Business
How to make a logo online: ways
We encounter logos everywhere. This is not surprising, because almost every company has its own logo. Thanks to it it is possible to increase recognition in the market, to stand out from competitors, to protect your products from counterfeiting, as well as to increase customer loyalty.
In no case should the logo not be seen as an ordinary image, the appearance and content of which does not play any role. It is an image-based way of communicating with consumers. The logo should reflect the essence of the brand.
There are several types of logos:
Textual. Usually represented by the stylized name of the organization. Can have a different font and color palette;
Graphic. They are based on a picture associated with the activities of the company;
Combined. These emblems are in priority, since they contain both images and text.
How to make a logo online.
Use for this purpose can be a variety of software tools. Including the generator of the logo Turbologo, the mastering of which will not cause any difficulties. Before proceeding to the process of creating an emblem, it is worth getting acquainted with the requirements that it must meet:
Associativity. The logo should form in customers a clear image of the company and products;
Simplicity. The logo may be small or large in size. At any scale, a sign should be easy to guess and read;
Exclusivity. Copying someone else’s logo is not allowed. For this you can get a lawsuit. In addition, a sign, devoid of exclusivity, poorly remembered by potential consumers;
Universality. The logo should look good on products, and pages on the site, as well as printing;
Relevance. The content of the emblem must comply with the spirit of the time. If the relevance has come to naught, it will have to adjust.
When you create a logo online, you should take into account the scope of the organization. Based on that, you should choose the type of logo and decide on the color palette.
It is worth considering the example of creating an emblem for the point of fast food. In this case, a great option would be a combined view. That is, a sign that includes a picture and text. The text view, alas, is not suitable.
Next, the color palette is formed. The colors should provoke appetite and a desire to buy something from the menu. Yellow is responsible for the feeling of hunger. Red enhances the desire and mostly it happens on a subconscious level.
The next example is the creation of a logo for a brand, which produces computer components. It is desirable that it be textual. As for shades, then limit yourself to black and blue. The first indicates seriousness and responsibility, and the second is associated with reliability and stability.
Conclusion
Technically, the creation of a logo online is unlikely to cause any difficulties. Difficulties may arise only in its creative development. After all, the logo should be associated with the company and be memorable. It is advisable to develop a few logos, and then decide on a single version.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
