pager is also known as a single-page website and carries all the required information. It is one of the latest techniques and pretty effective as well. Improving sales to developing a brand, everything is possible by using one pager appropriately. However, you need to know its type first to understand which one pager is required where. Let’s proceed toward its types.
Types of One Pager
There are various types of one-pager depending on the content used and the purpose of creating it. The following are some key types of it.
Company or Corporation One Pager
This one pager is all about your company. It is simply the pitch of your company that defines you, your company, its purpose, aims, etc. in limited words. This one-pager is way better than using traditional pitches for your company. It must be able to explain the core of your business. The services you are offering and what make you stand out from your opponents. In short, this one pager is an introduction of your company, business, or organization that persuades people to prefer your products and services.
Business Plan One Pager
This one pager is used to explain your strategies to improve your business. Many of your own employees may not pay heed to going through a document of 20 or even more pages related to strategies. Therefore, you need to take support from one pager. This one pager is all about different strategies to grow business. The services you are going to provide and the products you are dealing with are also included in it. Apart from that, it has a customer section as well where you focus on ways to attract customers through your services.
Startup one Pager
Just imagine that you have started your business a few months back. You may not have enough customers or even an audience. In these conditions, no one would like to read or view long advertisements by you. One pager would be the best fit for you. Startup one pager is especially for new businesses and entrepreneurship. You need to describe your whole company in a single page.
From the location of your company or business to the services and products you are dealing with, everything related to your business must be present on one page. It may feel hard to start, however using the right content and perfect format can make your work way easier. You can go for sales enablement tools along with one pager to improve your sales at the very start of your business.
Product One Pager
It is one of the most advanced types of one pager. Most of the other types are related to your whole business explaining your different services. But this one pager is different from theirs. It focuses on a single product only. You need to pick a product and write a one pager for it. This one pager may contain an introduction to your business. However, the main focus is on explaining the selected products. You need to hit the pain points first and then you have to give the solution in the form of your product.
You need to describe its pricing, usage, and way of ordering as well. The same thing can be done for different services you are providing. However, managing one pager content of different products can be a real headache. Taking assistance from Content Camel, a trusted content management tool can do the trick for you.
Final Words
One pager can help you make your business well-known and improve sales by attracting an audience. So, pick any type of one pager depending upon the requirement of your business and format it properly to get plenty of benefits.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
