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How To Use Business Intelligence To Boost Your Marketing Efforts



How To Use Business Intelligence To Boost Your Marketing Efforts

Marketing can be a double-edged sword. If done right, you can reap great benefits, but if there are gaps in your understanding about your target audience or even the messaging, all the investment and effort go down the drain. Business intelligence tools can help you streamline your marketing efforts and make sure that you get the results you’re looking for.

In the age of the Internet, and more so in the age of digital marketing, marketing has become data-driven. And data is the soul of business intelligence.

What is business intelligence software?

Business intelligence, or BI software, is a set of tools that allow you to collect, transform, analyze and report data so that you can base your critical business decisions based on it. The power of BI software lies in its ability to analyze huge amounts of data and recognize patterns that may not be visible to the human eye. Business intelligence tools are extensively being used by e-commerce companies to predict buying patterns of their customers and then promote or stock their products accordingly. BI tools can automatically generate sales and delivery reports from your CRM data.

There are numerous business intelligence services that can build you custom BI tools or provide you cloud-based services. A business intelligence agency can build you a dashboard through which you can drive the entire data strategy of your enterprise.

The role of BI tools in marketing

The purpose of every marketing effort is to get the biggest bang for your buck, that is, generate as many leads and sales as possible with the amount of money you are spending. You need to continuously optimize your marketing strategy, and nothing helps you more to optimize than data.

Your marketing effort may involve various stages of a funnel. Every stage has its own key performance indicators. The success of the stage B in your funnel depends on the performance of stage A, and the performance of the stage C of your funnel depends on how the stage B performs. In between, according to the performance metrics, you may need to make certain strategic changes to a particular stage.

Take for example search engine optimization, which is a subset of your digital marketing strategy, which is again a subset of your entire marketing effort.

Your business intelligence tool tells you what your current standing is vis-à-vis your search engine rankings. How many visitors are you getting every day? On which days of the week do you attract more traffic and which keywords get you the most traffic?

Then you carry out some optimizations. You add new content. You obtain quality back links. You re-purpose your content. You make changes to your existing content. You notch up your efforts on social media platforms.

What changes does your BI tool show you? Has there been an increase in traffic for the right keywords? Are your optimization efforts impacting you positively or negatively? Are you targeting the right keywords? Have the recent improvements in your rankings had an impact on the number of sales? When you publish new content, exactly on which days of the week does your traffic go up, and what is your ROI?

This is just one example of using business intelligence tools to analyze data and then streamline your marketing strategy.

A business intelligence system, when used for marketing, can tell you where you may be wasting money and where you should put more effort. These changes are not possible without analytics.

How do BI tools impact individual marketing efforts?

Competitor analysis

This is a big part of marketing. How many marketing campaigns has your competitor run? Which products the competitor is focusing on more? Has there been a sudden spike in the social media updates of your competitor? How many media channels and platforms is your competitor targeting? What sort of messaging is your competitor using? What sort of engagement is your competitor attracting from its followers? There are many cloud-based business intelligence tools that can give you this information.

Predictive analytics

This aspect of business intelligence tools gives you the power to see the future and then make strategic shifts based on that knowledge.

Suppose you want to implement a seasonal marketing strategy for the upcoming festive days. There are multiple platforms to target, and you have a limited budget. Your business intelligence tool can use historical data and tell you which is the most effective platform for your target audience for that specific festive season. Different festive seasons may have different platforms.

Predictive analytics and marketing can help you with

  • Allocate budget to marketing campaigns.
  • Obtain actionable insights for subsequent marketing campaigns.
  • Plan automatic campaigns based on predictive patterns.
  • Reassess budgets for less performing campaigns.
  • Alter the messaging based on subtle cues.
  • Use the previous sales data to up or down your marketing efforts and budgets.

Set marketing goals with product-related data

Sometimes, marketing can be successful but there is some problem in the supply chain or production. You can use BI tools to assess the availability of the items that you intend to promote through your marketing campaigns and streamline your efforts accordingly.

A simple example: you want to promote your company’s sunscreen on your e-commerce website. The campaign is successful, but there are not enough sunscreens to sell. You need to turn away your customers. Your marketing has succeeded, but the lack of the product has thrown a spanner in the works. On the other hand, if you have production and supply data with you, instead of focusing on sunscreen, you can market the dandruff shampoo that is abundantly available at your warehouses.

Customer and market analytics churned out by your business intelligence tools can help you tune your marketing. Please remember that it is not always about the success or failure of your marketing campaigns. Even if sometimes your marketing campaigns succeed, there is no coordination between different departments and the success cannot be leveraged. Business intelligence unleashes data from the clutches of departmental silos and gives you a collective intelligence that helps you draw maximum mileage out of your marketing strategy.

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Kanye West Merch



Kanye West Merch

Kanye West is a popular rapper, musician, and clothing designer. He has many fans, who adore his music and fashion. Recently, Kanye West Merch has started selling merchandise on his website. His fans have been eagerly buying it up. The merchandise includes T-shirts, hoodies, hats, and other items. Some of the designs feature popular lyrics from Kanye’s songs. Other items feature graphics or designs that are inspired by Kanye’s music or fashion sense. So far, the feedback from fans has been positive. They love the quality of the materials used and the designs of the items. They also appreciate that they can buy merchandise that is exclusive to Kanye West Merch website. If you’re a fan of Kanye West, be sure to check out his online store for some great merch.

Kanye West Hoodie

Kanye West is a hip-hop artist who has gained worldwide popularity. He is known for his unique style, and many of his fans love to imitate it. If you’re looking for a way to show your support for Kanye West and look good at the same time, consider buying a Kanye West hoodie. Hoodies are a great way to keep warm in the winter, and there are many different styles available. You can find hoodies that feature Kim Kardashian, North West, or any other of Kanye’s famous family members. You can also find hoodies with the lyrics from some of Kanye’s most popular songs. No matter what style you choose, you’ll be sure to look cool and stylish when wearing a Kanye West hoodie. Kanye West is one of the most popular and influential rappers in the world. His music is expressive and unique, and his fashion sense is always on point. If you’re a fan of Kanye West, you’ll love this hoodie! It’s made from high-quality materials and it looks great. It’s perfect for a cool autumn day or a winter evening.

Kanye West Shirt

In anticipation of his upcoming Saint Pablo tour, Kanye West has released a new line of merch. The line includes a shirt that is gaining a lot of attention. The shirt bears the phrase “I Feel Like Pablo”, which was popularized by Kanye on Twitter. Fans are already rushing to get their hands on the shirt, and many are saying that it will be a hot commodity during the tour. Whether you’re a fan of Kanye or not, this shirt is sure to turn some heads. Be sure to check out the rest of the line, which includes hats, jackets, and more! As a Kanye West fan, I was excited when I saw he was selling shirts on his website. I quickly went to the website to buy one. However, when I got there, I was disappointed to find that the shirt cost $90! That’s way too expensive for a T-shirt. I’m sure Kanye could do better than that.

Kanye West Sweatshirt

Kanye West’s influence in popular culture is undeniable. From his early days as a hip-hop artist to his recent foray into fashion design, Ye has always been one step ahead of the curve. His latest album, “The Life of Pablo,” was released in February 2016 and spawned hits like “Famous” and “Father Stretch My Hands Pt. 1.” If you’re looking for some new Kanye West gear to show your support for the rapper, check out our selection of sweatshirts. Made from 100% cotton, these hoodies are comfortable and keep you warm on those cold days or nights. They’re also machine-washable so they’re easy to take care of – perfect if you’re on the go! Whether you’re listening to Ye’s latest album or just hanging out with friends, these Kanye West sweatshirts will let everyone know that you’re a fan of the artist extraordinaire! Order yours today! (Sharing an exciting giveaway opportunity here as well if available)

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6 Home Remedies to Relieve TMJ Pain



6 Home Remedies to Relieve TMJ Pain

Talking, laughing, smiling, and chewing are all jaw movements that you make daily without much thought. However, these simple movements can cause much pain if you have temporomandibular joint dysfunction (TMJ). TMJ Leander discomfort may have a significant impact on your quality of life.

Teeth grinding is a common cause of temporomandibular joint disorders (TMJD), which can cause chronic pain and stiffness in the jaw, among other symptoms. There are a variety of therapies available to assist you to ease your discomfort.

Here are some home remedies to treat TMJ;

1.  Eat soft meals

 To prevent your jaws from overworking, eat soft meals like mashed potatoes, yogurt, mashed potatoes, soup, cottage cheese, salmon,   scrambled eggs, cooked fruits and vegetables, beans, and grains. Avoid Hard and crunchy foods (such as pretzels, hard rolls, and raw carrots) and chewy foods (like taffy and caramels). In addition, avoid chewing gum.

2.      Wear a bite guard

A bite guard (also known as a stabilizing splint) can protect your teeth from clenching or grinding. Bite guards are typically made of plastic, and they fit over your lower and upper teeth to keep them from rubbing together. Bite guards come in various styles; for example, you can wear a firm or soft bite guard.

Consult your physician or dentist to determine how long you should wear the bite guard. If the bite guard is causing you discomfort or changing the way you bite, stop using it immediately and consult your doctor.

3.  Use heat or cold therapy

Applying wet, warm heat packs or ice packs to your jaw might assist in relaxing the muscles in your face and jaw. Your doctor will tell you how long to leave the ice pack or heat pack on and where to put them.

4.      Learn to manage stress

Stress is one of the leading causes of TMJ. When people are worried, they tend to clench their jaws unconsciously throughout the day. If you are stressed, go for a walk daily to clear your thoughts, write down your concerns in a notebook, talk to a psychologist, try yoga, meditate, or soak in a bubble bath. Make every effort to relax and enjoy yourself.

5.      Limit jaw movement

Your jaw may strain your jaw if you yawn, scream, or sing at the top of your lungs frequently. To give your Temporomandibular a respite from movement, try to limit any severe jaw motions in your daily life. This may help to alleviate some of your discomforts.

6.      Try acupuncture or massage therapy

TMJ discomfort can also be relieved with acupuncture. The acupuncturist will insert needles in places surrounding your jaw and other areas to ease pain and enhance jaw function, enabling you to open your mouth easily. In addition, gently rubbing your TMJ joint can also help ease up the muscles surrounding your jaw and relieve pain.

Temporomandibular joint disorders may cause severe headaches, grinding and locking in your jaws, ringing in your ears, and neck pain. Fortunately, you may treat TMJ pain using home remedies. However, if the pain persists, you should seek further medical treatment. Contact Pendleton Orthodontics to book your appointment for TMJ treatment.

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Benefits of Regularly Visiting a General Practitioner



Benefits of Regularly Visiting a General Practitioner

Regularly seeing a primary care physician may positively impact your health. Your trusted general practitioner (GP), Dr. Kalpana Desai is well-versed in dealing with various medical conditions and may tailor treatment to meet your requirements. You have a solid partnership when you have a long-term connection with a professional who treats the person, not just the condition. There are several additional reasons why it is a good idea to have a regular general practitioner, including:

Someone who understands you

GPs are typically the initial point of contact for your health. Having a regular GP gives them the chance to know you and develop a better grasp of your medical history. Every time you go to the doctor, you do not have to describe your medical history. The more often someone sees their primary care physician, the more likely they are to be open and honest with their doctor about their health. They believe that their concerns are taken into account.

An experienced general practitioner (GP) will be able to spot any problems with your health right away and recommend the right course of action. As soon as a problem becomes severe, persistent, or even life-threatening to the patient, the doctor takes measures to prevent it.

Integrated health care

If you have a medical problem that necessitates the participation of additional health care providers, your general practitioner is your primary point of contact. If a medical expert or allied health practitioners like a psychologist or podiatrist is necessary, this might be the first step.

Advice on health and wellness from a professional

Your general practitioner is your best bet when diagnosing and treating different health-related issues. In addition, they are likely to be the initial point of contact for most health difficulties you encounter in your lifetime. In addition to treating colds and flu, they are one of the most acceptable sources of science-based advice on maintaining a healthy lifestyle and avoiding illness in the first place!

A complete medical history kept in one place

Every time you see a local doctor, they take down essential information about your health, such as your family medical history, results of medical tests, prescriptions for drugs, allergies, etc. Regularly seeing your doctor ensures that your medical history is thorough, accurate, and up-to-date. When you visit your doctor, they will consult your medical file, and if you have been to more than one doctor, your information spreads out. As a consequence, your medical issues may be misdiagnosed and treated inappropriately.

General practitioners can identify and treat a wide range of common health issues. They might refer you to specialists if your problem is outside their practice area.


Because regular doctors are accessible at times convenient to you, you will have to wait less time for an appointment with them. You can expect to be seen within a few hours after seeking an appointment with a regular GP rather than a few days. Patients should expect to be seen on time by most frequent GPs, and the time spent in the waiting area will be substantially less than when visiting a different doctor.

You and your family’s health and well-being are best served by seeing a general practitioner regularly. Choosing a GP may be a complex process that requires a lot of trial and error. Finding a doctor with whom you are comfortable and who can work on your health for the long term is critical.

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