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How to know the value of a Web?

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How to know the value of a Web?

When you have a website or blog, it is natural that after a while you ask yourself, what is the value of my website? As with a physical store or business, websites evolve and require maintenance.

If we adapt our website to the changes in our business, we will be able to extract a greater benefit from it. For this, we must invest resources and effort that involve time and money, such as buying a domain or Online Marketing. Online Marketing is probably one of the most important resources to use, given that it gives us visibility (search engine optimization and a digital reputation).

Many tools are available to worth a site. Automatic, they try to be based on objective criteria that can be retrieved: PageRank, Alexa rank, number of backlinks, number of indexed pages, PageSpeed ​​score, etc.

Why would we want to know the value of a website?

There are several answers to this question. For example, we might just be curious. It is still very interesting to know the value of your website or that of someone else.

The second reason why you should know the value of a site is if you want to create a website that competes with the one you are prospecting for. It can give you a good indication if you could live on it or not.

The third reason is that we just want to sell our site and get the fruit of hard work we have been doing every day. We are just tired from the site and pass it onto someone else.

How can you know the value of a website?

There are several ways to measure the hypothetical value of a website. The results obtained should be considered as guiding values ​​since there are multiple types of websites: pages for marketing advertising, websites for customer acquisition, information dissemination environments, etc.

The site we personally recommend is:

W3use

Among the parameters that allow estimating the value of the web, are the following:

  1. Visits: number of daily visitors.
  2. Pages visited: number of pages viewed in each visit.
  3. Bounce rate: visitors who enter and immediately leave.
  4. Positioning Report or PageRank :
  5. The number of links that point to our website
  6. The quality of the links that point to our website
  7. Advertising: the potential for advertising revenue, despite not having ads
  8. Social Media: activity in social networks, that is the number of followers and clicks.
  9. The relationship between keywords, keywords, and content.
  10. Domain authority, we can say that it is the “prestige and credit” of a website.

Finally and most importantly, we must consider something that most indicators do not measure: the quality of the content. An original and quality content is what really gives value to the web, if the quality is good the indicators will go up and the value of the web increases.

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