Connect with us


How To Use Business Intelligence To Boost Your Marketing Efforts



How To Use Business Intelligence To Boost Your Marketing Efforts

Marketing can be a double-edged sword. If done right, you can reap great benefits, but if there are gaps in your understanding about your target audience or even the messaging, all the investment and effort go down the drain. Business intelligence tools can help you streamline your marketing efforts and make sure that you get the results you’re looking for.

In the age of the Internet, and more so in the age of digital marketing, marketing has become data-driven. And data is the soul of business intelligence.

What is business intelligence software?

Business intelligence, or BI software, is a set of tools that allow you to collect, transform, analyze and report data so that you can base your critical business decisions based on it. The power of BI software lies in its ability to analyze huge amounts of data and recognize patterns that may not be visible to the human eye. Business intelligence tools are extensively being used by e-commerce companies to predict buying patterns of their customers and then promote or stock their products accordingly. BI tools can automatically generate sales and delivery reports from your CRM data.

There are numerous business intelligence services that can build you custom BI tools or provide you cloud-based services. A business intelligence agency can build you a dashboard through which you can drive the entire data strategy of your enterprise.

The role of BI tools in marketing

The purpose of every marketing effort is to get the biggest bang for your buck, that is, generate as many leads and sales as possible with the amount of money you are spending. You need to continuously optimize your marketing strategy, and nothing helps you more to optimize than data.

Your marketing effort may involve various stages of a funnel. Every stage has its own key performance indicators. The success of the stage B in your funnel depends on the performance of stage A, and the performance of the stage C of your funnel depends on how the stage B performs. In between, according to the performance metrics, you may need to make certain strategic changes to a particular stage.

Take for example search engine optimization, which is a subset of your digital marketing strategy, which is again a subset of your entire marketing effort.

Your business intelligence tool tells you what your current standing is vis-à-vis your search engine rankings. How many visitors are you getting every day? On which days of the week do you attract more traffic and which keywords get you the most traffic?

Then you carry out some optimizations. You add new content. You obtain quality back links. You re-purpose your content. You make changes to your existing content. You notch up your efforts on social media platforms.

What changes does your BI tool show you? Has there been an increase in traffic for the right keywords? Are your optimization efforts impacting you positively or negatively? Are you targeting the right keywords? Have the recent improvements in your rankings had an impact on the number of sales? When you publish new content, exactly on which days of the week does your traffic go up, and what is your ROI?

This is just one example of using business intelligence tools to analyze data and then streamline your marketing strategy.

A business intelligence system, when used for marketing, can tell you where you may be wasting money and where you should put more effort. These changes are not possible without analytics.

How do BI tools impact individual marketing efforts?

Competitor analysis

This is a big part of marketing. How many marketing campaigns has your competitor run? Which products the competitor is focusing on more? Has there been a sudden spike in the social media updates of your competitor? How many media channels and platforms is your competitor targeting? What sort of messaging is your competitor using? What sort of engagement is your competitor attracting from its followers? There are many cloud-based business intelligence tools that can give you this information.

Predictive analytics

This aspect of business intelligence tools gives you the power to see the future and then make strategic shifts based on that knowledge.

Suppose you want to implement a seasonal marketing strategy for the upcoming festive days. There are multiple platforms to target, and you have a limited budget. Your business intelligence tool can use historical data and tell you which is the most effective platform for your target audience for that specific festive season. Different festive seasons may have different platforms.

Predictive analytics and marketing can help you with

  • Allocate budget to marketing campaigns.
  • Obtain actionable insights for subsequent marketing campaigns.
  • Plan automatic campaigns based on predictive patterns.
  • Reassess budgets for less performing campaigns.
  • Alter the messaging based on subtle cues.
  • Use the previous sales data to up or down your marketing efforts and budgets.

Set marketing goals with product-related data

Sometimes, marketing can be successful but there is some problem in the supply chain or production. You can use BI tools to assess the availability of the items that you intend to promote through your marketing campaigns and streamline your efforts accordingly.

A simple example: you want to promote your company’s sunscreen on your e-commerce website. The campaign is successful, but there are not enough sunscreens to sell. You need to turn away your customers. Your marketing has succeeded, but the lack of the product has thrown a spanner in the works. On the other hand, if you have production and supply data with you, instead of focusing on sunscreen, you can market the dandruff shampoo that is abundantly available at your warehouses.

Customer and market analytics churned out by your business intelligence tools can help you tune your marketing. Please remember that it is not always about the success or failure of your marketing campaigns. Even if sometimes your marketing campaigns succeed, there is no coordination between different departments and the success cannot be leveraged. Business intelligence unleashes data from the clutches of departmental silos and gives you a collective intelligence that helps you draw maximum mileage out of your marketing strategy.


Best 7 Providers for Digital Oilfield Related Services



Best 7 Providers for Digital Oilfield Related Services

Market trends are changing and promoting day by day due to advanced technology and the latest needs. Digital oilfield services are one of them that track all the startups of ecosystems worldwide. They follow the setups at a global level and emerge with new themes and uniqueness.

There are about 789 outfield companies worldwide, but the best seven companies are under discussion!

1.     FutureOn

FutureOn is one of the best companies that provide digital oilfield services. This company has teams spread worldwide to observe and visualize all the oil reservoirs by field ideas management to increase their investments and promote their market values. It uses visualization software and incompatible designs to optimize its project, mainly its field designs. So, decreasing your carbon footprint provides you with the best data for making good decisions. FutureOn analyzes projects keenly to help you make the right resolutions fast and gives you quick field designs.  

2.     Nabors

Nabors operates the land-based inculcating supply and coastal drilling rigs. It offers the services of pressure, offshore and directional drilling. Various types of equipment are provided as tools for down holes and wrenches with mechanized floor systems. In addition, different types of software are available for data analytics, drilling, and fuel management.

3.     RigNet

RigNet provides the solutions for the remote communications of the gas and oil company. It offers remote transmission of oil industries, telecoms system management, and synergetic applications to the gas and oil industry. The best thing about it is to give services of both onshore and offshore drilling supplies.

4.     Drillinginfo

Drillinginfo is the provider of data analytics for the oil and gas industry. It mentions a variety of suite solutions, and companies avail it according to their need. The company gives details of data quality, details of geophysical aspects, quality of the reservoir, layers of Earth and its map, and all the historical energy records.

5.     Rovco

Rovco provides remotely operated vehicles and other services for the investigation of the ships. Powerful vehicles that are remotely used are considered under this provider. A strong survey and inspection class is there as a main of Rovco. It offers the joy of HD, 4K camera, blue view, and even SONAR system.

6.     Maana

Maana is considered as the platform for graphic details and analytics for the applications of multi-companies. This program analyses, orients, manages, arranges, classifies, interconnects, and correlates the data to plot and optimize the performance. Moreover, the basic program helps separate the data from the information means distinguishing the valuable data from the whole.  

7.     Silixa

Silixa is the program that provides solutions that are controlled by fibre optics. In addition, this program uses acoustics and thermo-sensitive technologies. Its main offices are situated in the US and UK, and it manages all the installations, re-entry, and observations related to all the gas and oil pipelines.


In the grooming world, the latest technologies are the basic requirement. Digital oilfield service is one of them that sketch all the oil and gas reservoirs present worldwide in each ecosystem. Oilfield teams are there scattered in every area to optimize and visualize the points by strong digital connections to give a graph/map full of knowledge and provides field designs to make your decision strong. Undoubtedly, all the given companies are good, but if you are looking for the best one, choose FutureOn.

For more detail please visit All You Need to Know About Digital Oilfield – FutureOn.

Continue Reading


How to Encourage Your Employees to Think Strategically



How to Encourage Your Employees to Think Strategically

Employers are having a hard time finding talented employees right now. Despite millions of open jobs following the COVID-19 pandemic, many employees are reluctant to return to work.

As an employer, that means now might be the time to rethink how you’re doing things.

You need your employees to be as productive and loyal as possible as you navigate an unusual labor market.

You want them to be strategic thinkers and problem-solvers.

When your employees think strategically, they’re going to be more innovative, and they’re always learning and working to improve themselves, which translates to better job performance. They can make empowered, data-driven decisions, and they take calculated risks that are more likely to benefit your entire company. Strategic thinkers are also more inclined to take constructive feedback and integrate it into the work they’re doing.

With that in mind, the following are ways you can help current and future employees be more strategic thinkers for the benefit of your business.

Automate Where You Can

If you were to automate, for example, your accounts payable department with a software solution, this is going to not only reduce things like human error but it’s going to give your employees the freedom to think more about problem-solving solutions.

When your employees are too bogged down with repetitive tasks that aren’t high value but are necessary, then they’re always doing the mundane. That’s preventing them from thinking on a higher level.

Many employers worry their employees will be resistant to automation, but that’s not the reality at all.

Your employees can do more with less and improve their productivity.

Do an audit of some of the most repetitive processes that could initially be most benefited by automation and start there.

Cultivate an Ownership Mentality

There are a lot of specific ways that you can get your employees to think like owners. First and foremost, give them authority and empower them to make decisions. Autonomy and decision-making power are so essential to create a mentality of ownership among all of your employees.

Put them in charge of something. Even something small that an employee gets to take ownership over will help them think like an owner in other areas.

You can also help employees take on thinking that’s more in line with being an owner by rewarding them financially. For example, when your employees, either individually or as a team, can succeed and help promote company growth, maybe you reward them with a cash bonus or some type of profit-sharing agreement.

Even if you can’t financially always reward your employees, recognition is another way to reward them that will help with that ownership mentality.

Let Employees Do Things Their Way

We touched on this a bit above, but there’s so much value in letting your employees decide on their own way to do certain things. It’s empowering for them, and they’re forced to be strategic as far as how they choose to approach tasks or projects.

If you have workflows that are too rigid or you micromanage too much, then your employees don’t feel like they have the opportunity to be strategic, and this is what guides your company culture.

You want your employees to be proactive in addressing things in the workplace, and again, letting them decide on the best path forward, as long as they meet whatever the outcome is can help with this.

Along the same lines you do need to be very specific in what outcomes you expect if you’re going to let employees decide on their own way to get there.

As you let employees make decisions, they don’t have other people to rely on to help them along the way, which allows them to develop a sense of confidence, and as was addressed above will also help create that ownership mentality that’s so important for strategic thinking.

Give Them Time to Think

Sometimes your employees can be so busy or feel like their time is so overly scheduled during the workday that they don’t have time to dedicate to strategic thinking.

Set aside blocks of time where your employees have the freedom to think things through and identify solutions, whether that’s in a group or individual setting.

You might have a specific problem you’d like them to solve in the short or long term.

Offer Mentorships

Mentoring is great for employees and employers. When you partner your high-performing employees with a senior-level employee, then they can improve those so-called soft skills, including leadership and strategic thinking.

If your employees are currently working remotely some or all of the time, mentorships are especially important to keep everyone connected to your culture and make sure you don’t forget about development opportunities for remote workers.

When your employees are paired with a mentor they can see first-hand what broad thinking can look like.

Be Transparent and Share Information

If you want your employees to be able to see the big picture and think more broadly, they need all of the available information.

This is where you, as a company leader, are especially relevant. You want to be transparent and share as much information with your employees as you can.

This will help them look at things in a larger way. Maybe you’re sharing your company’s plan for the future, or you’re sharing new insights you’ve just gotten based on data.

Whatever it is, your employees can’t think strategically and make problem-solving decisions without all the relevant information.

While a lot of helping your employees be more strategic in their thinking relies on giving them freedom, there should also be boundaries.

Let your employees know when it is time to come for you to ask a question or have a conversation. Let your employees know how you prefer to be informed if there is a problem that they can’t solve.

Give your employees a framework for what to do when they need help, and create an environment where they aren’t afraid to approach you when necessary.

Continue Reading


Are You Familiar with These Best Outsourced Accounting Services to Grow Your Business?



Are You Familiar with These Best Outsourced Accounting Services to Grow Your Business?

Accurate accounting is the basis of every successful business. The outsourced services provide you with benefits in the financial management of your business. By using accounting services, the company can make strategies about profit and loss and enhance the business’s performance in the market well. It provides accurate quantitative data and is aware of all the taxes. It saves your time and money as compared to hiring the accounting teams.

If you are looking for the best-outsourced accounting services, have a glance at the given companies!

1.     Just Jump Business Solutions

Just Jump Business Solutions-Accounting services Greensboro is a highly reputable name that makes the accounting department of your business strong. It provides you a space to efficiently promote your business by dealing with all matters other than the financial matters, which require your attention. It offers many remarkable services like tax planning and resolution, chief financial officer, profitability assessment, financial consulting and forecasting, and many more.

2. is the best and authentic outsourced accounting service. You can say this is the all-in-one solution to all the problems in a business. It shares monthly financial records with your team, mail paychecks to customers, make sure invoices for pavement in time, make a strong connection between quick-books with bank accounts and make authentic bills and checks.

3.     inDinero

inDinero is the best service that provides you software to correctly fix the bills, taxes, and other pavements. It is best for the financial of mini-projects. It gives you the experts in a limited and flexible budget. It is easy to use with prominent features. It makes your business dealings easy by making bank bills and other pavements needed.

4.     Free Agent

Free Agent is the strongest accounting software that gives you the best services to promote your market value. It is very easy to use with no complications. Even accounting freelancers use it, make your bills and checks on time, send messages to the customer to complete their remaining invoices, and secure your data. It adds the new clients according to your need, notices their credit hours, and pay them accurately. It can be used even on the smartphone.

5.     Bench

The Bench is the best accounting service a mini branch can use. It is very easy to proceed even you can use it on your mobile phone. It provides the budget details and encryption security. This service prepares your tax list properly and aware of the taxable bills accurately. It can run 15 custom accounts in time and prepare monthly invoices and all budget records in detail.

6.     Pilot

The Pilot is the most effective software a business can use. It prepares pertinent details of your business transactions and financial information. The Pilot arranges the whole month’s data and makes the budget model in which all the financial records are mentioned. So even it is cost-affected, it requires a small amount that is less than the value of their services.


Keenly observe the mentioned companies and choose the services that suit your business requirements and budget. All the companies try to give you effective services but effective and best are different things. If you are looking for the best company to look after your budget scheme and financial record with security and responsibility, you should try Just Jump Business Solutions – Accounting Services Greensboro.

Continue Reading


%d bloggers like this: