Connect with us


How To Use Business Intelligence To Boost Your Marketing Efforts



How To Use Business Intelligence To Boost Your Marketing Efforts

Marketing can be a double-edged sword. If done right, you can reap great benefits, but if there are gaps in your understanding about your target audience or even the messaging, all the investment and effort go down the drain. Business intelligence tools can help you streamline your marketing efforts and make sure that you get the results you’re looking for.

In the age of the Internet, and more so in the age of digital marketing, marketing has become data-driven. And data is the soul of business intelligence.

What is business intelligence software?

Business intelligence, or BI software, is a set of tools that allow you to collect, transform, analyze and report data so that you can base your critical business decisions based on it. The power of BI software lies in its ability to analyze huge amounts of data and recognize patterns that may not be visible to the human eye. Business intelligence tools are extensively being used by e-commerce companies to predict buying patterns of their customers and then promote or stock their products accordingly. BI tools can automatically generate sales and delivery reports from your CRM data.

There are numerous business intelligence services that can build you custom BI tools or provide you cloud-based services. A business intelligence agency can build you a dashboard through which you can drive the entire data strategy of your enterprise.

The role of BI tools in marketing

The purpose of every marketing effort is to get the biggest bang for your buck, that is, generate as many leads and sales as possible with the amount of money you are spending. You need to continuously optimize your marketing strategy, and nothing helps you more to optimize than data.

Your marketing effort may involve various stages of a funnel. Every stage has its own key performance indicators. The success of the stage B in your funnel depends on the performance of stage A, and the performance of the stage C of your funnel depends on how the stage B performs. In between, according to the performance metrics, you may need to make certain strategic changes to a particular stage.

Take for example search engine optimization, which is a subset of your digital marketing strategy, which is again a subset of your entire marketing effort.

Your business intelligence tool tells you what your current standing is vis-à-vis your search engine rankings. How many visitors are you getting every day? On which days of the week do you attract more traffic and which keywords get you the most traffic?

Then you carry out some optimizations. You add new content. You obtain quality back links. You re-purpose your content. You make changes to your existing content. You notch up your efforts on social media platforms.

What changes does your BI tool show you? Has there been an increase in traffic for the right keywords? Are your optimization efforts impacting you positively or negatively? Are you targeting the right keywords? Have the recent improvements in your rankings had an impact on the number of sales? When you publish new content, exactly on which days of the week does your traffic go up, and what is your ROI?

This is just one example of using business intelligence tools to analyze data and then streamline your marketing strategy.

A business intelligence system, when used for marketing, can tell you where you may be wasting money and where you should put more effort. These changes are not possible without analytics.

How do BI tools impact individual marketing efforts?

Competitor analysis

This is a big part of marketing. How many marketing campaigns has your competitor run? Which products the competitor is focusing on more? Has there been a sudden spike in the social media updates of your competitor? How many media channels and platforms is your competitor targeting? What sort of messaging is your competitor using? What sort of engagement is your competitor attracting from its followers? There are many cloud-based business intelligence tools that can give you this information.

Predictive analytics

This aspect of business intelligence tools gives you the power to see the future and then make strategic shifts based on that knowledge.

Suppose you want to implement a seasonal marketing strategy for the upcoming festive days. There are multiple platforms to target, and you have a limited budget. Your business intelligence tool can use historical data and tell you which is the most effective platform for your target audience for that specific festive season. Different festive seasons may have different platforms.

Predictive analytics and marketing can help you with

  • Allocate budget to marketing campaigns.
  • Obtain actionable insights for subsequent marketing campaigns.
  • Plan automatic campaigns based on predictive patterns.
  • Reassess budgets for less performing campaigns.
  • Alter the messaging based on subtle cues.
  • Use the previous sales data to up or down your marketing efforts and budgets.

Set marketing goals with product-related data

Sometimes, marketing can be successful but there is some problem in the supply chain or production. You can use BI tools to assess the availability of the items that you intend to promote through your marketing campaigns and streamline your efforts accordingly.

A simple example: you want to promote your company’s sunscreen on your e-commerce website. The campaign is successful, but there are not enough sunscreens to sell. You need to turn away your customers. Your marketing has succeeded, but the lack of the product has thrown a spanner in the works. On the other hand, if you have production and supply data with you, instead of focusing on sunscreen, you can market the dandruff shampoo that is abundantly available at your warehouses.

Customer and market analytics churned out by your business intelligence tools can help you tune your marketing. Please remember that it is not always about the success or failure of your marketing campaigns. Even if sometimes your marketing campaigns succeed, there is no coordination between different departments and the success cannot be leveraged. Business intelligence unleashes data from the clutches of departmental silos and gives you a collective intelligence that helps you draw maximum mileage out of your marketing strategy.


How to ship a car to another state in 3 easy steps



How to ship a car to another state in 3 easy steps

If you ever need to ship a car to another state, you might find yourself wondering how to do it. There are several options, such as hiring someone to drive your car or driving it yourself. You might also find yourself considering whether to ship it by train or plane. However, these alternatives don’t come close to the convenience of shipping a car to another state using one of the many auto transport companies.

The cost of this option is more than affordable. It is also very convenient because you get to choose the pick-up and delivery locations. Best of all, the process is a straightforward one, and you’re about to find out how you can ship a car to another state in three easy steps.

Step 1: Get your car shipping quote and book your order

The first step is to get in touch with several car shipping companies and request a quote. To provide an accurate quote the auto transport company will require some basic details. These include:

  • Pick-up city and state
  • Delivery city and state
  • Vehicle year
  • Make and model
  • Condition of the vehicle
  • Transport type
  • First available shipping date

Many auto transport companies offer an instant online quote calculator for prospective customers. If this isn’t an option, you should be able to call or use Live Chat. It’s always a good idea to get several quotes so you can make a comparison. You also need to check whether the quote is inclusive of all costs. Another factor to check is that the company requires no upfront payment and offers free cancellation.

Once you’ve found a quote you’re happy with, it’s time to finalize the details of your car shipping service. At the same time, take the opportunity to run through the process with the company’s customer service advisors and take the time to read the small print of your contract. Don’t forget to ask for the carrier’s contact information, just in case you need to contact them during the transportation process.

You may have to pay a small partial payment to secure your booking. It also tends to be a requirement if you choose to pay in cash upon delivery of your vehicle. Another payment option is paying in full when the booking process is finalized, and a courier has been assigned.   

Step 2: Your vehicle is picked up

The carrier assigned to your shipment will get in touch a few hours before the scheduled pick-up time. This is to confirm the details and clarify that the location is accessible for large commercial vehicles.

Access can be an issue if regulations are in place or there are low-hanging trees or power lines. It’s not a problem if this is the case, because you can make alternative arrangements. Think about your local area and whether there is a wider street close by or without any access restrictions. Other suitable pick-up locations include parking lots, or perhaps where you work.

The carrier also needs to confirm who is going to be there when your vehicle is released. Ideally, it should be you, but you can appoint a third party to act on your behalf.

At the time of pick-up, you and the driver inspect your car before it’s loaded onto the trailer. On the Bill of Lading, you must record any dents, dings, scratches, and other existing damage. You’ll be given a copy of this important document to keep safe. You’ll need it to compare the condition of your vehicle when the carrier delivers it.

As soon as the paperwork is complete, the carrier will load your vehicle onto the trailer and the driver will start his journey. For your own peace of mind, most auto transport companies allow you to check in regularly. There are also some that choose to keep you informed with regular updates by email, Live Chat, or phone.

Step 3: Your vehicle is delivered

The final step in the car shipping process is the delivery of your vehicle. Generally, the carrier will contact you when then are a few hours away from the delivery location to check you’re available. Don’t worry if you’re not because you can nominate a third party to act accept delivery on your behalf.

When they deliver your vehicle, don’t forget to inspect it closely and make sure everything is in order. Use the copy of the Bill of Lading for comparison. If it is all in order, sign the Bill of Lading and accept delivery of your car. For those of you who chose the discount cash price, this is also the time when you settle the bill and pay the final balance. Payment methods that are accepted include cash, cashier’s check, or money order.

Shipping a car to another state might seem complicated, but now you appreciate how easy the process is, you don’t need to worry about making the arrangements in the future.

Continue Reading


Helping The Businesses And Candidates To Grow With The Best Recruitment Agency!



Helping The Businesses And Candidates To Grow With The Best Recruitment Agency!

Recruiting good and well-versed candidates is a very important task for any business or company. The success of a company is based on the type of candidates it hires. It is vital for every workplace to have a strong team of potential and efficient employees that will contribute to the growth of the company. This is where a recruitment agency comes into the picture as it helps in finding the best candidates based on the company’s requirements and job profiles. A recruitment agency acts as a link between a company and a job seeker. It intermediates the relation between someone who is looking to hire and someone who is looking for employment opportunities. The basic and most important task of the recruitment agency is to find suitable candidates who fit well in the positions available in a company and help the company grow positively. Keep reading further to know about the recruitment agency that provides great opportunities and positions for recruitment.

Excellent Recruitment Opportunities By Scion Technical Staffing

Recruitment is not limited to any one particular field and recruitment agencies are in high demand in every sphere of the market world as everyone aims at having the best of the candidates. While talking about agencies that provide great recruitments, Scion Technical Staffing ranks our list of recruitment provided by IT Staff Agencies. The company swears by their tech recruiting success and credits their unwavering commitment, excellence, dedication and passion for technology as the reason behind it. As one of the best IT Staff Agencies it guarantees the best and most creative candidates that are impossible to find through any other sources. Scion enjoys its fame of earning a place in the Business Times as well as in The Forbes under the category of Best Executive Recruiting Firms in The World. Scion not only helps in choosing the right candidate but also extends its support and guidance to help you navigate through the entire recruitment process. It swears by finding and securing the best talent for you. Thus, it is no doubt that Scion Technical Staffing is indeed the best among the various IT Staff Agencies available on the web. 

Different Areas Of Recruitment Provided By The IT Recruiter

Scion Technical Staffing deals with various areas to provide the right and truly potential candidates for your company. The IT Recruiter recruits for all the US cities in areas such as Technological Leadership, Marketing, Project Management & Operations, Engineering, Data & Analytics, Creative, Web & Applications, Network, Support & Hardware, Technology Sales and Other Specialities. Thus, Scion truly justifies being the best among the various tech staffing agencies for its commitment, support and dedication in providing the best recruits. Apart from providing recruitment in the above mentioned areas, it also provides an array of specialization in areas such as Cloud Computing, Engineering, Data, IT Security and many more such technical areas which have gained quite a lot of popularity and importance in the technical world. Scion Technical Staffing is the most popular choice among the tech staffing agencies as it employs the best and connects the clients with the extremely motivated, pre-screened and highly talented tech professionals.

To Conclude

Scion Technical Staffing is the best IT Recruiter if you need extraordinary talent to hire for either contractual basis, permanent job or for executive functions. Scion is indeed a critical need for expanding organizations and corporations and ensuring their complete success as it strives to provide with the best and most efficient tech professionals which are impossible to find on the web or in any other recruitment agencies. Thus, Scion truly is a champion in the field of recruitment agencies!

Continue Reading


Choosing the Best Containers for Shipping



Choosing the Best Containers for Shipping

Planning and organizing shipping is a rather complicated and time-consuming process. The greater part of business owners wants to deliver their goods as soon as possible. No wonder, they often choose the first quotes they find on the Internet. It’s not a good idea while you have to consider lots of details in order to receive our goods not only on time but also intact.

Alongside selecting the proper mode of transportation, it’s necessary to pay attention to the available types of shipping containers. There is a big misconception that it’s just enough to place your items in a standard box, and the parcel will be delivered safely and soundly. The right choice of shipping container is a key element of trouble-free transportation.
A competent and experienced freight forwarder knows for sure that peculiar cargo requires a peculiar container. No wonder, when you cooperate with professionals, you are to choose among the following variations:

●Standard sample.

The standardized sizes of the model are 20 and 40 feet. Yet, the capacity of the items can vary from operator to operator. You may order this variant if you deal with standard cargo. The content is protected against water and dirt;

● Reefer.

This variation is good for shipping cargo that requires temperature control. The most common model comes in 20 feet. Yet, it’s also possible to find 40 feet alternatives;

●Open top.

This type possesses unique characteristics. It is open at the top and covered with a tarp whenever possible. It’s extremely popular in machinery;

●Double door.

Such models have doors on both ends. The samples are very convenient. They encourage fast downloading and uploading processes;

●Pallet wide.

It’s an ideal way out if you need to transport non-standard items. This type allows keeping the cargo tight, so there is almost no chance of cargo slipping;

●Flat rack.

Delivering pipes, machinery components, or busses may be challenging unless you use this kind of tub. It has sides only on the short end of the sample;

●Side door.

This model has doors on the long side of the tub. It’s very convenient to deal with heavy items. The construction gives full access to the content;


They are applied when it’s necessary to transport liquids. It’s better to select models which are made of anti-corrosive materials;


This variation has points through which a forklift can lift the roof;


This variant is often used when it comes to expedited shipping of perishable goods such as edibles.


It’s about new samples. You get not only the freight but a new container. It’s possible to sell it later.

Moreover, each of the above-mentioned types may come in various sizes. It’s possible to meet the needs of any business. It’s better to prefer top-quality and reliable models to protect the content.
To sum it up, the importance of the right choice of containers should be highlighted once more time. They are a must for effective and loss-free logistics. If you can’t choose the needed options on your own, you may cooperate with leading freight forwarders. They are to provide you with the best logistics solutions no matter how complicated your order is.

Continue Reading


%d bloggers like this: