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5 Tips To Help You Increase Your Social Media Following
1. Find Your True Voice
If your Instagram posts seem to lack follower engagement, consider making some changes either to the visual content or to the messages you send. Sometimes, even a slight change of tone can take you a long way when it comes to bonding with your followers. Carefully watch your analytics to see which of these changes are truly successful. Also, consider taking a closer look at brands that target an audience similar to yours. Observe their style and try out some new ideas but don’t copy their content. Once you’ve found the style that best resonates with your audience, create more of that content.
2. Always Pay Attention To Your Branding
The truth is that too many changes can have a negative impact on your followers. As a creative person myself, I sometimes go off-brand, only to notice that my followers count starts to decrease. Consistency is key to establishing a strong brand. Your followers expect a certain type of content from your side, so they’d unfollow if they saw you posting stuff that doesn’t resonates with them. While testing some changes of tone and style allow you to identify new opportunities to grow your social media accounts, once you find something that’s working, make sure you stay on track as much as you can.
3. Be Active
How active are you on Instagram? Do you ever check out other people’s posts? Do you like and comment on their photos? Engaging with other people’s content is a great way to make yourself noticed, especially if the accounts you interact with are in the same niche as yours or in a closely related one. On the other hand, if you’re too active on Instagram, you risk to trigger their bots and get banned. The main point here is to try to be active and to engage with other people’s content, but without being obnoxious or annoying. Find out more about like and follows on instagram at Social Shaft.
4. Don’t Engage In Follow For Follow Schemes
Following people just for gaining new followers yourself is something you should avoid. Whenever I see someone with thousands of followers but they also follow 7,500 people, I suspect that their content isn’t that good. Instead, they try to entice people into following them by repeatedly clicking on all follow buttons they see. Building an engaged audience is a matter of persistence and patience. If you do have a social media marketing strategy, following people just for the sake of following won’t do you any good.
5. Embrace Honesty And Truth
You may have already noticed that some Instagram accounts have a fake feeling to them. Those perfect individuals seem too good to be true. You should try to be authentic and to post content your followers can relate to. Sometimes you can win people over with your flaws rather than with your perfection. This doesn’t mean you shouldn’t curate the content you post on your business profile. However, you can and you should post third-party content or user-generated comments, as well as employee quotes that reflect your company values. You may also want to try video, provided that you’re confident in your skills of creating this type of content. Last but not least, consider making use of stories, as they are one of the most effective tools that can bring you loyal followers and brand advocates.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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