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How to Open a Tattoo Shop and Maximize Profits

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How to Open a Tattoo Shop and Maximize Profits

Today, the U.S. has over 20,000 tattoo shops. That means a lot more art, a lot more creativity, and a lot more business than ever before.

What a time for artists!

As such, many creators have decided to monetize their craft so they can do what they love as much as possible for as long as possible. Still, starting a business, even one as artistic as a tattoo shop, requires technical knowledge to succeed.

This article breaks down the essential components that make a tattoo business thrive. Read on to discover what these exactly entail!

What They Call You

First, we must consider branding.

What should we call our business? Can we legally use our chosen business name? What services do we provide? 

Business names should offer insight into such services plus remain simple enough to remember. For example, a tattoo parlor called, “Catch-All Tattoos” implies that it offers most kinds of tattoos and tattoo services.

We must also think about pricing. Do we pride ourselves on affordability or specialty? Something in-between?

Everything from above steers us in the right direction as we search for the proper location.

Where You Go

So we know what we want from our business.

Now, we need to know where we want it.

Location largely depends on our target customer. That usually means somewhere busy and traffic-prone. Thus, we may decide to open downtown or near other festivities.

Remember to check out rental prices and municipal regulations to avoid legal trouble. Location, branding, and budget/legalities should all work in tandem with each other!

The Tattoo Shop Essentials

Strategy becomes key here. We must outline our business plan or how we run a tattoo parlor. Consider all of the points above, plus operational costs, marketing schemes, and projected sales.

Feel free to consult others or research templates. They can streamline the process and help avoid unnecessary pitfalls. Furthermore, delegation optimizes productivity, especially in a business’s early stages.

Additionally, we must ensure that both ourselves and any other tattoo artist(s) have appropriate licensing. Otherwise, attending a tattoo school may prove beneficial. We need our customers to trust us, so they return for more and spread the word.

The last tattoo shop essential continually occurs throughout its business life. A tattoo artist must stay up-to-date on the latest trends in both business and art.

Trends change and a business has to keep up with them so they can maintain or grow their current clientele.

Tattoo Shops: More Than Art

We’ve learned that a tattoo shop requires more than stellar tattoo art to succeed (although it remains equally important). It requires careful planning, strategy, and knowledge.

That said, anyone can open a shop with the right tools and the right people. With a little time and investment, you can turn your passion into success.

Like this article? Then check out our site for more artistic work that’ll leave you in awe.

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